Utrechtse Communicatie Kring

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Presentation to a meeting of the Urechtse Communicatie Kring on social media and the changing landscape. Society3.0

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Utrechtse Communicatie Kring

  1. 1. RONALD VAN DEN HOFF<br />
  2. 2. VERTROUWEN<br />ZOMBIE<br />ECONOMIE<br />VERGRIJZING<br />€ = OP<br />REGENTEN PROP<br />WATER, VOEDSEL<br />PANDEMIE<br />SUSTAINABLE<br />SOCIETY<br />
  3. 3. Besluiteloos leiderschap <br />Extreme belasting druk <br />Maatschappelijke ongelijkwaardigheid<br />Overmatige wet- en regelgeving <br />Zelfgenoegzaamheid<br />Robert Adams, Decadent Societies<br />TIJD VOOR REVOLUTIE<br />
  4. 4. INTERNET = SOCIAAL:<br />WEB2.0 GROUNDSWELL<br />
  5. 5. -MENSEN<br />-MIDDELEN<br />-TIJD<br />ORGANISATIE<br />ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE<br />
  6. 6. MENSEN<br />IN<br />OVERVLOED<br />CO-CREATIE : WISDOM OF THE CROWDS<br />
  7. 7. MENSEN<br />MOBILISEREN<br />ZICH<br />SAMEN ONDERNEMEN: CO-CREATIE<br />
  8. 8. GELD ZAT!<br />PEER-TO-PEER FUNDING<br />
  9. 9. KENNIS GENOEG &<br />GRATIS!<br />CO-CREATIE : LEGO MINDSTORM & CLICKS…<br />
  10. 10. TIJD =<br />REAL TIME<br />AUGMENTED REALITY<br />
  11. 11. SEMANTIEK<br />PLACE<br />TIME<br />PREFERENCE<br />RECENTY VISITED<br />PERSONAL REVIEWS<br />PEER REVIEWS<br />CASH BALANCE<br />SPECIAL OFFERS<br />PEERS PRESENT<br />FRIENDS PRESENT<br />SPACE AVAILABLE<br />Ruby,<br />collegue<br />present<br />best rated<br />by Peter<br />nbr 1<br />selection<br />USA cuisine<br />AUGMENTED REALITY<br />
  12. 12. GEEN ENKELE BRANCHE<br />ONTSPRINGT DE DANS<br />NIEUWE BUSINESS MODELLEN<br />
  13. 13.
  14. 14. 21e EEUW<br />SCHANDPAAL<br />CROWD-FORCING<br />
  15. 15. 21e EEUW<br />SCHANDPAAL<br />CROWDFORCING<br />
  16. 16. DOE WAT JE BELOOFD!<br />
  17. 17. 21e EEUW<br />SCHANDPAAL<br />REPUTATIE<br />
  18. 18. 21e EEUW<br />SCHANDPAAL<br />“…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen dan <br />met Turkishairways, want die landen soms <br />ongeveer op Schiphol…”.<br />
  19. 19. 21e EEUW<br />SCHANDPAAL<br />AUTHENTICY & TRANSPARANCY <br />
  20. 20. ORGANISATIE 3.0<br />
  21. 21. = MARKTVRAAG<br />THE LONG TAIL: BESTAAT ECHT!<br />
  22. 22. TRANSACTIONEEL<br />SOCIAAL<br />ORGANISATIE3.0 : 2 GEZICHTEN<br />
  23. 23. <ul><li> NO MEETING ROOMS BUT SEATS 2 MEET </li></ul> & WORK…<br />-NO TERMS & CONDITIONS…<br /><ul><li> 24/7ACCES, MANAGE OWN </li></ul>RESERVATION DATA…<br /><ul><li>MATCH MEETINGROOM & PURPOSE…
  24. 24. SUPPLIERS ACCES TO THEIR OWN </li></ul> DATA…<br /><ul><li>FREE AGENTS: SEATS2WORK,</li></ul> FREE CO-WORKING, WIFI, F&B<br />TRANSACTION<br />
