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3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
3.masterclass Society30 & Organization30
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3.masterclass Society30 & Organization30

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Masterclass for Society30 community members: …

Masterclass for Society30 community members:
"people and the organization30".
Utrecht, The Netherlands. June 2011.

Published in: Business, Technology
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  • 1. MASTERCLASS SOCIETY30<br />JUNE 2011:<br />ORGANIZATIONS &amp; PEOPLE<br />in SOCIETY30.<br />
  • 2. 12.000 + downloads<br />3.200 tradtioneelverkocht<br />VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />
  • 3. DIALOGUE<br />ACCESS<br />RISK<br />BENEFITS<br />TRANSPARANCY<br /> DART MODEL.<br />DEVELLOPMENT<br />THE BOOK!<br />1.0 2.0 3.0<br />MASS CO-CREATION COLLABORATIVE <br />CUSTOMIZATION PROSUMPTION <br />THE NEW HOUSE OF INNOVATION <br />Social structure of the firm<br />BLUE OCEAN STRATEGY <br />ELIMINATE<br />RAISE<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />Resources<br /> &amp; talent<br />CREATE<br />REDUCE<br />Technicalarchitecture of the firm<br />
  • 4. SIMPLE, <br />SMART, <br />SHARING <br />&amp; <br />SUSTAINABLE <br />
  • 5. THE MESH<br />LONG SNOUT <br />LONG TAIL<br />HOOG<br />LAAG<br />VALUE NETWORKS<br />HOOG<br />LAAG<br />OMZET<br />PER<br />KLANT<br />WAARDE <br />PER<br />KLANT<br />AANTAL<br />KLANTEN<br />AANTAL<br />KLANTEN<br />HOOG <br />
  • 6. KRACHT VAN HET NETWERK<br />FYSIEKE OMVANG<br />metcalfe<br />SPELERS POSITIE<br />stephenson<br />RELEVANTIE<br />granovetter<br />BETROUWBAARHEID<br />DUNBARS LAW<br />
  • 7. COMMUNITY OF <br />INTREST:<br />CONNECTING<br />VALUE NETWORKS<br />COMMUNITY OF <br />PRACTISE:<br />SHARING<br />
  • 8. COMMUNITY OF <br />PURPOSE:<br />COLLABORATION<br />- VALUE NETWORK <br />- MESHWORK<br />- RESONANTIE NETWERK<br />VALUE NETWORKS<br />
  • 9. COMMUNITY OF<br />PURPOSE<br /><ul><li> VALUE </li></ul> NETWORK <br />- MESHWORK<br />- SOCIAL<br /> ECONOMIC<br /> ENTITY<br />VALUE NETWORKS<br />
  • 10. simple<br />
  • 11. ZOMBIE BLOOPERS<br />
  • 12. ZOMBIE<br />ECONOMY<br />GOVERNMENT<br />&amp; PRODUCERS<br />SCARCITY TO<br />ABUNDANCE<br />CONSUMER<br />
  • 13. GOVERNMENT3.0<br />&amp; PRODUCERS3.0<br />ABUNDANCE<br />PROSUMER<br />
  • 14. ORGANIZATION3.0<br />KEY ELEMENTS<br />CULTURE<br />TRANSACTIONAL<br />BUSINESS<br />CONCEPT<br />SOCIAL<br />BUSINESS<br />CONCEPT<br />LEADERSHIP<br />
  • 15. VALUE CREATION<br />THE NEW HOUSE OF INNOVATION<br />PRAHALD &amp; KRISHNAN 2008 <br />Social structure of the firm<br />N=1<br />personal<br />cocreated<br />experiences<br />Flexible and<br />resilient<br />business<br />processes<br />R=G<br />global acces to <br />resources<br /> &amp; talent<br />Technicalarchitecture of the firm<br />
