Publisher Offerings - InShareOctober 2012
Connect your brand to our audienceWe‟ve got the world‟s largest network of high-quality, engaged professionals.           ...
The most influential, educated and affluent audienceNot all social platforms are equal    2x                         more ...
The value we bring to our members                                    Identity        Rolodex, Resume,            Connect, ...
Value to PublishersLinkedIn offers publisher partners a host of benefits, including … Increased content distribution Exp...
Your content reaches many areas of the LinkedIn ecosystem                         Network Update Stream Homepage news modu...
How sharing appears on LinkedIn Today                                             Members can follow                      ...
How sharing appears on the Profile                                     8
Add InShare and receive a Publisher slice page         http://www.linkedin.com/today/bloomberg.com                        ...
Publisher slice page – feature your brand on LinkedIn                        On the LinkedIn profile – part of a professio...
LinkedIn Today Special Edition    http://www.linkedin.com/today/se/top-news-facebook-instagram-deal
LinkedIn Share Tools - InShare plugin and Share API            1                                         2                ...
Select publishers using LinkedIn Share
Sharing interface – web (via InShare plugin)                                               Articles can be                ...
Sharing interface – mobile web (via InShare plugin)
Sharing interface – mobile apps (via Share API)Associated Press iPhone app                                 TechCrunch iPad...
Example: LinkedIn Share on Business InsiderLI Share button at the top of articles                                 “       ...
Example: LinkedIn Share on Business InsiderLI Share button at the top of articles                    900000               ...
LinkedIn is driving traffic and engagement for publishersacross the web    Bruce Upbin - Managing Director, Forbes. "Linke...
LinkedIn is driving traffic and engagement for publishers                                              “Average monthly re...
LinkedIn Share drives high clicks back to publishersSource Linkedins Share Button: Heres The Secret Behind Its Disproporti...
Case Studies                                      Reach (Sept ’11            Publisher                                   I...
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LinkedIn Publisher Offerings - InShare / LinkedIn Today (October 2012)

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An overview of the InShare plugin, LinkedIn Today and how to drive traffic to your site

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LinkedIn Publisher Offerings - InShare / LinkedIn Today (October 2012)