  25. 25. COMMUNICATION TRU SOCIAL MEDIA…:<br />-BOUNDARYLESS<br />-TRANSPARANT<br />-AUTHENTIC<br />-MINDZ.COM FUNCTIONALITIES:<br />-virtual DNA<br />- (multi lingual) collaboration groups<br />-blogs, fora, wikis, Q&A, <br />-digital dialogue/coaching<br />-event software<br />-3rd parties integration<br />SOCIAL NETWORK FOR COLLABORATION<br />
  26. 26. CORPORATE WEBSITE: UGC & AGGREGATION<br />
  27. 27. Seats2meet Plaza:<br />www.mindz.com<br />Social network:<br />www.frisinjehoofd.nl<br />Personal blog(s)<br />www.ronaldvandenhoff.nl<br />“ikwilmeedoen.nl”<br />Corporate blog(s)<br />Reviews:<br />www.meetingreviews.com<br />Twitter fountain<br />Hyves,<br />Linkedin<br />Facebook,<br />Youtube<br />Flickr<br />Delicious<br />Slideshare<br />
  28. 28. TWITTER FOUNTAIN<br />
  29. 29. VIRTUELE CONCIERGE<br />
  30. 30. AUGMENTED REALITY LAYAR<br />
  31. 31. NIEUWE MARKTEN<br />
  32. 32. 18 november 2009 :<br />“Wat is de beste plek voor een vergadering met <br /> 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />BUZZZZZZZZZZ = BUSINESS<br />
  33. 33. BUZZ….EXPANSIE<br />
  34. 34. GELD?<br />SOCIAAL KAPITAAL!<br />MENSEN<br />IN<br />OVERVLOED<br />CO-CREATIE : WISDOM OF THE CROWDS<br />
  35. 35. WEB WATCH & CARE<br />
  36. 36. DASHBOARDS<br />
  37. 37. THE REVERSED LONG TAIL: BESTAAT OOK !<br />
  38. 38. DUURZAAM ORGANISCH<br />DYNAMISCH OPEN <br /> TRANSPARANT<br /> ZELFLEREND <br />ZELFSTUREND<br />ORGANISATIE3.0<br />
  39. 39. SOCIALE MEDIA<br />GAAT ONZE SAMENLEVING <br />EN HETZAKENDOEN FUNDAMENTEEL VERANDEREN…<br />DANK VOOR UW AANDACHT<br />WWW.RONALDVANDENHOFF.NL<br /> RVANDENHOFF<br />
  40. 40. FUTURE…<br />
  41. 41. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />Intelligent web<br />WEB 4.0<br />2020-2040<br />web OS<br />WEB 3.0<br />2010-2020<br />semantic web<br />WEB 2.0<br />2000-2010<br />social web<br />WEB 1.0<br />PC ERA<br />CONNECTIVITY OF PEOPLE & INFORMATION<br />connectivity of people<br />
  42. 42. KNOWLEDGE<br />NETWORKS<br />PERSONAL<br />BRANDING &<br />RELATIONAL<br />SOCIAL<br />NETWORKS<br />KNOWLEDGE<br />NETWORKS<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />SOCIAL MEDIA<br />COLLABORATION<br />PLATFORMS <br />&TOOLS<br />VALUE <br />NETWORK<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />OLD<br />ECONOMY<br />ELEMENTS:<br />time, means,<br />people<br />SOCIAL MEDIA<br /> & <br />COLLABORATION<br />WEBPLATFORMS<br />
  43. 43. SOCIAL MEDIA<br />COLLABORATION<br />PLATFORMS &<br />TOOLS<br />KNOWLEDGE<br />NETWORKS<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />organization<br />3.0<br />sustainability<br />capital<br />singularity<br />OLD<br />ECONOMY<br />ELEMENTS:<br />Time, money, <br />people…<br />INTERDEPENT ECONOMY VALUE CONSTELLATION<br />

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