Influencing ThroughContent on LinkedInMarch 2013
Our Mission.Connect the world’s professionalsto make them more productive and successful
An influential audience, open to your content200M Members  Worldwide   20M USAuto Intenders$86K Avg HHI71% Graduates
US Monthly Uniques     45,000,000     40,000,000     35,000,000     30,000,000     25,000,000     20,000,000     15,000,00...
Average Minutes Per Month                 16.0                                      12.3                                  ...
ContentJobs       Jobs
1.4MM Publishers              LinkedIn Today 150+ Influencers  2MM+ following                   Influencers  40 M members ...
LinkedIn Today1.3M+            Publishers                         8
Relevance driven by your professional profile  Early start-up exec                          VS.  Public relations exec    ...
Influencers2M +        People Follows                                                           1   Nobel Prize Winner    ...
Create long form content from the share box                                              11
Groups40M   users   210M   memberships   1.3M   groups                                                   12
Slideshare9M+       Content Upload                        13
Content flows across screens>25%        LinkedIn Member Visits
Only LinkedIn reaches this affluent audience                      33.6 M                      12.2M                      U...
How it works
Content Marketing on LinkedIn                    Content in the form of:       3rd Party     Brand                        ...
LinkedIn will amplify content across key channels Reach the right audience on LinkedIn’s platform….     1. Content Ads    ...
1. Content Ads                 19
2. Expandable Video Content Ads                                  20
3. Sponsored InMail                Hardware         Software                           21
4. Groups               Hardware        Software                          22
5. Slideshare – Content Ad Overlay                                     23
6. Targeted Display: 160x600, 300x250 and Textlink                                                     24
7. Targeted Status Updates                             54,534 targeted followers                             (out of 236,0...
8. LinkedIn Ad Network (LAN)                               26
Ryan WalkerEast Coast Auto LeadLinkedIn Marketing Solutions
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LinkedIn Content Story

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An overview of audience behavior, new product development and the resulting content marketing opportunities on the LinkedIn platform

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  • Groups40M users, 210M memberships in 1.3M groups
  • LinkedIn Content Story

    1. 1. Influencing ThroughContent on LinkedInMarch 2013
    2. 2. Our Mission.Connect the world’s professionalsto make them more productive and successful
    3. 3. An influential audience, open to your content200M Members Worldwide 20M USAuto Intenders$86K Avg HHI71% Graduates
    4. 4. US Monthly Uniques 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 LinkedIn WSJ.com Forbes.com CNET.comSource: comScore, January 2013
    5. 5. Average Minutes Per Month 16.0 12.3 3.7 2.5 LinkedIn WSJ.com Forbes.com CNET.comSource: comScore, January 2013
    6. 6. ContentJobs Jobs
    7. 7. 1.4MM Publishers LinkedIn Today 150+ Influencers 2MM+ following Influencers 40 M members 1.3M groups Groups 9MM+ Uploads SlideShare 2B+ Network Updates Viewed Weekly
    8. 8. LinkedIn Today1.3M+ Publishers 8
    9. 9. Relevance driven by your professional profile Early start-up exec VS. Public relations exec 9
    10. 10. Influencers2M + People Follows 1 Nobel Prize Winner Influencers1 MacArthur “Genius” 29 NYT Best Seller books 11 Countries
    11. 11. Create long form content from the share box 11
    12. 12. Groups40M users 210M memberships 1.3M groups 12
    13. 13. Slideshare9M+ Content Upload 13
    14. 14. Content flows across screens>25% LinkedIn Member Visits
    15. 15. Only LinkedIn reaches this affluent audience 33.6 M 12.2M Unique Monthly 7.6M Visitors 31.1M 71% 43.5M Unique Monthly Visitors of LinkedIn Unique Monthly Visitors Users do not visit NYT 82% of LinkedIn users 6.7M do not visit CNET 6.5M 13.5M 85% 84% 15.8 M Unique Monthly of LinkedIn users of LinkedIn users Unique Monthly Visitors do not visit Forbes Visitors do not visit WSJ(January 2013 US Audience Duplication-ComScore)
    16. 16. How it works
    17. 17. Content Marketing on LinkedIn Content in the form of: 3rd Party Brand Social Video Publishers Experts Sharing Delivered via: Targeted Owned Status Paid Media Influencers Groups Updates Delivered to: Young & Image- Career Luxury Upwardly Driven Conversation drives Changer Tech Mobile Pros content.
    18. 18. LinkedIn will amplify content across key channels Reach the right audience on LinkedIn’s platform…. 1. Content Ads 2. Expandable Video 3. Sponsored InMail 4. Groups 5. Slideshare 6. Targeted Display 7. Targeted Status Updates 8. LinkedIn Audience Network 18
    19. 19. 1. Content Ads 19
    20. 20. 2. Expandable Video Content Ads 20
    21. 21. 3. Sponsored InMail Hardware Software 21
    22. 22. 4. Groups Hardware Software 22
    23. 23. 5. Slideshare – Content Ad Overlay 23
    24. 24. 6. Targeted Display: 160x600, 300x250 and Textlink 24
    25. 25. 7. Targeted Status Updates 54,534 targeted followers (out of 236,031 total followers) 25
    26. 26. 8. LinkedIn Ad Network (LAN) 26
    27. 27. Ryan WalkerEast Coast Auto LeadLinkedIn Marketing Solutions

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