Content flows across screens>25% LinkedIn Member Visits
Only LinkedIn reaches this affluent audience 33.6 M 12.2M Unique Monthly 7.6M Visitors 31.1M 71% 43.5M Unique Monthly Visitors of LinkedIn Unique Monthly Visitors Users do not visit NYT 82% of LinkedIn users 6.7M do not visit CNET 6.5M 13.5M 85% 84% 15.8 M Unique Monthly of LinkedIn users of LinkedIn users Unique Monthly Visitors do not visit Forbes Visitors do not visit WSJ(January 2013 US Audience Duplication-ComScore)
Content Marketing on LinkedIn Content in the form of: 3rd Party Brand Social Video Publishers Experts Sharing Delivered via: Targeted Owned Status Paid Media Influencers Groups Updates Delivered to: Young & Image- Career Luxury Upwardly Driven Conversation drives Changer Tech Mobile Pros content.
LinkedIn will amplify content across key channels Reach the right audience on LinkedIn’s platform…. 1. Content Ads 2. Expandable Video 3. Sponsored InMail 4. Groups 5. Slideshare 6. Targeted Display 7. Targeted Status Updates 8. LinkedIn Audience Network 18