LinkedIn For JournalistsPublisher Offerings – full reference guideJanuary 2013
AgendaI. Overview of LinkedIn content ecosystemIII. InPlatform (core elements):   InShare Plugin / Share API and LinkedIn ...
Our context is a trusted environment where userscrave relevant content and insights Follow companies for professional cont...
The value we bring to our members                                    Identity        Rolodex, Resume,            Connect, ...
Value to PublishersLinkedIn offers publisher partners a host of benefits, including … Increased content distribution Exp...
Your content reaches many areas of the LinkedIn ecosystem                        Network Update Stream Homepage news modul...
LinkedIn Today homepage module
How sharing appears on LinkedIn Today  LinkedIn Today  shows the most  shared news on     LinkedIn    Articles are   organ...
How sharing appears on the Profile                                     9
News on the new LinkedIn Profile                                   10
Add InShare and receive a Publisher slice page         http://www.linkedin.com/today/bloomberg.com                        ...
Publisher slice page – feature your brand on LinkedIn                        On the LinkedIn profile – part of a professio...
The InPlatform   Full information at Developer.LinkedIn.com
LinkedIn Share Tools - InShare plugin and Share API            1                                         2                ...
Select publishers using LinkedIn Share
Example: LinkedIn Share on Business InsiderLI Share button at the top of articles                    900000               ...
LinkedIn is driving traffic and engagement for publishersacross the web    Bruce Upbin - Managing Director, Forbes. "Linke...
LinkedIn is driving traffic and engagement for publishers                                              “Average monthly re...
LinkedIn Share drives high clicks back to publishersSource Linkedins Share Button: Heres The Secret Behind Its Disproporti...
Sharing interface – web (via InShare plugin)                                               Articles can be                ...
Sharing interface – mobile web (via InShare plugin)
Sharing interface – mobile apps (via Share API)Associated Press iPhone app                                 TechCrunch iPad...
Publisher Tools - Plugins
Member Profile Plugin on Forbes “30 Under 30” http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finan...
Company Insider on CNN – Most Powerful Women       http://money.cnn.com/magazines/fortune/most-powerful-women/
Sign In With LinkedIn     Give users an easy way to sign in to your site, while     gaining valuable profile information y...
Sign In With LinkedIn example - GigaOmSign in and comment on an article with your LinkedIn identity and photo             ...
Sign In With LinkedIn – Business Insider                                           28
Groups APILinkedIn Groups API: Professional Engagement Anytime, Anywhere Get Group Discussions by Popularity and Recency...
Groups API - CitiCiti website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://...
Summary of Tools Currently Available Add a Share on LinkedIn button to your articles and posts  Get the code at www.linke...
Summary of Tools Currently Available Add the Company Insider and Profile Plugins to  article pages  Company Insider allow...
ResourcesShare button code for web and mobile:https://developer.linkedin.com/publishersAdd LinkedIn share into your app:1)...
Thank you
Upcoming SlideShare
Loading in …5
×

LinkedIn for Journalists training - LinkedIn API Platform

1,564 views
1,414 views

Published on

Training delivered to members of the LinkedIn for Journalists group covering LinkedIn's publisher platform / API offerings

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,564
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • The context on LinkedIn is a trusted environment where users crave relevant content and insights. They follow companies who can provide them relevant content and insightsThey are 2X as likely to trust info from LinkedIn compared to competitorsThey use LinkedIn 5X more to get professional content and insights than they use our job propertiesContent: Groups, Slideshare, News, InfluencersThe ability to target our audience with relevant insights on the platform of the member’s choosing (web, tablet, mobile, 3rd-party via API) results in Attention, Engagement and Advocacy
  • LinkedIn for Journalists training - LinkedIn API Platform

