S.S.O. Van start met een heldere visie!

“WHEN THE WINDS OF CHANGE
ARE BLOWING,
SOME PEOPLE ARE
BUILDING SHELTERS
AND OTHERS ARE BUILDING
WINDMILLS…”
OLD CHINESE PROVERB
S.S.O.
GASTCOLLEGE 19 JULI 2010, UTRECHT

RONALD VAN DEN HOFF

DEMOCRACY
POLICIANS
VULCANO,
OIL
ZORBA
THE GREEK
ZOMBIE
ECONOMY
AGING
€ = GONE
REGENTS
ESTABLISHMENT
SUSTAINABLE
SOCIETY

INTERNET = SOCIAAL:
WEB2.0 GROUNDSWELL
-MENSEN
-MIDDELEN
-TIJD
ORGANISATIE
Besluiteloos leiderschap
Extreme belasting druk
Maatschappelijke ongelijkwaardigheid
Overmatige wet- en regelgeving
Zelfgenoegzaamheid
Robert Adams, Decadent Societies
ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL
ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE

INDIVIDUAL ACTIVITY SOCIAL MEDIA-NEW LEADERS
ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL
ZOMBIE
ECONOMY
ZOMBIE
ECONOMY
ZOMBIE
ECONOMY
ZOMBIE
ECONOMY

MENSEN
IN
OVERVLOED
CO-CREATIE : WISDOM OF THE CROWDS

MENSEN
MOBILISEREN
ZICH
SAMEN ONDERNEMEN: CO-CREATIE

GELD ZAT!
PEER-TO-PEER FUNDING

KENNIS GENOEG &
GRATIS!
CO-CREATIE : LEGO MINDSTORM & CLICKS…

KENNIS GENOEG &
GRATIS!
PEER TO PEER LEARNING

TIJD =
REAL TIME
OPEN & ON DEMAND LEARNING: IN THE CLOUD

TIJD =
REAL TIME
+ EMBEDDED LEARNING BY USING AUGMENTED REALITY

SEMANTIEK
PLACE
TIME
PREFERENCE
RECENTY VISITED
PERSONAL REVIEWS
PEER REVIEWS
CASH BALANCE
SPECIAL OFFERS
PEERS PRESENT
FRIENDS PRESENT
SPACE AVAILABLE
Ruby,
collegue
present
best rated
by Peter
nbr 1
selection
USA cuisine
AUGMENTED REALITY

XBOX 360 : KINECT..AUGMENTED VIRTUALITY

FAST SOLUTIONS

NIEUWE BUSINESS MODELLEN

GEEN ENKELE BRANCHE
ONTSPRINGT DE DANS
NIEUWE BUSINESS MODELLEN

NEW SERVICES

21ST CENTURY:
CIVIL SERVANTS HAVE A VOICE!
CROWDFORCE: VOICES FROM THE GROUNDSWELL

21ST CENTURY:
POLITICIANS
NOT INVOLVED!
21ST CENTURY:
MUSIC INDUSTRY
NOT INVOLVED!
SENIOR GOVERNMENT OFFICIALS & PUBLIC

1 HOUR
27.000 PARTICIPANTS
30.000 TWEETS
AUTHENTICY & TRANSPARANCY: TWITTERDEBATE

RESONANTIE - RECOMMENDATION

ALL
YOU
DO,
TELL,
WRITE,
SHOW
IS PART OF THE
BRAND EXPERIENCE
YOU DON’T OWN YOUR BRAND!

‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’

CROWDFORCING

AUTHENTICY: ARE YOU WHO YOU SAY YOU ARE?

DOE WAT JE BELOOFD!

21e EEUW
SCHANDPAAL
REPUTATIE

21e EEUW
SCHANDPAAL
“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkishairways, want die landen soms
ongeveer op Schiphol…”.

21e EEUW
SCHANDPAAL
AUTHENTICY & TRANSPARANCY

RETHINK
YOUR BUSINESS
YOUR ORGANIZATION
YOUR CONCEPT
OUR DEMOCRATIC SYSTEM
OUR ECONOMIC SYSTEM
OUR FINANCIAL SYSTEM
YOUR PURPOSE IN LIFE

TRANSACTIONEEL
SOCIAAL
ORGANISATIE3.0 : 2 GEZICHTEN

MASS MINGLING: NEW HOSPITALITY MARKET

= MARKTVRAAG
LONG TAILS

SEATS 2 MEET & SEATS 2 WORK…
-NO TERMS & CONDITIONS…
24/7ACCES, MANAGE OWN
RESERVATION DATA &
YIELD MANAGEMENT SYSTEM…
MATCH MEETINGROOM & PURPOSE…
SUPPLIERS ACCES TO THEIR OWN
DATA…
FREE AGENTS: SEATS2WORK,
FREE CO-WORKING, WIFI, F&B
NO SALES, NO MARKETING, NO PR.
STAFF BUT 100% SOCIAL MEDIA
MEETING ROOMS
-HEAVY TERMS & CONDITIONS…
RESERVATION CALLCENTRE
STANDARD MEETING ROOMS
SUPPLIERS ACT WHEN ORDERED
SALES, MARKETING, PR.STAFF
PRINT
DISRUPTIVE TRANSACTIONS

