Enterprise Mobile
Successfully navigating the mobility maze
Marco Nielsen
Mobility Architect & Services Practice Director
mnielsen@enterprisemobile.com
http://www.enterprisemobile.com
http://marco.blogsite.org

Enterprise Mobile Overview
 Co-founded by Microsoft in January 2007
 Currently managing over 100,000 mobile devices for
enterprise companies across US and Canada
 Supporting multiple device platforms – Windows Mobile,
BlackBerry, iPhone, etc.
 Managed Microsoft System Center Mobile Device
Manager (SCMDM) Beta – over 50 implementations
 Strategic relaltionships with Mobile Operators (MOs),
Device Manufacturers (OEMs) & Independent Software
Vendors (ISVs)
 Provides "one throat to choke" for mobile devices
 Three Windows Mobile MVPs on staff in Professional
Services
Confidential © Enterprise Mobile 2009 2

Enterprise Mobility
Mobility is becoming Mobility market remains
more strategic consumer driven
• Moving from convenience to requirement • Consumer content
• Moving from “back door” to “front door” • Non-standardized
• Attention to security is required • Fad-driven supply chain
• LOB drivers • Enterprise unfriendly management processes
• Company administrative processes • Complex ecosystem
• Workflow automation • Carrier vs. OEM vs. Software
• Lack of end-to-end accountability
Confidential © Enterprise Mobile 2009 3

The Gap
Corp
Corp
Consumer-
Consumer Enterprise
Oriented
Designed
Competitive
Service Gap Managed
Devices Device
Carriers
Confidential © Enterprise Mobile 2009 4

Where Are You in Mobility Planning?
Thinking Planning Deploying Managing
• Visioning • Device selection • Deployment • Service Level
• Requirements and management scheduling Expectations
• ROI • Infrastructure • Procurement • Support
requirements and activation • MACD
• Justification
and budget • Resource • Infrastructure • Billing support
requirements creation
• Device
• POC and Pilot • Training management
• Device & service • Logistics • Warranty and
selection • “Kitting & repair
• Contracting assembly” • Device refresh
• Deployment • Ongoing
planning provisioning
and updates
Confidential © Enterprise Mobile 2009 5

End-to-End Mobility Service Solution
Professional Services Lifecycle Services
Our consultants deliver best Services to facilitate the ongoing
practices mobility strategy, management of a mobility solution
business requirements and
deployment services
Strategy:
• Mobility Strategy Workshop
• Device Management Workshop
• Security Workshop
• Application Enablement Workshop
• Platform Migration Workshop
• Assessments
Implementation:
• Quick Starts/Proof of Concepts
• Go Live
Confidential © Enterprise Mobile 2009 6

Mobility Lifecycle Services
 Mobile Device Integration
 Mobile Procurement
 Mobile Device Configuration & Staging
 Mobile Startup & Training
 Mobile Device Depot
 Mobile Service Desk
 Mobile Operator Service Management
 Mobile Asset Disposition
Confidential © Enterprise Mobile 2009 7

www.enterprisemobile.com
While every care has been taken to ensure that the information in this
document is correct, Enterprise Mobile cannot accept (and hereby disclaims)
any responsibility for loss or damage caused by errors or omissions. All rights
reserved. No part of this document may be reproduced without the prior
permission of Enterprise Mobile, Inc.  Enterprise Mobile 2009
Confidential © Enterprise Mobile 2009 8