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Ruwwad annual report 2010   1JOURNEY OF EMPOWERMENT        ANNUAL         REPORT           2010
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Ruwwad annual report 2010                 3OUR MISSION OUR COMMITMENTis to help disadvantaged communities   •	   Fulfill o...
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Ruwwad annual report 2010   5CONTENT   6    Chairman Letter          7    Regional Director Letter          8    The diffe...
6                                                    We quickly realized that the only way out          allow businesses a...
Ruwwad annual report 2010                   7                                                 every service and activity w...
8           2010 Objectives:                                to an empowerment-model which fo-           •	 Creating rigoro...
Ruwwad annual report 2010                    9                                                •	   100 adolescent (60 fema...
10     HOW WE DO IT                                        YOUTH     Ruwwad is a non-profit community     empowerment orga...
Ruwwad annual report 2010               11The Youth ProgramMKYEF (Mousab Khorma Youth Education & Empowerment Fund)The You...
12     1. MKYEF (Mousab Khorma Youth Education & Empowerment Fund)                                                Youth Em...
Ruwwad annual report 2010               131. The Scholarship Fund                     The committee will conduct the final...
14     2. The Enrichment Program                       of belief systems, discrimination and            are ignored by for...
Ruwwad annual report 2010                15Al Muhtadi, visited Ruwwad on Mousab’s       attended courses focusing on busin...
16     3. Ruwwad Alumni Club (New)                  2010 Achievements of MKYEF in Numbers     The club was launched on Oct...
Ruwwad annual report 2010                  17Community EmpowermentThe Community Empowerment Program works with Jabal Al-Na...
18     The Community Empowerment Program               1.1 Renovation and Support of                needs to create artist...
Ruwwad annual report 2010               192. Psychosocial Support:Male and female adolescents frommarginalized     communi...
20     3. Women Empowerment:                        2010 Achievements of Community Empowerment Program in Numbers     Wome...
Ruwwad annual report 2010   21The Child Development ProgramChildren have access to developmentally appropriate activities ...
22     The Child Development Program consists         enhance inquiry and expression and to         2.2 Better Parenting (...
Ruwwad annual report 2010   232010 Achievements of the Child Development Program in Numbers: Shams Al-Jabal Library and Cr...
24     NATIONAL DIMENSIONS     - JORDAN                                                                                   ...
Ruwwad annual report 2010                     25Egyptian Movie Star Omar Sherif Visits       and explored their stories of...
26     WHO WE ARE                            Regional Director            Programs                              Operations...
Ruwwad annual report 2010   27Ruwwad’s Board of Directors and Main DonorsChairman                    Board Members     Mai...
28     We are extremely thankful for all the corportations, organizations     and volunteer advisors who help Ruwwad achie...
Ruwwad annual report 2010                 29Ruwwad’s Team                               •	   Abdullah Abu Fannas          ...
30                     Summarized Balance Sheet     WHERE           As at December 31 2010                                ...
Ruwwad annual report 2010                             31Women Empowerment Expenses                 0                     (...
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  1. 1. Ruwwad annual report 2010 1JOURNEY OF EMPOWERMENT ANNUAL REPORT 2010
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  3. 3. Ruwwad annual report 2010 3OUR MISSION OUR COMMITMENTis to help disadvantaged communities • Fulfill our civic responsibility of helping our society meet the challenge ofovercome marginalization through development and progress.youth activism, civic engagement and • Empower marginalized communities through youth activism, civic engagementeducation. and education. • Foster creative partnerships between the private sector, civil society organizations, government and the communities. • Pursue solutions with fundamental and life-changing impacts. OUR CORE VALUES • A dignified life is an absolute right for all. • Access to a good education is vital for achieving this right. • Youth activism and civic engagement go hand in hand with good education. • For disadvantaged communities, these pursuits are a certain path out of marginalization. • Working for community empowerment is equally the duty of the privileged as well as the disenfranchised. • As business and social entrepreneurs, we have the experience, reach, leverage, resources, the will and heart to be serious players in our society’s progress. • This progress is best achieved through partnerships between the community itself, the private sector, the public sector and civil society organizations.
