The road to Society3.0

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Lecture during the opening session Flexwerkplek Zaanstad. Netherlands, september 2010

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The road to Society3.0

  1. 1. “WHEN THE WINDS OF CHANGE<br /> ARE BLOWING, <br /> SOME PEOPLE ARE <br /> BUILDING SHELTERS<br /> AND OTHERS ARE <br /> BUILDING <br /> WINDMILLS…”<br /> OLD CHINESE PROVERB<br />
  2. 2. RONALD VAN DEN HOFF<br />
  3. 3. -MENSEN<br />-MIDDELEN<br />-TIJD<br />ORGANISATIE<br />ZOMBIE<br />ECONOMY<br />
  4. 4. DEMOCRACY<br />POLITICIANS<br />VULCANO,<br />OIL<br />ZORBA <br />THE GREEK<br />ZOMBIE<br />ECONOMY<br />AGING<br />€ = GONE<br />REGENTS<br />ESTABLISHMENT<br />SUSTAINABLE<br />SOCIETY<br />
  5. 5. Besluiteloos leiderschap <br />Extreme belasting druk <br />Maatschappelijke ongelijkwaardigheid<br />Overmatige wet- en regelgeving <br />Zelfgenoegzaamheid<br />Robert Adams, Decadent Societies<br />TIJD VOOR REVOLUTIE ?<br />
  6. 6. INTERNET = SOCIAAL:<br />WEB2.0 GROUNDSWELL<br />
  7. 7. ANDERS<br />WERKEN<br />= <br />NET<br />WERKEN<br />=<br />NIEUWE<br />WERKEN<br />=<br />NIEUWE<br />WAARDE <br />CREATIE<br />
  8. 8. CO-CREATIE : WISDOM OF THE CROWDS<br />
  9. 9. SAMEN ONDERNEMEN: CO-CREATIE<br />
  10. 10. PEER-TO-PEER FUNDING & BANKING<br />
  11. 11. CO-CREATIE : LEGO MINDSTORM & CLICKS…<br />
  12. 12. PEER TO PEER LEARNING<br />
  13. 13. RESONANTIE - RECOMMENDATION<br />
  14. 14. TIJD =<br />REAL TIME<br />OPEN & ON DEMAND LEARNING: IN THE CLOUD<br />
  15. 15. TIJD =<br />REAL TIME<br />+ EMBEDDED LEARNING BY USING AUGMENTED REALITY<br />
  16. 16. USING AUGMENTED REALITY<br />
  17. 17. SEMANTIEK<br />PLACE<br />TIME<br />PREFERENCE<br />RECENTY VISITED<br />PERSONAL REVIEWS<br />PEER REVIEWS<br />CASH BALANCE<br />SPECIAL OFFERS<br />PEERS PRESENT<br />FRIENDS PRESENT<br />SPACE AVAILABLE<br />Ruby,<br />collegue<br />present<br />best rated<br />by Peter<br />nbr 1<br />selection<br />USA cuisine<br />USING AUGMENTED REALITY<br />
  18. 18. XBOX 360 : KINECT..AUGMENTED VIRTUALITY<br />
  19. 19. NIEUWE BUSINESS MODELLEN<br />
  20. 20. NIEUWE BUSINESS MODELLEN<br />
  21. 21. NEW SERVICES<br />
  22. 22. ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />SHOW <br />IS PART OF THE <br />BRAND EXPERIENCE<br />YOU DON’T OWN YOUR BRAND!<br />
  23. 23.
  24. 24. ‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’<br />
  25. 25. DOE WAT JE BELOOFD!<br />
  26. 26. 21e EEUW<br />SCHANDPAAL<br />REPUTATIE<br />
  27. 27. 21e EEUW<br />SCHANDPAAL<br />“…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen dan <br />met Turkishairways, want die landen soms <br />ongeveer op Schiphol…”.<br />
  28. 28. CROWDFORCING <br />
  29. 29. CROWDFORCE: VOICES FROM THE GROUNDSWELL <br />
  30. 30. SENIOR GOVERNMENT OFFICIALS & PUBLIC<br />
  31. 31. PLEASEROBME.COM<br />PAS OP…!<br />
  32. 32. AUTHENTICY: ARE YOU WHO YOU SAY YOU ARE? <br />
  33. 33. AUTHENTICY & TRANSPARANCY <br />
  34. 34.
  35. 35. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />Intelligent web<br />WEB 4.0<br />2020-2040<br />web OS<br />WEB 3.0<br />2010-2020<br />semantic web<br />WEB 2.0<br />2000-2010<br />social web<br />WEB 1.0<br />PC ERA<br />CONNECTIVITY OF PEOPLE & INFORMATION<br />connectivity of people<br />
  36. 36. MENSEN GROEPEREN ZICH IN SOCIALE NETWERKEN<br />MENSEN STELLEN KENNIS + INFO BESCHIKBAAR <br />MENSEN DELEN ERVARINGEN<br />(GRATIS) COLLABORATION SOFTWARE<br />MOBILITEIT & WEBSERVICES: CONNECTIVITEIT<br />
  37. 37. 1<br />2<br />3<br />INTERDEPENTE ECONOMIE<br />TRANSPARANTIENIEUWE WAARDECREATIE<br />VERBONDENHEID DELEN<br /> NIEUWE WERKEN DUURZAAMHEID<br /> WERDERKERIGHEID<br />SOCIAAL KAPITAAL ORGANISATIE3.0<br />WAARDENETWERKEN <br />SOCIETY3.0 <br />SIMPLE, <br />SMART &<br />SHARING<br />
  38. 38. CORPORATE WEBSITE: INFO FLOW<br />
  39. 39. CORPORATE WEBSITE: UGC & AGGREGATION<br />
  40. 40. COLLABORATION TOOLS & SERVICES<br />
  41. 41. LOCATION PROFILE MATCHING LAYAR<br />
  42. 42. BUZZ….<br />
  43. 43. 18 november 2009 :<br />“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />BUZZZZZZZZZZ = BUSINESS<br />
  44. 44. DUURZAAM ORGANISCH<br />DYNAMISCH OPEN <br /> TRANSPARANT<br /> ZELFLEREND <br />ZELFSTUREND<br />SOCIETY3.0 ORGANISATIE3.0<br />
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