Marcom 2011 Business Modelling

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Presentation given at Marcom 2011 at Amsterdam RAI, Netherlands. June 2011.

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Marcom 2011 Business Modelling

  1. 1. NextBusinessmodelling<br />Drs. Rutger van der Lee<br />
  2. 2. Wat leven we in mooie tijden!<br />
  3. 3. Ons gedrag verandert!<br />
  4. 4.
  5. 5. Vraagt om aanpassingen..<br />
  6. 6. Zeker wanneer markten overvol raken…<br />
  7. 7. Transparantie & Connectivity<br />
  8. 8. It’s not the strongest species thatsurvive,<br />Nor the most intelligent<br />But the one most responsiveto changes<br />Charles Darwin<br />Prof. Dr. Wim Veen: Homo Zapiens<br />
  9. 9. ‘changing the rules of the game..’<br />Uit: Military Formats in Business (www.mfib.nl)<br />
  10. 10.
  11. 11. NextBusinessmodelling<br />Business model innovation is about<br />new ways of creating, deliveringandcapturingvalue<br />Alexander Osterwalder<br />www.businessmodelgeneration.com<br />
  12. 12. customer relationships<br />key activities<br />value proposition<br />customer segments<br />key partners<br />cost structure<br />revenue streams<br />key resources<br />distribution channels<br />images by JAM<br />
  13. 13. Apple iPod/iTunes<br />
  14. 14. Show me the money!<br />
  15. 15. PSP/Xbox vsWii<br />Hardcore gamers<br />High performance <br />Console<br />Hardware verkopen met verlies<br />Royalty’s<br />
  16. 16. PSP/Xbox vsWii<br />Hardcore gamers<br />High performance <br />console<br />Gewone gamers<br />‘Gezins’ console <br />Hardware verkopen met verlies<br />Royalty’s<br />Winstgevende hardware verkopen<br />Royalty’s<br />
  17. 17. Outsourcing/partnering?<br />
  18. 18. customer relationships<br />key activities<br />value proposition<br />customer segments<br />key partners<br />cost structure<br />revenue streams<br />key resources<br />distribution channels<br />images by JAM<br />
  19. 19. CANVAS OVERLAY<br />CUSTOMER RELATIONSHIPS<br />KEY<br />ACTIVITIES<br />OFFER<br />CUSTOMER<br />SEGMENTS<br />PARTNER<br />NETWORK<br />DISTRIBUTION CHANNELS<br />KEY<br />RESOURCES<br />REVENUE STREAMS<br />COST STRUCTURE<br />images by JAM<br />
  20. 20. THE BUSINESS MODEL CANVAS<br />OFFER<br />CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />PARTNER<br />NETWORK<br />Describe<br />Evaluate<br />Innovate<br />building block<br />building block<br />building block<br />building block<br />building block<br />DISTRIBUTION CHANNELS<br />building block<br />building block<br />building block<br />REVENUE STREAMS<br />COST STRUCTURE<br />building block<br />building block<br />building block<br />
  21. 21. Business modelling is visualiseren & werken met maquettes <br />
  22. 22. www.nextacademy.nl<br />NextBusinessmodelling juli/augustus<br />
  23. 23. Vul de Social Media Quiz in<br />en maak kans op<br />Opleiding Social Media t.w.v. € 3.000,-<br />
  24. 24. Dé internetopleider van Nederland<br />We zien u graag op onze stand (104)<br />

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