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  5. 5. Ruwwad annual report 2010 5CONTENT 6 Chairman Letter 7 Regional Director Letter 8 The difference we make 10 How we do it 26 Who we are 30 Where your contributions go
  6. 6. 6 We quickly realized that the only way out allow businesses and entrepreneurs to of marginalization, for all, was one based share their knowledge with the youth. on partnerships, one that leverages the Ruwwad will continue to be committed expertise, resources, skills and networks to its vision, activating and leveraging the of all sectors. And so, Ruwwad was born, resources of more partners, in particular in 2005, as a community empowerment the private sector, in the fight against initiative. In five years, our partnerships with marginalization. the communities, the public and private Finally, we would like to thank our sectors and other civil society organizations community of investors, supporters and have resulted in a youth centric community volunteers for their contributions, and most empowerment model that nurtures critical importantly, our community and youth Founder and Chairman thinking, experimentation and enquiry who continue to inspire us. The biggest Letter based leadership. A model that focuses thanks goes to Samar Dudin and her team on empowerment and civic engagement for the great work that they do; it is their I am honored to present you with our rather than services and dependency, one work that makes the difference in the lives fifth annual report for Ruwwad, The Arab that unleashes the skills and assets of of people that Ruwwad touches every day. Foundation of Sustainable Development. our youth and cultivates shared values When we were first introduced to the between all partners. Fadi Ghandour, community of Jabal Al-Natheef in East Of course, we are still at the beginning of Ruwwad Founder and Chairman Amman and Beida in the South of Jordan, our journey. As we plan to expand in other it was easy to spot marginalization: the areas in Jordan and the region, notably schools were run down, youth dropout Egypt, we are keen on crafting more rates out of school were dangerously high partnerships across sectors and mobilizing and basic services, such as a clinic, a post more of the region’s business and social office or a police station, were missing. The entrepreneurs to contribute to an enriched public sector, resource-poor and overtaxed, ecosystem, where the private sector was simply overwhelmed. It was more plays an active, even critical, role in the difficult to spot our own marginalization: development of its communities. We are entrepreneurs possessing skills, resources, also excited about establishing in the near networks and expertise, and yet supposedly future a micro venture capital fund that thriving on the margins of our own will provide our youth with seed capital societies and unengaged in the process of as well as guidance, mentorship and skills development. through our networks. The fund will also
  7. 7. Ruwwad annual report 2010 7 every service and activity would eventually The word “empowerment” has become an producea rich harvest. From that belief, overused term in development, at Ruwwad I went on working with Ruwwad’s team we believe that our work is about nurturing diligently to restructure the programs a culture of learning and reflection to across three main themes: Youth, Child and enable youth and children to discover their Community. own inner strength, capacity to do and The year 2010 was an intense year of change to become. Our aspiration is to empower on every level; programs were restructured the community by building leadership with clear outcomes, leadership was built teams from our mothers, fathers, teachers, across all programs and new components professionals and youth who remain a were introduced to enhance the learning constant source of support and inspirationRegional Director Letter of youth, children and community. to our daily work. Our next destination Youth graduates of Mousab Khorma is Cairo, Egypt as we have completed the Youth Education & Empowerment Fund community profiling research and assetI joined Ruwwad as a volunteer in 2006.I took (MKYEF) joined Ruwwad as staff members mapping on Izzbet Khairallah, one of Cairo’sa journey every Saturday to East Amman and colleagues. MKYEF’s mandatory biggest slum areas with a population ofand worked with youth during sessions I community service became systematic approximately 600,000.called “Dardashat”; a safe description in across all programs, new enriching The lack of power of our marginalizedArabic for a suspicious practice in Jabal Al- program components were introduced in communities is rooted in the socialNatheef: enquiry, questioning and debate. collaboration with Aramex leadership team structures that determine the unequalRuwwad youth became my weekly urgent and Abraaj Capital volunteers. In 2010, exercise of power. Ruwwad aspires tocalling to step in and to address the question our Child Development program reached become a community organization ofof marginalization, empowerment, service out to hundreds of children in primary citizens, not ‘beneficiaries’ or ‘clients’. Weprovision and self-directed change . neighboring schools. Mothers became believe that power lies in the community’sWhen I became a full time team member regular visitors benefiting from parenting ability to define its own problems and howin July 2009, I knew that Ruwwad has programs and youth became central it can solve them using existing resources;become a vibrant creation and a tree with agents of change in what we do and how time, creativity and will for change. Thisgenerous roots that was planted and we do it. A new energy of deep practice and can only happen when we put relationshipnurtured by many dedicated individuals. reflection in action is born; our staff are building, collective action and commitmentCreating Ruwwad meant having several all trained on the Community Organizing at the heart of what we do.builders come together to combine their methodology which nurtured Ruwwad’spassion, hope and belief in people’s power evolving story, our relationships and our Samar Dudinand will. I knew that every seed planted in community of citizens. Regional Director & Head of Programs
  8. 8. 8 2010 Objectives: to an empowerment-model which fo- • Creating rigorous monitoring and evalua- cuses on building community leadership tion tools to assess progress. • Consolidating leadership across all around three main programs: Youth, • Expanding Ruwwad’s community out- programs and introducing new staff, new Community and Children. reach through building new local and program components and organizational • Implementing a youth-centric approach regional partnerships and improving ex- development measures. in all three main programs that activates isting ones. • Shifting from a service-driven model youth community service with strong • Upgrading our financial and operational emphasis on quality of volunteering, im- capacity.THE DIFFERENCE WE MAKE plementation, reflection and feedback. During 2010 we achieved the following: Youth • 172 students aged 18-28 received scholarships for university education. • 52 recipients of scholarships graduated in October 2010. • 172 Scholars volunteered 688 hours of social work every week (a total of 34,400 man hours during the year). This saved the cost of employing 17 full-time staff members at a cost of JD 61,710. • 128 students completed IT Literacy courses. • 11 students passed the International Computer Driving License (ICDL) exam. • 200 weekly users visited the public IT lab. • 93 students enrolled in various English Skills classes.
