Masterclass Society30

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Masterclass Society30: The Interdepente Economy and the Value Networks.

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Masterclass Society30

  1. 1. MASTERCLASS SOCIETY30<br />MAY 2011:<br />ORGANIZATIONS & BUSINESS<br />in the <br />INTERDEPENDENT ECONOMY<br />too little<br />too late<br />“THERE ARE:<br /> ORGANIZATIONS,<br /> THAT MAKE THINGS HAPPEN…<br /> ORGANIZATIONS,<br /> THAT WATCH THINGS HAPPEN…<br /> ORGANIZATIONS, <br /> THAT WONDER WHAT HAPPENED…”<br />Peter F. Drucker<br />
  2. 2. RONALD VAN DEN HOFF<br />@rvandenhoff<br />#SOCIETY30<br />
  3. 3. VALUE<br />NETWORK<br />11.000 downloads<br /> 3.000 traditioneel<br />22 RETWEETS<br />19.000 CONTACTS<br />
  4. 4. €<br />OVERHEID &<br />POLITIEK<br />PRODUCENTEN<br />ZOMBIE<br />ECONOMY<br />CONSUMENT<br />FINANCIALS<br />REGENTEN –<br />QUANGO’S<br />
  5. 5. “WE TRY TO SAVE LABOUR POSITIONS<br />ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  6. 6. KONDRATIEF 1925<br />SCHUMPETER<br />CARLOTA PEREZ<br />timeline<br />
  7. 7. DEVELOPMENT<br />OF <br />ECONOMIC SYSTEMS.<br />ECONOMIC<br />EVOLUTION<br />
  8. 8. ANSOFF MATRIX<br />VALUE CREATION<br />EXISTING<br />PRODUCTS<br />NEW<br />PRODUCTS<br />MARKET<br />PRODUCT<br />MODELS<br />EXISTING<br />MARKETS<br />MARKET<br />PENETRATION<br />PRODUCT<br />DEVELOPMENT<br />NEW<br />MARKETS<br />MARKET<br />DEVELOPMENT<br />DIVERSIFICATION<br />
  9. 9. FIVE FORCE MODEL <br />PORTER<br />BARGAINING<br />POWER OF<br />CUSTOMERS<br />THREAT OF<br />NEW ENTRANTS<br />COMPETATIVE<br />RIVALRY<br />WITHIN<br />INDUSTRY<br />THREAT OF<br />SUBSITUTE<br />PRODUCTS<br />BARGAINING<br />POWER OF<br />SUPPLIERS<br />VALUE CREATION<br />MODELS<br />
  10. 10. REJUVENATION PROCESS: <br />THE CRESCENDO MODEL <br />BADEN-FULLER & STOPFORD 1994<br />GALVANIZING<br />INTO ACTION<br />REMOVE<br />COMPLEXITY<br />STRECH THE<br />ADVANTAGE<br />BUILD NEW<br />CAPABILITIES<br />VALUE CREATION:<br />1990-2000<br />TRANSFORMATION OF PROBLEM SOLVING<br />MODELS<br />“THE MOST SUCCESFULL COMPANIES ARE THE ONES <br />THAT CAN RESOLVE <br />THE DILEMMA OF OPPOSITES”. <br />Baden-Fuller and Stopford (1994)<br />.<br />
  11. 11. E-R-R-C GRID <br />KIM & MAUBORGNE <br />ELIMINATE<br />RAISE<br />CREATE<br />REDUCE<br />MODELS<br />BLUE OCEAN STRATEGY<br />CREATION OF NEW MARKETS WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS.<br />CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES.<br />
  12. 12. DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br />CO-CREATION OF VALUE: <br />DART MODEL.<br />“THE MARKET BECOMES A FORUM…”<br />PRAHALAD & RAMASWAMY<br />VALUE CREATION:<br />2000-PRESENT<br />INVOLVE ALL STAKEHOLDERS<br />DEVELLOPMENT<br />THE NEW HOUSE OF INNOVATION <br />PRAHALD & KRISHNAN 2008 <br />Social structure of the firm<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />Resources<br /> & talent<br />Technicalarchitecture of the firm<br />
