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Constellation's Sneak Peak Into Social Business Trends
 

Constellation's Sneak Peak Into Social Business Trends

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Join R "Ray" Wang, principal analyst and CEO of Constellation Research as he shares a sneak peak into social business research. Areas covered include CIO trends impacting buying, activity streams, ...

Join R "Ray" Wang, principal analyst and CEO of Constellation Research as he shares a sneak peak into social business research. Areas covered include CIO trends impacting buying, activity streams, social analytics

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Constellation's Sneak Peak Into Social Business Trends Constellation's Sneak Peak Into Social Business Trends Presentation Transcript

  • San  Francisco  |  Andalucia|  Boston  |  Colorado  Springs  |  Cuper.no  |  Cyprus  |  Ft.  Myers  |  Geneva  |  Halifax  |  Irvine  |  London  |  Los  Angeles   New  York  |  Palo  Alto  |  Sacramento  |  Santa  Monica  |  SeaOle  |  Sedona  |  Sydney  |  Tampa  |  Tokyo  |  Toronto  |  Washington,  D.C.  |  Westport  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       010   Client  Confiden.al   www.ConstellationRG.com
  • Social Business Trends A Sneak Peak Into The Galaxy Of Constellationʼs 
 Social Business Research# February 2011# R “Ray” Wang# Principal Analyst & CEO#©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Agenda •  And now a quick word from our sponsor…# •  The new CIOs come from business# •  Demystifying social business# •  Trends in social business# –  Activity streams dominate collaborative user experiences# –  Social analytics forms the foundation# –  Gamification enters the early enterprise adopters# •  Q&A# 3  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • We’ve Launched!©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Our clients engage us for 3 reasons Naviga.ng   Disrup.ve   Technologies   5  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • We partner with our clients Bring  real  world  experience,  independence,  and  objec.vity   to  our  clients   Cut  through  the  fluff  of  buzz  words  and  trends  to  provide   pragma.c  advice   Guide  buyers  through  a  dizzying  array  of  disrup.ve   business  models  and  technologies   Help  sellers  understand  the  buyer’s  point  of  view  and  how  to   deliver  value  to  their  customers   6  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Clients engage via open and syndicated research models Syndicated   Open  Research   Direct  Access   Research   •  Blogs   •  Tailored   •  Inquiry  calls   •  Inquiries   subscrip.on   •  Advisory   •  Free  Reports   rela.onships   engagements   •  In-­‐depth  reports   •  Custom  projects   •  Solu.on   evalua.ons   •  Firm-­‐wide  trend   reports   •  Webinars  and   podcasts   7  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • The New CIOs Come From Business©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Four faces of the new “CIO” External  Focused   Chief   Chief     Integra.on     Innova.on   Officer   Technology  Savvy   Officer   Business  Savvy   The  New   C  “I”  O   Chief   Chief   Infrastructure   Intelligence   Officer   Officer   Internal  Focused   ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       9  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Demystifying Social Business©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Five simple rules for social business 1   Trust  is  the  new  social  currency   2   Social  is  a  cultural  shig   3   Building  community  is  the  goal   4   P2P  is  today’s  reality   5   Social  Business  is  just  good  business   ©  2010  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       11  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Five Phases Of Social Business Maturity Phase  5:   Realiza.on   Phase  4:   Formaliza.on   Phase  3:   Evangeliza.on   Phase  2:   Experimen-­‐ ta.on   Phase  1:   Discovery   ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       12  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Business Challenges Faced By " Social Business Maturity Phase Phase  5:   Realiza.on   Phase  4:   • Keeping  up  with   Formaliza.on   social   innova.ons   Phase  3:   • Scaling  to  match   • Developing   Evangeliza.on   demand   social  business   • Ensuring  long   governance   • Incorpora.ng   term  funding   Phase  2:   social  into   Experimenta.on   business  models   • Fostering   • Iden.fying   Phase  1:   meaningful   Discovery   Internal   collabora.on   metrics   • Discerning  hype   • Choosing  the   from  reality   right  tools   • Garnering   execu.ve   support   ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       13  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Q. What are your key challenges in 2010? ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.    Source:  2010  State  of  Social  Business  Survey  -­‐  n=45,    ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al   14  
  • Q. What are your key challenges in 2011? Dra$   ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.      Source:  2010  State  of  Social  Business  Survey  -­‐  n=45,  2011  State  of  Social  Business  Survey  -­‐  n  =  103  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al   15  