  9. 9. Ruwwad annual report 2010 9 • 100 adolescent (60 females and 40 • 25 youth volunteers were trained on males) aged 13-15 benefited from the developing children skills through sports. “Sports for Girls” project funded by the • 150 children enrolled in the sports Canada Gender Fund. program. • 10 youth volunteers assisted in the • 450 participated in weekly activities held “Sports for Girls” project. in 6 neighboring schools. Children Women Empowerment • 407 Children received Eid toys. • 29 women benefited weekly from • 10,832 JD in school tuition fees were computer and English literacy courses. paid for 308 children. • 17 women participated in the accessories • 10 special needs students participated making workshop. daily in Silsal workshop. • 50 mothers participated in 8 sessions on• 2 female students passed the TOEFL test. • An exhibition displaying students’ crafts Better Parenting.• 110 youth completed 14 enrichment was held in November. courses focusing on business. • 70-100 repeat children visited the Shams Families• 30 students participated in the Global Al-Jabal library and workshops. • 165 families benefit from in-kind Change Makers Program and started the • 840 books were borrowed. donations from the Jeeran Station. “Yalla Shammer” campaign. • 150 child record files were prepared. • 138 storytelling sessions were held• 6 students participated in citizen • An average of 50-70 children aged 4-12 monthly. journalism with Radio Al-Balad. years visited Al-Beida Library near Petra.• 5 students were elected to Ruwwad’s • An average of 50-70 children aged 4-12 Legal Aid Student Council. years visited Fagouh Library in Karak. • 235 legal consultations and 117 court• 120 youth welcomed and met with Mrs. • 200 children participated daily in various representations were provided by Ali Sameera Al-Muhtadi, mother of Mousab activities. Sharif Al-Zu’bi Fund (Justice Center for Khorma, the Jordanian entrepreneur • 60 volunteers assisted operations during Legal Aid). who passed away in the bombings at the summer. three hotels in Amman on November • 170 Students benefited from academic 9th, 2005. support in a variety of school subjects. “110 YOUTH • 43 weekly academic support sessions COMPLETED 14Adolescents were held, 34 of them on Saturdays. ENRICHMENT• 45 who benefited from psycho-social • 65 youth volunteered with the Child COURSES FOCUSING support on a weekly basis. Development Program. ON BUSINESS”
  10. 10. 10 HOW WE DO IT YOUTH Ruwwad is a non-profit community empowerment organization that helps disadvantaged communities overcome marginalization. In 2010 the organization evolved from a social service model to CHILD COMMUNITY an empowerment learning model that focuses on building community leadership across three main programs: • Youth Empowerment • Child Development • Community Empowerment
  11. 11. Ruwwad annual report 2010 11The Youth ProgramMKYEF (Mousab Khorma Youth Education & Empowerment Fund)The Youth Program aims to enable marginalized youth to acquire lifelong learningskills and to unleash their leadership potential to become active citizens dedicated tocommunity service.Since its inception in 2005, Ruwwad helped 570 youth to continue university-level andvocational education in return for four hours of community service a week in theircommunity.MKYEF Consists of three components:• The Scholarship Fund• The Enrichment Program• Ruwwad’s Alumni Club “RUWWAD HELPED 570 YOUTH TO CONTINUE UNIVERSITY-LEVEL AND VOCATIONAL EDUCATION”
  12. 12. 12 1. MKYEF (Mousab Khorma Youth Education & Empowerment Fund) Youth Empowerment Program/ MKYEF The Scholarship Fund Enrichment Program Ruwwad Alumni Scholarship Requirement Cultural Business Leadership Development Pre-requisite Daradashat Youth Forum English Youth Special Projects Initial Selection Debates IT Reflection Social & Economic Speakers Forum Business Skills Profiling Cinema Communications Initative for Volunteerism Book Club Interviews, CV writing Final Selection Financial Literacy Post-requisite Enterpreneurial skills Academic Support Projects Management Community Service Team Building Inquiry-based Leadership Structure of Youth Empowerment/MKYEF
  13. 13. Ruwwad annual report 2010 131. The Scholarship Fund The committee will conduct the final community service and volunteerism. selection of 2011 scholars in August 2011. The keynote speaker was Abdel KaderThe fund enables youth who live in Nashawn, a 2009 MKYEF graduate who ismarginalized communities under • To guarantee flow of operations, currently a PhD student in nursing and thechallenging economic and social Ruwwad has signed MOUs with 15 author of several books. The graduationconditions and who take initiative and universities and vocational colleges ceremony also launched Ruwwad’shave leadership ability, commitment to (including Jordan University, Zaitounah Alumni Club which aims to establishcommunity service, as well as academic University, Motah University, Al Hussein lasting relationships between Ruwwadand/or vocational aptitudes to benefit Bin Talal University , Amoun Hospitality and its youth graduates.from an educational scholarship fund that University, Petra University, Al Al-Baitgives them access to higher education in University, Philadelphia University, • MKYEF Program Officer Mariam Abu exchange for community service. Zarqa’a Private University and Sumaya Adas developed with the youth the University) to ensure constant monitoring “Credo for Community Service: Rights andAchievements of MKYEF of the academic performance of MKYEF Responsibilities” to ensure that all youth• During 2010, Ruwwad formed an scholars. explore their personal and shared valuesindependent Scholarship Committee as they serve the community throughto oversee the process of revising our • A graduation ceremony took place on working with children, neighboringscholarship guidelines and selection October 30th, 2010 for 52 youth graduates schools and the community. Some of thecriteria. It includes the following who celebrated their dedication to quotes of this credo are:members:• Iyad Kamal Aramex Chief Operating Officer “I AM TREATED• Dr. Salman Al-Shobaky WITH RESPECT, CARE Aramex Chief Learning Officer AND WITHOUT• Hala Ghosheh DISCRIMINATION Gender and Development Specialist FROM RUWWAD’S• Nisreen Haj Ahmad EMPLOYEES” Founder and Director of the Middle East Community Organizing Initiative “I SHOW INITIATIVE AND LEADERSHIP”