  • 16. ORGANIZATION30<br />
  • 17. VALUE NETWORKS<br />
  • 18. VALUE NETWORKS<br />ORGANIZATION<br />
  • 19. ORGANIZATION30<br />
  • 20. VISIE<br />VERBINDING<br />VERMOGEN<br />LEADERSHIP<br />
  • 21. ORGANIZATION30<br />
  • 22. COASE CEILING<br />COASE CEILING<br />
  • 23. TOEGANG<br />IS <br />BELANRIJKER<br />DAN <br />BEZIT!<br />BOUNDARYLESS:<br />Geografisch<br />Departementaal<br />Functioneel<br />ORGANIZATION30BOUNDARYLESS<br />&amp;<br />CHAORDIC<br />
  • 24. MAKE CUSTOMERS AS SMART AS YOU ARE<br />CONNECT CUSTOMERS TO CUSTOMERS<br />ALL THINGS BEING EQUAL, SELECT TECHNOLOGY THAT CONNECTS<br />IMAGINE ALL CUSTOMERS AS YOUR EMPLOYEES<br />Kevin Kelly<br />DENK IN WAARDE NETWERKEN I.P.V. WAARDEKETEN…<br />DENK IN ‘ROLLEN’ i.p.v. FUNCTIES<br />ORGANIZATION30BOUNDARYLESS<br />&amp;<br />CHAORDIC<br />
  • 25. ORGANIZATION30<br />DEVELOPMENT<br />TRANSFORIUM<br />
  • 26. TRANSFORIUM<br />ORGANIZATION30<br />DEVELOPMENT<br />
  • 27. KENNIS<br />ORGANIZATION<br />LEARNING<br />
  • 28. info<br />+<br />data<br />info<br />+<br />data<br />kennis<br />info<br />+<br />data<br />info<br />+<br />data<br />kennis<br />kennis<br />VALUE NETWORKS<br />kennis<br />kennis<br />ORGANIZATION<br />
  • 29. ACADEMIE<br />ORGANIZATION<br />LEARNING<br />
  • 30. ORGANIZATION30<br />
  • 31. storytelling<br />COMMUNICATION TOOL<br />TO ENGAGE STAKEHOLDERS, <br />TO SHARE KNOWLEDGE,<br />TO CREATE INVOLVEMENT AND INSPIRATION. <br />
  • 32. STORIES:<br />- HOLLISTIC<br /> (TACID KNOWLEDGE + EMOTION)<br />- PROVIDES CONTEXT<br />- PROVIDES “LIVING EXAMPLE”<br />- MEMORABLE<br />- SENSE OF COMMUNITY &amp;<br /> BUILDING RELATIONSHIPS<br />- MOVE PEOPLE AWAY FROM <br /> LINEAR THINKING<br />- INDIVIDUAL GROWTH<br />- AUTHENTIC<br />storytelling<br />
  • 33. STORYLINE<br />
  • 34. “BE TRUE TO YOURSELF”<br />“BE WHAT YOU SAY YOU ARE TO OTHERS”<br />Joseph Pine<br />BRANDING30<br />
  • 35. “BEWARE OF NARCISM, THE TEMPTATION TO LOOK IN THE MIRROR, WHILE YOU SHOULD BE LOOKING OUT OF THE WINDOW…”<br />Doug Daft, CEO Coca-Cola<br />EEN STERK MERK:<br />- HELPT JE TE DROMEN OVER JE SUCCES, <br />- GEEFT KRACHT EN MACHT. <br />- GEVOEL VAN SUPRIORITEIT.<br />- MAAKT JE BIJZONDER EN SPECIAAL.<br />- ZORGT VOOR BEWONDERING<br />sustainable<br />DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE AMERICAN PSYCHIATRIC ASSOCIATION:<br />DIAGNOSES OF THE PSYCHIATRIC DISORDER “NARCISM”.<br />
  • 36. BRANDING:<br />ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />OR SHOW <br />IS PART OF THE <br />BRAND EXPERIENCE<br />BRANDING<br />
  • 37. CORPORATE STORY  SOCIAL MEDIA <br />SOCIAL MEDIA STRATEGY??<br />SOCIAL <br />MEDIA<br />STRATEGY<br />
  • 38. JOE PINE’S “INFINITE POSSIBILTIES, <br />CREATING VALUE AT THE DIGITAL FRONTIER”.<br />MULTIVERSE<br />
