Sita

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Boardroom Trendsession Sita.
Arnhem, The Netherlands, June 2010.

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Sita

  1. 1. RONALD VAN DEN HOFF<br />
  2. 2. DEMOCRACY<br />& POLICIANS<br />VULCANO,<br />OIL<br />ZORBA <br />THE GREEK<br />TRUST<br />ZOMBIE<br />ECONOMY<br />AGING<br />€ = GONE<br />REGENTS &<br />ESTABLISHMENT<br />SUSTAINABLE<br />SOCIETY<br />
  3. 3. TIME FOR REVOLUTION ??<br />
  4. 4. INTERNET = SOCIAAL:<br />WEB2.0 GROUNDSWELL<br />
  5. 5. GROUNDSWELL*<br />A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government…<br />PEOPLE<br />ECONOMICS<br />TECHNOLOGY<br />* Forrester Research <br />
  6. 6. PERSONAL BRANDING – PEERS NETWORKING<br />COMMUNITY OF INTEREST<br />
  7. 7. 3RD PARTIE<br />EARNING <br />POSSIBILITIES<br />SOCIAL CAPITAL<br />NETWORKING – SHARING - COLLABORATION<br />COMMUNITIES OF PRACTICE<br />
  8. 8. COLLABORATION – NEW VALUE CREATION<br />COMMUNITY OF PURPOSE:<br />VALUE NETWORK - MESHWORK<br />
  9. 9. PEOPLE?<br />PLENTY!<br />CO-CREATION : WISDOM OF THE CROWDS<br />
  10. 10. PEOPLE <br />ORGANIZE<br />THEMSELVES<br />GROUPING TOGETHER: CO-CREATION<br />
  11. 11. MONEY?<br />PLENTY!<br />PEER-TO-PEER FUNDING<br />
  12. 12. KNOWLEDGE?<br />FREE !<br />CO-CREATION : LEGO MINDSTORM & CLICKS…<br />
  13. 13. KNOWEDGE?<br />FREE!<br />PEER TO PEER LEARNING & EARNING<br />
  14. 14. TIME =<br />REAL TIME<br />OPEN & ON DEMAND LEARNING: IN THE CLOUD<br />
  15. 15. TIME =<br />REAL TIME<br />AUGMENTED REALITY: LEARNING ON DEMAND<br />
  16. 16. ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />SHOW <br />IS PART OF THE <br />BRAND EXPERIENCE<br />YOU DON’T OWN YOUR BRAND!<br />
  17. 17. ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />SHOW <br />HAS TO BE<br />AUTHENTIC<br />AUTHENTICITY<br />
  18. 18.
  19. 19. ‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’<br />
  20. 20. 21st CENTURY<br />SCAFFOLD<br />CROWD-FORCING<br />
  21. 21. PROMISES, PROMISES!<br />
  22. 22. 21st CENTURY<br />SCAFFOLD<br />REPUTATION….<br />
  23. 23. 21ST CENTURY<br />SCAFFOLD<br />“…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen dan <br />met Turkishairways, want die landen soms <br />ongeveer op Schiphol…”.<br />
  24. 24. 21ST CENTURY:<br />CIVIL SERVANTS HAVE A VOICE!<br />CROWDFORCE: VOICES FROM THE GROUNDSWELL <br />
  25. 25. 21ST CENTURY:<br />POLITICIANS<br />NOT INVOLVED!<br />21ST CENTURY:<br />MUSIC INDUSTRY<br />NOT INVOLVED!<br />SENIOR GOVERNMENT OFFICIALS & PUBLIC<br />
  26. 26. 1 HOUR<br />27.000 PARTICIPANTS<br />30.000 TWEETS<br />AUTHENTICY & TRANSPARANCY: TWITTERDEBATE <br />
  27. 27. CROWD-FORCING <br />
  28. 28. 21st SCAFFOLD<br />AUTHENTICY & TRANSPARANCY <br />
  29. 29.
  30. 30. NEW BUSINESS CONCEPTS<br />
  31. 31. NO SINGLE ORGANIZATION<br />ESCAPES !<br />NEW BUSINESS CONCEPTS<br />
  32. 32. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />Intelligent web<br />WEB 4.0<br />2020-2040<br />web OS<br />WEB 3.0<br />2010-2020<br />semantic web<br />WEB 2.0<br />2000-2010<br />social web<br />WEB 1.0<br />PC ERA<br />CONNECTIVITY OF PEOPLE & INFORMATION<br />connectivity of people<br />
  33. 33. Tagcloud: we enhanceinformation<br />(tagging of socialbookmarking)<br />foto<br />model<br />Wow!<br />Slimming<br />“INTERNET<br />OF <br />THINGS”<br />3<br />Paris<br />Hilton<br />society<br />luxurious<br />Good<br />food<br />art<br />Nice<br />city<br />Ontology: context of information is known<br />1<br />movie<br />abc<br />2<br />foto<br />model<br />photoshoot<br />location<br />Eiffel<br />tower<br />Rated as<br />myfavorite<br />profession<br />peter<br />Situated<br /> in the same<br /> era as..<br />Been <br />there 3x<br />Paris<br />Hilton<br />vriend<br />van<br />Wrote<br />review<br />about…<br />me<br />Shake-<br />spear<br />Like to read<br />SEMANTIC WEB : 3 ELEMENTS<br />
