"mPay," Conrad Sheehan

Mobile Monday Chicago June 29, 2009 Conrad Sheehan Founder, CEO mPayy, Inc. Proprietary & Confidential - © mPayy, Inc. 2009

mPayy is an online and mobile payment service that enables secure payments for the smallest seller or app developer to the largest retailer as well as free person-to-person. mPayy’s solution is built around the mobile number and allows customers to pay conveniently and easily from a checking or stored value account. Proprietary & Confidential - © mPayy, Inc. 2009

mPayy Mobile Invoice Solution is simple and secure and works on any Web-enabled mobile device. 1.  Provider sends SMS Invoice Message to Customer with an embedded link to an mPayy Tiny.Url service 2.  User launches link and confirms payment on secure mobile website with just mPayy password Proprietary & Confidential - © mPayy, Inc. 2009

mPayy’s Broker Model provides a low-cost, simple way for application stores to accept payment for apps; and a simple mobile API makes it easy for developers to build into applications Revenue Stream $Buy/Sell$ Payment Processing •  Settlement •  Risk Management •  Dispute Management •  Compliance •  Security •  Information Reporting Proprietary & Confidential - © mPayy, Inc. 2009

Scenario #1 – Digital Arcade is an example of payment from within an application •  Pay-per-Play model enabled - mPayy takes the classic arcade model to the handset. Digital content providers can choose to ‘drop a quarter in the slot’ with a one-step payment •  More Granular than “Buying the App” - The phone ‘deck’ will become crowded, and buying the app is not always appropriate. The user can, on-demand, consume a piece of content •  Split the Quarter - mPayy can move the money for pennies, take a small amount, and leave a significant piece of the Quarter for the App provider and App Store operator Doctor Awesome is a property of: Proprietary & Confidential - © mPayy, Inc. 2009

Scenario #2 – Location-based Commerce with mobile checkout and real benefits for the merchant and customer GPS Search for local Mobile purchase for your Pick up your drink by cell Starbucks local Starbucks phone number Proprietary & Confidential - © mPayy, Inc. 2009

"mPay," Conrad Sheehan

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