<ul><li>Brand  </li></ul><ul><li>or  </li></ul><ul><li>Be Branded </li></ul><ul><li>Becky Washington, MPA </li></ul><ul><l...
Do you really have to spend time on this? Employers  Use Social Networking Sites to Research Job Candidates,  CareerBuilde...
With over 89% of employers using  social media in 2011 to research potential job applicants, you have to be prepared. <ul>...
<ul><li>Social Media Revolution </li></ul><ul><li>Social Media Revolution </li></ul>Social  Media  and  Your Job  Search B...
<ul><li>Online job-search and headhunting is changing rapidly, and frontrunner Monster is losing ground to LinkedIn, Caree...
<ul><li>Your recommended “to do” list: </li></ul><ul><li>Create your LinkedIn Profile </li></ul><ul><li>Create your résumé...
<ul><li>LinkedIn </li></ul><ul><li>What Is LinkedIn YouTube </li></ul><ul><li>LinkedIn Grad Guide </li></ul><ul><li>Linked...
<ul><li>VisualCV </li></ul><ul><li>VisualCV in Plain English on YouTube </li></ul><ul><li>Sample VisualCV </li></ul><ul><l...
<ul><li>Twitter </li></ul><ul><li>Twitter in Plain English on YouTube </li></ul>Social  Media  and  Your Job  Search Becky...
Okay, what now? Search.twitter.com 50 People  on Twitter Job Seekers Should Follow on ResumeBear.com Social  Media  and  Y...
<ul><li>Facebook & MySpace </li></ul><ul><li>“ Don’ts”  are as </li></ul><ul><li>Important as “Do’s” </li></ul>Social  Med...
<ul><li>Fall 2008 “photos of an 18-year-old cheerleader for the New England Patriots football team appeared on Facebook th...
<ul><li>“ 35% of employers reported they have found content on social networking sites that caused them not to hire … The ...
<ul><li>“ 8 percent of companies have fired an employee for something they posted on social sites in the past 12 months, w...
<ul><li>“ Twenty-three-year old Kara recently took a job as a management consultant at a high-profile practice in the Los ...
<ul><li>Within a few months, Kara met many others online who shared her interest in biking and water sports.  One Friday m...
From “30 Ways to Loose Your Job on Twitter –  ResumeBear.com Social  Media  and  Your Job  Search Becky Washington, MPA  L...
▫  Create LinkedIn Profile ▫Join Groups ▫ Create Twitter Profile ▫ Start Following ▫ Clean Up Facebook ▫ Clean Up MySpace ...
Check Yourself Out Google Yourself – LinkedIn should be #1  PIPL Yourself Can you tell who you are? Terry Washington, Unit...
Google Alerts: create them! 08/10/11 Becky Washington, MPA  LinkedIn: www.linkedin.com/in/beckywashington Career Thought L...
Gain confidence  – do  Informational Interviews Informational Interviewing on QuintCareers On a  weekly basis : *Update yo...
Keep up your in person networking! “Hiring authorities have spoken and they agree;  networking is the most valuable tool  ...
For the Hot Shots 10 Ways Social Media Will Change in 2011 Social media trends to watch in 2012  Social  Media  and  Your ...
Social Media Job Titles  <ul><li>Community Manager </li></ul><ul><li>e-strategist </li></ul><ul><li>PR Social Media Manage...
Small Business <ul><li>Metrics Matter </li></ul><ul><li>Free SEO Tools </li></ul><ul><li>www.pagerank.net </li></ul><ul><l...
Raters & Haters <ul><li>Raten </li></ul><ul><li>Social Scoring Will Change Your Life </li></ul><ul><li>What They Know </li...
08/10/11 Social  Media  and  Your Job  Search Becky Washington, MPA  LinkedIn:  www.linkedin.com/in/beckywashington Career...
Social  Media  and  Your Job  Search Fall  2010 Becky Washington, MPA  LinkedIn: www.linkedin.com/in/beckywashington Casca...
