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Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
Lean Startup - Ciklum Camp / Kiev
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Lean Startup - Ciklum Camp / Kiev

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How the 'pivot' is changing the software industry. A guide for developers what to expect from The Lean Startup.

How the 'pivot' is changing the software industry. A guide for developers what to expect from The Lean Startup.

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Transcript

  • 1. The Lean Startup
    How the ‘pivot’ is changing the software industry
    #leanstartup
    Robbert van Geldrop
    (@rvangeldrop)
  • 2. Introduction
    We founded BackupAgent back in 2004:
    • Still in university
    • 3. Lousy entrepreneur, no experience
    • 4. Bad engineer; vain and lazy
    Not a good basis for a high-tech startup at all, but…
    We got out ofthe building >
  • 5. So what do the pundits say
    Steve Blank - awesome
  • 6. Talked to customers
    We found that small businesses had a need:
    • Some started paying us, before we had a product
    • 7. We worked really hard to give them something
    • 8. We got the intention of an investor
    The product S*CKED, but…
    We built a crappy v1.0
  • 9. Meet Eric Ries
    Developed Lean Startup
  • 10. Aha! Minimum viable product
    So, you can build something and see if customers like it
    BackupAgent v1 and v2 were MVP’s
    • We learned that we needed to support SQL Server, MS Exchange…
    Underneath this was a far bigger problem, BackupAgent was not making enough money and convincing small business customers was hard…
    But what if you’re wrong?
  • 11. We changed our business model
    This is a pivot – SELL TO ISPs
  • 12. Summary
    Success = speed and learning
  • 13. What should you do?
    This is the hard part
  • 14. Build
  • 15. Continuous deployment
    Continuous deployment means that all checked-in code goes into production immediately
    Many releases on a single day, tested against a ‘cluster immune system’ which is based on TDD and business metrics (renders QA obsolete)
    More and more Silicon Valley s/w companies are doing this now…
    Success = speed
  • 16. Measure
    Test if features are used
  • 17. Measure
    Use Mixpanel.com to measure exactly if users like your new features
    Do A/B testing to see if website visitor engagement can be optimized
    Use the ‘million dollar metric’ to determine if your business is ready to scale:
    “How would you feel if I took this product away from you?”
    Examples
  • 18. Learn: business model canvas
    Don’t write a plan, find a model
  • 19. Changing the s/w industry
    Scrum might be too slow, if you release software 30 times per day… perhaps Kanban is more appropriate
    Marketing and entrepreneurship becomes an engineering job
    Building the feature is not good enough, you need to check its usage and kill it if nobody uses it (properly)
    Finally
  • 20. Good code vs bad code
    Does it provide added value?
  • 21. Thank you!
    Follow me on Twitter: @rvangeldrop
    Read my blog: www.vangeldrop.com

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