3.masterclass Society30 & Organization30
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3.masterclass Society30 & Organization30

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Masterclass for Society30 community members:

Masterclass for Society30 community members:
"people and the organization30".
Utrecht, The Netherlands. June 2011.

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    3.masterclass Society30 & Organization30 3.masterclass Society30 & Organization30 Presentation Transcript

    • MASTERCLASS SOCIETY30
      JUNE 2011:
      ORGANIZATIONS & PEOPLE
      in SOCIETY30.
    • 12.000 + downloads
      3.200 tradtioneelverkocht
      VALUE
      NETWORK
      22 RETWEETS
      19.000 CONTACTS
    • DIALOGUE
      ACCESS
      RISK
      BENEFITS
      TRANSPARANCY
      DART MODEL.
      DEVELLOPMENT
      THE BOOK!
      1.0 2.0 3.0
      MASS CO-CREATION COLLABORATIVE
      CUSTOMIZATION PROSUMPTION
      THE NEW HOUSE OF INNOVATION
      Social structure of the firm
      BLUE OCEAN STRATEGY
      ELIMINATE
      RAISE
      N=1
      personal
      cocreated
      experiences
      Flexible and
      resilient
      business
      processes
      R=G
      global acces to
      Resources
      & talent
      CREATE
      REDUCE
      Technicalarchitecture of the firm
    • SIMPLE,
      SMART,
      SHARING
      &
      SUSTAINABLE
    • THE MESH
      LONG SNOUT
      LONG TAIL
      HOOG
      LAAG
      VALUE NETWORKS
      HOOG
      LAAG
      OMZET
      PER
      KLANT
      WAARDE
      PER
      KLANT
      AANTAL
      KLANTEN
      AANTAL
      KLANTEN
      HOOG
    • KRACHT VAN HET NETWERK
      FYSIEKE OMVANG
      metcalfe
      SPELERS POSITIE
      stephenson
      RELEVANTIE
      granovetter
      BETROUWBAARHEID
      DUNBARS LAW
    • COMMUNITY OF
      INTREST:
      CONNECTING
      VALUE NETWORKS
      COMMUNITY OF
      PRACTISE:
      SHARING
    • COMMUNITY OF
      PURPOSE:
      COLLABORATION
      - VALUE NETWORK
      - MESHWORK
      - RESONANTIE NETWERK
      VALUE NETWORKS
    • COMMUNITY OF
      PURPOSE
      • VALUE
      NETWORK
      - MESHWORK
      - SOCIAL
      ECONOMIC
      ENTITY
      VALUE NETWORKS
    • simple
    • ZOMBIE BLOOPERS
    • ZOMBIE
      ECONOMY
      GOVERNMENT
      & PRODUCERS
      SCARCITY TO
      ABUNDANCE
      CONSUMER
    • GOVERNMENT3.0
      & PRODUCERS3.0
      ABUNDANCE
      PROSUMER
    • ORGANIZATION3.0
      KEY ELEMENTS
      CULTURE
      TRANSACTIONAL
      BUSINESS
      CONCEPT
      SOCIAL
      BUSINESS
      CONCEPT
      LEADERSHIP
    • VALUE CREATION
      THE NEW HOUSE OF INNOVATION
      PRAHALD & KRISHNAN 2008
      Social structure of the firm
      N=1
      personal
      cocreated
      experiences
      Flexible and
      resilient
      business
      processes
      R=G
      global acces to
      resources
      & talent
      Technicalarchitecture of the firm
    • ORGANIZATION30
    • VALUE NETWORKS
    • VALUE NETWORKS
      ORGANIZATION
    • ORGANIZATION30
    • VISIE
      VERBINDING
      VERMOGEN
      LEADERSHIP
    • ORGANIZATION30
    • COASE CEILING
      COASE CEILING
    • TOEGANG
      IS
      BELANRIJKER
      DAN
      BEZIT!
