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"iPhone SDK 3.0 Overview," Nathan Uno
 

"iPhone SDK 3.0 Overview," Nathan Uno

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"iPhone SDK 3.0 Overview," Nathan Uno

"iPhone SDK 3.0 Overview," Nathan Uno

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    "iPhone SDK 3.0 Overview," Nathan Uno "iPhone SDK 3.0 Overview," Nathan Uno Presentation Transcript

    • MoMo Chicago IPHONE SDK 3.0
    • SPEAKER
      • Nathan Uno
        • Partner, Modoku, inc.
        • Modoku creates and manages iPhone marketing and media applications.
        • [email_address]
    • INTRO
      • iPhone OS background
      • Reasons for OS 3.0
      • Major OS 3.0 features
      • Summary / Q&A
    • OVERVIEW
      • iPhone OS 1.0 released with original iPhone on June 29, 2007
        • Very bare-bones, limited functionality
      • iPhone OS 2.0 released with iPhone 3G on July 11, 2008
        • Introduced App Store, location services, push email, etc.
      • iPhone OS 3.0 scheduled for June, 2009
        • Lots of very exciting things to look forward to…
    • REASONS SLIDE
      • Address minor issues (bugs) and incrementally improve existing features
      • Address shortcomings and competitive criticisms
      • Introduce radical new features to raise the stakes for competitors
    • FEATURES SLIDE
      • Apple Push Notification Service (APN)
      • Cut / copy / paste support
      • In-app purchase support
      • Accessory support
    • ADDITIONAL FEATURES SLIDE
      • Improvements to Mobile Safari for web-based applications
      • Additional access to existing features
      • Incremental improvements
    • APPLE PUSH NOTIFICATION
      • Intended to address lack of background support
      • Delayed to allow infrastructure to be developed
      • Managed and tightly controlled by Apple
    • CUT / COPY / PASTE SUPPORT
      • Intended to work with all media, across applications
      • Unified API and standard controls
      • Supports custom data types for inter-application exchange
    • IN-APP PURCHASE SUPPORT
      • Intended to more fully develop the App Store marketplace
      • Allows add-ons, upgrades, “trial versions”, etc.
      • Integrated with iTunes store for billing
        • Apple takes their standard cut
    • ACCESSORY SUPPORT
      • Intended to open up third-party development of accessories
        • Keyboards, cameras, etc.
      • Supports 30-pin connector and Bluetooth
      • Tightly regulated by Apple
        • approval required
    • OTHER IMPROVEMENTS
      • Mobile Safari adds audio and video support for richer web-based applications
      • Access now allowed to iPod collection, direct embedding for email and maps
      • Incremental improvements (codecs, streaming support, additional APIs) for existing features
    • SUMMARY SLIDE
      • iPhone OS 3.0 delivers a blow to competitors (such as Pre)
      • Extending the marketplace extends the reach of the iPhone
      • Lots of work for competitors to do, but still room for competition
    • QUESTIONS