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Social Media Job Search 2011

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Social Media Job Search 2011

  1. 1. <ul><li>Brand </li></ul><ul><li>or </li></ul><ul><li>Be Branded </li></ul><ul><li>Becky Washington, MPA </li></ul><ul><li>Career Services Coordinator </li></ul><ul><li>Portland Community College, Cascade Campus </li></ul>Social Media and Your Job Search Fall 2010 OK Go
  2. 2. Do you really have to spend time on this? Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington I have personally heard 2 Financial Aid people say that they are looking up scholarship applicants online . * * ExecuNet via” The Twitter Job Search Guide” 2010 2008 2007 2006 2005 Recruiters searching 86% 83% 77% 75% Recruiters eliminating 48% 44% 43% 35% 26%
  3. 3. With over 89% of employers using social media in 2011 to research potential job applicants, you have to be prepared. <ul><li>The latest survey indicates that: </li></ul><ul><li>89% will recruit in social networks this year </li></ul><ul><li>55% will spend more on social recruiting </li></ul><ul><li>64% use 2 or more networks for recruiting </li></ul><ul><li>78% expect increased competition for hires </li></ul>08/10/11 Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Social Media and Your Job Search Jobvite Social Media Recruiting Survey 2011
  4. 4. <ul><li>Social Media Revolution </li></ul><ul><li>Social Media Revolution </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington United Breaks Guitars 2
  5. 5. <ul><li>Online job-search and headhunting is changing rapidly, and frontrunner Monster is losing ground to LinkedIn, CareerBuilder, and even Twitter </li></ul><ul><li>Business Week </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  6. 6. <ul><li>Your recommended “to do” list: </li></ul><ul><li>Create your LinkedIn Profile </li></ul><ul><li>Create your résumé on VisualCV (importing your LinkedIn profile makes it easy) </li></ul><ul><li>Following on Twitter </li></ul><ul><li>Manage your Facebook & MySpace </li></ul><ul><li>Check yourself out </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  7. 7. <ul><li>LinkedIn </li></ul><ul><li>What Is LinkedIn YouTube </li></ul><ul><li>LinkedIn Grad Guide </li></ul><ul><li>LinkedIn introduces New Profile Sections Designed for Students </li></ul><ul><li>'Apply With LinkedIn' - The New Way To Get A Job </li></ul><ul><li>Employers Use Social Media to Recruit </li></ul><ul><ul><li>Join Groups </li></ul></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  8. 8. <ul><li>VisualCV </li></ul><ul><li>VisualCV in Plain English on YouTube </li></ul><ul><li>Sample VisualCV </li></ul><ul><li>Becky's VisualCV </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  9. 9. <ul><li>Twitter </li></ul><ul><li>Twitter in Plain English on YouTube </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  10. 10. Okay, what now? Search.twitter.com 50 People on Twitter Job Seekers Should Follow on ResumeBear.com Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  11. 11. <ul><li>Facebook & MySpace </li></ul><ul><li>“ Don’ts” are as </li></ul><ul><li>Important as “Do’s” </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  12. 12. <ul><li>Fall 2008 “photos of an 18-year-old cheerleader for the New England Patriots football team appeared on Facebook that showed her posing next to a passed-out man covered in offensive graffiti, according to several news accounts. The photos apparently were taken during a Halloween party at a local college. </li></ul><ul><li>The Patriots fired her.” </li></ul><ul><li>Christian Science Monitor </li></ul>Social Media and Your Job Search
  13. 13. <ul><li>“ 35% of employers reported they have found content on social networking sites that caused them not to hire … The top examples : </li></ul><ul><li>Candidate posted provocative or inappropriate photographs or information - 53 percent </li></ul><ul><li>Candidate posted content about them drinking or using drugs - 44 percent </li></ul><ul><li>Candidate bad-mouthed their previous employer, co-workers or clients - 35 percent </li></ul><ul><li>Candidate showed poor communication skills - 29 percent </li></ul><ul><li>Candidate made discriminatory comments - 26 percent </li></ul><ul><li>Candidate lied about qualifications - 24 percent </li></ul><ul><li>Candidate shared confidential information from previous employer - 20 percent” </li></ul><ul><li>CareerBuilder Survey </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  14. 14. <ul><li>“ 8 percent of companies have fired an employee for something they posted on social sites in the past 12 months, which is up from 4 percent last year. “ </li></ul><ul><li>KSLradio </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Fired Over Facebook: 13 Posts That Got People CANNED Fired Over Twitter: 13 Tweets That Got People CANNED Social Media Sobriety Test
