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MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
MGMT570 Design Thinking
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MGMT570 Design Thinking

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  • Process:shopping list is neither arranged according to aisle layout nor shopper’s trailGoing back and forth to the parked cart instead of steering the cart through the aislesCouples separate to get items and end up searching for each otherProduct:Selection based on:Shelf life and labelingLast product in the rowAvoids products with damaged packagingProduct comparison according to price, quantity, quality and previous experience with that product
  • Health ConscientiousRespectful & MindfulNo eatingNo littering Pickup dropped productsLow and soft tonesEye other ExpatsDisciplined & Savvy ShoppersHarmonic RelationshipsMales showing their feminine sideCart Maneuvering / Good Spatial AwarenessDisciplined – They Avoid Impulse Shopping and unnecessary "spontaneous" purchases (stick to shopping list)
  • Sophisticated:Route Charter Modular Shopping Cart with SensorsSimple:Communication Facilitation (VIDEO)Aisle Map & Fill In ListReduce Aisle HeightStrategic Placement of Aisle Markers & SignsSpecial Needs Checkout LaneSampling Vending MachinesProduct Info & Details Health & Organic FoodPacking Grocery in Parking Lot
  • Smart Route Charter Software maps the items on the shopping list to their respective locations in a Supermarket store.The software then provides the customer with a store navigation map with the shortest route to take, to pick up the items on the shopping list.The core benefit of this software is increased shopping efficiency. The software would reduce a user’s shopping time and frustration when having to go from aisle to aisle in search of items on his/her list, especially when they have other errands to run.
  • A modular cart with removable baskets: Instead of going back and forth to the main shopping cart, while carrying loads of products in your armsEach basket would have a location sensors and an LEDEach LED would display the locations of other baskets on the movePartners when they go shopping tend to get lost from each other, their meeting point is usually the location of the parked shopping cart. Due to the raised noise, they are incapable of calling each other on the mobile to know where to meet. Tracking and displaying the location of the other party carrying a basket would be beneficial of the person to locate his partner.
  • A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. — Antoine de Saint Exupéry
  • Transcript

    • 1. Design Thinking /Ethnography
      Maadi Expats
      Presented By:
      Hany Samra
      Rehab Wahsh
    • 2. Think ) borderless
    • 3. VISION?
      NONE!
    • 4. Work Flow
      How we went about doing our fieldwork
    • 5. Master & Apprentice
    • 6. A Young Family with a Newborn Baby
    • 7. Thick Description & Wrap Up
    • 8. Wrap Up & Filtering
      RELEVANCY
      CULTURE
      HABITS
      OPPORTUNITIES
    • 9. The Five Models
    • 10. The Flow Model
    • 11. The Sequence Model
      Process
      shopping list is neither arranged according to aisle layout nor shopper’s trail
      Going back and forth to the parked cart instead of steering the cart through the aisles
      Couples separate to get items and end up searching for each other
      Product
      Selection based on:
      Shelf life and labeling
      Last product in the row
      Avoids products with damaged packaging
      Product comparison according to price, quantity, quality and previous experience with that product
    • 12. The Artifacts Model
    • 13. The Physical Model
      Other Shoppers
      “The Space Bubble”
      Product Shelving
      Aisle Markers
      Salesperson/
      Assistant
      Shopping Cart
    • 14. The Cultural Model
      Health Conscientious
      Respectful & Mindful
      No eating
      No littering
      Pickup dropped products
      Low and soft tones
      Eye other Expats
      • Disciplined & Savvy Shoppers
      • 15. Harmonic Relationships
      • 16. Males showing their feminine side
      • 17. Cart Maneuvering / Good Spatial Awareness
    • commercialization
    • 18. Eureka!
      Simple
      Sophisticated
      Communication Facilitation (VIDEO)
      Aisle Map & Fill In List
      Reduce Aisle Height
      Strategic Placement of Aisle Markers & Signs
      Special Needs Checkout Lane
      Sampling Vending Machines
      Product Info & Details
      Health & Organic Food
      Packing Grocery in Parking Lot
      Smart Route Charter
      Modular Shopping Cart with Sensors
    • 19. Smart Route Charter
    • 20. Standard Shopping Cart
      Maximum Load 100 KG
      Dimensions (mm) H998 X W512 X L768
      Modular Cart
      Removable Baskets
      Location Sensors – Meeting Point
    • 21. IDEO SHOPPING TROLLEY
      IDEO Cart Video
    • 22. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
      — Antoine de Saint Exupéry

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