Nijenrode

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Guest Lecture Business University Nijenrode. Breukelen, The Netherlands. September 2011

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Nijenrode

  1. 1. Nijenrode<br />SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />#SOCIETY30<br />
  2. 2. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  3. 3. Before<br /> 1850<br />ERA OF “INDUSTRIAL REVOLUTION”<br />1850<br /> -<br />1990<br />ERA OF TRANSFORMATION: “DIGITAL & SOCIAL REVOLUTION ?”<br />After<br />2020<br />
  4. 4. “WE TRY TO SAVE JOBS<br /> ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  5. 5. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  6. 6. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  7. 7. FROM VALUE CHAIN<br />TO<br />VALUE NETWORK<br />simplified model<br />producer<br />1<br />producer<br />1<br />producer<br />2<br />producer<br />2<br />producer<br />3<br />producer<br />3<br />producer<br />4<br />producer<br />4<br />consumer<br />consumer<br />
  8. 8. DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br /> DART MODEL.<br />1.0 2.0 3.0<br />DEVELLOPMENT<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PRO-SUMPTION <br />THE NEW HOUSE OF INNOVATION <br />Social structure of the firm<br />BLUE OCEAN STRATEGY <br />ELIMINATE<br />RAISE<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />Resources<br /> & talent<br />CREATE<br />REDUCE<br />Technicalarchitecture of the firm<br />
  9. 9. INTERDEPENDENT ECONOMY<br />connectivity<br />sustainability<br />reciprocity<br />GOVERNMENT<br />PRODUCER<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTS<br />
  10. 10. GOVERNMENT3.0<br />& PRODUCERS3.0<br />ABUNDANCE<br />PROSUMER<br />
  11. 11. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  12. 12. SEATS2MEET.COM<br />THE STORY:<br />“HUMAN TRANSFORMATION<br /> AS ECONOMIC VALUE”.<br />
  13. 13. ORGANIZATION30:<br />NEW ECONOMICS PRINCIPLES<br />N = 1 ….. R = G PRAHALAD-KRISHNAN<br /> GOOGLE MAX STRATEGY ERIC SCHMIDT<br /> EXPERIENCES BECOME TRANSFORMATIONS PINE & GILMORE<br /> THE LONG TAIL ANDERSON<br />THE LONG SNOUT - LONG TAIL REVERSED STOLZE & VANDENHOFF<br /> SOCIAL ECONOMIC ENTITY VANDENHOFF<br />THE 3RD SPACE PINE & KORN<br />BUSINES MODELLING OSTERWALDER<br />VALUE CREATION<br />
  14. 14. 1<br />ORGANIZATION 30: <br />NEW HOUSE OF INNOVATION.<br />VALUE CREATION<br />PRAHALD & KRISHNAN 2008 <br />Social structure of the firm<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br /> processes<br />R=G<br />global acces to <br />resources<br /> & talent<br />Technical architecture of the firm<br />
  15. 15. Online<br />Matching<br />Meetingrooms<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br />Free?<br />Reviews<br />Free<br />
  16. 16. Social Economische<br />Entiteit<br />Virtual DNA<br />Event software<br />Plazagroupconnections<br />Q & A<br />Social single<br />signon<br />Wiki<br />Google appsintegration<br />Digital coaching<br />Meeting Planner<br />Twitterintegration<br />Blog<br />Mobile<br />Forum<br />EXTENDED OFFERING: COLLABORATION ECOSYSTEM <br />
  17. 17. TAICHI <br />2<br />GOOGLE MAX STRATEGY<br />“Take whatever it is you are doing and <br />do it at the max in terms of distribution.<br />The other way of saying this is that <br />since marginal cost of distribution is free, <br />you might as well put things everywhere.”<br />Eric Schmidt, ex-ceo Google<br />PRINCIPLE OF<br />ECONOMIC VALUE<br />CREATION<br />
  18. 18. S2M030<br />S2M020<br />S2M013<br />GOOGLE MAX<br />STRATEGY<br />S2M070<br />FREE<br />KNOWLEDGE<br />&<br />SOFTWARE<br />
  19. 19. S2M LAYAR<br />LOCATION FINDER<br />AUGMENTED REALITY<br />MOBILITY<br />
  20. 20. TAICHI <br />TRANSFORMATIONS<br />3<br />PROGRESSION OF ECONOMIC VALUE*:<br />FROM THE EXPERIENCE ECONOMY TO<br />TRANSFORMATION VALUE CREATION.<br />CUSTOMIZATION<br />RENDER<br />EXPERIENCES<br />STAGE<br />CUSTOMIZATION<br />COMMODITIZATION<br />SERVICES<br />CUSTOMIZATION<br />DELIVER<br />COMMODITIZATION<br />PRINCIPLE OF<br />ECONOMIC VALUE<br />CREATION:<br />SERENDIPITY<br />LEADS TO<br />TRANSFORMATION<br />GOODS<br />MAKE<br />COMMODITIZATION<br />COMMODITIES<br />EXTRACT<br />“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007<br />
  21. 21. SERENDIPITY:<br />UNEXPECTED<br />RELEVANCE<br />OF THE<br />MEETING<br />
  22. 22. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  23. 23. MIRROR<br />VIRTUALITY<br />
  24. 24. 4<br />LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  25. 25. 5<br />THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />LONG TAIL BECOMES LONG SNOUT<br />
  26. 26. DIALOGUE<br />
  27. 27. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />DIALOGUE<br />
  28. 28. DIALOGUE<br />MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  29. 29.
  30. 30. PERSONAL<br />BRANDING<br />
  31. 31. 6<br />SOCIAL ECONOMIC ENTITY<br />Ronald van den Hoff “Society30”.<br />COMMUNITY <br />OF PURPOSE:<br />-VALUE NETWORK <br />-MESHWORK<br />VALUE NETWORKS<br />
  32. 32. ROLE<br />VALUE NETWORKS<br />TIME<br />
  33. 33. VALUE NETWORKS<br />ORGANIZATION<br />
  34. 34. PINE’S 3RD SPACE: <br />FUSION OF REALITY & VIRTUALITY<br />7<br />SEATS2MEET.COM<br />
  35. 35. M<br />THE S2M MESH<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />SOCIAL MEDIA<br />STRATEGY<br />V<br />CORPORATE WEBSITE + CONNECTION <br />WITH SOCIAL NETWORKS<br />DECENTRALIZE COMMUNICATION <br />MONITOR<br />CONTENT CURATION<br />
  36. 36. REAL TIME<br />ON DEMAND<br />RELEVANCE<br />CONTENT<br />CURATION<br />
  37. 37. 8<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />SEATS2MEET.COM<br />BUSINESS MODEL<br />
  38. 38. TRUST AGENT<br />TEAMBUILDER<br />RELEVANCE ANALYST<br />ENVIRONMENTAL SCANNER<br />KNOWLEDGE GUARDIAN<br />BARRIER FIGHTER<br />CONTENT CURATOR<br />BUSINESS<br />MODEL<br />
  39. 39. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />
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