      BOUNDARYLESS:
      Geografisch
      Departementaal
      Functioneel
      ORGANIZATION30BOUNDARYLESS
      &
      CHAORDIC
    • MAKE CUSTOMERS AS SMART AS YOU ARE
      CONNECT CUSTOMERS TO CUSTOMERS
      ALL THINGS BEING EQUAL, SELECT TECHNOLOGY THAT CONNECTS
      IMAGINE ALL CUSTOMERS AS YOUR EMPLOYEES
      Kevin Kelly
      DENK IN WAARDE NETWERKEN I.P.V. WAARDEKETEN…
      DENK IN ‘ROLLEN’ i.p.v. FUNCTIES
      ORGANIZATION30BOUNDARYLESS
      &
      CHAORDIC
    • ORGANIZATION30
      DEVELOPMENT
      TRANSFORIUM
    • TRANSFORIUM
      ORGANIZATION30
      DEVELOPMENT
    • KENNIS
      ORGANIZATION
      LEARNING
    • info
      +
      data
      info
      +
      data
      kennis
      info
      +
      data
      info
      +
      data
      kennis
      kennis
      VALUE NETWORKS
      kennis
      kennis
      ORGANIZATION
    • ACADEMIE
      ORGANIZATION
      LEARNING
    • ORGANIZATION30
    • storytelling
      COMMUNICATION TOOL
      TO ENGAGE STAKEHOLDERS,
      TO SHARE KNOWLEDGE,
      TO CREATE INVOLVEMENT AND INSPIRATION.
    • STORIES:
      - HOLLISTIC
      (TACID KNOWLEDGE + EMOTION)
      - PROVIDES CONTEXT
      - PROVIDES “LIVING EXAMPLE”
      - MEMORABLE
      - SENSE OF COMMUNITY &
      BUILDING RELATIONSHIPS
      - MOVE PEOPLE AWAY FROM
      LINEAR THINKING
      - INDIVIDUAL GROWTH
      - AUTHENTIC
      storytelling
    • STORYLINE
    • “BE TRUE TO YOURSELF”
      “BE WHAT YOU SAY YOU ARE TO OTHERS”
      Joseph Pine
      BRANDING30
    • “BEWARE OF NARCISM, THE TEMPTATION TO LOOK IN THE MIRROR, WHILE YOU SHOULD BE LOOKING OUT OF THE WINDOW…”
      Doug Daft, CEO Coca-Cola
      EEN STERK MERK:
      - HELPT JE TE DROMEN OVER JE SUCCES,
      - GEEFT KRACHT EN MACHT.
      - GEVOEL VAN SUPRIORITEIT.
      - MAAKT JE BIJZONDER EN SPECIAAL.
      - ZORGT VOOR BEWONDERING
      sustainable
      DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE AMERICAN PSYCHIATRIC ASSOCIATION:
      DIAGNOSES OF THE PSYCHIATRIC DISORDER “NARCISM”.
    • BRANDING:
      ALL
      YOU
      DO,
      TELL,
      WRITE,
      OR SHOW
      IS PART OF THE
      BRAND EXPERIENCE
      BRANDING
    • CORPORATE STORY  SOCIAL MEDIA 
      SOCIAL MEDIA STRATEGY??
      SOCIAL
      MEDIA
      STRATEGY
    • JOE PINE’S “INFINITE POSSIBILTIES,
      CREATING VALUE AT THE DIGITAL FRONTIER”.
      MULTIVERSE
    • JOE PINE’S “INFINITE POSSIBILTIES”:
      CREATING VALUE AT THE DIGITAL FRONTIER
      TIME
      (linear)
      MATTER
      (atoms)
      MULTIVERSE
      NO-SPACE
      (virtual)
      SPACE
      (physical)
      NO-MATTER
      (no-atoms)
      NO-TIME
      (non-linear)
    • AUGMENTED
      VIRTUALITY
      REALITY
      JOE PINE’S “INFINITE POSSIBILTIES,
      CREATING VALUE AT THE DIGITAL FRONTIER”.