  • 39. JOE PINE’S “INFINITE POSSIBILTIES”: <br />CREATING VALUE AT THE DIGITAL FRONTIER<br />TIME<br />(linear)<br />MATTER<br />(atoms)<br />MULTIVERSE<br />NO-SPACE<br />(virtual)<br />SPACE<br />(physical)<br />NO-MATTER<br />(no-atoms)<br />NO-TIME<br />(non-linear)<br />
  • 40. AUGMENTED<br />VIRTUALITY<br />REALITY<br />JOE PINE’S “INFINITE POSSIBILTIES, <br />CREATING VALUE AT THE DIGITAL FRONTIER”.<br />REALITY<br />AUGMENTED REALITY<br />PHYSICAL VIRTUALITY<br />MIRRORED VIRTUALITY<br />WARPED REALITY<br />ALTERNATE REALITY<br />AUGMENTED VIRTUALITY<br />VIRTUALITY<br />PHYSICAL<br />VIRTUALITY<br />WARPED<br />REALITY<br />MIRRORED<br />VIRTUALITY<br />AUGMENTED<br />REALITY<br />MULTIVERSE<br />VIRTUALITY<br />ALTERNATE<br />REALITY<br />
  • 41. METAVERSE<br />REALITY<br />AUGMENTED REALITY<br />PHYSICAL VIRTUALITY<br />MIRRORED VIRTUALITY<br />
  • 42. METAVERSE<br />WARPED REALITY<br />ALTERNATE REALITY<br />AUGMENTED VIRTUALITY<br />VIRTUALITY<br />
  • 43. V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />V<br />SOCIAL MEDIA<br />STRATEGY<br />V<br />CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS<br />DECENTRALIZE COMMUNICATION <br />&amp;<br />MONITOR<br />CONTENT CURATION<br />
  • 44. “THERE ARE:<br /> PEOPLE,<br /> THAT MAKE THINGS HAPPEN…<br /> PEOPLE,<br /> THAT NO LONGER WATCH THINGS <br /> NOT HAPPEN…<br /> PEOPLE, <br /> THAT WANT TO MAKE THE <br /> DIFFERENCE…”<br /> Ronald van den Hoff<br />BACK<br />TO<br />THE<br />FUTURE<br />“THERE ARE:<br /> ORGANIZATIONS,<br /> THAT MAKE THINGS HAPPEN…<br /> ORGANIZATIONS,<br /> THAT WATCH THINGS HAPPEN…<br /> ORGANIZATIONS, <br /> THAT WONDER WHAT HAPPENED…”<br />Peter F. Drucker<br />
  • 45. 1.0<br />Organizations<br />2.0<br />Communication<br />3.0<br />Stakeholders<br />Source: Marco Derksen, Marketingfacts<br />
  • 46. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />4.0<br />2.0<br />3.0<br />THE CLOUD<br />artificial<br />intelligence<br />connectivity <br />of <br />people<br />
  • 47. DUURZAAM ORGANISCH<br /> OPEN DYNAMISCH<br /> ZELFSTUREND TRANSPARANT<br />ZELFLEREND DELEN<br />LOVEMARK AUTHENTIEK<br />DESIGN<br />
  • 48. SIMPLE,<br />SMART, <br />SHARING<br />&amp; <br />SUSTAINABLE<br />
  • 49. EMPLOYEE OF THE FUTURE*<br />EFFICIENT-COST CONSCIOUS<br />OPEN FOR CHANGE<br />FOCUS ON THE CLIENT<br />ENTREPRENEUR<br />WELL INFORMED<br />EAGER FOR NEW KNOWLEDGE<br />FOCUS ON COOPERATION<br />*delta lloydgroep, annual magazine 2006/2007<br />DESIGN<br />
  • 50. CULTURE.<br />BOUNDARIES*:<br />HORIZONTAL, VERTICAL, <br />EXTERNAL, GEOGRAPIC<br />RECOGNITION**<br />RESPECT<br />RECONCILIATION<br />* ASHKENAS<br />** TROMPENAARS, <br /> HAMPTON-TURNER<br />DESIGN<br />
  • 51. TIME<br />(linear)<br />MATTER<br />(atoms)<br />AUGMENTED<br />VIRTUALITY<br />REALITY<br />MIRRORED<br />VIRTUALITY<br />AUGMENTED<br />REALITY<br />SPACE<br />(physical)<br />NO-SPACE<br />(virtual)<br />PHISICAL<br />VIRTUALITY<br />WARPED<br />REALITY<br />MULTIVERSE<br />VIRTUALITY<br />ALTERNATE<br />REALITY<br />NO-TIME<br />(non-linear)<br />NO-MATTER<br />(no-atoms)<br />
