Riku Vassinen
TBWADIEGO
 8.5.2009
                 DIEGO
DIEGO
DIEGO
DIEGO
RECORD INDUSTRY


                  DIEGO
RECORD INDUSTRY=
BACKGROUND NOISE +
    MERCHANDISE




                     DIEGO
NO VALUE IN OWNING MUSIC




                           DIEGO
PLENTY OF ROOM IN GRAVEYARD




                              DIEGO
LUXURY




                     EXPLOIT
  MICRO
             360     THE FAN
PAYMENTS
                       BASE




    ...
IS IT TOO LATE TO
RENEW YOUR BUSINESS MODEL?




                             DIEGO
MUSIC MEDIA

              DIEGO
OPINION LEADERS BEFORE




                         DIEGO
OPINION LEADERS NOW




                      DIEGO
ARE YOU ABLE TO
TARGET FRAGMENTED TOUCH POINTS?




                                  DIEGO
ARTISTS

          DIEGO
THE ABUNDANCE OF INTERESTING MUSIC




                                     DIEGO
DO IT (ALL) YOURSELF




                       DIEGO
FORGET HANOI ROCKS




                     DIEGO
ARE YOU ABLE TO
BE YOUR OWN MEDIA?




                     DIEGO
DIEGO
RECORD INDUSTRY:
  RENEW YOUR BUSINESS MODEL


          MUSIC MEDIA:
TARGET FRAGMENTED TOUCH POINTS


            ARTISTS...
http://www.dailydiego.fi
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Power To The The People

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Internet is changing the whole music industry. Whether you are in record industry, music media or artist yourself, you cannot hide from change.

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Power To The The People

  1. 1. Riku Vassinen TBWADIEGO 8.5.2009 DIEGO
  2. 2. DIEGO
  3. 3. DIEGO
  4. 4. DIEGO
  5. 5. RECORD INDUSTRY DIEGO
  6. 6. RECORD INDUSTRY= BACKGROUND NOISE + MERCHANDISE DIEGO
  7. 7. NO VALUE IN OWNING MUSIC DIEGO
  8. 8. PLENTY OF ROOM IN GRAVEYARD DIEGO
  9. 9. LUXURY EXPLOIT MICRO 360 THE FAN PAYMENTS BASE BRANDED MUSIC DIEGO
  10. 10. IS IT TOO LATE TO RENEW YOUR BUSINESS MODEL? DIEGO
  11. 11. MUSIC MEDIA DIEGO
  12. 12. OPINION LEADERS BEFORE DIEGO
  13. 13. OPINION LEADERS NOW DIEGO
  14. 14. ARE YOU ABLE TO TARGET FRAGMENTED TOUCH POINTS? DIEGO
  15. 15. ARTISTS DIEGO
  16. 16. THE ABUNDANCE OF INTERESTING MUSIC DIEGO
  17. 17. DO IT (ALL) YOURSELF DIEGO
  18. 18. FORGET HANOI ROCKS DIEGO
  19. 19. ARE YOU ABLE TO BE YOUR OWN MEDIA? DIEGO
  20. 20. DIEGO
  21. 21. RECORD INDUSTRY: RENEW YOUR BUSINESS MODEL MUSIC MEDIA: TARGET FRAGMENTED TOUCH POINTS ARTISTS: BE YOUR OWN MEDIA DIEGO
  22. 22. http://www.dailydiego.fi

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