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NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
NHL Leeuwarden
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NHL Leeuwarden

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Guestlecture NHL Hogeschool. Leeuwarden, The Netherlands. September 2011.

Guestlecture NHL Hogeschool. Leeuwarden, The Netherlands. September 2011.

Published in: Business, Technology
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  • 1. D<br />NHL<br />20 SEPTEMBER 2011<br />#SOCIETY30<br />
  • 2. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  • 3. Before<br /> 1850<br />ERA OF INDUSTRIAL REVOLUTION<br />1850<br /> -<br />2020<br />ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION<br />After<br />2020<br />
  • 4. €<br />GOVERNMENT &<br />POLITICIANS<br />PRODUCERS<br />CONSUMER<br />REGENTS –<br />QUANGO’S<br />FINANCIALS<br />
  • 5. ZOMBIE BLOOPERS<br />
  • 6.
  • 7. ZOMBIE BLOOPERS<br />
  • 8. ZOMBIE BLOOPERS<br />
  • 9. “WE TRY TO SAVE JOBS<br /> ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  • 10. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  • 11. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  • 12. DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br /> DART MODEL.<br />1.0 2.0 3.0<br />DEVELLOPMENT<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PRO-SUMPTION <br />THE NEW HOUSE OF INNOVATION <br />Social structure of the firm<br />BLUE OCEAN STRATEGY <br />ELIMINATE<br />RAISE<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />Resources<br /> & talent<br />CREATE<br />REDUCE<br />Technicalarchitecture of the firm<br />
  • 13. TRANSFORMATION<br />SIGNALS<br />TRANSFORMATION SIGNALS<br />
  • 14. SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  • 15. SIMPLE<br />BUT<br />EFFECTIVE:<br />DISRUPTIVE <br />BYPASS<br />
  • 16. SMART<br />SOLUTIONS<br />
  • 17. SMART<br />SOLUTIONS<br />&<br />MOBILITY<br />Which information is relevant, where and when?<br />
  • 18. TO GIVE = <br />TO RECEIVE<br />SOCIAL STRUCTURE<br />ASYNCHRONE RECIPROCITY<br />GIVE AWAY:<br />AWAY=GONE<br />SUSTAINABLE<br />NETWORKS<br />
  • 19. SELF<br />ORGANIZING<br />BY<br />SHARING<br />CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:<br />CROWD COLLABORATION<br />
  • 20. SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
  • 21. !<br />SHARING<br />SELF<br />ORGANIZING<br />SOCIETY<br />CROWD COLLABORATION <br />
  • 22. sharing<br />
  • 23. DIALOGUE<br />&<br />CO-CREATION<br />
  • 24. COLLABORATIVE<br />CONSUMPTION<br />COLLABORATIVE LIFESTYLE<br />
  • 25. OKAY,<br />WE HAVE SEEN THE TRANSFORMATION SIGNALS…<br />SO, WHAT’S NEXT ?<br />
  • 26. INTERDEPENDENT ECONOMY<br />connectivity<br />sustainability<br />reciprocity<br />GOVERNMENT<br />PRODUCER<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTS<br />
  • 27. GOVERNMENT3.0<br />& PRODUCERS3.0<br />ABUNDANCE<br />PROSUMER<br />
  • 28. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  • 29. SEATS2MEET.COM<br />THE STORY:<br />“HUMAN TRANSFORMATION<br /> AS ECONOMIC VALUE”.<br />
  • 30. 4<br />LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  • 31. 5<br />THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />LONG TAIL BECOMES LONG SNOUT<br />
  • 32. TAICHI <br />TRANSFORMATIONS<br />3<br />PROGRESSION OF ECONOMIC VALUE*:<br />FROM THE EXPERIENCE ECONOMY TO<br />TRANSFORMATION VALUE CREATION.<br />CUSTOMIZATION<br />RENDER<br />EXPERIENCES<br />STAGE<br />CUSTOMIZATION<br />COMMODITIZATION<br />SERVICES<br />CUSTOMIZATION<br />DELIVER<br />COMMODITIZATION<br />PRINCIPLE OF<br />ECONOMIC VALUE<br />CREATION:<br />SERENDIPITY<br />LEADS TO<br />TRANSFORMATION<br />GOODS<br />MAKE<br />COMMODITIZATION<br />COMMODITIES<br />EXTRACT<br />“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007<br />
  • 33. Online<br />Matching<br />Meetingrooms<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br />Free?<br />Reviews<br />Free<br />
  • 34. Social Economische<br />Entiteit<br />Virtual DNA<br />Event software<br />Plazagroupconnections<br />Q & A<br />Social single<br />signon<br />Wiki<br />Google appsintegration<br />Digital coaching<br />Meeting Planner<br />Twitterintegration<br />Blog<br />Mobile<br />Forum<br />EXTENDED OFFERING: COLLABORATION ECOSYSTEM <br />
  • 35. S2M030<br />S2M020<br />S2M013<br />GOOGLE MAX<br />STRATEGY<br />S2M070<br />FREE<br />KNOWLEDGE<br />&<br />SOFTWARE<br />
  • 36. S2M LAYAR<br />LOCATION FINDER<br />AUGMENTED REALITY<br />MOBILITY<br />
  • 37. SERENDIPITY:<br />UNEXPECTED<br />RELEVANCE<br />OF THE<br />MEETING<br />
  • 38. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  • 39. MIRROR<br />VIRTUALITY<br />
  • 40.
  • 41. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  • 42. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  • 43. M<br />THE S2M MESH<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />SOCIAL MEDIA<br />STRATEGY<br />V<br />CORPORATE WEBSITE + CONNECTION <br />WITH SOCIAL NETWORKS<br />DECENTRALIZE COMMUNICATION <br />MONITOR<br />CONTENT CURATION<br />
  • 44. PINE’S 3RD SPACE: <br />FUSION OF REALITY & VIRTUALITY<br />7<br />SEATS2MEET.COM<br />
  • 45. 8<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />SEATS2MEET.COM<br />BUSINESS MODEL<br />
  • 46. TRUST AGENT<br />TEAMBUILDER<br />RELEVANCE ANALYST<br />ENVIRONMENTAL SCANNER<br />KNOWLEDGE GUARDIAN<br />BARRIER FIGHTER<br />CONTENT CURATOR<br />BUSINESS<br />MODEL<br />
  • 47. LESSONS & BLOOPERS<br />pleaserobme.com<br />
  • 48. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />4.0<br />2.0<br />3.0<br />THE CLOUD<br />artificial<br />intelligence<br />connectivity <br />of <br />people<br />
  • 49. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />

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