The goal of social media is to make people to recommend your company, brand, service or product.

1. N2 Social media HUB
What is social media really about?

2. What do we really mean when
we talk about social media?
1. Social 2. Social 3. Social 4. Social
browsing: company: service: business:
Facebook is Declining Rising Enhancing
the effect of importance of business
Internet. traditional personal processes with
advertising. customer collaboration.
service.

3. Goal of social media is to make people to
recommend your company, brand, service
or product.
RECOMMENDATION
1. Social 2. Social 3. Social 4. Social
browsing: company: service: business:
Do you trust more When was the Is there any idea to Why our intranet
Google than your last time you outsource your cannot be like
friends? recommend an relation with Facebook?
ad? customer?

4. “Recent research suggests that Facebook
is overtaking search engines in terms of
"time spent" on the web. Want to see
where the trendline is heading?
Take a look at young female Facebook
users, who spend as much as 5 hours on
the site per day—and almost no time on
the wider web.”
http://www.fastcompany.com/1700619/why-facebook-browsing-annihilates-web-browsing?partner=homepage_newsletter

5. Social media Social media
2008 2010

6. SOCIAL MEDIA IS NOT MORE THAN
FACEBOOK.
FACEBOOK IS MORE THAN SOCIAL MEDIA.
IT IS THE NEW STARTING PAGE OF THE
INTERNET.
FOUR IMPLICATIONS TO FOLLOW.

7. 1. Social Browsing and applications
are the new Web.

8. 2. Shift from advertising to
recommendation continues.

9. 3. Customer service situation will be
the most important marketing
opportunity.

10. Internal
marketing
HR
Internal &
Innovation external
R&D collaboration
CRM
Social Services
Customer
Sales
service
Communication
&
content
4. Social media can help the whole
organization.

11. Building bricks of
recommendation
Customer word-of-mouth & recommendation
Customer Constant
Content Collaboration
service communication
Customer insight & behavior

12. 5 ways to generate
recommendations
1. Make kick-ass products that people love.
2. Answer to your customers questions.
Negative comments should not be feared,
but embraced.
3. Create compelling content with customer
in the center.
4. Change your mindset from marketing to
service.
5. Make recommendation technically as easy
as possible.

13. riku.vassinen@n2.fi