  14. 14. 14 2. The Enrichment Program of belief systems, discrimination and are ignored by formal higher education, citizenship rights, politicization of religion including financial literacy, project The Youth Enrichment Program aims to and political participation. Two reocurring management skills, communications, enable youth to become lifelong learners themes were whether Islam should be professional ethics and inquiry-based and to unleash their leadership potential. the sole source of law and the question of leadership. The program was designed It covers three key areas: culture, business national identity in Jordan. after conducting thorough individual and youth leadership development. interviews with our youth scholars. In addition to scheduled debates, To carry out its objectives, Ruwwad’s IT lab 2.1 Cultural: Dardashat hosted several distinguished became a certified ICDL training center. Youth acquire skills in active listening, speakers, many of whom were invited The public lab is open to MKYEF scholars, dialogue, discussion and debate in a free by the Ali Sherif Zu’bi Legal Aid Fund. children, mothers and professionals from thinking environment that respects diversity. The speakers, who addressed social, the community. It serves a minimum political and environmental issues, of 200 users weekly and offers several Over the past five years, this component included Kamel Al-Asmar from 3ammirha professional courses in graphic design, - the “Dardashat” weekly dialogue Initiative (a national volunteerism networks and programming languages. founded in 2006, evolved into a safe initiative), Dr. Mohammed Al-Hammoury, space for youth to express themselves. a leading lawyer and scholar on rights English language courses are offered In the course of the weekly meetings, and citizenship in Jordan’s constitution, to MKYEF scholars as well as to women participants identified only two cultural and Moroccan artist and curator Abdallah and members of the community. In spaces that they consider safe: the school Karroum who conducted a cultural 2010, 93 students registered for English and the mosque, while cinemas, theatres, mapping workshop of Jabal Al-Natheef classes and the program expanded when political parties, Internet cafés and public and neighboring areas in collaboration Mousab Khorma’s mother, Mrs Sameera parks were considered unsafe cultural with Darat Al-Funun. open spaces. They defined “a safe space” as a politically neutral and a socially and 2.2 Business (New): “THE IT LAB SERVES religiously acceptable space that does In this component, youth gain the skills A MINIMUM OF 200 not cause any negative labeling by the they need for employment, business USERS WEEKLY AND community. Ruwwad was also seen as a entrepreneurship, IT literacy and cross- OFFERS COURSES IN rare safe space in the area allowing for cultural communication. GRAPHIC DESIGN, social and cultural action. NETWORKS AND This component consists of six-month PROGRAMMING During 2010, the most heated debates long professional training to address the LANGUAGES” focused on early marriage, diversity missing gaps in key learning areas that
  15. 15. Ruwwad annual report 2010 15Al Muhtadi, visited Ruwwad on Mousab’s attended courses focusing on business called “Yalla Shammer” (roll up your thBirthday on July 5 . With her generous ethics, CV writing, communication skills sleeves) and is implementing “the fundonation, we were able to create an and presentation skills. theory” to encourage people to use wasteEnglish Lab that includes six workstations containers.equipped with Rosetta Stone software, 2.3 Leadership Development (New):which allows for individual learning of Youth identify and develop their Youth who are interested in journalismEnglish. We hope that this will help more leadership potential and are involved in worked with investigative reporterstudents to develop their English language youth directed and managed initiatives. Mohamad Shammah from Radio Al-communication skills, particularly those Balad on producing and broadcasting sixwho face the challenge of making time Our youth continue to meet on a weekly episodes entitled “Shabab Amman” (thefor English classes while maintaining a basis to implement an awareness youth of Amman) sponsored by Aramex.job, pursuing education and attending to campaign on the perception of a The show discussed issues of drugs andfamily responsibilities. class division between East and West substance abuse and domestic violence, Amman. This initiative, which is part focusing on East Amman. The radioThe 2010 Enrichment Program was of our collaboration with The Global production was led by six MKYEF youth thlaunched on January 16 , in partnership Changemakers Initiative and the British who researched the different themes,with Abraaj Capital managerial teams Council, focuses currently on cleaning Jabal then produced and presented the content.and other professional volunteers from Al-Natheef. Fifteen core team members Radio Al-Balad is a citizen led local radioAramex and other private sector and civil conducted a study which discovered that that focuses on human rights and andsociety organizations. During the year, there are only 62 garbage bins for almost gives voice to marginalized constituents.9 courses were held during the summer 50,000 residents in the area. To addresssession and 5 in winter. 110 youth this issue, the team launched a campaign
  16. 16. 16 3. Ruwwad Alumni Club (New) 2010 Achievements of MKYEF in Numbers The club was launched on October MKYEF has graduated 570 students since its inception in 2005 and until 2010 th 30 , 2010 on MKYEF graduation day. Scholarships The purpose of the club is to create a 172 students aged 18 – 28, received MKYEF scholarships sustainable network among the graduates and between them and Ruwwad, as well 4 students were suspended for failing to meet required volunteering hours as other resource persons. 52 students graduated from MKYEF in October 2010 Total hours volunteered weekly were 688 (172 volunteers*4 hours a week) On a broader level, the fund is envisioned If Ruwwad were to employ staff instead of volunteers, we would need 17 full time employees to maintain to bridge the gap between social and the current level of operations economic classes by creating a platform The total amount saved by relying on our MKYEF volunteers instead of hiring 17 staff members equals JD for mutual benefits and relationship- 5,142 monthly, or JD 61,710 annually building between Ruwwad graduates Information Technology and the business and civil society 8 IT Literacy courses were offered to 128 students communities. The founding group, which includes Bilal Al-Thebeh, Abdel Qader 11 students passed the ICDL exam Nashwan and Amani Obeid, is currently 200 weekly users visited the IT public lab drafting the club’s bylaws to ensure that English Language the social network enhances graduates’ 93 different students enrolled in English Language Skills classes access to employment, learning 2 female students passed the TOEFL test opportunities, cultural nourishment and active citizenship. Business 110 youth took part in 14 enrichment courses focusing on business, which were organized with Abraaj Capital and Aramex Youth Special Projects 41 students took the lead in the Youth Special Projects as follows: - 30 students participated in the Global Change Makers Program, and started the “Yalla Shammer” campaign - 6 students participated in citizen journalism with Radio Al-Balad - 5 students were elected for Ruwwad’s Student Council
