What is social media really about ?
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What is social media really about ?

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The goal of social media is to make people to recommend your company, brand, service or product.

The goal of social media is to make people to recommend your company, brand, service or product.

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    What is social media really about ? What is social media really about ? Presentation Transcript

    • N2 Social media HUB What is social media really about?
    • What do we really mean when we talk about social media? 1. Social 2. Social 3. Social 4. Socialbrowsing: company: service: business:Facebook is Declining Rising Enhancing the effect of importance of business Internet. traditional personal processes with advertising. customer collaboration. service.
    • Goal of social media is to make people to recommend your company, brand, service or product. RECOMMENDATION 1. Social 2. Social 3. Social 4. Socialbrowsing: company: service: business:Do you trust more When was the Is there any idea to Why our intranetGoogle than your last time you outsource your cannot be like friends? recommend an relation with Facebook? ad? customer?
    • “Recent research suggests that Facebook is overtaking search engines in terms of "time spent" on the web. Want to see where the trendline is heading? Take a look at young female Facebook users, who spend as much as 5 hours on the site per day—and almost no time on the wider web.”http://www.fastcompany.com/1700619/why-facebook-browsing-annihilates-web-browsing?partner=homepage_newsletter
    • Social media Social media2008 2010
    • SOCIAL MEDIA IS NOT MORE THANFACEBOOK.FACEBOOK IS MORE THAN SOCIAL MEDIA.IT IS THE NEW STARTING PAGE OF THEINTERNET.FOUR IMPLICATIONS TO FOLLOW.
    • 1. Social Browsing and applications are the new Web.
    • 2. Shift from advertising torecommendation continues.
    • 3. Customer service situation will be the most important marketing opportunity.
    • Internal marketing HR Internal & Innovation external R&D collaboration CRM Social Services Customer Sales service Communication & content4. Social media can help the whole organization.
    • Building bricks of recommendation Customer word-of-mouth & recommendation Customer ConstantContent Collaboration service communication Customer insight & behavior
    • 5 ways to generaterecommendations1. Make kick-ass products that people love.2. Answer to your customers questions. Negative comments should not be feared, but embraced.3. Create compelling content with customer in the center.4. Change your mindset from marketing to service.5. Make recommendation technically as easy as possible.
    • riku.vassinen@n2.fi