  34. 34. SEMANTICS:<br />WEB OF THINGS<br />PLACE<br />TIME<br />PREFERENCE<br />RECENTY VISITED<br />PERSONAL REVIEWS<br />PEER REVIEWS<br />CASH BALANCE<br />SPECIAL OFFERS<br />PEERS PRESENT<br />FRIENDS PRESENT<br />SPACE AVAILABLE<br />Ruby,<br />collegue<br />present<br />best rated<br />by Peter<br />nbr 1<br />selection<br />USA cuisine<br />AUGMENTED REALITY<br />
  35. 35. FROM VALUE CHAIN TO VALUE NETWORK<br />
  36. 36. “THE CLOUD”<br />WISDOM<br />KNOWLEDGE<br />INFORMATION<br />DATA<br />SOCIAL <br />COLLABORATION<br />PLATFORMS <br />& TOOLS<br />VALUE<br />CONSTELLATIONS<br />VALUE<br />CONSTELLATIONS<br />INTERDEPENT<br />ECONOMY<br />ORGANIZATION3.0<br />CAPITAL<br />DISRUPTIVE CONCEPT<br />SUSTAINABILITY<br />SINGULARITY<br />VALUE<br />CONSTELLATIONS<br />VALUE<br />CONSTELLATIONS<br />OLD<br />ECONOMY<br />ORGANIZATIONS:<br />Time, money, <br />people…<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />SOCIETY 3.0<br />
  37. 37. TOWARDS A NEW <br />FINANCIAL,<br />ECONOMIC &<br />DEMOCRATIC<br />SYSTEM<br />TOWARDS A STAKEHOLDER<br />DIALOGUE-CONVERSATION<br />EMANCIPATED STAKEHOLDER<br />TOWARDS<br />MORE FREE AGENTS<br />GROWING SHORTAGE LABOUR<br />TOWARDS A SOCIETY<br />NO MONEY<br />MORE SUSTAINABILITY<br />MORE SERVICES<br />THE FUTURE<br />
  38. 38. RETHINK<br />YOUR BUSINESS<br />YOUR ORGANIZATION<br />YOUR CONCEPT<br />OUR DEMOCRATIC SYSTEM<br />OUR ECONOMIC SYSTEM<br />OUR FINANCIAL SYSTEM<br />YOUR PURPOSE IN LIFE<br />
  39. 39. = MARKTVRAAG<br />EXAMPLE: LONG TAILS<br />
  40. 40. WEB WATCH & CARE<br />
  41. 41. DASHBOARDS…<br />
  42. 42. SHARE VISION<br />10<br />PRINCIPLES<br />PERSONALLY <br />ON BEHALF OF THE ORGANISATION<br />SOCIAL MEDIA CERTIFICATION PROGRAM<br />
  43. 43. <ul><li> SEATS 2 MEET & SEATS 2 WORK…</li></ul>-NO TERMS & CONDITIONS…<br /><ul><li> 24/7ACCES, MANAGE OWN </li></ul>RESERVATION DATA, YIELD <br />MANAGEMENT SYSTEM…<br /><ul><li>MATCH MEETINGROOM & PURPOSE…
  44. 44. SUPPLIERS ACCES TO THEIR OWN </li></ul> DATA…<br /><ul><li> FREE AGENTS: SEATS2WORK,</li></ul>FREE CO-WORKING, WIFI, F&B<br /><ul><li> NO SALES, NO MARKETING, NO PR. </li></ul>STAFF BUT 100% SOCIAL MEDIA<br /><ul><li> MEETING ROOMS</li></ul>-HEAVY TERMS & CONDITIONS…<br /><ul><li> RESERVATION CALLCENTRE
  45. 45. STANDARD MEETING ROOMS
  46. 46. SUPPLIERS ACT WHEN ORDERED
  47. 47. SALES, MARKETING, PR.STAFF
  48. 48. PRINT</li></ul>DISRUPTIVE CONCEPT<br />
  49. 49. COMMUNICATION TRU SOCIAL MEDIA…:<br />-BOUNDARYLESS<br />-TRANSPARANT<br />-AUTHENTIC<br />-MINDZ.COM FUNCTIONALITIES:<br />-virtual DNA<br />- (multi lingual) collaboration groups<br />-blogs, fora, wikis, Q&A, <br />-digital dialogue/coaching<br />-event software<br />-3rd parties integration<br />SOCIAL NETWORK FOR COLLABORATION<br />
  50. 50. CORPORATE WEBSITE: INFO FLOW<br />
  51. 51. CORPORATE WEBSITE: UGC & AGGREGATION<br />
  52. 52. S2M<br />LOCATION <br />LAYAR<br />MINDZ EVENT <br />LAYAR<br />AUGMENTED REALITY LAYARS<br />
  53. 53. 18 november 2009 :<br />“Wat is de beste plek voor een vergadering met <br /> 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />BUZZZZZZZZZZ = BUSINESS<br />
  54. 54. BUZZ….<br />
  55. 55. BUZZ….<br />
  56. 56. S2M EXPANSIE <br />
  57. 57. S2M BRAND = A LOVEMARK<br />
  58. 58. REVERSED LONG TAIL: THE LONG SNOUT!<br />
  59. 59. SUSTAINABLE ORGANIC<br />DYNAMIC OPEN <br /> TRANSPARANT<br /> SELFSTEERING SHARING <br />ENTREPRENEURIAL<br />CORPORATE STORY<br />AUTHENTIC<br />LOVEMARK NETWORK<br />BRAND EXPANSION<br />THIS IS US…<br />
  60. 60. THANK YOU!<br />WWW.RONALDVANDENHOFF.NL<br /> RVANDENHOFF<br />
  61. 61. ONE WAY TRAFFIC<br />
  62. 62. KRACHT VAN HET NETWERK<br />FYSIEKE OMVANG<br />Metcalfe<br />SPELERS POSITIE<br />Stephenson<br />RELEVANTIE<br />Granovetter<br />BETROUWBAARHEID<br />DUNBARS LAW<br />
  63. 63. METCALVE’S LAW<br />n(n − 1)/2<br />KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />2  1<br />5  10<br />12  61<br />
  64. 64. KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />
  65. 65. KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />

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