Design Thinking /Ethnography<br />Maadi Expats<br />Presented By:<br />Hany Samra<br />Rehab Wahsh<br />
Think ) borderless<br />
VISION?<br />NONE!<br />
Work Flow<br />How we went about doing our fieldwork<br />
Master & Apprentice<br />
A Young Family with a Newborn Baby<br />
Thick Description & Wrap Up<br />
Wrap Up & Filtering<br />RELEVANCY<br />CULTURE<br />HABITS<br />OPPORTUNITIES<br />
The Five Models<br />
The Flow Model<br />
The Sequence Model<br />Process<br />shopping list is neither arranged according to aisle layout nor shopper’s trail<br />...
The Artifacts Model<br />
The Physical Model<br />Other Shoppers<br />“The Space Bubble”<br />Product Shelving<br />Aisle Markers<br />Salesperson/<...
The Cultural Model<br />Health Conscientious<br />Respectful & Mindful<br />No eating<br />No littering <br />Pickup dropp...
Harmonic Relationships
Males showing their feminine side
Cart Maneuvering / Good Spatial Awareness</li></li></ul><li>commercialization<br />
Eureka!<br />Simple<br />Sophisticated<br />Communication Facilitation (VIDEO)<br />Aisle Map & Fill In List<br />Reduce A...
Smart Route Charter<br />
Standard Shopping Cart<br />Maximum Load 100 KG<br />Dimensions (mm) H998 X W512 X L768<br />Modular Cart<br />Removable B...
Upcoming SlideShare
Loading in...5
×

MGMT570 Design Thinking

253

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
253
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Process:shopping list is neither arranged according to aisle layout nor shopper’s trailGoing back and forth to the parked cart instead of steering the cart through the aislesCouples separate to get items and end up searching for each otherProduct:Selection based on:Shelf life and labelingLast product in the rowAvoids products with damaged packagingProduct comparison according to price, quantity, quality and previous experience with that product
  • Health ConscientiousRespectful &amp; MindfulNo eatingNo littering Pickup dropped productsLow and soft tonesEye other ExpatsDisciplined &amp; Savvy ShoppersHarmonic RelationshipsMales showing their feminine sideCart Maneuvering / Good Spatial AwarenessDisciplined – They Avoid Impulse Shopping and unnecessary &quot;spontaneous&quot; purchases (stick to shopping list)
  • Sophisticated:Route Charter Modular Shopping Cart with SensorsSimple:Communication Facilitation (VIDEO)Aisle Map &amp; Fill In ListReduce Aisle HeightStrategic Placement of Aisle Markers &amp; SignsSpecial Needs Checkout LaneSampling Vending MachinesProduct Info &amp; Details Health &amp; Organic FoodPacking Grocery in Parking Lot
  • Smart Route Charter Software maps the items on the shopping list to their respective locations in a Supermarket store.The software then provides the customer with a store navigation map with the shortest route to take, to pick up the items on the shopping list.The core benefit of this software is increased shopping efficiency. The software would reduce a user’s shopping time and frustration when having to go from aisle to aisle in search of items on his/her list, especially when they have other errands to run.
  • A modular cart with removable baskets: Instead of going back and forth to the main shopping cart, while carrying loads of products in your armsEach basket would have a location sensors and an LEDEach LED would display the locations of other baskets on the movePartners when they go shopping tend to get lost from each other, their meeting point is usually the location of the parked shopping cart. Due to the raised noise, they are incapable of calling each other on the mobile to know where to meet. Tracking and displaying the location of the other party carrying a basket would be beneficial of the person to locate his partner.
  • A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. — Antoine de Saint Exupéry
  • MGMT570 Design Thinking

    1. 1. Design Thinking /Ethnography<br />Maadi Expats<br />Presented By:<br />Hany Samra<br />Rehab Wahsh<br />
    2. 2. Think ) borderless<br />
    3. 3. VISION?<br />NONE!<br />
    4. 4. Work Flow<br />How we went about doing our fieldwork<br />
    5. 5. Master & Apprentice<br />
    6. 6. A Young Family with a Newborn Baby<br />
    7. 7. Thick Description & Wrap Up<br />
    8. 8. Wrap Up & Filtering<br />RELEVANCY<br />CULTURE<br />HABITS<br />OPPORTUNITIES<br />
    9. 9. The Five Models<br />
    10. 10. The Flow Model<br />
    11. 11. The Sequence Model<br />Process<br />shopping list is neither arranged according to aisle layout nor shopper’s trail<br />Going back and forth to the parked cart instead of steering the cart through the aisles<br />Couples separate to get items and end up searching for each other<br />Product<br />Selection based on:<br />Shelf life and labeling<br />Last product in the row<br />Avoids products with damaged packaging<br />Product comparison according to price, quantity, quality and previous experience with that product<br />
    12. 12. The Artifacts Model<br />
    13. 13. The Physical Model<br />Other Shoppers<br />“The Space Bubble”<br />Product Shelving<br />Aisle Markers<br />Salesperson/<br />Assistant<br />Shopping Cart<br />
    14. 14. The Cultural Model<br />Health Conscientious<br />Respectful & Mindful<br />No eating<br />No littering <br />Pickup dropped products<br />Low and soft tones<br />Eye other Expats<br /><ul><li>Disciplined & Savvy Shoppers
    15. 15. Harmonic Relationships
    16. 16. Males showing their feminine side
    17. 17. Cart Maneuvering / Good Spatial Awareness</li></li></ul><li>commercialization<br />
    18. 18. Eureka!<br />Simple<br />Sophisticated<br />Communication Facilitation (VIDEO)<br />Aisle Map & Fill In List<br />Reduce Aisle Height<br />Strategic Placement of Aisle Markers & Signs<br />Special Needs Checkout Lane<br />Sampling Vending Machines<br />Product Info & Details <br />Health & Organic Food<br />Packing Grocery in Parking Lot<br />Smart Route Charter <br />Modular Shopping Cart with Sensors<br />
    19. 19. Smart Route Charter<br />
    20. 20. Standard Shopping Cart<br />Maximum Load 100 KG<br />Dimensions (mm) H998 X W512 X L768<br />Modular Cart<br />Removable Baskets<br />Location Sensors – Meeting Point<br />
    21. 21. IDEO SHOPPING TROLLEY<br />IDEO Cart Video<br />
    22. 22. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.<br />— Antoine de Saint Exupéry<br />

    ×