      REALITY
      AUGMENTED REALITY
      PHYSICAL VIRTUALITY
      MIRRORED VIRTUALITY
      WARPED REALITY
      ALTERNATE REALITY
      AUGMENTED VIRTUALITY
      VIRTUALITY
      PHYSICAL
      VIRTUALITY
      WARPED
      REALITY
      MIRRORED
      VIRTUALITY
      AUGMENTED
      REALITY
      MULTIVERSE
      VIRTUALITY
      ALTERNATE
      REALITY
    • METAVERSE
      REALITY
      AUGMENTED REALITY
      PHYSICAL VIRTUALITY
      MIRRORED VIRTUALITY
    • METAVERSE
      WARPED REALITY
      ALTERNATE REALITY
      AUGMENTED VIRTUALITY
      VIRTUALITY
    • V
      V
      V
      V
      V
      V
      V
      V
      V
      V
      V
      V
      V
      SOCIAL MEDIA
      STRATEGY
      V
      CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS
      DECENTRALIZE COMMUNICATION
      &
      MONITOR
      CONTENT CURATION
    • “THERE ARE:
      PEOPLE,
      THAT MAKE THINGS HAPPEN…
      PEOPLE,
      THAT NO LONGER WATCH THINGS
      NOT HAPPEN…
      PEOPLE,
      THAT WANT TO MAKE THE
      DIFFERENCE…”
      Ronald van den Hoff
      BACK
      TO
      THE
      FUTURE
      “THERE ARE:
      ORGANIZATIONS,
      THAT MAKE THINGS HAPPEN…
      ORGANIZATIONS,
      THAT WATCH THINGS HAPPEN…
      ORGANIZATIONS,
      THAT WONDER WHAT HAPPENED…”
      Peter F. Drucker
    • 1.0
      Organizations
      2.0
      Communication
      3.0
      Stakeholders
      Source: Marco Derksen, Marketingfacts
    • GLOBAL BRAIN
      METACORTEX
      connectivity
      of
      information
      4.0
      2.0
      3.0
      THE CLOUD
      artificial
      intelligence
      connectivity
      of
      people
    • DUURZAAM ORGANISCH
      OPEN DYNAMISCH
      ZELFSTUREND TRANSPARANT
      ZELFLEREND DELEN
      LOVEMARK AUTHENTIEK
      DESIGN
    • SIMPLE,
      SMART,
      SHARING
      &
      SUSTAINABLE
    • EMPLOYEE OF THE FUTURE*
      EFFICIENT-COST CONSCIOUS
      OPEN FOR CHANGE
      FOCUS ON THE CLIENT
      ENTREPRENEUR
      WELL INFORMED
      EAGER FOR NEW KNOWLEDGE
      FOCUS ON COOPERATION
      *delta lloydgroep, annual magazine 2006/2007
      DESIGN
    • CULTURE.
      BOUNDARIES*:
      HORIZONTAL, VERTICAL,
      EXTERNAL, GEOGRAPIC
      RECOGNITION**
      RESPECT
      RECONCILIATION
      * ASHKENAS
      ** TROMPENAARS,
      HAMPTON-TURNER
      DESIGN
    • TIME
      (linear)
      MATTER
      (atoms)
      AUGMENTED
      VIRTUALITY
      REALITY
      MIRRORED
      VIRTUALITY
      AUGMENTED
      REALITY
      SPACE
      (physical)
      NO-SPACE
      (virtual)
      PHISICAL
      VIRTUALITY
      WARPED
      REALITY
      MULTIVERSE
      VIRTUALITY
      ALTERNATE
      REALITY
      NO-TIME
      (non-linear)
      NO-MATTER
      (no-atoms)
    • AUGMENTED
      VIRTUALITY
      REALITY
      MIRRORED
      VIRTUALITY
      AUGMENTED
      REALITY
      PHYSICAL
      VIRTUALITY
      WARPED
      REALITY
      VIRTUALITY
      ALTERNATE
      REALITY
    • AAN DE SLAG:
      DEFINITIE
      KRITISCHE SUCCES FACTOREN
      NODIG?
