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Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
Social Media Strategy Development: 10 models that get you going ...
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Social Media Strategy Development: 10 models that get you going ...

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  • 1. Social Media Strategy Development: 10 models to get you going … RepMen | Ronald van der Aart Blaricum, The Netherlands | June 28, 2011
  • 2. Social Media Adoption Curve MiXt Media Strategies (2008)
  • 3. Social Media Strategy Framework Martin Kloos, Social Embassy (2009)
  • 4. Social Strategy Model Sjef Kerkhofs, Pondres (2010)
  • 5. 3C Model Brian Solis (2010) 90% 1% 9%
  • 6. Social Technographics Ladder Charlene Li & Josh Bernoff, Forrester (2008)
  • 7. Hierarchy of objectives Ronald van der Aart, RepMen (2009) Return on investment Business planning
  • 8. Four Stage ROI Model Don Bartholomew, Fleishman-Hillard (2008)
  • 9. ROI Social Media Pyramid Jeremiah Owyang, Altimeter (2010)
  • 10. The Engagement Pyramid Charlene Li, Altimeter (2010) To create To facilitate To participate To host To stimulate
  • 11. 3S Model (News Triangle) Ronald van der Aart, RepMen (2010) send search share News PR 1.0 & 2.0 PR 3.0
  • 12. The Conversation Prism Brian Solis & JESS3 (2008)
  • 13.
    • ‘ Networking agency’ with team of top specialists.
    • (Re-) connecting brands with their stakeholders.
    • Online reputation management, media relations and crisis communications.
    • Research, consultancy, community management, training and interim management.
    • Our offices? The internet …
    Meer informatie E ronald@repmen.com I repmen.com L linkedin.com/in/rvdaart T twitter.com/amazingpr F facebook.com/repmen

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