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Multimedia Presentation: Rosetta Stone<br />Regina Wright<br />Ed.S Educational Technology<br />Walden University<br />
AGENDA<br /><ul><li>Our District
Needs Assessment
Solution
Change Agents</li></li></ul><li>French<br />German<br />Spanish<br />Our District <br />Latin<br />Greek<br />Mandrin Chin...
Needs Assessment<br />
What do we as a district need?<br />
solution<br />For Our District<br />
Foreign Language Software<br />
“Lead Thinkers&quot;  <br />Allen Stoltzfus & John Fairfield <br />
Who uses Rosetta Stone?<br />
Multimedia technology on CD-ROM<br />
Rosetta Stone Decision Process:<br />1992		       1998          2003             2006          2009<br />(Websites  provid...
Rosetta Stone<br />                                                                                                       ...
Where Rosetta Stone can be purchased<br />
The goal is to teach languages the way first languages are learned.<br />Language Learning with Rosetta Stone<br />http://...
Fairfield Language Technologies<br />Development:<br /> Technology was not ready!<br />
Knowledge<br />
Educational Institutions<br /><ul><li>K-12
University
Community Colleges </li></li></ul><li>
Language and World Geography lessons <br />
Independent learning<br />Homeschooling<br />Professional Development<br />Self study<br />Online courses???<br />
Business communication around the world<br />
Traditional Foreign Language Instruction<br />Foreign Language Instruction with technology<br />The &quot;Dynamic Immersio...
Skeptics??<br />Laggards<br />Late adopters<br />
Innovators? Early Adopters?<br />
Attributes for adoption<br />Relative Advantage<br />Compatibility<br />Observability<br />
Hybrid: Centralization Approach<br />
Hybrid: Decentralization Approach<br />FL. Teacher<br />Core Teacher<br />ESL Teacher<br />Core Teacher<br />IB Teacher<br...
Critical Mass<br />
Revenue increase<br />
CHANGE AGENTS<br />
The Change Agent<br /><ul><li>Curriculum & Instruction Administrator
Foreign Language Department Chair</li></li></ul><li>SEVEN ROLES FOR THE CHANGE AGENT<br />Develop a need for change<br />E...
5.To translate an intent into action<br />6.To stabilize adoption and prevent discontinuance<br />7.To achieve a terminal ...
Opinion Leader<br />
Our District<br />
Champion<br />
Champion<br />
Together<br />
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Innovation Projectb

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  • Welcome to the presentation of Adopting Rosetta Stone Software into our district for Foreign Language instruction.
  • Narration: We will review the relative advantage of this innovation through our District, Needs Assessment, the solution and change agents.
  • Narration: In our school district, we support the study of Foreign languages. We have recently become an International Baccalaureate district to encourage the learning of languages from K-12. We serve a community of diverse nationalities. We have a number of families where English is not spoken at home.
  • Narration: As society becomes more technologically advanced we are able to communicate worldwide more than ever before.
  • Narration: Incorporating a foreign language software program will allow us to prepare our students globally and technologically. In addition, we will be ensuring inclusion and respect for the community that we serve.
  • The solution for our district.
  • Narration: The solution is Rosetta Stone. Rosetta Stone is a program that offers instruction in over 30 different languages. “Rosetta Stone Classroom” will fulfill our district’s needs, offering classroom and independent instruction. It correlates to state and national standards for English as a Second Language (ESL),World Language studies and technology. (Schools)
  • The lead thinkers of this innovation were Allen Stoltzfus and his brother-in-law John Fairfield. Stoltzfus was interested in foreign language instruction by using the immersion method. Fairfield was a computer science professor. Working together, they combined immersion style learning and technology. (Lazo, 2009))
  • The company produced the first version of Rosetta Stone software using early multimedia technology on CD-ROM. Immersing language learners in a foreign world of pictures, voices, words and shunning any translation. (Rosetta Stone.com) Today, the program still is available in CD-ROM, plus it is hosted online especially designed for school districts, colleges, and universities, businesses and sectors of the government.
