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Hospitality Solutions & Society30

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Keynote Society30. …

Keynote Society30.
Hospitality Solutions Social Friday Meet-up. Hoofddorp, The Netherlands. June 2011

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  • 1. #SOCIETY30
  • 2. RONALD VAN DEN HOFF
    #SOCIETY30
  • 3.
    OVERHEID &
    POLITIEK
    PRODUCENTEN
    ZOMBIE
    ECONOMY
    CONSUMENT
    FINANCIALS
    REGENTEN –
    QUANGO’S
  • 4. ZOMBIE BLOOPERS
  • 5.
  • 6. “A Knowmad is a nomadic knowledge
    worker that is, a creative, imaginative,
    and innovative person who can work
    with almost anybody, anytime,
    and anywhere.”
    John Moravec
    FREE AGENT –
    SELF EMPLOYED PROFESSIONAL
    INTERNET = SOCIAL:
    WEB2.0 GROUNDSWELL
  • 7. “WE PROBEREN WERKGELEGENHEID TE
    REDDEN AAN BOORD VAN DE TITANIC”.
    Peter Sloterdijk, German Philosopher.
    “ANYBODY THAT THINKS WE COME OUT OF
    THIS RECESSION AND GET BACK TO
    BUSINESS AS USUAL IS DEEPLY
    MISTAKEN.”
    Don Tapscott
  • 8. 1.0
    Organisaties
    2.0
    Communication
    3.0
    Stakeholders
    Source: Marco Derksen, Marketingfacts
  • 9. SIMPLE,
    SMART,
    SHARING
    &
    SUSTAINABLE
  • 10. simple
  • 11. simple
  • 12. smart
  • 13. smart
  • 14. sharing
  • 15. sharing
  • 16. MONEY
  • 17. smart
  • 18. & BEYOND
  • 19. GEVEN =
    ONTVANGEN
    SOCIALE STRUCTUUR
    ASYNCHRONE WEDERKERIGHEID
    WEGGEVEN:
    WEG=WEG
    sustainable
  • 20. sharing
    CROWD COLLABORATION
  • 21. sharing
    !
    CROWD COLLABORATION
  • 22. VALUE
    NETWORK
    22 RETWEETS
    19.000 CONTACTS
  • 23. VALUE
    NETWORK
    11.000 downloads
    3.000 traditioneel
    22 RETWEETS
    19.000 CONTACTS
  • 24. INTERDEPENDENTE ECONOMIE
    verbondenheid
    duurzaamheid
    wederkerigheid
    OVERHEID
    PRODUCENTEN
    CO-WORKING CROWDSOURCING
    CO-CREATION CROWDFORCING
    COLLABORATIVE
    PROSUMPTION
    PROSUMER
    PROSUMER
    REGENTEN
  • 25. PRODUCENTEN
    VALUE NETWORKS
    PROSUMER
  • 26. sustainable
    VALUE NETWORKS
    COLLABORATIVE LIFESTYLE
  • 27. VALUE NETWORKS
    COLLABORATIVE LIFESTYLE
  • 28. smart
  • 29. LONG SNOUT
    PARETO 20-80 RULE
    HIGH
    LOW
    HIGH
    LOW
    SALES
    PER
    CLIENT
    VALUE
    PER
    CLIENT
    FA
    FA
    FA
    NBR
    CLIENTS
    NBR OF
    CLIENTS
    HIGH
    LONG TAIL
  • 30. THE MESH
    LONG SNOUT
    HIGH
    LOW
    VALUE
    PER
    CLIENT
    NBR OF
    CLIENTS
    VALUE NETWORKS & VALUE CONSTELLATIONS
  • 31. GOOGLE MAX
    STRATEGY
  • 32. GOOGLE MAX
    STRATEGY
  • 33. .
    .
    .
    .
    S2M LAYAR
    LOCATION FINDER
  • 34. MOBILE
    CHECK IN
  • 35. SERENDIPITY
    UNEXPECTED RELEVANCE
    CHECK IN
  • 36.
  • 37. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”
    -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    
    -okparking: “@WillemDudok seats2meet”    
    -paulvereijken: “@WillemDudok @Seats2Meet ”
    -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”
    Tientjesnet   
    Gisteren een te gekke avond gehad bij #S2M.
    De plek, de mensen, de catering: alles werkt daar samen
    om de ervaring te versterken.
  • 38. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  • 39. REAL TIME
    ON DEMAND
    RELEVANCE
    CONTENT
    CURATION
    SALES
    MARKETING
    PR
    RESERVATIONS
    WEBMASTER
    PURCHASING
    FOOD & BEVERAGE
  • 40. VALUE CHAIN

    VALUE NETWORK
    RESULTS
    MARKETING
    SALES
    PR
    RESERVATIONS
    3 FTE NOW,
    USED TO BE 20!
    PROFITABILITY
    3X HIGHER,
    SOCIAL CAPITAL NOT EVEN COUNTING
    FROM 2 TO
    20 S2M LOCATIONS
    WITHIN THE YEAR
    WE ARE GOING INTERNATIONAL!
  • 41.
  • 42. LESSONS & BLOOPERS
    pleaserobme.com
  • 43. Aiiiiiiiiiiiiiii
    ZOMBIE BLOOPERS
  • 44. ZOMBIE BLOOPERS
  • 45. ZOMBIE BLOOPERS
    “…Beetje flauw om Transavia de schuld te geven.
    In ieder geval kun je daar beter mee vliegen dan
    met Turkish Airways, want die landen soms
    ongeveer op Schiphol…”.
  • 46. ZOMBIE BLOOPERS
  • 47. ZOMBIE BLOOPERS
  • 48. DESIGN
  • 49. SIMPLE,
    SMART,
    SHARING
    &
    SUSTAINABLE