0
D<br />NHL<br />20 SEPTEMBER 2011<br />#SOCIETY30<br />
RONALD VAN DEN HOFF<br />#SOCIETY30<br />
Before<br /> 1850<br />ERA OF INDUSTRIAL REVOLUTION<br />1850<br />   -<br />2020<br />ERA OF TRANSFORMATION: DIGITAL/SOCI...
€<br />GOVERNMENT &<br />POLITICIANS<br />PRODUCERS<br />CONSUMER<br />REGENTS –<br />QUANGO’S<br />FINANCIALS<br />
	ZOMBIE BLOOPERS<br />
	ZOMBIE BLOOPERS<br />
	ZOMBIE BLOOPERS<br />
“WE TRY TO SAVE JOBS<br /> ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS ...
“A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work ...
1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<b...
DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br /> DART MODEL.<br />1.0                         2.0     ...
TRANSFORMATION<br />SIGNALS<br />TRANSFORMATION SIGNALS<br />
SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
SMART<br />SOLUTIONS<br />
SMART<br />SOLUTIONS<br />&<br />MOBILITY<br />Which information is relevant, where and when?<br />
TO GIVE = <br />TO RECEIVE<br />SOCIAL STRUCTURE<br />ASYNCHRONE RECIPROCITY<br />GIVE AWAY:<br />AWAY=GONE<br />SUSTAINAB...
SELF<br />ORGANIZING<br />BY<br />SHARING<br />CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:<br />CROWD COLLABORATION<br />
SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
!<br />SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
sharing<br />
DIALOGUE<br />&<br />CO-CREATION<br />
COLLABORATIVE<br />CONSUMPTION<br />COLLABORATIVE LIFESTYLE<br />
OKAY,<br />WE HAVE SEEN THE TRANSFORMATION SIGNALS…<br />SO, WHAT’S NEXT ?<br />
INTERDEPENDENT ECONOMY<br />connectivity<br />sustainability<br />reciprocity<br />GOVERNMENT<br />PRODUCER<br />CO-WORKIN...
GOVERNMENT3.0<br />& PRODUCERS3.0<br />ABUNDANCE<br />PROSUMER<br />
SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
SEATS2MEET.COM<br />THE                       STORY:<br />“HUMAN TRANSFORMATION<br />  AS ECONOMIC VALUE”.<br />
4<br />LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE ...
5<br />THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />LONG TAI...
TAICHI <br />TRANSFORMATIONS<br />3<br />PROGRESSION OF ECONOMIC VALUE*:<br />FROM THE EXPERIENCE ECONOMY TO<br />TRANSFOR...
Online<br />Matching<br />Meetingrooms<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br ...
Social Economische<br />Entiteit<br />Virtual DNA<br />Event software<br />Plazagroupconnections<br />Q & A<br />Social si...
S2M030<br />S2M020<br />S2M013<br />GOOGLE MAX<br />STRATEGY<br />S2M070<br />FREE<br />KNOWLEDGE<br />&<br />SOFTWARE<br />
S2M LAYAR<br />LOCATION FINDER<br />AUGMENTED REALITY<br />MOBILITY<br />
SERENDIPITY:<br />UNEXPECTED<br />RELEVANCE<br />OF THE<br />MEETING<br />
SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
MIRROR<br />VIRTUALITY<br />
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok...
MONDAY            TUESDAY                 WEDNESDAY              THURSDAY              FRIDAY                      SATURDA...
M<br />THE S2M MESH<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br /...
PINE’S 3RD SPACE: <br />FUSION OF REALITY & VIRTUALITY<br />7<br />SEATS2MEET.COM<br />
8<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />SEATS2MEET....
TRUST AGENT<br />TEAMBUILDER<br />RELEVANCE ANALYST<br />ENVIRONMENTAL SCANNER<br />KNOWLEDGE GUARDIAN<br />BARRIER FIGHTE...
LESSONS & BLOOPERS<br />pleaserobme.com<br />
GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />4.0<br />2.0<br />3.0<br />THE CLOUD<br />art...
SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />
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NHL Leeuwarden

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Guestlecture NHL Hogeschool. Leeuwarden, The Netherlands. September 2011.

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Transcript of "NHL Leeuwarden"