  13. 13. A GROWING GROUP OF<br />STAKEHOLDERS:<br />KNOWMADS<br />FREE AGENTS<br />S.E.P.<br />(Z)ZP’er (Dutch)<br />“A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />THEIR PLAYING GROUND:<br />THE INTERNET & SOCIAL MEDIA<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  14. 14. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  15. 15. DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br /> DART MODEL.<br />DEVELLOPMENT<br />THE BOOK!<br />1.0 2.0 3.0<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PROSUMPTION <br />THE NEW HOUSE OF INNOVATION <br />Social structure of the firm<br />BLUE OCEAN STRATEGY <br />ELIMINATE<br />RAISE<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />Resources<br /> & talent<br />CREATE<br />REDUCE<br />Technicalarchitecture of the firm<br />
  16. 16. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  17. 17. INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />Domein van<br />waardecreatie<br /> van de <br />SOCIETY30<br />OVERHEID<br />PRODUCENTEN<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTEN<br />
  18. 18. INTERDEPENDENTE ECONOMIE<br />THE MESH<br /><ul><li>DUURZAAMHEID
  19. 19. SOCIAAL & KLASSIEK</li></ul>TRANSACTIONEEL KAPITAAL<br />ORGANISATIE30<br />MASTERCLASS 27 JUNI<br /><ul><li>VERBONDENHEID
  20. 20. WEDERKERIGHEID
  21. 21. ZR’ERS</li></ul>sustainable<br />ORGANISATIE30<br />✔ NIEUWE WAARDE NETWERKEN<br /><ul><li>CHAORDISCHE</li></ul>& OPEN<br />ORGANISATIES<br />✔ NIEUWE<br /> LEIDERS<br /><ul><li>ONDERNEMENDE</li></ul>WERKNEMERS<br />
  22. 22. KRACHT VAN HET NETWERK<br />FYSIEKE OMVANG<br />metcalfe<br />SPELERS POSITIE<br />stephenson<br />RELEVANTIE<br />granovetter<br />BETROUWBAARHEID<br />DUNBARS LAW<br />
  23. 23. COMMUNITY OF <br />INTREST:<br />CONNECTING<br />VALUE NETWORKS<br />COMMUNITY OF <br />PRACTISE:<br />SHARING<br />
  24. 24. COMMUNITY OF <br />PURPOSE:<br />COLLABORATION<br />- VALUE NETWORK <br />- MESHWORK<br />- RESONANTIE NETWERK<br />VALUE NETWORKS<br />
  25. 25. COMMUNITY OF<br />PURPOSE<br /><ul><li> VALUE </li></ul> NETWORK <br />- MESHWORK<br />- SOCIAL<br /> ECONOMIC<br /> ENTITY<br />VALUE NETWORKS<br />
  26. 26. VALUE NETWORKS<br />
  27. 27. VALUE NETWORKS<br />
  28. 28. FROM PARETO’S LAW TO ANDERSONS LONG TAIL…<br />LONG SNOUT<br />LONG TAIL<br />HOOG<br />LAAG<br />HOOG<br />LAAG<br />VALUE NETWORKS<br />OMZET<br />PER<br />KLANT<br />WAARDE <br />PER<br />KLANT<br />AANTAL<br />KLANTEN<br />AANTAL<br />KLANTEN<br />HOOG <br />…FROM ANDERSONS LONG TAIL TO <br />STOLZE’S & VAN DEN HOFF’S LONG SNOUT<br />
  29. 29. THE MESH<br />LONG SNOUT<br />HOOG<br />LAAG<br />VALUE NETWORKS<br />WAARDE<br />PER<br />KLANT<br />AANTAL<br />KLANTEN<br />VALUE CONSTELLATION<br />
  30. 30. PRODUCENTEN<br />VALUE NETWORKS<br />PROSUMER<br />
  31. 31. smart<br />
  32. 32. collaborative<br />consumption<br />REDISTRIBUTION MARKETS<br />
  33. 33. sustainable<br />PRODUCT SERVICE SYSTEMS<br />
  34. 34. sustainable<br />COLLABORATIVE LIFESTYLE<br />
  35. 35. sustainable<br />COLLABORATIVE LIFESTYLE<br />
  36. 36. sustainable<br />COLLABORATIVE LIFESTYLE<br />
  37. 37. Smart<br />SERVICES<br />
  38. 38. Smart<br />SERVICES<br />
  39. 39. 50 million visitors/month<br />Video-Text: $15<br />Editor: $2,50<br />Title: 0.08 $<br />$200 million<br />Smart<br />SERVICES<br />
  40. 40. BRAND<br />DETACHMENT<br />BRAND DETACHMENT:<br />TOEGANG IS <br />BELANGRIJKER<br />DAN BEZIT!<br />
  41. 41. GELD<br />
  42. 42. MONEY<br />
  43. 43. break<br />
  44. 44. AAN DE SLAG:<br />DEFINITIE<br />KRITISCHE SUCCES FACTOREN<br />NODIG?<br />SPELERS?<br />ROLLEN?<br />KENNIS & GELD NA AFLOOP<br />(WELZIJNS)ZORG<br />ONDERWIJS<br />ZAKELIJKE DIENSTVERLENING<br />SOCIAAL KAPITAAL EN<br />ALTERNATIEVE WAARDESYSTEMEN<br />VALUE NETWORKS<br />