  17. 17. Ruwwad annual report 2010 17Community EmpowermentThe Community Empowerment Program works with Jabal Al-Natheef marginalizedcommunity groups to increase their access to and awareness of vital services and rightsthat ultimately enable them to be productive and self-reliant members of society. Community Empowerment Program Social Services through Partnerships Psychosocial Support Woman Empowerment Services Initiatives Creative Arts Female Health Silsal Workshop Aramex Media & Film Female Sport for Special Supports Sports Female Education Needs Schools Women Entrepreneurs Ali Sharif Al-Zubi Recycling Legal Aid Fund Community Help Desk Partnerships with Government Jeeran Station Structure of the Community Empowerment Program
  18. 18. 18 The Community Empowerment Program 1.1 Renovation and Support of needs to create artistic ceramic pieces. has three components: Neighboring Schools: Their products are then compiled by • Social Services through Partnerships The “Erada” (Will) team was formed ceramics artist and workshop founder • Psychosocial Support by a group of Aramex employees led Rula Atallah. In December 2010, all crafts • Women Empowerment by Hussam Baraqouni to renovate the were displayed at Nabad Art Gallery in neighboring UNRWA Boys School and a very popular exhibit that sold many 1. Social Services through ensure the safety of its 500 students. pieces. Nabad Gallery donated revenues Partnerships: Ruwwad also collaborated with two of the exhibit to Silsal’s workshop, which initiatives: Y.A.R.A., founded by Amir were used to finance the workshop’s Sustainable partnerships are established Shihadeh and “Under My Olive Tree” operational expenses. between private sector, government and founded by Ali Dahmash. These two civil society organizations for the provision initiatives secured a total of JD 10,832 1.4 The Community Help Desk: of long-term rights-based social services. in school expenses/ tuition fees for 308 is a walk-in space where community children who otherwise would not have members come to seek assistance in the Since its inception in 2005, Ruwwad been able to continue education. areas of health insurance, employment created several partnerships to ensure and education. The Help Desk cooperates that rights-based services are made 1.2 Ali Sharif Al-Zubi Legal Aid Fund: with the ministries of Social Development, available to most marginalized groups in is a nonprofit organization that works in Labor and Health. It also established Jabal Natheef: Al-Natheef Public Health all parts of Jordan. In 2010, their Ruwwad relationships with 165 extremely Clinic, founded by the Ministry of Health branch provided 235 legal consultations marginalized families that benefit from in partnership with Ruwwad, serves 1,700 and represented 117 community Mahatat Al-Jeeran (Neighbors Station) to individuals monthly. The establishment of members in Jordanian courts free of gather and distribute in-kind donations Al-Natheef and Al-Mareekh Police Station charge. The fund also conducts awareness such as clothes, equipment, toys and reduced drug and substance abuse in sessions to enhance the legal literacy beddings. the area to a minimum, according to of Jabal Al-Natheef and neighboring community members. There are no communities. comparative data available to measure “235 LEGAL results, but the latest police records 1.3 Silsal Ceramic Arts Workshop: CONSULTATIONS show that only 24 drug abuse cases were is a unique space for persons with special AND 117 COURT reported since the station’s founding. needs. The workshop is run by a trained REPRESENTATIONS community member, Lubna Abu Foudeh, WERE OFFERED and three MKYEF scholars who help 10 FREE OF CHARGE adolescents and children with special FOR COMMUNITY MEMBERS”
  19. 19. Ruwwad annual report 2010 192. Psychosocial Support:Male and female adolescents frommarginalized community groupsempowered to express their concernsin a constructive, creative and non-violent manner, and to identify possiblesolutions for their most pressingproblems.Psychosocial support is a processthat engages youth and adolescentsin expressing themselves in a safespace where emotions and feelingsare respected. The program targets45 adolescents who attend weeklysessions, in which they are encouragedto reconstruct moments of difficultythrough artistic and physical expression,which helps them analyze theirresponsibility and how they can bettercope with those moments. The programalso developed a sports module,supported by the Canadian Gender &Social Fund, which targets 60 girls fromthe community. The module focuses onfitness and strength building combinedwith creative expression that nurturesthe inner voice and strength of femaleadolescents.
  20. 20. 20 3. Women Empowerment: 2010 Achievements of Community Empowerment Program in Numbers Women in the community, with a focus on women entrepreneurs, have access to self Services through Partnerships directed education to develop skills for 10,832 JD in school tuition fees were paid to 308 children income generation and healthy lifestyles. 165 families benefit from in kind donations from the Jeeran Station 3.1 Female Education: 407 Children received Eid toys The Community Empowerment Program Silsal Workshop works to tap the underutilized capacities 10 students with special needs participated daily in the Silsal workshop of women at Jabal Al-Natheef by 1 exhibition displaying students’ crafts was held in November enhancing their skills and channeling their energy in ways that benefit the Ali Sharif Al-Zubi Legal Aid Fund community. In 2010, 48 women attended The center provided 235 legal consultations and 117 court representations free of charge several courses in ICDL, English language, Psychosocial Support sewing, recycling, sports and literacy. 45 adolescents benefited from psycho-social support 100 adolescent (60 females and 40 males) aged 13 – 15 benefited from the “Sports for Girls” project funded 3.2 Women Entrepreneurs: by the Canadian Gender and Social Fund Ruwwad identified two community 10 MKYEF youth volunteers assisted in the “Sports for Girls” project entrepreneurs, Ghadeer Abdel Jawad and Fatima Ahmaro, who are creative Women Empowerment and earn their living from handmade 29 women benefited from computer and English literacy courses and recycled products. Supported by a 17 women participated in the accessories making workshop small grant from The Spanish Embassy, Ruwwad developed a mentorship and coaching process to help them develop and market their products. The process was coached by Alia Al-Jaridi, an Egyptian artist and handmade jewelry specialist from “Gudran” organization in Alexandria.
