HSMAI

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Keynote on Society30 to Dutch Hospitality Marketeers. The Hague, The Netherlands. May 2011.

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HSMAI

  1. 1. “When it comes to booking hotels, <br />travelers are significantly less brand loyal than one year ago, <br />with 39 percent of travelers now faithful to one name<br /> – a significant drop from 59 percent in 2010.”<br />source: Tripadvisor.<br />“Social and mobile take off in the corporate travel world as business travelers push to find the best deals and make their trips as convenient as possible, they are using new and varied channels to research, book and stay connected on the road...”<br />Hotel Marketing.com<br />22 RETWEETS<br />19.000 CONTACTS<br />19 mei 2011<br />Kijkduin<br />
  2. 2. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  3. 3. €<br />OVERHEID &<br />POLITIEK<br />PRODUCENTEN<br />ZOMBIE<br />ECONOMY<br />CONSUMENT<br />FINANCIALS<br />REGENTEN –<br />QUANGO’S<br />
  4. 4. ZOMBIE BLOOPERS<br />
  5. 5.
  6. 6. “WE TRY TO SAVE LABOUR POSITIONS<br />ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  7. 7. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  8. 8. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  9. 9. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  10. 10. simple<br />
  11. 11. simple<br />
  12. 12. simple<br />
  13. 13. smart<br />
  14. 14. smart<br />NYCWAY<br />
  15. 15. smart<br />
  16. 16. sharing<br />
  17. 17. sharing<br />
  18. 18. smart<br />
  19. 19. smart<br />
  20. 20. GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable<br />
  21. 21. sharing<br />CROWD COLLABORATION <br />
  22. 22. VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />
  23. 23. VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />10.000 + downloads<br />
  24. 24. INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />Domein van<br />waardecreatie<br /> van de <br />SOCIETY30<br />OVERHEID<br />PRODUCENTEN<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTEN<br />
  25. 25. PRODUCENTEN<br />VALUE NETWORKS<br />PROSUMER<br />
  26. 26. TOWARDS SOCIETY30<br />CONSEQUENCES:<br />-ECONOMIC LAWS<br /><ul><li>DOING BUSINESS
  27. 27. BEST PRACTISES
  28. 28. INTERNET FUTURE</li></ul>(Y)OUR<br />QUEST<br />
  29. 29. 1.0 2.0 3.0<br />DEVELLOPMENT<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PROSUMPTION <br />
  30. 30. sustainable<br />COLLABORATIVE LIFESTYLE<br />
  31. 31. LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  32. 32. THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />VALUE NETWORKS & VALUE CONSTELLATIONS<br />
  33. 33. MAX<br />STRATEGY<br />
  34. 34. MAX<br />STRATEGY<br />
  35. 35. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  36. 36. MOBILE<br />CHECK IN<br />
  37. 37. .<br />.<br />.<br />.<br />S2M LAYAR<br />LOCATION FINDER<br />
  38. 38.
  39. 39. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  40. 40. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  41. 41. REAL TIME<br />ON DEMAND<br />RELEVANCE<br />CONTENT<br />CURATION<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />
  42. 42. TRUST AGENT<br />TEAMBUILDER<br />RELEVANCE ANALYST<br />ENVIRONMENTAL SCANNER<br />KNOWLEDGE GUARDIAN<br />BARRIER FIGHTER<br />CONTENT CURATOR<br />DESIGN<br />
  43. 43. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />
  44. 44. VALUE CHAIN<br /><br />VALUE NETWORK<br />RESULTS<br />MARKETING<br />SALES<br />PR<br />RESERVATIONS<br />3 FTE NOW,<br />USED TO BE 20!<br />PROFITABILITY<br />3X HIGHER,<br />SOCIAL CAPITAL NOT EVEN COUNTING<br />FROM 2 TO<br />20 S2M LOCATIONS<br />WITHIN THE YEAR<br />WE ARE GOING INTERNATIONAL!<br />
  45. 45. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />Intelligent web<br />web OS<br />WEB 4.0<br />2020-2040<br />semantic web<br />internet of things<br />WEB 3.0<br />2010-2020<br />& BEYOND<br />social web<br />WEB 2.0<br />2000-2010<br />WEB 1.0<br />PC ERA<br />connectivity of people<br />

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