COMMUNICATION TRU SOCIAL MEDIA…:
-BOUNDARYLESS
-TRANSPARANT
-AUTHENTIC
-MINDZ.COM FUNCTIONALITIES:
-virtual DNA
- (multi lingual) collaboration groups
-blogs, fora, wikis, Q&A,
-digital dialogue/coaching
-event software
-3rd parties integration
SOCIAL NETWORK FOR COLLABORATION

Seats2meet Plaza:
www.mindz.com
Social network:
www.frisinjehoofd.nl
Personal blog(s)
www.ronaldvandenhoff.nl
“ikwilmeedoen.nl”
Corporate blog(s)
Reviews:
www.meetingreviews.com
Twitter fountain
Hyves,
Linkedin
Facebook,
Youtube
Flickr
Delicious
Slideshare

DASHBOARDS

REVIEWS

18 november 2009 :
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”
Tientjesnet
Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
BUZZZZZZZZZZ = BUSINESS

CORPORATE WEBSITE: INFO FLOW

CORPORATE WEBSITE: UGC & AGGREGATION

COLLABORATION TOOLS & SERVICES

S2M
LOCATION
LAYAR
MINDZ EVENT
LAYAR
AUGMENTED REALITY LAYARS

LOCATION PROFILE MATCHING LAYAR

BUZZ….

S2M BRAND = A LOVEMARK

S2M EXPANSIE

REVERSED LONG TAIL: THE LONG SNOUT!

FUTURE…

GLOBAL BRAIN
METACORTEX
connectivity
of
information
Intelligent web
WEB 4.0
2020-2040
web OS
WEB 3.0
2010-2020
semantic web
WEB 2.0
2000-2010
social web
WEB 1.0
PC ERA
CONNECTIVITY OF PEOPLE & INFORMATION
connectivity of people

PERSONAL BRANDING – PEERS NETWORKING
COMMUNITY OF INTEREST

3RD PARTIE
EARNING
POSSIBILITIES
SOCIAL CAPITAL
NETWORKING – SHARING - COLLABORATION
COMMUNITIES OF PRACTISE

VALUE NETWORK - MESHWORK

“THE CLOUD”
WISDOM
KNOWLEDGE
INFORMATION
DATA
SOCIAL
COLLABORATION
PLATFORMS
& TOOLS
DOMAIN OF THE
INTERDEPENT
ECONOMY
SYSTEM OF CONNECTIVITY,
SUSTAINABILITY & RECIPROCITY
VALUE NETWORK 1
VALUE NETWORK 2
VALUE NETWORK 3
VALUE NETWORK 4
VALUE
CONSTELLATIONS
VALUE
CONSTELLATIONS
VALUE
CONSTELLATIONS
ORGANIZATION3.0 :
DISRUPTIVE CONCEPTS
SOCIAL MEDIA DIALOGUE
PERSONAL BRANDING
&
RELATIONAL SOCIAL
NETWORKS.
PRIVATE INDIVIDUALS
PROFESSIONALS:
FREE AGENTS &
NEW LEADERS
OLD-ZOMBIE
ECONOMY
ORGANIZATIONS:
time, money, people
NEW LEADER BECOMES HERO*
FORRESTER: highly empowered &
resourcefull operative
SOCIETY 3.0

DUURZAAM ORGANISCH
DYNAMISCH OPEN
TRANSPARANT
ZELFLEREND DELEN
ZELFSTUREND
CORPORATE STORY
AUTHENTIEK
LOVEMARK NETWERK
BRAND EXPANSIE
DIT ZIJN WIJ DUS…

DANK VOOR UW AANDACHT
WWW.RONALDVANDENHOFF.NL
RVANDENHOFF

BRANDING
MERK = BRAND

REFERENTIAL
INFLUENTIAL
EXEPTIONAL
ORIGINAL
NATURAL
AUTHENTICITEIT

REFERENTIAL
INFLUENTIAL
EXCEPTIONAL
ORIGINAL
NATURAL
AUTHENTICITEIT

REFERENTIAL
INFLUENTIAL
EXEPTIONAL
ORIGINAL
NATURAL
AUTHENTICITEIT

http://www.mindz.com	15
http://speakonomy.com	2
http://www.opleidingsso.nl	1

S.S.O. Van start met een heldere visie!

by Ronald Van den Hoff on Jul 18, 2010

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S.S.O. Van start met een heldere visie! — Presentation Transcript