  45. 45. Online<br />Matching<br />Meetingrooms<br />sustainable<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br />Free?<br />Reviews<br />Free<br />
  46. 46. Social Economische<br />Entiteit<br />Virtual DNA<br />sustainable<br />Event software<br />Plazagroupconnections<br />Q & A<br />Social single<br />signon<br />Wiki<br />Google appsintegration<br />Digital coaching<br />Meeting Planner<br />Twitterintegration<br />Blog<br />Mobile<br />Forum<br />COLLABORATION ECOSYSTEM <br />
  47. 47. GOOGLE MAX<br />STRATEGY<br />
  48. 48. GOOGLE MAX<br />STRATEGY<br />
  49. 49. GOOGLE MAX<br />STRATEGY<br />
  50. 50. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />GOOGLE MAX<br />STRATEGY<br />
  51. 51. GOOGLE MAX<br />STRATEGY<br />MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  52. 52. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  53. 53.
  54. 54. CONTENT<br />CURATION<br />
  55. 55. REAL TIME<br />ON DEMAND<br />RELEVANCE<br />CONTENT<br />CURATION<br />
  56. 56. DUURZAAM ORGANISCH<br /> OPEN DYNAMISCH<br /> ZELFSTUREND TRANSPARANT<br />ZELFLEREND DELEN<br />LOVEMARK AUTHENTIEK<br />DESIGN<br />
  57. 57. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />
  58. 58. “BE TRUE TO YOURSELF”<br />“BE WHAT YOU SAY YOU ARE TO OTHERS”<br />Joseph Pine<br />BRANDING30<br />
  59. 59. “BEWARE OF NARCISM, THE TEMPTATION TO LOOK IN THE MIRROR, WHILE YOU SHOULD BE LOOKING OUT OF THE WINDOW…”<br />Doug Daft, CEO Coca-Cola<br />EEN STERK MERK:<br />- HELPT JE TE DROMEN OVER JE SUCCES, <br />- GEEFT KRACHT EN MACHT. <br />- GEVOEL VAN SUPRIORITEIT.<br />- MAAKT JE BIJZONDER EN SPECIAAL.<br />- ZORGT VOOR BEWONDERING<br />sustainable<br />DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE AMERICAN PSYCHIATRIC ASSOCIATION:<br />DIAGNOSES OF THE PSYCHIATRIC DISORDER “NARCISM”.<br />
  60. 60. BRANDING:<br />ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />OR SHOW <br />IS PART OF THE <br />BRAND EXPERIENCE<br />sustainable<br />
  61. 61. ORGANIZATION3.0<br />KEY ELEMENTS<br />LEADERSCHIP<br />TRANSACTIONAL<br />BUSINESS<br />CONCEPT<br />SOCIAL<br />BUSINESS<br />CONCEPT<br />CULTURE<br />
  62. 62. RECIPROCITY:<br />GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable<br />
  63. 63. TRANSPARANCY<br />AUTHENTICITY<br />sustainable<br />
  64. 64. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />sustainable<br />ORIGINAL<br />NATURAL<br />
  65. 65. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />sustainable<br />ORIGINAL<br />NATURAL<br />
  66. 66. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />sustainable<br />ORIGINAL<br />NATURAL<br />
  67. 67. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />sustainable<br />ORIGINAL<br />NATURAL<br />
  68. 68. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />sustainable<br />ORIGINAL<br />NATURAL<br />
  69. 69. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />Intelligent web<br />web OS<br />WEB 4.0<br />2020-2040<br />semantic web<br />internet of things<br />WEB 3.0<br />2010-2020<br />& BEYOND<br />social web<br />WEB 2.0<br />2000-2010<br />WEB 1.0<br />PC ERA<br />connectivity of people<br />

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