  21. 21. Ruwwad annual report 2010 21The Child Development ProgramChildren have access to developmentally appropriate activities that nurture theirlifelong - learning, focusing on enquiry, creativity & physical wellbeing. Child Development Program Developmental Component Child Community Support Sports Academic Support Creative Arts & Sciences Workshops Better Parenting Literacy Development School Outreach Child Literature Summer SchoolStructure of the Child Development ProgramThe Child Development program made a major leap in 2010 by raising the number ofrepeat visitors to Shams Al-Jabal Library and the Creative Arts Workshops from 70 - 100to almost 450 repeat visitors. This achievement was due to the collaboration with four “ALMOST 450neighboring primary schools: Ateka bint Zayd, Natheef, UNRWA for Boys and UNRWA REPEAT CHILDRENfor girls. VISIT THE CREATIVE ARTS & SCIENCES WORKSHOPS”
  22. 22. 22 The Child Development Program consists enhance inquiry and expression and to 2.2 Better Parenting (New): of two components: address the themes of self, family and the 50 Mothers attend parenting sessions to • The Developmental Component world. share the challenges of motherhood and • Child Community Support family critical needs. They are encouraged 1.4 Literacy Development: to identify parenting styles that solve 1. Developmental Component Is an extensive and dedicated practice at the issues they face with their children Ruwwad since many school children are without using verbal or physical abuse. This component gives children increased alarmingly weak in reading and writing. access to safe spaces and supports them 2.3 School Outreach (New): in developing their inquisitive, mental, 2. Child Community Support: Is held three times a week in four emotional and physical potential. neighboring primary schools. Our team Parents, teachers and community and youth volunteers conduct weekly 1.1 Sports: members are enabled to create an sessions in arts, storytelling and sports to Community children have access to a safe environment conducive to learning for help children achieve joy through learning. and developmentally appropriate weekly children. sports program. In 2010, 150 children aged 2.4 Summer School (New): 7-15 benefited from soccer, table tennis, 2.1 Academic Support: Was launched in response to parents’ Taekwondo and marathon programs. A Provides 170 children and adolescents request in July 2010. The school ran for six moment of pride was when eight of our with private tutoring in a number of school weeks and offered recreational activities distinguished soccer players travelled subjects, facilitated by MKYEF scholars. free of charge held in a safe space for 200 with French sports trainer Hassan Laplac We continue to face challenges due to children, which kept them away from to France, where they competed in the the large numbers of students interested unsafe streets. French league and won all their games. in this program and the lack of space for participatory learning. 1.2 Creative Arts & Sciences Workshops: Enables children to express themselves freely using arts as a medium that liberates children’s voices in an emotionally supportive environment. 1.3 Child Literature: Sessions are held regularly at Shams Al-Jabal Child Library and in schools to
  23. 23. Ruwwad annual report 2010 232010 Achievements of the Child Development Program in Numbers: Shams Al-Jabal Library and Creative Arts Workshops 70 -100 children repeat-visited the library and workshops 840 books borrowed 150 child record files were prepared Libraries Outside Amman Al-Beida visitors: An average of 50 – 70 children aged 4 -12 years Fagouh visitors: An average of 50 – 70 children aged 4 -12 years Summer School 200 children participated in various daily activities 60 volunteers assisted operations throughout the summer Academic Support 170 Students benefited from academic support in a variety of school subjects 43 weekly academic support sessions were held, 34 out of which were held on Saturdays MKYEF Volunteers 65 youth volunteered for the Child Development Program 25 youth volunteers were trained in developing children skills through sports Sports 150 children enrolled in the sports program Neighboring Schools 450 children participated in various activities held in 6 neighboring schools 138 story telling sessions were held on a monthly basis Better Parenting Circles 50 mothers participated in 8 sessions on Better Parenting
  24. 24. 24 NATIONAL DIMENSIONS - JORDAN HIGHLIGHTS Child Libraries in Jordan Tal Al-Arbeen: Mousab Khorma’s Mother Ruwwad has a special relationship with visits Ruwwad on his Birthday Ruwwad expanded its work to national Tal Al-Arbeen library, which it supports July 5th, 2010 level by supporting and opening child with activities and librarian trainings. libraries as a medium of partnership with Ms. Sameera Al-Muhtadi, the mother local communities. Overall, Ruwwad of Mousab Khorma, visited Ruwwad supported 8 libraries across Jordan REGIONAL DIMENSIONS for the first time since Mousab’s with stationary, training and activities - EGYPT death and Ruwwad’s foundation. in partnership with the “Arab Child Her visit was truly inspirational and Literature Fund” granted by the Anna Research was completed for the needs extremely emotional. 120 youth Lindh Foundation. assessment and asset mapping of Izzbeit took time off from their community Khairallah, one of Cairo’s biggest slum service to meet Ms. Al-Muhtadi. We Amman: areas. The research revealed that 42% of were all humbled by her unexpected Shams Al-Jabal Library is an effective child Cairo urban areas are slums with severe visit. A mother of two of our MKYEF community in Amman. livelihood conditions, high illiteracy, graduates showed up and spoke high school dropout rates and lack of passionately: Beida (Little Petra): fundamental health and education “I came to tell you that you lost a son, Ruwwad created a partnership with the services. Youth are a totally neglected but his loss gave hope and opportunity “Amareen Cooperation” and Bedouin asset, which clearly revealed the to all these youth, especially to my camp to establish and run a child library. compelling need to implement Ruwwad’s own son whose name is also Mousab. Two trained librarians manage the library model. My son is yours.” that receives 35 repeat-visitor children. Eight MKYEF scholars support activities Working in partnership with “Khatawat It was indeed a very special moment in the library as part of their required School”, which was founded by “Tawasol” of sharing personal stories. Our volunteering. and Yasmina Abu Yousuf, Ruwwad will youth spoke of themselves, their lives develop a civic engagement model and their challenges. Their gratitude Fagouh (rural Karak): using all lessons learned from Jabal Al- and compassion prompted Mousab’s Ruwwad also operates a child library in Natheef. A roundtable to discuss findings mum to thank them for who they Fagouh, in partnership with “Fagouh is scheduled for the summer of 2011 to are: “you all honor Mousab,” were her Women’s Cooperation” and local endorse the decision to move into Egypt words as she left Ruwwad at the end community leaders. The library receives with a clear plan. of the visit. 70 repeat children.
