Social Media Myths, Truths and Implications 2011

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Presentation I had on Helsinki Digital Business Christmas party on 16.12.2010.

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Social Media Myths, Truths and Implications 2011

  1. 1. 2011N2 Social Media Hub
  2. 2. Three false myths of 20101. Social media is only a part of marketing communication.2. Social media plays no role in marketing if you are not B2C company.3. Social media is more than Facebook.
  3. 3. Three truths of 20101. Social media is a real business changer. Change has just begun.2. Recommendation is the most important metric for marketing. Every company is recruiting, right?3. Facebook is more than social media. Facebook is the new internet. it or not.
  4. 4. What does this meanto your company?
  5. 5. http://www.altimetergroup.com/2009/07/engagementdb.html1. Collaboration must be the priority of the business strategy.
  6. 6. 2. Social media must be the priority of the marketing strategy.
  7. 7. 3. Facebook must be the priority of the internet strategy.
  8. 8. Three implications forcompanies in 20111. Collaboration and transparency must be the priorities of the business strategy.2. Social media must be the priority of the marketing strategy.3. Facebook must be the priority of the Internet strategy.
  9. 9. Happy new year 2011 www.n2.fi

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