Handboek Social Media

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Presentation on the Book Presentation of Erwin Blom's book Handboek Communities, on how social networking influences the way of doing business. Utrecht, November 2009.

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Handboek Social Media

  1. 1. RONALD VAN DEN HOFF<br />#HBC<br />
  2. 2. TRUST<br />ZOMBIE<br />ECONOMIE<br />VERGRIJZING<br />€ = OP<br />REGENTEN PROP<br />WATER, VOEDSEL<br />PANDEMIE<br />SUSTAINABLE<br />SOCIETY<br />
  3. 3. INTERNET = SOCIAAL = WEB2.0<br />
  4. 4. SAMEN ONDERNEMEN: CO-CREATIE<br />
  5. 5. NEW BUSINESS MODELS<br />
  6. 6. CO-CREATION & FACILITATION<br />
  7. 7. Share product images<br />10 % <br />PRODUCT INFO<br />Share with friends<br />90% <br />SOCIAL<br /> INFO<br />Customers who bought this book also bought<br />Average customer review<br />External reviews<br />Amazon.com sales rank<br />Books on related topics<br />Customers were also interested in<br />Customer tags<br />What do customers buy after viewing this item<br />Rate this item<br />Customer reviews<br />Customers discussions<br />Most helpful reviews<br />List-mania<br />Customers who bought items in your history also bought…<br />Guide-mania<br />DIALOGUE & CO-CREATION<br />
  8. 8.
  9. 9. CROWDFORCING<br />
  10. 10. “…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen dan <br />met Turkishairways, want die landen soms <br />ongeveer op Schiphol…”.<br />
  11. 11. CROWDFORCING<br />
  12. 12. ANDERS<br />&<br />NIEUW<br />WERKEN<br />= <br />ANDERS<br />ZAKEN<br />DOEN<br />
  13. 13. S<br />E<br />C<br />1<br />THEME,<br />PROJECT,<br />TASK<br /> FA<br />2<br />TEAM<br />FORMATION:<br />VALUE<br />NETWORK<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />OLD VALUE CHAIN<br />ORGANIZATION<br />SOCIAL MEDIA<br />TRANSACTION SYSTEMS<br />
  14. 14. BOUNDERYLESS ORGANIZATION = <br />CLUSTER OF VALUE NETWORKS = <br />SOCIAL ECONOMIC ENTITY (S.E.E.’s )<br />C<br />S<br />E<br /> FA<br />VALUE <br />NETWORKS<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />SOCIAL MEDIA & COLLABORATION PLATFORM<br />TRANSACTION SYSTEMS<br />
  15. 15. SERVICE<br />SOCIAL<br />NETWORKS<br />RELATIONAL<br />SOCIAL<br />NETWORKS<br />VALUE CONSTELLATION<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />VALUE <br />NETWORKS<br />S.E.E.<br />SOCIAL MEDIA & COLLABORATION PLATFORM<br />TRANSACTION SYSTEMS<br />
  16. 16. THE LONG TAIL: BESTAAT ECHT!<br />
  17. 17. Seats2meet Plaza:<br />www.mindz.com<br />Social network:<br />www.frisinjehoofd.nl<br />Personal blog(s)<br />www.ronaldvandenhoff.nl<br />“ikwilmeedoen.nl”<br />Corporate blog(s)<br />Reviews:<br />www.meetingreviews.com<br />Twitter fountain<br />Hyves,<br />Linkedin<br />Facebook,<br />Youtube<br />Flickr<br />Delicious<br />Slideshare<br />
  18. 18. 18 november 2009 :<br />“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    <br />-okparking” @WillemDudok seats2meet”    <br />-paulvereijken “@WillemDudok @Seats2Meet ”<br />-pvantees @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />BUZZZZZZZZZZ = BUSINESS<br />
  19. 19. SEATS2MEET.COM JORDAAN<br />Friends @ work:<br />LAYAR<br />SEATS2MEET.COM JORDAAN<br />Friendsreview of this<br />location:<br />SEATS2MEET.COM JORDAAN<br />Bookseatshere?<br />Note: we will pass onyourprofilie to thislocation!<br />Yes,<br />booknow!<br />SEATS2MEET.COM JORDAAN<br />ZP werken: € 5 per stoel dagdeel.<br />Werkplekken voor man of 10…<br />2 meeting rooms tot max. 10 personen. <br />Catering: broodjeszaak op beg.grond.<br />AUGMENTED REALITY<br />
  20. 20. PROFIT BEFORE TAXES:<br />MARKET 15%-20%<br />MEETING PLAZA 30%-40%<br />SEATS2MEET.COM 40%-50%<br />+ SOCIAAL KAPITAAL<br />THE REVERSED LONG TAIL: BESTAAT OOK !<br />
  21. 21.
  22. 22. SOCIAL NETWORKS = ZAKENDOEN<br />
  23. 23. DANK VOOR UW AANDACHT<br />WWW.RONALDVANDENHOFF.NL<br /> RVANDENHOFF<br />

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