  25. 25. Ruwwad annual report 2010 25Egyptian Movie Star Omar Sherif Visits and explored their stories of self, their Partnerships with 17 Neighboring SchoolsRuwwad calling and what brought them to Following several meetings with 17Omar Sherif, international movie star, Ruwwad. Ruwwad personnel were trained neighboring schools, Ruwwad andvisited Ruwwad accompanied by Fadi on community organizing methods: Aramex identified the need for free paperGhandour, (Board Director of Ruwwad, public narrative, relational commitment, photocopying as a recurring need acrossFounder and CEO of Aramex International) building leadership teams, strategy and all schools. Ruwwad created a regularand Seif Fehmi (Chairman and CEO of Al- campaigning with measureable action. schedule for all neighboring schools toMona) on October 11th, 2010. He met photocopy exams and all school relatedwith a group of MKYEF youth, listened to Um Mohammed Visits Granada papers free of charge. This service enablestheir life stories and shared with them One of our house keeping staff, Um all 17 schools to save on the price of paperthe story of his life and career. It was a Mohammed, got to visit Granada, Spain. and ink for more critical educationaljoyful day, especially when all women in She got this opportunity when she acted material.surrounding buildings waved and cheered in a one-minute movie in a one-minutewith huge smiles. movie, through an initiative called “Letters Establishing Ruwwad’s Communication between Women,” which is supported by Strategy Launch of Community Organizing the Spanish Embassy. Um Mohammed An initial communication strategy wasFollowing several meetings with Nisreen met with other women who submitted established focusing on channels ofHaj Ahmad, Founder and Director of movies and exchanged personal stories communication through our website,the Middle East Community Organizing and cultures. “I have never traveled social media and, most importantly, ourInitiative and a graduate of the Harvard before,” said Um Mohammed, “I can say constituency. As a result, Ruwwad’s websiteKennedy School, Ruwwad conducted that the days I spent in Granada were the was launched with the help of designerthe first Arab community organizing best days of my life. It was a life changing Randa Jabaji. The website is still in its initialworkshop which focused on introducing experience.” phases and will become more interactiveleadership through community during 2011. The strategy will be fullyorganizing strategies. Participants in the developed during the second quarter ofworkshop, including Ruwwad’s team and 2011, in collaboration with communicationyouth from the community, exchanged and marketing experts at Aramex.
  26. 26. 26 WHO WE ARE Regional Director Programs Operations Youth Empowerment Finance Community Empowerment Admin & HR Child Development Monitoring & Evaluation Communications
  27. 27. Ruwwad annual report 2010 27Ruwwad’s Board of Directors and Main DonorsChairman Board Members Main DonorFadi Ghandour Majdi Al Yasin Arif M. NaqviVice Chairman Frederic Sicre DonorsKhalid Masri Reem Khouri Samir Murad Raji Hattar Marwan Atallah
  28. 28. 28 We are extremely thankful for all the corportations, organizations and volunteer advisors who help Ruwwad achieve its vision Supporting Corporations Social Entrepreneurs • Aramex • Under My Olive Tree In Fagough (Rural Kerak): • Cairo Amman Bank • Y.A.R.A. • Fagough Women’s Cooperative • Abraaj Capital • Gudran Association • Erada Team, Aramex Partnerships for Social Services • Al-Ammareen Camp In Izzbeit Khairallah / Cairo: • Silsal Arts Workshop for Handicapped • Ta3leeleh • Tawasol Community Organization Children • Arab Education Forum • Ali Sherif Zubi Legal Aid Fund operated • Zikra Initiative Technical Support by Justice Center for Legal Aid • Al-Balad Theatre • Karajah Law Firm • 7iber INC • Aramram Ruwwad Advisors • Nadine Toukan • Royal Film Commission • Amal Ghandour • 16:9 Film • Ebba Augustin Key Community Partners • In Jabal Al-Natheef: Special Projects & Partnership Mousab Khorma Youth Empowerment • 17 neighboring schools including • Anna Lindh Foundation / Arab Child Fund Advisory Committee Ateka Primary School, Al Shifa’a Literature Project • Nisreen Haj Ahmad Secondary School, UNRWA School • Spanish Embassy / Women • Dr. Salman Shobaki for Girls, UNRWA School for Boys and Empowerment • Iyad Kamal Omar Al-Barghouthi School for Boys. • British Council / Global • Hala Gosheh • Jabal Al-Natheef Committee Changemakers • Orphans Center • Canadian International Development Community Empowerment Program • The Islamic Center Agency / Gender & Social Fund Advisors • Al-Zakat Committee • Children Museum Reem Abukishk • Al-Natheef Charitable Organization • Alia Al Jareedy In Beidah (Little Petra): Child Development Program Advisors • Ammarin Cooperative Association • Dr. Hala Hammad • Ammarin Camp • Ghada Al Ashi • Beida School for Girls
