MoMo Chicago IPHONE SDK 3.0
SPEAKER <ul><li>Nathan Uno </li></ul><ul><ul><li>Partner, Modoku, inc. </li></ul></ul><ul><ul><li>Modoku creates and manag...
INTRO <ul><li>iPhone OS background </li></ul><ul><li>Reasons for OS 3.0 </li></ul><ul><li>Major OS 3.0 features </li></ul>...
OVERVIEW <ul><li>iPhone OS 1.0 released with original iPhone  on June 29, 2007 </li></ul><ul><ul><li>Very bare-bones, limi...
REASONS SLIDE <ul><li>Address minor issues (bugs) and incrementally improve existing features </li></ul><ul><li>Address sh...
FEATURES SLIDE <ul><li>Apple Push Notification Service (APN) </li></ul><ul><li>Cut / copy / paste support </li></ul><ul><l...
ADDITIONAL FEATURES SLIDE <ul><li>Improvements to Mobile Safari for web-based applications </li></ul><ul><li>Additional ac...
APPLE PUSH NOTIFICATION <ul><li>Intended to address lack of background support </li></ul><ul><li>Delayed to allow infrastr...
CUT / COPY / PASTE SUPPORT <ul><li>Intended to work with all media, across applications </li></ul><ul><li>Unified API and ...
IN-APP PURCHASE SUPPORT <ul><li>Intended to more fully develop the App Store marketplace </li></ul><ul><li>Allows add-ons,...
ACCESSORY SUPPORT <ul><li>Intended to open up third-party development of accessories </li></ul><ul><ul><li>Keyboards, came...
OTHER IMPROVEMENTS <ul><li>Mobile Safari adds audio and video support for richer web-based applications </li></ul><ul><li>...
SUMMARY SLIDE <ul><li>iPhone OS 3.0 delivers a blow to competitors  (such as Pre) </li></ul><ul><li>Extending the marketpl...
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"iPhone SDK 3.0 Overview," Nathan Uno

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"iPhone SDK 3.0 Overview," Nathan Uno

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"iPhone SDK 3.0 Overview," Nathan Uno

  1. 1. MoMo Chicago IPHONE SDK 3.0
  2. 2. SPEAKER <ul><li>Nathan Uno </li></ul><ul><ul><li>Partner, Modoku, inc. </li></ul></ul><ul><ul><li>Modoku creates and manages iPhone marketing and media applications. </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  3. 3. INTRO <ul><li>iPhone OS background </li></ul><ul><li>Reasons for OS 3.0 </li></ul><ul><li>Major OS 3.0 features </li></ul><ul><li>Summary / Q&A </li></ul>
  4. 4. OVERVIEW <ul><li>iPhone OS 1.0 released with original iPhone on June 29, 2007 </li></ul><ul><ul><li>Very bare-bones, limited functionality </li></ul></ul><ul><li>iPhone OS 2.0 released with iPhone 3G on July 11, 2008 </li></ul><ul><ul><li>Introduced App Store, location services, push email, etc. </li></ul></ul><ul><li>iPhone OS 3.0 scheduled for June, 2009 </li></ul><ul><ul><li>Lots of very exciting things to look forward to… </li></ul></ul>
  5. 5. REASONS SLIDE <ul><li>Address minor issues (bugs) and incrementally improve existing features </li></ul><ul><li>Address shortcomings and competitive criticisms </li></ul><ul><li>Introduce radical new features to raise the stakes for competitors </li></ul>
  6. 6. FEATURES SLIDE <ul><li>Apple Push Notification Service (APN) </li></ul><ul><li>Cut / copy / paste support </li></ul><ul><li>In-app purchase support </li></ul><ul><li>Accessory support </li></ul>
  7. 7. ADDITIONAL FEATURES SLIDE <ul><li>Improvements to Mobile Safari for web-based applications </li></ul><ul><li>Additional access to existing features </li></ul><ul><li>Incremental improvements </li></ul>
  8. 8. APPLE PUSH NOTIFICATION <ul><li>Intended to address lack of background support </li></ul><ul><li>Delayed to allow infrastructure to be developed </li></ul><ul><li>Managed and tightly controlled by Apple </li></ul>
  9. 9. CUT / COPY / PASTE SUPPORT <ul><li>Intended to work with all media, across applications </li></ul><ul><li>Unified API and standard controls </li></ul><ul><li>Supports custom data types for inter-application exchange </li></ul>
  10. 10. IN-APP PURCHASE SUPPORT <ul><li>Intended to more fully develop the App Store marketplace </li></ul><ul><li>Allows add-ons, upgrades, “trial versions”, etc. </li></ul><ul><li>Integrated with iTunes store for billing </li></ul><ul><ul><li>Apple takes their standard cut </li></ul></ul>
  11. 11. ACCESSORY SUPPORT <ul><li>Intended to open up third-party development of accessories </li></ul><ul><ul><li>Keyboards, cameras, etc. </li></ul></ul><ul><li>Supports 30-pin connector and Bluetooth </li></ul><ul><li>Tightly regulated by Apple </li></ul><ul><ul><li>approval required </li></ul></ul>
  12. 12. OTHER IMPROVEMENTS <ul><li>Mobile Safari adds audio and video support for richer web-based applications </li></ul><ul><li>Access now allowed to iPod collection, direct embedding for email and maps </li></ul><ul><li>Incremental improvements (codecs, streaming support, additional APIs) for existing features </li></ul>
  13. 13. SUMMARY SLIDE <ul><li>iPhone OS 3.0 delivers a blow to competitors (such as Pre) </li></ul><ul><li>Extending the marketplace extends the reach of the iPhone </li></ul><ul><li>Lots of work for competitors to do, but still room for competition </li></ul>
  14. 14. QUESTIONS
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