  • 52. AUGMENTED<br />VIRTUALITY<br />REALITY<br />MIRRORED<br />VIRTUALITY<br />AUGMENTED<br />REALITY<br />PHYSICAL<br />VIRTUALITY<br />WARPED<br />REALITY<br />VIRTUALITY<br />ALTERNATE<br />REALITY<br />
  • 53. AAN DE SLAG:<br />DEFINITIE<br />KRITISCHE SUCCES FACTOREN<br />NODIG?<br />SPELERS?<br />ROLLEN?<br />KENNIS &amp; GELD NA AFLOOP<br />(WELZIJNS)ZORG<br />ONDERWIJS<br />ZAKELIJKE DIENSTVERLENING<br />SOCIAAL KAPITAAL EN<br />ALTERNATIEVE WAARDESYSTEMEN<br />VALUE NETWORKS<br />
  • 54. INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />Domein van<br />waardecreatie<br /> van de <br />SOCIETY30<br />OVERHEID<br />PRODUCENTEN<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTEN<br />
  • 55. REDISTRIBUTION MARKETS<br />PRODUCT SERVICE SYSTEMS<br />Business<br />models<br />COLLABORATIVE LIFESTYLE<br />
  • 56. break<br />
  • 57. GOOGLE MAX<br />STRATEGY<br />
  • 58. GOOGLE MAX<br />STRATEGY<br />
  • 59. GOOGLE MAX<br />STRATEGY<br />
  • 60. SERENDIPITY<br />UNEXPECTED RELEVANCE<br />GOOGLE MAX<br />STRATEGY<br />
  • 61. GOOGLE MAX<br />STRATEGY<br />MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY<br />
  • 62. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  • 63.
  • 64. CONTENT<br />CURATION<br />
  • 65. sustainable<br />
  • 66. RECIPROCITY:<br />GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable<br />
  • 67. JoePine’s<br />METAVERSE:<br />REALITY<br />AUGMENTED REALITY<br />PHYSICAL VIRTUALITY<br />MIRRORED VIRTUALITY<br />WARPED REALITY<br />ALTERNATE REALITY<br />AUGMENTED VIRTUALITY<br />VIRTUALITY<br />Marco Derksen’s<br />7i MODEL:<br />IDENTITY &amp; IMAGE<br />INTERNAL STAGE<br />INSIGHTS &amp; KNOWLEDGE<br />INNOVATION<br />INTERACTION<br />INSPIRING NETWORK<br />INSTRUMENTS<br />MULTIVERSE<br />Reality AugmentedRPhysicalVMirroredVWarpedRAlternateRAugmentedVVirtuality<br />
  • 68. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />authenticity<br />ORIGINAL<br />NATURAL<br />
  • 69. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />authenticity<br />ORIGINAL<br />NATURAL<br />
  • 70. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />authenticity<br />ORIGINAL<br />NATURAL<br />
  • 71. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />authenticity<br />ORIGINAL<br />NATURAL<br />
  • 72. REFERENTIAL<br />INFLUENTIAL<br />EXEPTIONAL<br />authenticity<br />ORIGINAL<br />NATURAL<br />
  • 73. Marco Derksen’s<br />7i MODEL:<br />IDENTITY &amp; IMAGE<br />INTERNAL STAGE<br />INSIGHTS &amp; KNOWLEDGE<br />INNOVATION<br />INTERACTION<br />INSPIRING NETWORK<br />INSTRUMENTS<br />SOCIAL <br />MEDIA<br />STRATEGY<br />

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