  • Activity Streams Collaboration Software 16  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Consumer Tech disruptions emerge into Enterprise advancements Evolu.on  of  Ac.vity  Streams  Into  E2.0   Ecosystems:   Informa.on   Solu.ons:   brokerages   Purpose  built   Plamorms:   collabora.on   Enterprise   Tools:   collabora.on   Enterprise   Paradigm:   collabora.on   Consumer   tech  UI   ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       17  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Activity streams converge to solve multiple use case scenarios External  Collabora.on   Dra$   Purpose  Built  Solu.on   Plamorm  Solu.on   Sweet   spot   Internal  Collabora.on   ©  2011  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       18  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Social Analytics©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Exploring social analytics from a wide range of options Legacy  analy.cs  firms   Pure  social  media  monitoring   Sen.ment  analysis  experts   Informa.on  services  firm  brokerages   20  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Gamification Enters Enterprise In 2011©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Engagement Models For Gamification" Intrigue   Challenge   Reward   Engagement   Community   Status   ©  2010  R  Wang  &  Insider  Associates,  LLC.    All  rights  reserved.       22  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Applying The Seven Deadly Sins To Gamification Wrath   Greed   Sloth   GluOony   Lust   Envy   Pride   23  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Non-monetary rewards provide the currencies in community engagement Recogni.on   Access   Impact   •  Influence  tracking   •  Community   •  Raise  personal  &   •  Badges   resources  and   community  profile   •  Code  galleries   tutorials   •  Deliver  feedback   •  Featured   •  Informal  social   from  surveys   placement   networks   •  Influence  product   •  Awards  and   •  Key  execu.ves   direc.on   contests   •  New  features   •  Drive  business   •  Speaking  slots   •  New  products   outcomes   •  Select  groups   •  Beta  versions   •  Provide  proof   •  Public  events   point  references   •  Private  events   •  Incen.vize   downloads/demos   2011  Constella.on  Research  Q1  qualita.ve  survey  on  community  engagement  incen.ve  drivers   24  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Next Steps©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Meet The Research Team Paul  Papadimitriou,  VP  &   Jeff  Ashcrog,  VP  &  Principal   Principal  Analyst   Analyst   Sameer  Patel,  VP  &  Principal   Adrian  Bowles,  VP  &   Analyst   Principal  Analyst   Frank  Scavo,  VP  &  Principal   Analyst   Jill  Dyche,  Contribu.ng   Analyst   Alan  Silberberg,  VP  &  Principal   Analyst   Elizabeth  Herrell,   Contribu.ng  Analyst   Brian  Solis,  VP  &  Principal   Analyst   Maribel  Lopez,  VP  &   Principal  Analyst   R  “Ray”  Wang,  Principal  Analyst   &  CEO   Oliver  Marks,  VP  &  Principal   Analyst   Amy  Wilson,  VP  &  Principal   Analyst   26  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Personalized programs tailored to meet buy side/ user requirements Rela.onship  and  Level  of  Customiza.on   Knowledge   Interac2ve   Ecosystem   Sharing   Advisory   Engagement   Market  Overviews   Execu.ve  Coaching   Peer  Groups   Technology  and  Process   Frameworks   Business  Strategy  Review   Custom  Workshops   Product  and  Vendor   Evalua.ons   Best  Prac.ces  Review   Checklist  Assessments   Innova.on  Tours   Strategic  Planning   Training  (non-­‐custom)   Bidder’s  Conferences   Technology  Selec.on   Cer.fica.on  Programs   Pilot  Programs   Contract  Nego.a.ons   Custom  Research   Independent  Valida.on  &   Talent  Acquisi.on   Speaker  Series   Verifica.on   27  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Put the flexible Research as a Service credit model to use Research  Access   Engagement   Custom   •  Blog  Access   •  Advisory  (1  to  8   •  Webinar   (Included)   credits)   produc.on  (4   •  Short  Email  Inquiry   •  Domes.c  Speech  (8   credits)   (Included)   to  12  credits)   •  Webinar  w/  replay   •  In-­‐depth  Report   •  Interna.onal   rights  (6  credits)   Purchase  (1  credit)   Speech  (12  to  16   •  Vendor  Evalua.on   •  Webinar   credits)   Reprint  Rights  (24   AOendance  (1   credits)   credit)   •  Workshops  (8  to  12   •  Solu.on  Evalua.on   credits)   Report  Purchase  (2   •  Project  Consul.ng   credits)   (Custom  Pricing)   28  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Upcoming free webinars! •  March 1st, 2011 – The Business Value Approach To Strategic HR# •  March 2nd, 2011 – Which CIO Will You Become? Innovative, Infrastructure, Intelligent, or Integrated.# •  March 23rd, 2011 – Starting a Social Supply Chain Synergy Revolution# 29  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Questions And Answers©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • Thank you R “Ray” Wang 650.918.6619 R@ConstellationRG.com Twitter: @rwang0 http://blog.softwareinsider.org www.ConstellationRG.com 31  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       Client  Confiden.al  
  • San  Francisco  |  Andalucia|  Boston  |  Colorado  Springs  |  Cuper.no  |  Cyprus  |  Ft.  Myers  |  Geneva  |  Halifax  |  Irvine  |  London  |  Los  Angeles   New  York  |  Palo  Alto  |  Sacramento  |  Santa  Monica  |  SeaOle  |  Sedona  |  Sydney  |  Tampa  |  Tokyo  |  Toronto  |  Washington,  D.C.  |  Westport  ©  2011  Constella.on  Research,  Inc.    All  rights  reserved.       010   Client  Confiden.al   www.ConstellationRG.com