Nbtc1

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Strategy session with management of Netherlands Board of Tourism

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Nbtc1

  1. 1. WEB2.0 EN STAKEHOLDERS: WIE HET WEET MAG HET ZEGGEN… RONALD VAN DEN HOFF
  2. 4. HIGH LOW RECENT YEARS * Edelman Trust Barometer *
  3. 5. * Ronald Coase, 1937 “The nature of the firm”. VALUE NETWORK
  4. 6. INTERNET HISTORY… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA WEB1.0 WEB2.0
  5. 7. * Data from Forrester Research Technographics® surveys, 2007
  6. 8. * “Here comes everybody, Clay Shirky, 2008 **Benkler, 2008
  7. 12. VIRTUAL SOCIAL NETWORKS: “ WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  8. 23. 20% 80%
  9. 30. BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ…
  10. 32. CO-BRANDING: “ PRODUCT STORY” BECOMES STRONGER…
  11. 33. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY R ADIO F REQUENCY ID ENTIFICATION & BLUE TOOTH
  12. 34. AUGMENTED REALITY TOOLS BRANDED UTILITY TOOL
  13. 35. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007
  14. 38. VIRAL MARKETING : “ TELL A FRIEND” BUT ALSO VIDEO’S… INFLUENCE RIPPLES 
  15. 40. VIRTUAL WORLD MATTER (atoms) SPACE (physical) TIME (linear) NO-MATTER (no-atoms) NO-SPACE (virtual) NO-TIME (non-linear) Joe Pine, 2007 PHISICAL VIRTUALITY WARPED REALITY AUGMENTED VIRTUALITY ALTERNATE REALITY MIRROR WORLD PHYSICAL WORLD AUGMENTED REALITY
  16. 41. * “The New Age of Innovation”, Prahalad & Krishnan, 2008 FLEXIBLE AND RESILIENT BUSINESS PROCESSES AND FOCUSED ANALYTICS TECHNICAL ARCHITECTURE OF THE FIRM R = G GLOBAL ACCES TO RESOURCES & TALENT N = 1 PERSONAL COCREATED EXPERIENCES SOCIAL STRUCTURE OF THE FIRM

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