Design Academy Eindhoven: Source Lecture - January2008

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The Design Academy is one of the eminent design schools in the world. The Source Lecture programme presents practicians from the art and design world. In February 2008 I was invited to hold a lecture. the lecture's title was "Traps And Pitfalls To Be Avoided In Order to Obtain Success", subtitled "Seven Surrounding Lectures".

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Design Academy Eindhoven: Source Lecture - January2008

  1. 1. Traps and Pitfalls to be avoided in order to obtain Success. Thursday, June 18, 2009
  2. 2. lecture I Appropriation and Sampling Thursday, June 18, 2009
  3. 3. SOURCE LECTURE SERIES / MASTERCOURSE 16 January 2008 16:00 De WitteDame - Auditorium Ronald van Tienhoven TRAPS AND PITFALLS TO BE AVOIDED IN ORDER TO OBTAIN SUCCESS Appropriation and Sampling Reduction and Essence Complexity and Contradiction Narrative and Anecdote Evocation and Voodoo Zeitgeist and Opportunism Morality and Empathy Thursday, June 18, 2009
  4. 4. Thursday, June 18, 2009
  5. 5. Thursday, June 18, 2009
  6. 6. “My art has always used sex as a direct communication line to the viewer. The surface of my stainless steel pieces is pure sex and gives an object both a masculine and a feminine side: the weight of the steel engages with the femininity of the reflective surface.” Jeff Koons-Rabbit, 1986 Studio Job-Coalscuttle, 2006 Thursday, June 18, 2009
  7. 7. Appropriation as part of a business concept Food Facility A prototype food platform By Marti Guixé, 2005 Thursday, June 18, 2009
  8. 8. Food Facility A prototype food platform By Marti Guixé, 2005 Thursday, June 18, 2009
  9. 9. lecture II Reduction and Essence Thursday, June 18, 2009
  10. 10. Guillaume Apollinaire calls on the playwright Alfred Jarry "Monsieur Jarry?" "On the third floor and a half," answered the concierge. The answer astonished me. But I climbed up to where Jarry lived–actually on the third floor and a half. The ceilings of the building had appeared wastefully high to the owner and he had doubled the number of stories by cutting them in half horizontally. This building, which is still standing, had therefore about fifteen floors; but since it rose no higher than the other buildings in the quarter, it amounted to merely the reduction of a skyscraper. It turned out that Jarry's place was filled with reductions. This half-floor room was the reduction of an apartment in which its occupant was quite comfortable standing up. But being taller than he, I had to stay in a stoop. The bed was the reduction of a bed; that is to say, a mere pallet. Jarry said that low beds were coming back into fashion. The writing table was the reduction of a table, for Jarry wrote flat on his stomach on the floor. The furniture was the reduction of furniture–there was only the bed. On the wall hung the reduction of a picture. It was a portrait, most of which he had burned away, leaving only the head, which resembled a certain lithograph I know of Balzac. The library was the reduction of a library, and that is saying a lot for it. It was composed of a cheap edition of Rabelais and two or three volumes of the Bibliotheque rose. On the mantel stood a large stone phallus, a gift from Felicien Rops. Jarry kept this member, which was considerably larger than life size, always covered with a violet skullcap of velvet, ever since the day the exotic monolith had frightened a certain literary lady who was all out of breath from climbing three and a half floors and at a loss how to act in this unfurnished cell. "Is that a cast?" the lady asked. "No," said Jarry. "It's a reduction." Thursday, June 18, 2009
  11. 11. the flat bed Apollinaire the skyscraper Jarry Rabelais Felicien Rop’s Phallus 1. 2. 3. 4. Reduction in quantity Reduction in scale Reduction in detail Reduction in presence Thursday, June 18, 2009
  12. 12. Thursday, June 18, 2009
  13. 13. Marcel Duchamp - La Boîte-en-Valise, 1945-1968 Thursday, June 18, 2009
  14. 14. Marcel Duchamp - Boite-en-valise no.0/XX,1942 Thursday, June 18, 2009
  15. 15. lecture III Complexity and Contradiction Thursday, June 18, 2009
  16. 16. either/or both/and Thursday, June 18, 2009
  17. 17. “A gentle manifesto for a nonstraightforward architecture” ISBN-10: 0810960230 Thursday, June 18, 2009
  18. 18. Michelangelo Buonarroti (1475-1564) - Porta Pia, Roma Thursday, June 18, 2009
  19. 19. OMA - Casa da Música, Porto, 2004 “Casa da Música reveals its contents without being didactic; at the same time, it casts the city in a new light” Thursday, June 18, 2009
  20. 20. OMA-Casa da Musica, Porto, 2004 Thursday, June 18, 2009
  21. 21. lecture IV Narrative and Anecdote (process and reference) Thursday, June 18, 2009
  22. 22. Agatha Jaworska Made in Transit Thursday, June 18, 2009
  23. 23. Matthew Barney Cremaster 4 1995 Thursday, June 18, 2009
  24. 24. Thursday, June 18, 2009
  25. 25. Thursday, June 18, 2009
  26. 26. Thursday, June 18, 2009
  27. 27. Thursday, June 18, 2009
  28. 28. lecture V Evocation and Voodoo Thursday, June 18, 2009
  29. 29. “My ideal of design is of something powerful that cannot be seen, but only felt .” Naoto Fukusawa Yugen Design Philosophy - Design without thought Thursday, June 18, 2009
  30. 30. Thursday, June 18, 2009
  31. 31. Spinoza - Alvearium Thursday, June 18, 2009
  32. 32. Thursday, June 18, 2009
  33. 33. “When a number of bodies of the same or different magnitude form close contact with one another through the pressure of other bodies upon them, or if they are moving at the same or different rates of speed so as to preserve an unvarying relation of movement among themselves, these bodies are said to be united with one another and all together to form one body or individual thing, which is distinguished from other things through this union of bodies” Ethica, II, Proposition 13, definition Spinoza Thursday, June 18, 2009
  34. 34. Thursday, June 18, 2009
  35. 35. anticipatory design science (coined by Richard Buckminster Fuller in 1936) The 10,000 Year Clock the clock of the long now The Long Now Foundation 35 Thursday, June 18, 2009
  36. 36. The clock ticks once a year, chimes on the century 36 and the 'cuckoo comes out' on the millennium. Thursday, June 18, 2009
  37. 37. 37 Thursday, June 18, 2009
  38. 38. 38 Time Equation Scan object Thursday, June 18, 2009
  39. 39. Mount Washington, Ely, Nevada 39 Thursday, June 18, 2009
  40. 40. lecture VI Zeitgeist and Opportunism Thursday, June 18, 2009
  41. 41. Parasitism Thursday, June 18, 2009
  42. 42. Thursday, June 18, 2009
  43. 43. Thursday, June 18, 2009
  44. 44. Thursday, June 18, 2009
  45. 45. Thursday, June 18, 2009
  46. 46. Migration Thursday, June 18, 2009
  47. 47. AMO Atlas - High-Rise World Development (as of 2003) (from Content) Thursday, June 18, 2009
  48. 48. lecture VII Morality and Empathy Thursday, June 18, 2009
  49. 49. ISBN-10:0-262-69326-7 Thursday, June 18, 2009
  50. 50. Thursday, June 18, 2009
  51. 51. Thursday, June 18, 2009
  52. 52. Thursday, June 18, 2009

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