V
RONALD VAN DEN HOFF

HIGH
*
LOW
RECENT YEARS * Edelman Trust Barometer

HIGH
LOW
RECENT YEARS

23 SEPTEMBER 2008:
“ZORG-ICT SPLIJT
OVERHEID EN
ARTSEN”
“RIJK HOUDT GELD IN
BIJ FOUTE SPLITSING
ENERGIE SECTOR” “VERTROUWEN IN
OV-KAART
OPGEZEGD”

CLASSIC
VALUE
NETWORK
* Ronald Coase, 1937 “The nature of the firm”.

INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION

INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA

* Data from Forrester Research Technographics® surveys, 2007

* “Here comes everybody”, Clay Shirky, 2008

VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

CROSS-
BOUNDARIES

20% 80%

“TO BE OR NOT TO BE”
IS NO LONGER THE
QUESTION
WHO DO YOU WANT TO BE?
WHO ARE YOU?
BRANDING*
“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT
OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,
RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE
PROCES OF MEETING & CONNECTING”.
* Ronald van den Hoff 2007

PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%
CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%
*UNIVERSITEIT VAN TWENTE, 2007

HUNGRY FOR CHANGE
EXCEED EXPECTATIONS
GLOBALLY INTERGRATED
DISRUPTIVE BY NATURE
GENUINE
IBM LEADERSHIP SURVEY 2008

HUMAN
INTERACTION
MANAGEMENT
BLURRING
BOUNDERIES
LEADERSHIP GROUNDSWELL
(NETWORKED)
ENTERPRISE
(2.0)