    1. 1. LinkedIn For JournalistsPublisher Offerings – full reference guideJanuary 2013
    2. 2. AgendaI. Overview of LinkedIn content ecosystemIII. InPlatform (core elements): InShare Plugin / Share API and LinkedIn Today Member Profile plugin Company Insider Sign In with LinkedInIII. APIs: Groups APIIV. Q + A
    3. 3. Our context is a trusted environment where userscrave relevant content and insights Follow companies for professional content and insights 2X more likely to trust info from LinkedIn compared to competitors1 Use LinkedIn 5X more to get professional content and insights than they use our job properties2 Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012 3
    4. 4. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Home Page, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins
    5. 5. Value to PublishersLinkedIn offers publisher partners a host of benefits, including … Increased content distribution Exposure to LinkedIn‟s high quality audience Brand Awareness – publisher slice page Traffic Access to unique data and insights
    6. 6. Your content reaches many areas of the LinkedIn ecosystem Network Update Stream Homepage news module Connections Top Headline Emails LinkedIn Today Mobile Groups 6
    7. 7. LinkedIn Today homepage module
    8. 8. How sharing appears on LinkedIn Today LinkedIn Today shows the most shared news on LinkedIn Articles are organized by publisher and Members can follow industry individual publishers and industries Most shared publishers are LinkedIn Today displayed asprovides info on who Top Sources is sharing what
    9. 9. How sharing appears on the Profile 9
    10. 10. News on the new LinkedIn Profile 10
    11. 11. Add InShare and receive a Publisher slice page http://www.linkedin.com/today/bloomberg.com 11
    12. 12. Publisher slice page – feature your brand on LinkedIn On the LinkedIn profile – part of a professional’s identity Viral discovery on Network Update StreamOn LinkedIn Today – discover and follow sources 12
    13. 13. The InPlatform Full information at Developer.LinkedIn.com
    14. 14. LinkedIn Share Tools - InShare plugin and Share API 1 2 LinkedIn.com/Publishers
    15. 15. Select publishers using LinkedIn Share
    16. 16. Example: LinkedIn Share on Business InsiderLI Share button at the top of articles 900000 Referral Visits from LinkedIn 800000 700000 to Business Insider 600000 Since Jan 2011, referral traffic from LinkedIn is up over 50x 500000 400000 300000 200000 100000 0
    17. 17. LinkedIn is driving traffic and engagement for publishersacross the web Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence" Andrew Lipsman, VP Industry Analytics, ComScore “the trend you‟re honing in on, and that I see, too, is a lot more „insharing‟ going on now, which I think has to do with LinkedIn‟s effort to turn its network into less of a utility and more of a content site.” “LinkedIn users have very “Yes, LinkedIn, the high page views per visit professional social compared to our other network .. is now by far distribution partners” our 2nd biggest referrer of social traffic.” Mike Rodov, MG Siegler Director of BD TechCrunch Seeking Alpha
    18. 18. LinkedIn is driving traffic and engagement for publishers “Average monthly referrals “Traffic from LinkedIn to BBC from LinkedIn have News jumps tenfold quadrupled in the third in six months.” quarter, compared to the first quarter of 2011.” Sarah Marshall Raju Narisetti, Journalism.co.uk July 15, 2011 Former Managng Editor Washington Post “Since the launch of LinkedIn “CNET has seen extraordinary Today, Mashable has seen increases in LinkedIn traffic -- growth in both visitors and up to a tenfold increase! And engagement from the LinkedIn these users visit our site more community." frequently than our site avg." Meghan Peters, Mark Kaufman, Community Manager Former AVP Audience Dev Mashable CNET
    19. 19. LinkedIn Share drives high clicks back to publishersSource Linkedins Share Button: Heres The Secret Behind Its Disproportionate Power In Social Media  “For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis  “Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what theyre sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)  Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
    20. 20. Sharing interface – web (via InShare plugin) Articles can be shared as updates… Or shared directly with connections. Or shared with groups…
    21. 21. Sharing interface – mobile web (via InShare plugin)
    22. 22. Sharing interface – mobile apps (via Share API)Associated Press iPhone app TechCrunch iPad app 22
    23. 23. Publisher Tools - Plugins
    24. 24. Member Profile Plugin on Forbes “30 Under 30” http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finance.html
    25. 25. Company Insider on CNN – Most Powerful Women http://money.cnn.com/magazines/fortune/most-powerful-women/
    26. 26. Sign In With LinkedIn Give users an easy way to sign in to your site, while gaining valuable profile information you can use to enhance their experience. Profile info passed to site (e.g. title, industry, location, education history) Intuitive and seamless user experience with upside of rich, personalized experience Easy integration – Javascript-based, in-browser experience Access to the JS API is currently available on our Developer Site Granular member permissions – get user‟s email ID Example publisher use cases:1) User registers for a [site] with their LinkedIn credentials. Reduce friction to new account creation.2) User posts a comment on a [site] article and shares the comment back to LinkedIn, inducing a viral loop.
    27. 27. Sign In With LinkedIn example - GigaOmSign in and comment on an article with your LinkedIn identity and photo http://gigaom.com/cloud/5-real-world-uses-of-big-data/#
    28. 28. Sign In With LinkedIn – Business Insider 28
    29. 29. Groups APILinkedIn Groups API: Professional Engagement Anytime, Anywhere Get Group Discussions by Popularity and Recency Get My Group Memberships Get Suggested Groups Join a Group Post new group discussions Comment, like and follow group discussions Establish connections with other professionals https://developer.linkedin.com/apis#groups
    30. 30. Groups API - CitiCiti website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://www.linkedin.com/womenconnect
    31. 31. Summary of Tools Currently Available Add a Share on LinkedIn button to your articles and posts Get the code at www.linkedin.com/publishers Add a Login with LinkedIn button to your site Get the code at http://developer.linkedin.com/community/jsapi Build a Company page and attract followers Build a page here Consider adding a prominent call-to-action on your site (eg. AOL Small Biz) You can find these and other buttons on our logo page
    32. 32. Summary of Tools Currently Available Add the Company Insider and Profile Plugins to article pages Company Insider allows readers to see how they are connected to companies mentioned in articles Profile widget displays a person‟s public profile on hover-over. Especially useful for publications with articles mentioning company executives All developer resources (API documentation, FAQ, support forums) are located at http://developer.linkedin.com
    33. 33. ResourcesShare button code for web and mobile:https://developer.linkedin.com/publishersAdd LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api2) https://developer.linkedin.com/documents/authenticationreceive your publisher page, please contactpublisher@linkedin.com after integrating the share button 33
    34. 34. Thank you

    ×