Want to do a surevy among our members?


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Provides a high level overview of LinkedIn\'s survey offerings

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  • Want to do a surevy among our members?

    1. 1. John Cotronis Head of Sale & Account Management LinkedIn Research Network [email_address] 212 905 6037 Market Research Services
    2. 2. Objectives <ul><li>Learn about your needs with regard to reaching the right respondents for market research </li></ul><ul><li>Share the LinkedIn Research Network vision and capabilities for solving market research pain points </li></ul><ul><li>Discuss potential next steps </li></ul>
    3. 3. Our mission <ul><li>Enable firms to conduct highly targeted market research with LinkedIn’s membership of over 30M worldwide decision makers and professionals </li></ul><ul><li>Provide LinkedIn members with an avenue to exchange expertise </li></ul>
    4. 4. Our capabilities include…(and don’t include) <ul><li>Survey programming </li></ul><ul><li>Target population filtering </li></ul><ul><li>Respondent outreach and fulfillment </li></ul><ul><li>Survey cleaning </li></ul><ul><li>Appending profile data </li></ul><ul><li>Incentive delivery </li></ul><ul><li>Capabilities: </li></ul><ul><li>Survey design </li></ul><ul><li>Survey results analysis </li></ul><ul><li>Survey types: </li></ul><ul><li>Surveys on topics not professionally relevant </li></ul><ul><li>Marketing oriented surveys </li></ul>Within our scope Out of our scope
    5. 5. LinkedIn Surveys addresses long-standing problems with conducting B2B surveys <ul><li>“ It is hard to reach the exact professional audience I need.” </li></ul><ul><li>“‘ Professional poll takers skew my results and are hard to identify.” </li></ul><ul><li>“ I often don’t get a representative sample of my target population.” </li></ul><ul><li>“ I have no way to follow up with 1:1 questions.” </li></ul><ul><li>“ I don’t really know who is answering my surveys.” </li></ul>Over 30 million professionals across all industries and geographies LinkedIn engages members on infrequent basis Very large member base enables representative sample Mechanism to follow up on outlier survey respondents LinkedIn connections provide authenticate members Common pain points Our remedy
    6. 6. LinkedIn is the world’s largest professional network <ul><li>Private, founded in 2003 </li></ul><ul><li>HQ in Mountain View, Ca. </li></ul><ul><li>Offices in Chicago, NY, and service center in Omaha </li></ul><ul><li>300+ employees </li></ul><ul><li>100% Opt-in Professional Network </li></ul><ul><li>30M+ professionals </li></ul><ul><li>+1.5 M new members every month </li></ul><ul><li>2.2M+ C-level executives </li></ul><ul><li>Execs from every Fortune 500 </li></ul><ul><li>133 Countries </li></ul><ul><li>150 industries </li></ul>The Company The Network
    7. 7. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 HHI $100K+ 53.5% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5%
    8. 8. Over 14M Business Decision Makers are on LinkedIn <ul><li>Job Titles: </li></ul><ul><ul><li>C-Level Executives 2.2M </li></ul></ul><ul><ul><li>EVP/SVP 1.9M </li></ul></ul><ul><ul><li>Senior Management: 4.5M </li></ul></ul><ul><ul><li>Middle Management: 5.2M </li></ul></ul><ul><li>14M Are Business Decision Makers or IT Decision Makers In Their Companies </li></ul><ul><ul><li>Computer Software DM/Influencer: 9.2M </li></ul></ul><ul><ul><li>Computer Hardware DM/Influencer: 6.3M </li></ul></ul><ul><ul><li>Business Consulting Services: 5.2M </li></ul></ul><ul><ul><li>IT Consulting DM/Influencer: 4.9M </li></ul></ul><ul><ul><li>Office Supplies DM/Influencer: 4.9M </li></ul></ul><ul><ul><li>Business Equipment DM/Influencer: 5.8M </li></ul></ul><ul><ul><li>Printing DM/Influencer: 3.4M </li></ul></ul><ul><ul><li>Travel Services DM/Influencer: 3.4M </li></ul></ul><ul><li>Purchased in The Last Year For Their Business: </li></ul><ul><ul><li>Computer Hardware 8.7M </li></ul></ul><ul><ul><li>Software 6.3M </li></ul></ul>Source: @plan Summer 2008
    9. 9. We enable the ability to filter respondents by… <ul><li>Keyword </li></ul><ul><li>Country </li></ul><ul><li>Title </li></ul><ul><li>Industry </li></ul><ul><li>Company Size </li></ul><ul><li>Gender </li></ul><ul><li>Function </li></ul><ul><li>Seniority level </li></ul><ul><li>Connectedness </li></ul><ul><li>… </li></ul>
    10. 10. LinkedIn’s Membership is Global Country/region counts: Sept 20 th 2008 Over 10M members 1M-10M members 100K-1M members 50K-100K members NOTE: Spanish language site launched July’08; French and Germany to be launched in Q4’08 CONFIDENTIAL NOT FOR DISTRIBUTION
    11. 11. LinkedIn covers all segments of the economy Industry counts: Sept 20 th 2008 CONFIDENTIAL NOT FOR DISTRIBUTION Over 1M+ members 500K-1M members 250-500K members 100-250k members 50-100k members 10-50k members
    12. 12. LinkedIn has succeeded with a wide range of target B2B populations <ul><li>Examples include: </li></ul><ul><li>Hospital IT managers </li></ul><ul><li>SMB Software VARs </li></ul><ul><li>Supply chain executives in specific industries </li></ul><ul><li>Sports equipment product managers </li></ul><ul><li>Produce production executives </li></ul><ul><li>Law enforcement officers </li></ul><ul><li>International luxury hotel guests </li></ul>
    13. 13. LinkedIn’s two survey offerings Directional Survey Bespoke Survey <ul><li>50-75 responses </li></ul><ul><li>Up to 12 questions (5 – 8 minutes duration) </li></ul><ul><li>Targeting based on industry and role </li></ul><ul><li>5 day turnaround </li></ul><ul><li>$5,000 flat project fee includes </li></ul><ul><ul><li>Survey programming </li></ul></ul><ul><ul><li>Member incentives </li></ul></ul><ul><ul><li>Hosting fees </li></ul></ul><ul><li>Unlimited responses targeting any available audience </li></ul><ul><li>Unlimited questions with complex survey logic </li></ul><ul><li>Domestic and international respondents </li></ul><ul><li>Two part pricing: </li></ul><ul><ul><li>Flat fee project cost for programming and hosting ($1-5k) based on survey length and complexity </li></ul></ul><ul><ul><li>Per response based on degree of targeting, member seniority, and length of survey </li></ul></ul>Quick, cost effective access to relevant perspectives on a key issue Deep market research of highly targeted professional populations
    14. 14. Next steps <ul><li>Are there near term projects that would be appropriate? </li></ul><ul><li>How can we help you win more projects? </li></ul><ul><li>How do we become the preferred vendor for B2B respondent groups? </li></ul>