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The Seven Rules To Digital Business Transformation

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More than just hiring a Chief Digital Officer, the digital business transformation requires a concerted strategy. These seven rules provide a guide post to begin the process of disrupting digital …

More than just hiring a Chief Digital Officer, the digital business transformation requires a concerted strategy. These seven rules provide a guide post to begin the process of disrupting digital business

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  • 1. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       TM   Seven Design Rules for 
 Digital Transformation and Digital Business   June 30th, 2014! R “Ray” Wang (@rwang0)! Principal Analyst & Chairman! More than a Chief Digital Officer, we need Digital CXO’s! #CDO @rwang0 www.ConstellationR.com
  • 2. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       2   7 Design Rules For Digital Transformation
  • 3. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       3   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  1:  Digital  disrup0on  is  more   than  just  a  technology  shiG.    It’s   about  transforming  business   models  and  how  we  engage.   3  #CDO @rwang0 www.ConstellationR.com
  • 4. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       4   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  2:  We  move  from  selling   products  and  services  to  keeping   brand  promises.   4  #CDO @rwang0 www.ConstellationR.com
  • 5. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       5   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  3:  We  serve  5  genera0ons  of   customers  &  workers,  by  digital   proficiency,  not  by  age     Digital  Na0ves,  Digital  Immigrants,  Digital  Voyeurs,   Digital  Hold  Outs,  Digitally  Disengaged   5  #CDO @rwang0 www.ConstellationR.com
  • 6. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       6   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  4:  Data  is  the  founda0on  of   digital  business.  Every  touch  point,   every  click,  every  digital  exhaust  is   relevant  insight.   6  #CDO @rwang0 www.ConstellationR.com
  • 7. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       7   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  5:  If  20  %  of  your  revenue  is   not  an  insight  stream  by  2020,  you   won’t  have  a  digital  biz  model   7  #CDO @rwang0 www.ConstellationR.com
  • 8. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       8   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  6:  You  need  more  than  a   Chief  Digital  Officer  to  infuse   digital  into  your  organiza0on.  You   need  a  broad  bench  of  Digital   CXO’s     8  #CDO @rwang0 www.ConstellationR.com
  • 9. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       9   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       Rule  7:  We  must  invest  in  digital   ar0sans     Authen0c  |Relevant  |Transparent|  Intelligent   Speedy  |  Ar0s0c  |Non-­‐conformist   9  #CDO @rwang0 www.ConstellationR.com
  • 10. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       10   ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       For  more  informa0on,  visit   www.Constella0onR.com   10  #CDO @rwang0 www.ConstellationR.com
  • 11. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       11   Thank you R “Ray” Wang 650.918.6619 R@ConstellationR.com Twitter: @rwang0 http://blog.softwareinsider.org www.ConstellationR.com
  • 12. ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.      ©  2010  -­‐  2014  Constella0on  Research,  Inc.    All  rights  reserved.       www.ConstellationR.com San  Francisco  |  Andalucia  |Aus0n  |  Belfast  |  Boston  |  Colorado  Springs  |  Cuper0no  |  Denver  |  London     New  York  |  NOVA  |Pune  |  Sacramento  |  Santa  Monica  |  Sydney  |  Tokyo  |  Toronto  |  Washington,  D.C.   TM