  1. 1. Publisher Offerings - InShareOctober 2012
  2. 2. Connect your brand to our audienceWe‟ve got the world‟s largest network of high-quality, engaged professionals. 175 175M+ Members worldwide 9B Page views per month 145 90 106M Unique visitors per quarter 55 17 32 19 200 *** 4 8 Languages Countries 2 2004 2005 2006 2007 2008 2009 2010 2011 2012 LinkedIn Members (Millions)Source: comScore Q2 2012 for Page views and Unique visitors
  3. 3. The most influential, educated and affluent audienceNot all social platforms are equal 2x more confident in the information found on LinkedIn than other social platforms “With LinkedIn there’s a great deal of trust – it’s a place where people share ideas openly.” – Jeordan Legon, Managing Editor of Digital Media, Chevron 47% of followers agree that LinkedIn is a more appropriate social environment for hearing company news and updates50%executives or business owners 88k average household income 71% are college or post-grad(including 3.2M CXO and VPs) (23% higher than U.S. population) (97X more likely to have a college or post-grad degree) LinkedIn Audience 360 Survey, August 2011
  4. 4. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Home Page, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins
  5. 5. Value to PublishersLinkedIn offers publisher partners a host of benefits, including … Increased content distribution Exposure to LinkedIn‟s high quality audience Brand Awareness – publisher slice page Traffic Access to unique data and insights
  6. 6. Your content reaches many areas of the LinkedIn ecosystem Network Update Stream Homepage news module Connections Top Headline Emails LinkedIn Today Mobile Groups 6
  7. 7. How sharing appears on LinkedIn Today Members can follow individual publishers and industries LinkedIn Today shows the most shared news on LinkedIn Articles are organized by publisher and industry LinkedIn Today Most sharedprovides info on who publishers are is sharing what displayed as Top Sources
  8. 8. How sharing appears on the Profile 8
  9. 9. Add InShare and receive a Publisher slice page http://www.linkedin.com/today/bloomberg.com 9
  10. 10. Publisher slice page – feature your brand on LinkedIn On the LinkedIn profile – part of a professional’s identity Viral discovery on Network Update StreamOn LinkedIn Today – discover and follow sources 10
  11. 11. LinkedIn Today Special Edition http://www.linkedin.com/today/se/top-news-facebook-instagram-deal
  12. 12. LinkedIn Share Tools - InShare plugin and Share API 1 2 LinkedIn.com/Publishers
  13. 13. Select publishers using LinkedIn Share
  14. 14. Sharing interface – web (via InShare plugin) Articles can be shared as updates… Or shared directly with connections. Or shared with groups…
  15. 15. Sharing interface – mobile web (via InShare plugin)
  16. 16. Sharing interface – mobile apps (via Share API)Associated Press iPhone app TechCrunch iPad app 16
  17. 17. Example: LinkedIn Share on Business InsiderLI Share button at the top of articles “ In November 2010, Linkedin ranked 29th among Business Insider referring sites. By May 2011, Linkedin has vaulted into the top ten referrers. Linkedin referral users have a higher number of page views per session and a lower bounce rate than the ” site average. Bridget Williams VP Business Development, Business Insider
  18. 18. Example: LinkedIn Share on Business InsiderLI Share button at the top of articles 900000 Referral Visits from LinkedIn 800000 700000 to Business Insider 600000 Since Jan 2011, referral traffic from LinkedIn is up over 50x 500000 400000 300000 200000 100000 0
  19. 19. LinkedIn is driving traffic and engagement for publishersacross the web Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence" Andrew Lipsman, VP Industry Analytics, ComScore “the trend you‟re honing in on, and that I see, too, is a lot more „insharing‟ going on now, which I think has to do with LinkedIn‟s effort to turn its network into less of a utility and more of a content site.” “LinkedIn users have very “Yes, LinkedIn, the high page views per visit professional social compared to our other network .. is now by far distribution partners” our 2nd biggest referrer of social traffic.” Mike Rodov, MG Siegler Director of BD TechCrunch Seeking Alpha
  20. 20. LinkedIn is driving traffic and engagement for publishers “Average monthly referrals “Traffic from LinkedIn to BBC from LinkedIn have News jumps tenfold quadrupled in the third in six months.” quarter, compared to the first quarter of 2011.” Sarah Marshall Raju Narisetti, Journalism.co.uk July 15, 2011 Former Managng Editor Washington Post “Since the launch of LinkedIn “CNET has seen extraordinary Today, Mashable has seen increases in LinkedIn traffic -- growth in both visitors and up to a tenfold increase! And engagement from the LinkedIn these users visit our site more community." frequently than our site avg." Meghan Peters, Mark Kaufman, Community Manager Former AVP Audience Dev Mashable CNET
  21. 21. LinkedIn Share drives high clicks back to publishersSource Linkedins Share Button: Heres The Secret Behind Its Disproportionate Power In Social Media  “For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis  “Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what theyre sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)  Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
  22. 22. Case Studies Reach (Sept ’11 Publisher Increase in LinkedIn referrals after InShare Comscore PVs) 50X increase; 900K referrals/month in July, Business Insider 27M September #s should be well above 1M CNET.com 233M 10X increase BBC.co.uk 207M 10X (without even yet adding InShare) [Large global news publisher – >1 Billion TBD, multiple X horizontal categories] [Large finance publisher –market between 125-150M 11X increase on a 40K referrals/month base news and commentary] [Large finance magazine publisher between 125-150M 9X increase –world market news] [Large finance magazine publisher Between 100-125M 18X increase – domestic] Washington Post 192M 4X increase Seeking Alpha 59M Multiple X Mashable 20M Multiple X Techcrunch 25M Multiple X
  23. 23. Thank you

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