  • Narration: Between the years of 1992 and 1998, Rosetta Stone was introduced to the public. At this point in time, the public was learning about the advantages and disadvantages of this system. With increased knowledge, persuasion was possible. (UNITED STATES: Securities and Exchange Commission, 2009) In 2003 Rosetta Stone acquired a new CEO with International Business experience. Rosetta Stone was sold in over 150 countries. In 2006, the company was purchased by two investment companies. This implementation has made Rosetta Stone grow in popularity around the world. (UNITED STATES: Securities and Exchange Commission, 2009)
  • Rosetta Stone incorporates pictures, activities, voices and words in an immersion setting. This will enable teachers to incorporate the vocabulary and grammar in practical situations. “It distinguishes itself from other language-learning tools by helping users develop everyday proficiency naturally, the same way people learn their first language -- by linking new words with real-world objects and events.” (newsblaze)
  • Narration: The Rosetta Stone package is a yellow box with a picture of the “Rosetta Stone” on its label. The Rosetta Stone is an ancient tablet of hieroglyphics that represents ancient languages. (newsblaze) Packaging: (Rosetta Stone)
  • Narration: Rosetta Stone can be purchased in local bookstores, at the airport or online.
  • Narration: Foreign languages are taught through Rosetta Stone’s creation of the "Dynamic Immersion method". The goal is to teach languages the way first languages are learned. The benefit is the use of technology to do so. (Rosetta Stone)
  • Fairfield Language Technologies was developed 1992. The company produced the first version of Rosetta Stone software using early multimedia. In 1998, technology was more advanced and Rosetta Stone could be distributed, and began to flourish. (UNITED STATES: Securities and Exchange Commission, 2009)
  • Narration: Rosetta Stone can be installed in our classrooms, or computer labs, either on one computer or a network of computers. There is a unique way to include it into our district’s website, which will allow for asynchronous instruction for students, parents, and teachers alike. Rider University in Princeton, New Jersey, uses Rosetta Stone for just this purpose. Students and teachers having the ability to work flexibly has really caught on. (Rosetta Stone Ushers in Rider University’s 21st Century Transformation)
  • Narration: Educational Institutions are the biggest consumers of this product.
  • Narration: As an International Baccalaureate district, Rosetta Stone clearly will benefit our k-12 levels.  
  • Narration: Teachers can use the language and geography lessons to supplement their plans.
  • Narration: Language study can be done asynchronously through our website. Non-English speaking parents can learn English. Teachers and Administrators can learn an additional language. Homeschooled or tutored students will have this same ability. With the future of education moving towards online education, our district will already be prepared to follow suit (Schools)
  • Narr:We will be preparing our students for a global business world.
  • Narration: Compatibility is achieved by combining traditional teaching methods with technology, students will be receiving a well-rounded opportunity to learn and improve their language skills.
  • Narration: Some veteran teachers may be reluctant to incorporate Rosetta Stone. Some language teachers claim that its method lacks cultural perspective. (News:Rosetta Stone IPO has investors talking, 2009) There will be those who will want to see just how effectively a teacher can use this program to enhance language learning before they agree to adopt. (News:Rosetta Stone IPO has investors talking, 2009)
  • Narration: Our innovators are the foreign language teachers and the ESL teachers who are looking for new ideas. Our early adopters are those teachers with access to computers. Primarily those teachers who feel the most comfortable with technological use. (Rogers, 2003)
  • Narration: The program has a relative advantage of taking the school system into a new direction with technology. Students of all ages can learn a variety of languages. Teachers will be able to draw connections to their styles and adapt them to the new technology. The program is one that can be observed during the diffusion process and adapted to the needs of the system.