  29. 29. Ruwwad annual report 2010 29Ruwwad’s Team • Abdullah Abu Fannas • Abeer Abu Rumman Intern Shams Al-Jabal Library Coordinator• Samar Dudin Abdullah.abufannas@ruwwad.jo Abeer.aburumman@ruwwad.jo Regional Director & Head of Programs • Maysoon Al-Qoussous Samar.dudin@ruwwad.jo Community Empowerment Program Supervisor of Creative Arts Workshop • Kefah Adnan maysoon.alqoussous@ruwwad.joManagement & Operations Community Empowerment Program • Manal Awadallah• Dima Al-Ashram Officer Coordinator of Creative Arts & Sciences Operations & Communications Officer Kefah.adnan@ruwwad.jo Workshop Dima.alashram@ruwwad.jo • Balqees Nowar manal.awadallah@ruwwad.jo Community Empowerment Program• Bshara Al-Kopti • Amani Al-Sahouri Coordinator Chief Accountant Coordinator of Creative Arts & Sciences Balqees.nowar@ruwwad.jo Bshara.alkopti@ruwwad.jo Workshop • Laila Al-Ozzam amani.sahouri@ruwwad.jo• Tareq Al-Faqih Help Desk Coordinator Information Technology Officer laila.ozzam@ruwwad.jo Tareq.alfaqih@ruwwad.jo Shams Al-Beida Staff / Petra • Lubna Abu Foudeh • Fatimah Al-Ammareen• Randa Abelnabi Crafts Trainer/Silsal Workshop • Fidha Al-Saedeyeen Accountant Lubna.fouda@ruwwad.jo Randa.abdelnabi@ruwwad.jo Shams Fagouh Staff / Kerak• Hanan Al-Moghrabi Child Development Program • Iman Al-Ma’aqbah HR Officer • Naylah Al-Emeriyeen • Noura Awwad • Nayfa Al-Ma’aqbah Hanan.almoghrabi@ruwwad.jo Child Development Program Officer Noura.awwad@ruwwad.joMousab Khorma Youth Education& Empowerment Fund (MKYEF) • Taghreed Al-Naji Supervisor of Libraries• Mariam Abu Adas taghreed.naji@ruwwad.jo MKYEF Officer • Enas Obedallah Mariam.adas@ruwwad.jo Shams Al-Jabal Librarian• Loay Sabine enas.obedallah@ruwwad.jo English Program Officer • Khoulod Al-Teebi Loay.sabine@ruwwad.jo Shams Al-Jabal Library Coordinator• Rahaf Abu Doha khoulod.alteebi@ruwwad.jo Intern Rahaf.abudoha@ruwwad.jo
  30. 30. 30 Summarized Balance Sheet WHERE As at December 31 2010 2009 2010 YOUR Assets JD JD CONTRIBUTIONS Non-current Assets Current Assets 220,393 199,705 246,626 62,193 GO Net Assets Liabilities & Owners Equity 420,098 308,819 Owners Equity Paid-in Capital 50,000 50,000 Compulsory Reserved 35,571 35,571 Accumulative Surplus 330,669 196,179 Total Owners Equity 416,240 281,750 Liabilities Other Accounts Payable 3,858 27,069 Total Liabilities 3,858 27,069 Total Liabilities & Owners Equity 420,098 308,819 Summarized Income Statement For the year ended 31 December 2010 Year to Year to 31-Dec-09 31-Dec-10 JD JD Income 842,213 565,112 Expenses Mousab Khorma Fund Expenses (376,772) (268,180) Community Program Expenses (50,798) (64,285) Child Program Expenses (94,997) (76,638) Anna Lindh Project Expenses (117,840) (20,250) Global Changemakers Expenses 0 (11,901) Gender & Social Fund Expenses 0 (9,720)
  31. 31. Ruwwad annual report 2010 31Women Empowerment Expenses 0 (1,311) The deficit of 134,490 for the year 2010 is explainedKindergarten Expenses 0 (8,000) as follows:Administration Expenses (135,478) (199,140) The main reason behind this deficit is that theOther Expenses (27,826) 0 foundation recorded the contribution from AbraajLoss for selling assets 0 (605) Capital under year 2009 instead of year 2010.Bad Debt Accounts (24,602) (39,572) If this contribution of 141,600 JD was recorded inTotal Expenses (828,313) (699,602) its proper year, which is 2010, the result would have been the following:Total Surplus (Deficit) 13,900 (134,490) • A surplus of 7,000 JD for year 2010Vocational Training Expenses (139) 0 • A deficit of 129,000 JD for year 2009Net Surplus (Deficit) 13,761 (134,490) The student loans which have not been paid forSummarized Income * over a year, have been transferred to the bad debt account for the amount of 39,572 JD.For the year ended 31 December 2010 2010 JDContributionsFadi Ghandour 10,000Arif Naqvi 0Aramex 123,026Khalid Masri 110,000Samir Murad 10,000Majdi Al Yasin 21,000 CASH OUTFLOWCairo Amman Bank 100,000 FOR ADMIN 24%Scolarship Refund 2,636 CASH OUTFLOWOther Contributions 19,270 FOR MKYEF 49% CASH OUTFLOWTotal Donations 495,932 FOR CHILD 11%Projects IncomeAnna Lindh 23,400 CASH OUTFLOW FORKindergarten donation to Shefa Public School 8,000 COMMUNITY 16%Women Empowerment 6,300Global Change Makers 20,000Gender & Social Fund 11,480 Ruwwad’s ExpenditureTotal projects Income 69,180Total Income 565,112
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