  15. 15. <ul><li>“ Twenty-three-year old Kara recently took a job as a management consultant at a high-profile practice in the Los Angeles area. An Ohio native, with no friends or family on the West Coast, Kara put up a profile on MySpace in the hopes of meeting new people. Kara was judicious in how she set up her site: &quot;I didn't fill out that cheesy questionnaire many people post, where you describe your best feature and say whether or not you shower every day.&quot; she says. &quot;I used a photo that was flattering but not at all provocative and was even careful what music I chose.&quot; </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  16. 16. <ul><li>Within a few months, Kara met many others online who shared her interest in biking and water sports. One Friday morning, Kara decided to call in sick and go surfing with a few of her new pals. That weekend, unbeknownst to Kara, her friend posted some of the day's pictures on her profile and sent Kara a message saying, &quot;We should call in sick more often.&quot; Unfortunately for Kara, her boss happened to be patrolling MySpace to check up on her college-age daughter and came across Kara's site and the dated photos! Mortified, Kara says she learned an important lesson -- not only about honesty, but about how small the world of online social networking can be and how little control you have over any information put out there.” </li></ul><ul><li>CareerBuilder </li></ul>Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  17. 17. From “30 Ways to Loose Your Job on Twitter – ResumeBear.com Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Police Across the Country Tap into Facebook, YouTube to Solve Crimes Elusive Debtors Foiled By Their Social Media Sites
  18. 18. ▫ Create LinkedIn Profile ▫Join Groups ▫ Create Twitter Profile ▫ Start Following ▫ Clean Up Facebook ▫ Clean Up MySpace ▫ Considering Google Plus ? Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  19. 19. Check Yourself Out Google Yourself – LinkedIn should be #1 PIPL Yourself Can you tell who you are? Terry Washington, United States - Pipl Online Identity OnlineIDCalculator Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Protecting Reputations Video 200+ Resources and Tips To Help Manage Your Reputation Online
  20. 20. Google Alerts: create them! 08/10/11 Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Career Thought Leaders Social Media and Your Job Search
  21. 21. Gain confidence – do Informational Interviews Informational Interviewing on QuintCareers On a weekly basis : *Update your status on LinkedIn and anywhere else you are *Join groups, post articles, join discussions, answer questions, ask questions *Try @replies on Twitter *Look for people to follow on Twello.com Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  22. 22. Keep up your in person networking! “Hiring authorities have spoken and they agree; networking is the most valuable tool in the job seeker’s arsenal.” “The second most effective job-search tool available is a relatively new one. Social/professional networking sites, such as LinkedIn, Facebook and Twitter , garnered an average rating of 3.3, with 47 percent of respondents giving it a rating of four or five.” Challenger, Grey & Christmas Study Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
  23. 23. For the Hot Shots 10 Ways Social Media Will Change in 2011 Social media trends to watch in 2012 Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Google Job Search Experiment
  24. 24. Social Media Job Titles <ul><li>Community Manager </li></ul><ul><li>e-strategist </li></ul><ul><li>PR Social Media Manager </li></ul><ul><li>Social Media Communication Specialist </li></ul><ul><li>Social Media Community Manager </li></ul><ul><li>Social Media Consultant </li></ul><ul><li>Social Media Coordinator </li></ul><ul><li>Social Media Manager </li></ul><ul><li>Social Media Marketing Analyst </li></ul><ul><li>Social Media Planner </li></ul><ul><li>Social Media Specialist </li></ul><ul><li>Social Media Strategist </li></ul><ul><li>Writer/Editor-Social Media & Marketing </li></ul>08/10/11 Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Social Media and Your Job Search
  25. 25. Small Business <ul><li>Metrics Matter </li></ul><ul><li>Free SEO Tools </li></ul><ul><li>www.pagerank.net </li></ul><ul><li>www.iwebtool.com </li></ul><ul><li>www.seochat.com/seo-tools </li></ul><ul><li>www.webconfs.com </li></ul><ul><li>tools.seobook.com </li></ul><ul><li>SEO Guide for Designers </li></ul><ul><li>http://tinyurl.com/3tryft </li></ul><ul><li>Twitter Tracking </li></ul><ul><li>www.Tweetspeed.com </li></ul><ul><li>www.twittercounter.com </li></ul><ul><li>www.mytweeple.com </li></ul><ul><li>http://monitter.com/ </li></ul><ul><li>Helpful </li></ul><ul><li>Twitter Enhancers </li></ul><ul><li>www.socialoomph.com </li></ul><ul><li>http://hootsuite.com/ </li></ul><ul><li>www.tweetdeck.com </li></ul><ul><li>www.twitionary.com </li></ul><ul><li>www.whatthehastag.com </li></ul><ul><li>http://twapperkeeper.com/ </li></ul><ul><li>URL Shorteners </li></ul><ul><li>http://bitly.com to track; expires </li></ul><ul><li>http://tinyurl.com to keep; no metrics </li></ul><ul><li>Conversation Prism: http://tinyurl.com/n4z3qv </li></ul>08/10/11 Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Social Media and Your Job Search Google Alerts: create them!
  26. 26. Raters & Haters <ul><li>Raten </li></ul><ul><li>Social Scoring Will Change Your Life </li></ul><ul><li>What They Know </li></ul><ul><li>H8n </li></ul><ul><li>One way in which cyberbullying can be worse than the old-fashioned, schoolyard kind is that it can leave a trail—posts, texts, and photos that don't disappear when the fight is over. </li></ul><ul><li>Wired Safety </li></ul><ul><li>Tim Ferriss Scam! Practical Tactics for Dealing with Haters </li></ul><ul><li>Air Force Web Posting Response </li></ul>08/10/11 Social Media and Your Job Search
  27. 27. 08/10/11 Social Media and Your Job Search Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Career Thought Leaders Social Media Diversity
  28. 28. Social Media and Your Job Search Fall 2010 Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington Cascade Careers OK Go

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