  • Narration: Because foreign language is not a core subject, it would be best to use a hybrid of centralized and decentralized approaches. Centralized approach in the beginning is research and development, to change agents, to opinion leaders. (Rogers, 2003)
  • Narration: Once the Innovator stage is reached the diffusion will become linear where the innovators (teachers) will share and train their peers in their respective buildings.
  • Narration: Narration: Rosetta Stone® has been adopted by thousands of schools around the world as an integral part of their language-learning curriculum. Rosetta Stone is successfully blended into World Language or English as a Second Language programs in primary, secondary and higher education environments. According to Rogers (2003, p. 363) this is a sequential interdependence effect on later adopters.
  • Narration: As you can see by this chart, Rosetta Stone has been successfully adopted by many who seek to improve their language learning. It is one of the top foreign language programs sold today. Used successfully by: NASA , Pitney Bowes, U.S. State Department, U.S. Army, and 10,000+ schools. (UNITED STATES: Securities and Exchange Commission, 2009)
  • Narration: For Rosetta Stone to be successfully adopted in our district, we will need key change agents to introduce it to the teachers.  
  • Narration: For this particular innovation, the change agent will be either the curriculum & instruction administrator or the foreign language department chair(s). These are the people who are experienced and know the National and State Standards. They are the ones who can communicate with the teachers through professional development.
  • Narration: In order for the change agent to be effective, they need to follow seven steps. 1. Remind our teachers that we need to be globally and technologically focused in our instruction. 2. The change agent must be available for questions and concerns. 3. He/she needs to understand the program well enough to diagnose problems. 4. The change agent will need to show the effectiveness of this program.
  • Narration: 5. The change agent/opinion leader will need to communicate with the teachers. 6. The change agent should encourage teachers to refer to the peer section of Rosetta Stone’s website, for collaboration. (rosettastone.com) 7. The change agent should allow the teachers to explore the program on their own.
  • Narration: The teachers are the key to making Rosetta Stone successful. A few teachers from each building should try this program and present this information formally to the staff during professional development time.
  • Narration: Our district is now an international baccalaureate district. We currently offer foreign language study in the elementary level through the high school level. Our students and community are made up of diverse backgrounds.
  • Narration: As a Foreign Language teacher, I often look for innovative ways to make language learning meaningful and exciting to my students. Rosetta Stone does just that.
  • Narration: I look forward to working with the staff, to encourage them in the adoption of this program. I will start out with the opinion leaders and change agents to incorporate Rosetta Stone . As time progresses, I will check back to see if there are any concerns or suggestions to make the program more beneficial. Periodic professional development sessions will allow for perspectives of the progression.
  • Narration: Together we can make our school district continue to stand out among others. We will teach our students to be technologically and globally well versed in preparation for their future!
  • Transcript of "Innovation Projectb"

    1. 1. Multimedia Presentation: Rosetta Stone<br />Regina Wright<br />Ed.S Educational Technology<br />Walden University<br />
    2. 2. AGENDA<br /><ul><li>Our District
    3. 3. Needs Assessment
    4. 4. Solution
    5. 5. Change Agents</li></li></ul><li>French<br />German<br />Spanish<br />Our District <br />Latin<br />Greek<br />Mandrin Chinese<br />English as a Second Language (ESL)<br />
    6. 6. Needs Assessment<br />
    7. 7. What do we as a district need?<br />
    8. 8. solution<br />For Our District<br />
    9. 9. Foreign Language Software<br />
    10. 10. “Lead Thinkers&quot; <br />Allen Stoltzfus & John Fairfield <br />
    11. 11. Who uses Rosetta Stone?<br />
    12. 12. Multimedia technology on CD-ROM<br />
    13. 13. Rosetta Stone Decision Process:<br />1992 1998 2003 2006 2009<br />(Websites provided at the end of the program)<br />
    14. 14.