      SPELERS?
      ROLLEN?
      KENNIS & GELD NA AFLOOP
      (WELZIJNS)ZORG
      ONDERWIJS
      ZAKELIJKE DIENSTVERLENING
      SOCIAAL KAPITAAL EN
      ALTERNATIEVE WAARDESYSTEMEN
      VALUE NETWORKS
    • INTERDEPENDENTE ECONOMIE
      verbondenheid
      duurzaamheid
      wederkerigheid
      Domein van
      waardecreatie
      van de
      SOCIETY30
      OVERHEID
      PRODUCENTEN
      CO-WORKING CROWDSOURCING
      CO-CREATION CROWDFORCING
      COLLABORATIVE
      PROSUMPTION
      PROSUMER
      PROSUMER
      REGENTEN
    • REDISTRIBUTION MARKETS
      PRODUCT SERVICE SYSTEMS
      Business
      models
      COLLABORATIVE LIFESTYLE
    • break
    • GOOGLE MAX
      STRATEGY
    • GOOGLE MAX
      STRATEGY
    • GOOGLE MAX
      STRATEGY
    • SERENDIPITY
      UNEXPECTED RELEVANCE
      GOOGLE MAX
      STRATEGY
    • GOOGLE MAX
      STRATEGY
      MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
    • “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”
      -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    
      -okparking: “@WillemDudok seats2meet”    
      -paulvereijken: “@WillemDudok @Seats2Meet ”
      -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”
      Tientjesnet   
      Gisteren een te gekke avond gehad bij #S2M.
      De plek, de mensen, de catering: alles werkt daar samen
      om de ervaring te versterken.
    • CONTENT
      CURATION
    • sustainable
    • RECIPROCITY:
      GEVEN =
      ONTVANGEN
      SOCIALE STRUCTUUR
      ASYNCHRONE WEDERKERIGHEID
      WEGGEVEN:
      WEG=WEG
      sustainable
    • JoePine’s
      METAVERSE:
      REALITY
      AUGMENTED REALITY
      PHYSICAL VIRTUALITY
      MIRRORED VIRTUALITY
      WARPED REALITY
      ALTERNATE REALITY
      AUGMENTED VIRTUALITY
      VIRTUALITY
      Marco Derksen’s
      7i MODEL:
      IDENTITY & IMAGE
      INTERNAL STAGE
      INSIGHTS & KNOWLEDGE
      INNOVATION
      INTERACTION
      INSPIRING NETWORK
      INSTRUMENTS
      MULTIVERSE
      Reality AugmentedRPhysicalVMirroredVWarpedRAlternateRAugmentedVVirtuality
    • REFERENTIAL
      INFLUENTIAL
      EXEPTIONAL
      authenticity
      ORIGINAL
      NATURAL
    • REFERENTIAL
      INFLUENTIAL
      EXEPTIONAL
      authenticity
      ORIGINAL
      NATURAL
    • REFERENTIAL
      INFLUENTIAL
      EXEPTIONAL
      authenticity
      ORIGINAL
      NATURAL
    • REFERENTIAL
      INFLUENTIAL
      EXEPTIONAL
      authenticity
      ORIGINAL
      NATURAL
    • REFERENTIAL
      INFLUENTIAL
      EXEPTIONAL
      authenticity
      ORIGINAL
      NATURAL
    • Marco Derksen’s
      7i MODEL:
      IDENTITY & IMAGE
      INTERNAL STAGE
      INSIGHTS & KNOWLEDGE
      INNOVATION
      INTERACTION
      INSPIRING NETWORK
      INSTRUMENTS
      SOCIAL
      MEDIA
      STRATEGY