0
Marketing Data:
50+ Charts & Graphs
Marketing Data:
50+ Charts and Graphs of
Original Marketing Research
By HubSpot
About This Marketing Data
 • HubSpot complied this data from a variety of sources,
   including analysis of our 2,500 busi...
Inbound Marketing is More Effective




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Inbound Marketing is More Effective




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Outbound Marketing is Less Effective




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Inbound Marketing Is More Important




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Outbound Spending Decreasing




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Inbound Marketing Budgets Increasing




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Success Drives Investment in Inbound




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Small Companies Do More Inbound




     Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Telemarketing, Paid Search Decrease




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Changes in Social Media Landscape

                                                              Answer to “How
          ...
Social Media is for Leads and Sales




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media is for B2B and B2C




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Blogging More Often Drives Results




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Most Business Blogs Post Weekly




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Best Marketing Projects from 2009




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Worst Marketing Projects from 2009




      Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Blogging Brings Social Media Success




      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Small Biz Gets More Leverage




      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
On Twitter, B2B Gets More From Blog




      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Create Great Content by Blogging




     Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Blogging Attracts More Links




     Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Blogging Attracts More Visitors




     Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Twitter Drives More Leads for B2C




   Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Twitter Drives More Leads for B2C




   Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Leads by Indexed Web Pages




  Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Company Size by Indexed Web Pages




  Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Leads by Keywords with SEO Ranking




  Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Blogging and B2C and B2B Leads




  Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated




   Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Twitter Growth Has Slowed Down




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Growth in Number of People Following




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Growth in Average Followers




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Growth in Average Twitter Updates




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Top Locations of Twitter Users




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Distribution of Twitter Follower Count




       Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Distribution of Twitter Following Count




       Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Distribution of Tweets by Day




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Distribution of Tweets by Hour




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Distribution of Tweet Length




      Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Twitter Users with Bio in Profile




       Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Twitter Users with Location in Profile




       Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Twitter Users with URL / Link in Profile




       Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
Profile Pics Attract Twitter Followers




         Source: Data from Twitter Grader - http://bit.ly/cgTEj0
Fan Distribution for Facebook Pages




     Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Categories for Small Facebook Pages




    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Sub-Categories for Small Facebook Pages




     Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Facebook Fan Pages by Country




    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Facebook Fan Pages by Country




    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Facebook Fan Pages with URLs




    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Average Facebook Fans by Country




    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
Get Updated Marketing Data

 • All new graphs, charts and data are
   published to our blog immediately,
   so subscribe a...
HubSpot Marketing Software


         Free Trial:
  www.HubSpot.com/Free-Trial
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50 marketing analytic charts and graph

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HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook

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Transcript of "50 marketing analytic charts and graph"

  1. 1. Marketing Data: 50+ Charts & Graphs
  2. 2. Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot
  3. 3. About This Marketing Data • HubSpot complied this data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. • Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com
  4. 4. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  5. 5. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  6. 6. Outbound Marketing is Less Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  7. 7. Inbound Marketing Is More Important Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  8. 8. Outbound Spending Decreasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  9. 9. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  10. 10. Success Drives Investment in Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  11. 11. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  12. 12. Telemarketing, Paid Search Decrease Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  13. 13. Changes in Social Media Landscape Answer to “How important are these services to your business? Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  14. 14. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  15. 15. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  16. 16. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  17. 17. Most Business Blogs Post Weekly Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  18. 18. Best Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  19. 19. Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  20. 20. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  21. 21. Small Biz Gets More Leverage Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  22. 22. On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  23. 23. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  24. 24. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  25. 25. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  26. 26. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  27. 27. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  28. 28. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  29. 29. Company Size by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  30. 30. Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  31. 31. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  32. 32. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  33. 33. Twitter Growth Has Slowed Down Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  34. 34. Growth in Number of People Following Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  35. 35. Growth in Average Followers Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  36. 36. Growth in Average Twitter Updates Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  37. 37. Top Locations of Twitter Users Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  38. 38. Distribution of Twitter Follower Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  39. 39. Distribution of Twitter Following Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  40. 40. Distribution of Tweets by Day Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  41. 41. Distribution of Tweets by Hour Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  42. 42. Distribution of Tweet Length Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  43. 43. Twitter Users with Bio in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  44. 44. Twitter Users with Location in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  45. 45. Twitter Users with URL / Link in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  46. 46. Profile Pics Attract Twitter Followers Source: Data from Twitter Grader - http://bit.ly/cgTEj0
  47. 47. Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  48. 48. Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  49. 49. Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  50. 50. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  51. 51. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  52. 52. Facebook Fan Pages with URLs Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  53. 53. Average Facebook Fans by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  54. 54. Get Updated Marketing Data • All new graphs, charts and data are published to our blog immediately, so subscribe already (like 30,000 others have): http://Blog.HubSpot.com
  55. 55. HubSpot Marketing Software Free Trial: www.HubSpot.com/Free-Trial
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