MoMo Chicago IPHONE SDK 3.0

SPEAKER Nathan Uno Partner, Modoku, inc. Modoku creates and manages iPhone marketing and media applications. [email_address]

Nathan Uno

Partner, Modoku, inc.

Modoku creates and manages iPhone marketing and media applications.

[email_address]

INTRO iPhone OS background Reasons for OS 3.0 Major OS 3.0 features Summary / Q&A

iPhone OS background

Reasons for OS 3.0

Major OS 3.0 features

Summary / Q&A

OVERVIEW iPhone OS 1.0 released with original iPhone on June 29, 2007 Very bare-bones, limited functionality iPhone OS 2.0 released with iPhone 3G on July 11, 2008 Introduced App Store, location services, push email, etc. iPhone OS 3.0 scheduled for June, 2009 Lots of very exciting things to look forward to…

iPhone OS 1.0 released with original iPhone on June 29, 2007

Very bare-bones, limited functionality

iPhone OS 2.0 released with iPhone 3G on July 11, 2008

Introduced App Store, location services, push email, etc.

iPhone OS 3.0 scheduled for June, 2009

Lots of very exciting things to look forward to…

REASONS SLIDE Address minor issues (bugs) and incrementally improve existing features Address shortcomings and competitive criticisms Introduce radical new features to raise the stakes for competitors

Address minor issues (bugs) and incrementally improve existing features

Address shortcomings and competitive criticisms

Introduce radical new features to raise the stakes for competitors

FEATURES SLIDE Apple Push Notification Service (APN) Cut / copy / paste support In-app purchase support Accessory support

Apple Push Notification Service (APN)

Cut / copy / paste support

In-app purchase support

Accessory support

ADDITIONAL FEATURES SLIDE Improvements to Mobile Safari for web-based applications Additional access to existing features Incremental improvements

Improvements to Mobile Safari for web-based applications

Additional access to existing features

Incremental improvements

APPLE PUSH NOTIFICATION Intended to address lack of background support Delayed to allow infrastructure to be developed Managed and tightly controlled by Apple

Intended to address lack of background support

Delayed to allow infrastructure to be developed

Managed and tightly controlled by Apple

CUT / COPY / PASTE SUPPORT Intended to work with all media, across applications Unified API and standard controls Supports custom data types for inter-application exchange

Intended to work with all media, across applications

Unified API and standard controls

Supports custom data types for inter-application exchange

IN-APP PURCHASE SUPPORT Intended to more fully develop the App Store marketplace Allows add-ons, upgrades, “trial versions”, etc. Integrated with iTunes store for billing Apple takes their standard cut

Intended to more fully develop the App Store marketplace

Allows add-ons, upgrades, “trial versions”, etc.

Integrated with iTunes store for billing

Apple takes their standard cut

ACCESSORY SUPPORT Intended to open up third-party development of accessories Keyboards, cameras, etc. Supports 30-pin connector and Bluetooth Tightly regulated by Apple approval required

Intended to open up third-party development of accessories

Keyboards, cameras, etc.

Supports 30-pin connector and Bluetooth

Tightly regulated by Apple

approval required

OTHER IMPROVEMENTS Mobile Safari adds audio and video support for richer web-based applications Access now allowed to iPod collection, direct embedding for email and maps Incremental improvements (codecs, streaming support, additional APIs) for existing features

Mobile Safari adds audio and video support for richer web-based applications

Access now allowed to iPod collection, direct embedding for email and maps

Incremental improvements (codecs, streaming support, additional APIs) for existing features

SUMMARY SLIDE iPhone OS 3.0 delivers a blow to competitors (such as Pre) Extending the marketplace extends the reach of the iPhone Lots of work for competitors to do, but still room for competition

iPhone OS 3.0 delivers a blow to competitors (such as Pre)

Extending the marketplace extends the reach of the iPhone

Lots of work for competitors to do, but still room for competition

QUESTIONS