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Keynote HNWb day. Utrecht, The Netherlands.

Keynote HNWb day. Utrecht, The Netherlands.

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HNWb2011 day HNWb2011 day Presentation Transcript

  • HNWb-day
    SIMPLE,
    SMART,
    SHARING
    &
    SUSTAINABLE
    #SOCIETY30
  • 1.0
    Organizations
    2.0
    Communication
    3.0
    Stakeholders
    Source: Marco Derksen, Marketingfacts
  • DIALOGUE
    ACCESS
    RISK
    BENEFITS
    TRANSPARANCY
    DART MODEL.
    1.0 2.0 3.0
    DEVELLOPMENT
    MASS CO-CREATION COLLABORATIVE
    CUSTOMIZATION PRO-SUMPTION
    THE NEW HOUSE OF INNOVATION
    Social structure of the firm
    BLUE OCEAN STRATEGY
    ELIMINATE
    RAISE
    N=1
    personal
    cocreated
    experiences
    Flexible and
    resilient
    business
    processes
    R=G
    global acces to
    Resources
    & talent
    CREATE
    REDUCE
    Technicalarchitecture of the firm
  • INTERDEPENDENT ECONOMY
    connectivity
    sustainability
    reciprocity
    GOVERNMENT
    PRODUCER
    CO-WORKING CROWDSOURCING
    CO-CREATION CROWDFORCING
    COLLABORATIVE
    PROSUMPTION
    PROSUMER
    PROSUMER
    REGENTS
  • GOVERNMENT3.0
    & PRODUCERS3.0
    ABUNDANCE
    PROSUMER
  • SIMPLE,
    SMART,
    SHARING
    &
    SUSTAINABLE
  • SEATS2MEET.COM
    THE ORGANIZATION30
    STORY:
    “HUMAN TRANSFORMATION
    AS ECONOMIC VALUE”.
  • ORGANIZATION30:
    NEW ECONOMICS PRINCIPLES
    N = 1 ….. R = G PRAHALAD-KRISHNAN
    GOOGLE MAX STRATEGY ERIC SCHMIDT
    EXPERIENCES BECOME TRANSFORMATIONS PINE & GILMORE
    THE LONG TAIL ANDERSON
    THE LONG SNOUT - LONG TAIL REVERSED STOLZE & VANDENHOFF
    THE 3RD SPACE PINE & KORN
    BUSINES MODELLING OSTERWALDER
    VALUE CREATION
  • 1
    ORGANIZATION 30:
    NEW HOUSE OF INNOVATION.
    VALUE CREATION
    PRAHALD & KRISHNAN 2008
    Social structure of the firm
    N=1
    personal
    cocreated
    experiences
    Flexible and
    resilient
    business
    processes
    R=G
    global acces to
    resources
    & talent
    Technical architecture of the firm
  • Online
    Matching
    Meetingrooms
    Free
    Free?
    No terms & conditions
    Matching
    Mobile layar
    Free?
    Reviews
    Free
  • Social Economische
    Entiteit
    Virtual DNA
    Event software
    Plazagroupconnections
    Q & A
    Social single
    signon
    Wiki
    Google appsintegration
    Digital coaching
    Meeting Planner
    Twitterintegration
    Blog
    Mobile
    Forum
    EXTENDED OFFERING: COLLABORATION ECOSYSTEM
  • TAICHI
    2
    GOOGLE MAX STRATEGY
    “Take whatever it is you are doing and
    do it at the max in terms of distribution…
    …since the marginal cost of distribution is free,
    you might as well put things everywhere.”
    Eric Schmidt, ex-ceo Google
    PRINCIPLE OF
    ECONOMIC VALUE
    CREATION
  • S2M030
    S2M020
    S2M013
    GOOGLE MAX
    STRATEGY
    S2M070
    FREE
    KNOWLEDGE
    &
    SOFTWARE
  • S2M LAYAR
    LOCATION FINDER
    AUGMENTED REALITY
    MOBILITY
  • TAICHI
    TRANSFORMATIONS
    3
    PROGRESSION OF ECONOMIC VALUE*:
    FROM THE EXPERIENCE ECONOMY TO
    TRANSFORMATION VALUE CREATION.
    CUSTOMIZATION
    RENDER
    EXPERIENCES
    STAGE
    CUSTOMIZATION
    COMMODITIZATION
    SERVICES
    CUSTOMIZATION
    DELIVER
    COMMODITIZATION
    PRINCIPLE OF
    ECONOMIC VALUE
    CREATION:
    SERENDIPITY
    LEADS TO
    TRANSFORMATION
    GOODS
    MAKE
    COMMODITIZATION
    COMMODITIES
    EXTRACT
    “Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007
  • SERENDIPITY:
    UNEXPECTED
    RELEVANCE
    OF THE
    MEETING
  • SERENDIPITY
    UNEXPECTED RELEVANCE
    CHECK IN
  • MIRROR
    VIRTUALITY
  • 4
    LONG SNOUT
    PARETO 20-80 RULE
    HIGH
    LOW
    HIGH
    LOW
    SALES
    PER
    CLIENT
    VALUE
    PER
    CLIENT
    FA
    FA
    NBR
    CLIENTS
    NBR OF
    CLIENTS
    HIGH
    LONG TAIL
  • 5
    THE MESH
    LONG SNOUT
    HIGH
    LOW
    VALUE
    PER
    CLIENT
    NBR OF
    CLIENTS
    LONG TAIL BECOMES LONG SNOUT
  • “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”
    -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    
    -okparking: “@WillemDudok seats2meet”    
    -paulvereijken: “@WillemDudok @Seats2Meet ”
    -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”
    Tientjesnet   
    Gisteren een te gekke avond gehad bij #S2M.
    De plek, de mensen, de catering: alles werkt daar samen
    om de ervaring te versterken.
    DIALOGUE
  • DIALOGUE
    MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  • M
    THE S2M MESH
    V
    V
    V
    V
    V
    V
    V
    V
    V
    V
    V
    V
    V
    V
    SOCIAL MEDIA
    STRATEGY
    V
    CORPORATE WEBSITE + CONNECTION
    WITH SOCIAL NETWORKS
    DECENTRALIZE COMMUNICATION
    MONITOR
    CONTENT CURATION
  • PINE’S 3RD SPACE:
    FUSION OF REALITY & VIRTUALITY
    6
    SEATS2MEET.COM
  • 7
    SALES
    MARKETING
    PR
    RESERVATIONS
    WEBMASTER
    PURCHASING
    FOOD & BEVERAGE
    SEATS2MEET.COM
    BUSINESS MODEL
  • TRUST AGENT
    TEAMBUILDER
    RELEVANCE ANALYST
    ENVIRONMENTAL SCANNER
    KNOWLEDGE GUARDIAN
    BARRIER FIGHTER
    CONTENT CURATOR
    BUSINESS
    MODEL
  • SIMPLE,
    SMART,
    SHARING
    &
    SUSTAINABLE