HSMAI & Mindz.com: Optimize your personal branding

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Presentation during the "Leadership in New Media & Social Networks" meeting of the HSMAI The Netherlands...

Presentation during the "Leadership in New Media & Social Networks" meeting of the HSMAI The Netherlands...

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Transcript

  • 1. “MOVEMENTS ARE AT THE HEARTH OF CHANGE AND GROWTH…” SETH GODIN, MEATBALL SUNDAE
  • 2. JEROEN VAN DER SCHENK RONALD VAN DEN HOFF
  • 3. * Ronald Coase, 1937 “The nature of the firm”.
  • 4. * Data from Forrester Research Technographics® surveys, 2007
  • 5. * “Here comes everybody”, Clay Shirky, 2008
  • 6. WHO DO YOU WANT TO BE ? “TO BE OR NOT TO BE” IS NO LONGER THE QUESTION WHO ARE YOU ?
  • 7. : HOW SOCIAL CAN YOU BE ? Share product images Customers who bought Share with friends this book also bought Average customer External reviews review Amazon.com sales rank Books on related topics Customers were also interested in Customer tags What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  • 8. DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?
  • 9. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
  • 10. MEERTALIG