    15. 15. Rosetta Stone<br />                                                                                                         <br />Packaging<br />
    16. 16. Where Rosetta Stone can be purchased<br />
    17. 17. The goal is to teach languages the way first languages are learned.<br />Language Learning with Rosetta Stone<br />http://www.rosettastone.com/<br />The &quot;Dynamic Immersion method&quot; <br />
    18. 18. Fairfield Language Technologies<br />Development:<br /> Technology was not ready!<br />
    19. 19. Knowledge<br />
    20. 20. Educational Institutions<br /><ul><li>K-12
    21. 21. University
    22. 22. Community Colleges </li></li></ul><li>
    23. 23. Language and World Geography lessons <br />
    24. 24. Independent learning<br />Homeschooling<br />Professional Development<br />Self study<br />Online courses???<br />
    25. 25. Business communication around the world<br />
    26. 26. Traditional Foreign Language Instruction<br />Foreign Language Instruction with technology<br />The &quot;Dynamic Immersion method&quot;<br />
    27. 27. Skeptics??<br />Laggards<br />Late adopters<br />
    28. 28. Innovators? Early Adopters?<br />
    29. 29. Attributes for adoption<br />Relative Advantage<br />Compatibility<br />Observability<br />
    30. 30. Hybrid: Centralization Approach<br />
    31. 31. Hybrid: Decentralization Approach<br />FL. Teacher<br />Core Teacher<br />ESL Teacher<br />Core Teacher<br />IB Teacher<br />Core Teacher<br />
    32. 32. Critical Mass<br />
    33. 33. Revenue increase<br />
    34. 34. CHANGE AGENTS<br />
    35. 35. The Change Agent<br /><ul><li>Curriculum & Instruction Administrator
    36. 36. Foreign Language Department Chair</li></li></ul><li>SEVEN ROLES FOR THE CHANGE AGENT<br />Develop a need for change<br />Establish an information exchange relationship<br />To Diagnose problems<br />To create an intent to change the client<br />
    37. 37. 5.To translate an intent into action<br />6.To stabilize adoption and prevent discontinuance<br />7.To achieve a terminal relationship<br />
    38. 38. Opinion Leader<br />
    39. 39. Our District<br />
    40. 40. Champion<br />
    41. 41. Champion<br />
    42. 42. Together<br />
    43. 43. Videos To Review for Rosetta Stone:<br />World Languages:<br />http://teachertube.com/viewVideo.php?video_id=117708&title=Foreign_Language_Study_Benefits&ref=Rvw337<br /> <br />How Rosetta Stone Works:<br />http://www.youtube.com/watch?v=D_YwOYqNJK0<br /> <br />Rosetta Stone Course:<br />http://www.youtube.com/watch?v=6b-HrL-nsmA<br /> <br />Rosetta Stone--Free Demo:<br />http://www.youtube.com/watch?v=pDs6hRcL2jM<br /> <br />Rosetta Stone is Interactive:<br />http://www.youtube.com/watch?v=3GPN2_QKTZk<br />
    44. 44. Rosetta Stone Decision Websites:<br /><ul><li>http://en.wikipedia.org/wiki/Rosetta_Stone_(software)
    45. 45. US Securities & Exchange: http://yahoo.brand.edgar-online.com/DisplayFilingInfo.aspx?Type=HTML&text=%2526lt%253bNEAR%252f4%2526gt%253b(%22PHILLIP+A%22%2c%22CLOUGH%22)+%2526lt%253bOR%2526gt%253b+%2526lt%253bNEAR%252f4%2526gt%253b(%22PHILLIP+A.%22%2c%22CLOUGH%22)&FilingID=6484556&pp</li></li></ul><li>Rosetta Stone Decision Websites (Cont.):<br /><ul><li>http://www.rosettastone.com/schools/solutions
    46. 46. http://newsblaze.com/story/2006010611260200001.mwir/topstory.html
    47. 47. http://www.washingtonpost.com/wpdyn/content/article/2009/05/10/AR2009051002063.html?hpid=sec-tech</li>
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