  1. 1. D<br />NHL<br />20 SEPTEMBER 2011<br />#SOCIETY30<br />
  2. 2. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  3. 3. Before<br /> 1850<br />ERA OF INDUSTRIAL REVOLUTION<br />1850<br /> -<br />2020<br />ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION<br />After<br />2020<br />
  4. 4. €<br />GOVERNMENT &<br />POLITICIANS<br />PRODUCERS<br />CONSUMER<br />REGENTS –<br />QUANGO’S<br />FINANCIALS<br />
  5. 5. ZOMBIE BLOOPERS<br />
  6. 6.
  7. 7. ZOMBIE BLOOPERS<br />
  8. 8. ZOMBIE BLOOPERS<br />
  9. 9. “WE TRY TO SAVE JOBS<br /> ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  10. 10. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  11. 11. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  12. 12. DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br /> DART MODEL.<br />1.0 2.0 3.0<br />DEVELLOPMENT<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PRO-SUMPTION <br />THE NEW HOUSE OF INNOVATION <br />Social structure of the firm<br />BLUE OCEAN STRATEGY <br />ELIMINATE<br />RAISE<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />Resources<br /> & talent<br />CREATE<br />REDUCE<br />Technicalarchitecture of the firm<br />
  13. 13. TRANSFORMATION<br />SIGNALS<br />TRANSFORMATION SIGNALS<br />
  14. 14. SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  15. 15. SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  16. 16. SMART<br />SOLUTIONS<br />
  17. 17. SMART<br />SOLUTIONS<br />&<br />MOBILITY<br />Which information is relevant, where and when?<br />
  18. 18. TO GIVE = <br />TO RECEIVE<br />SOCIAL STRUCTURE<br />ASYNCHRONE RECIPROCITY<br />GIVE AWAY:<br />AWAY=GONE<br />SUSTAINABLE<br />NETWORKS<br />
  19. 19. SELF<br />ORGANIZING<br />BY<br />SHARING<br />CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:<br />CROWD COLLABORATION<br />
  20. 20. SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
  21. 21. !<br />SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
  22. 22. sharing<br />
  23. 23. DIALOGUE<br />&<br />CO-CREATION<br />
  24. 24. COLLABORATIVE<br />CONSUMPTION<br />COLLABORATIVE LIFESTYLE<br />
  25. 25. OKAY,<br />WE HAVE SEEN THE TRANSFORMATION SIGNALS…<br />SO, WHAT’S NEXT ?<br />
  26. 26. INTERDEPENDENT ECONOMY<br />connectivity<br />sustainability<br />reciprocity<br />GOVERNMENT<br />PRODUCER<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTS<br />
  27. 27. GOVERNMENT3.0<br />& PRODUCERS3.0<br />ABUNDANCE<br />PROSUMER<br />
  28. 28. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  29. 29. SEATS2MEET.COM<br />THE STORY:<br />“HUMAN TRANSFORMATION<br /> AS ECONOMIC VALUE”.<br />
  30. 30. 4<br />LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  31. 31. 5<br />THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />LONG TAIL BECOMES LONG SNOUT<br />
  32. 32. TAICHI <br />TRANSFORMATIONS<br />3<br />PROGRESSION OF ECONOMIC VALUE*:<br />FROM THE EXPERIENCE ECONOMY TO<br />TRANSFORMATION VALUE CREATION.<br />CUSTOMIZATION<br />RENDER<br />EXPERIENCES<br />STAGE<br />CUSTOMIZATION<br />COMMODITIZATION<br />SERVICES<br />CUSTOMIZATION<br />DELIVER<br />COMMODITIZATION<br />PRINCIPLE OF<br />ECONOMIC VALUE<br />CREATION:<br />SERENDIPITY<br />LEADS TO<br />TRANSFORMATION<br />GOODS<br />MAKE<br />COMMODITIZATION<br />COMMODITIES<br />EXTRACT<br />“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007<br />
  33. 33. Online<br />Matching<br />Meetingrooms<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br />Free?<br />Reviews<br />Free<br />
  34. 34. Social Economische<br />Entiteit<br />Virtual DNA<br />Event software<br />Plazagroupconnections<br />Q & A<br />Social single<br />signon<br />Wiki<br />Google appsintegration<br />Digital coaching<br />Meeting Planner<br />Twitterintegration<br />Blog<br />Mobile<br />Forum<br />EXTENDED OFFERING: COLLABORATION ECOSYSTEM <br />
  35. 35. S2M030<br />S2M020<br />S2M013<br />GOOGLE MAX<br />STRATEGY<br />S2M070<br />FREE<br />KNOWLEDGE<br />&<br />SOFTWARE<br />
  36. 36. S2M LAYAR<br />LOCATION FINDER<br />AUGMENTED REALITY<br />MOBILITY<br />
  37. 37. SERENDIPITY:<br />UNEXPECTED<br />RELEVANCE<br />OF THE<br />MEETING<br />
  38. 38. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  39. 39. MIRROR<br />VIRTUALITY<br />
  40. 40.
  41. 41. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  42. 42. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  43. 43. M<br />THE S2M MESH<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />SOCIAL MEDIA<br />STRATEGY<br />V<br />CORPORATE WEBSITE + CONNECTION <br />WITH SOCIAL NETWORKS<br />DECENTRALIZE COMMUNICATION <br />MONITOR<br />CONTENT CURATION<br />
  44. 44. PINE’S 3RD SPACE: <br />FUSION OF REALITY & VIRTUALITY<br />7<br />SEATS2MEET.COM<br />
  45. 45. 8<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />SEATS2MEET.COM<br />BUSINESS MODEL<br />
  46. 46. TRUST AGENT<br />TEAMBUILDER<br />RELEVANCE ANALYST<br />ENVIRONMENTAL SCANNER<br />KNOWLEDGE GUARDIAN<br />BARRIER FIGHTER<br />CONTENT CURATOR<br />BUSINESS<br />MODEL<br />
  47. 47. LESSONS & BLOOPERS<br />pleaserobme.com<br />
  48. 48. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />4.0<br />2.0<br />3.0<br />THE CLOUD<br />artificial<br />intelligence<br />connectivity <br />of <br />people<br />
  49. 49. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />
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