De Kunst van het Nieuwe Werken

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Keynote Society30 for congres "De kunst van het nieuwe werken".
The Hague, the Netherlands. May 2011.

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De Kunst van het Nieuwe Werken

  1. 1. #SOCIETY30<br />DE KUNST VAN HET NIEUWE WERKEN<br />DEN HAAG, MEI 2011<br />
  2. 2. RONALD VAN DEN HOFF<br />#SOCIETY30<br />
  3. 3. €<br />OVERHEID &<br />POLITIEK<br />PRODUCENTEN<br />ZOMBIE<br />ECONOMY<br />CONSUMENT<br />FINANCIALS<br />REGENTEN –<br />QUANGO’S<br />
  4. 4. ZOMBIE BLOOPERS<br />
  5. 5. ZOMBIE BLOOPERS<br />
  6. 6. “WE TRY TO SAVE LABOUR POSITIONS<br />ON BOARD OF THE TITANIC”.<br />Peter Sloterdijk, German Philosopher.<br />“ANYBODY THAT THINKS WE COME OUT OF<br />THIS RECESSION AND GET BACK TO<br />BUSINESS AS USUAL IS DEEPLY<br />MISTAKEN.”<br />Don Tapscott<br />
  7. 7. “A Knowmad is a nomadic knowledge <br />worker that is, a creative, imaginative, <br />and innovative person who can work <br />with almost anybody, anytime,<br />and anywhere.”<br />John Moravec<br />FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />INTERNET = SOCIAL:<br />WEB2.0 GROUNDSWELL<br />
  8. 8. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  9. 9. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />NIEUWE WERKEN<br />CO-WORKING<br />NOUVEAU WORK<br />
  10. 10. simple<br />
  11. 11. simple<br />
  12. 12. simple<br />
  13. 13. smart<br />
  14. 14. smart<br />
  15. 15. sharing<br />
  16. 16. sharing<br />
  17. 17. MONEY<br />
  18. 18. smart<br />
  19. 19. GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable<br />
  20. 20. sharing<br />CROWD COLLABORATION <br />
  21. 21. VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />
  22. 22. VALUE<br />NETWORK<br />11.000 downloads<br /> 3.000 traditioneel<br />22 RETWEETS<br />19.000 CONTACTS<br />
  23. 23. INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />Domein van<br />waardecreatie<br /> van de <br />SOCIETY30<br />OVERHEID<br />PRODUCENTEN<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTEN<br />
  24. 24. PRODUCENTEN<br />VALUE NETWORKS<br />PROSUMER<br />
  25. 25. sustainable<br />VALUE NETWORKS<br />COLLABORATIVE LIFESTYLE<br />
  26. 26. sustainable<br />COLLABORATIVE LIFESTYLE<br />
  27. 27. smart<br />
  28. 28. LONG SNOUT<br />PARETO 20-80 RULE<br />HIGH<br />LOW<br />HIGH<br />LOW<br />SALES<br />PER<br />CLIENT<br />VALUE <br />PER<br />CLIENT<br />FA<br />FA<br />FA<br />NBR<br />CLIENTS<br />NBR OF<br />CLIENTS<br />HIGH <br />LONG TAIL<br />
  29. 29. THE MESH<br />LONG SNOUT<br />HIGH<br />LOW<br />VALUE<br />PER <br />CLIENT<br />NBR OF<br />CLIENTS<br />VALUE NETWORKS & VALUE CONSTELLATIONS<br />
  30. 30. GOOGLE MAX<br />STRATEGY<br />
  31. 31. GOOGLE MAX<br />STRATEGY<br />
  32. 32. MAX<br />STRATEGY<br />
  33. 33. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />CHECK IN<br />
  34. 34. MOBILE<br />CHECK IN<br />
  35. 35. .<br />.<br />.<br />.<br />S2M LAYAR<br />LOCATION FINDER<br />
  36. 36.
  37. 37. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  38. 38. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  39. 39. REAL TIME<br />ON DEMAND<br />RELEVANCE<br />CONTENT<br />CURATION<br />SALES<br />MARKETING<br />PR<br />RESERVATIONS<br />WEBMASTER<br />PURCHASING<br />FOOD & BEVERAGE<br />
  40. 40. DESIGN<br />
  41. 41. SIMPLE,<br />SMART, <br />SHARING<br />& <br />SUSTAINABLE<br />

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