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Understanding Enterprise Social

Understanding Enterprise Social



This presentation explains a bit about what enterprise social is and is not, and then spends the bulk of the time showing two key use-cases that drive value for business.

This presentation explains a bit about what enterprise social is and is not, and then spends the bulk of the time showing two key use-cases that drive value for business.



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  • Is social just a big party?
  • Is this what we’re talking about for enterprise social?NO: This is personal social, and as far as companies are involved it falls under part of digital marketingThe part in common is that we are using virtual networks of people to share informationHow do ENTERPRISES use these social tools?
  • A brand, an organization is engaging with their customers on social media
  • Sell you something directly
  • Engage more fully with their product
  • But… engagement is really a synonym for “getting you to buy more, at some point”
  • Finding potential candidates to hire…
  • It’s been six months since these two friends met up… How’s the conversation go?Hey man, how are you?Good, good! You?Oh yeah, good – Busy!Yeah, me too – really busy!So, what’s new?Awe, not much, how about you?You know, same old same-old…
  • I’ve learned an interesting lesson from being part of the SharePoint community and being on Facebook.Many of us are on FB, but I think this experience is a bit different from most people…I have a fairly large community of people who I consider to be friends, but whom I only see occasionally. Some I see 5, 6 times a year, others only once or twice, and some even less often.
  • That I was working on a project in VancouverWho I spent time with at SharePoint Saturday New YorkThat my daughter graduated from UniversityThat I had a brief health issue
  • Seb, you’re looking good!You were out for a good 10 days there with that cold…Yeah, feeling ton’s better.Hey, I see you’ve been travelling to Vancouver a whole lot. Do you like it? I was thinking of heading out there on a vacation with the family… Congrats on your daughter’s grad – you must be proud… and hey, your eye looks great, can’t tell you had that problemWe have a foundation for conversation that picks up from FB as if it never left off…
  • Why does facebook add so much value to these situations?AND: How does this apply to the enterprise?
  • We are not physically close to each other
  • Even if we’re not a continent apart, we are not necessarily close enough to see each other every day, or even every week
  • We have something in-common that brings us together…It can be family, it can be military unit, it can be sports club… but we have something.For me, it’s the SharePoint community
  • We care about each other and about what’s happening in the lives of others.
  • So, that’s Facebook… the question is how do similar tools translate to the enterprise?
  • I work on a team where people are located across the country from each other, or are on-site at clientsIn your org it can be different reasons: different branches. Departments in other provinces or countriesOr even just a large building where you don’t actually interact face-to-face that much
  • Solving problems for customers (or balancing the books, or making sales, or whatever your cause may be)
  • We work together – we want to succeed and we are engaged with each other (or, at least, we want to be)
  • Being dispersed, yet needing to work together in some ways presents a problem… a problem that’s’ not addressed by email and instant messageLet’s look at how w
  • Email – Narrow: Discussions are lost, no one else has visibilityLync – Narrow: same as email (but immediate and synchronousWebinar/Conf call: Broad reach, but usually mostly one-waySocial – Tools like yammer allow for asynchronous, broad communicationThe thing that’s new that social tools bring is to broaden communication.The stuff you post is highly visible, searchable, and available to be interacted with…But the tools to enable this are just TECHNOLOGYIt leads to a new way of working.
  • Implementing a new technology will not, alone, provide value.There needs to be a cultural shift in the way people work together.
  • It’s called “Working out Loud”
  • Definition of WOL is that your work is visible to others – they can see what you’ve done and how you’ve done it.In many ways, SharePoint enables this side of thingsThe bigger, trickier, culture changing component is narrating your work.The essential ingredient is “In order to help others”. It’s not about your lunch, or what you think of your boss.It’s info that can potentially help another person
  • Making your work visible - FundamentalMaking your work better – others see it and provide feedbackLeading with generosity – Contribute, it’s not about self promotionBuilding a social network – Expand your interactions beyond peers and immediate reports/supervisorsMaking it all purposeful – Having a goal in mind helps prevent this from becoming a time-suck
  • Bring the team together virtually…We know what we’re all working on.We can offer help when neededWe feel comfortable asking for helpThe boss is aware of her team, and doesn’t require as much status update work
  • You have a difficult problem to solve
  • With your team, and individually, you come up with some really great ideas…
  • Compile and deliver an awesome result
  • And, it gets files for future reference and re-use
  • I mean… it goes into a KM system of some type
  • Based on NewsGator (we’re migrating to Yammer very shortly)
  • Social tools allow for this free-flow of ideas and interaction that enables the finding of expertise and knowledge.How many times have we seen SharePoint sold for this purpose. But in many organizations, people are slow and reluctant to fill-out their profiles. Yammer has profiles too, but people can be just as bad there.The nice thing is that with search and hash-tags, you can find experts, even if they haven’t done a good profile.
  • In this case, I’ll click on the hashtag, and get all conversations that have been tagged with #taxonomy
  • Scroll down the list, find someone I want to potentially contactMouse over his name

Understanding Enterprise Social Understanding Enterprise Social Presentation Transcript

  • Understanding Enterprise Social Ruven Gotz Avanade
  • Ruven Gotz DIRECTOR & REGIONAL LEAD ruven.gotz@avanade.com @ruveng spinsiders.com/ruveng
  • Goals for this talk Understand what we mean by “Enterprise Social” • Differentiating it from social/digital marketing • What we can learn from facebook • Two key examples of how social can drive value
  • Social is the big noise these days
  • I}’w no} xsw} a qvg pa|}€!
  • Twitfacelink?
  • Enterprise Social? No! This is digital marketing using social tools
  • Sell Image credit
  • Engage
  • Get you to buy more…
  • Recruiting
  • So, what then is Enterprise Social? Let me start with a story
  • Two friends meet again after six months apart
  • How has this changed with the advent of social networks?
  • SharePoint: Community is everything
  • Facebook supports the relationship
  • Two friends meet again after six months
  • What are the unique characteristics of this situation?
  • Geographic Separation
  • Maybe not that far apart?
  • Common Cause
  • In}e|ew}ed vn ea{t o}te| & ta}’w tappenvng
  • How do these characteristics translate to the enterprise?
  • Dispersed Team
  • Common Cause
  • Care about our team
  • Give people a way to stay in the loop How do we allow people who are not co-located the ability to remain connected? Hint: It’s not just about technology
  • Modes of communication Narrow Synchronous E-mail Lync/IM Broad Asynchronous Social Webinar /ConfCall
  • What is the supporting cultural wtvz} }ta}’w |ersv|ed?
  • Wo|kvng “os} yosd”
  • Working Out Loud = Observable Work + Narrating Your Work Essential ingredient: in order to help others
  • Five elements of Working Out Loud • Making your work visible • Making your work better • Leading with generosity • Building a social network • Making it all purposeful SOURCE: http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud
  • Result: Shrink the separation
  • Summary of Story 1 • Bring dispersed workers together virtually • Build the foundation for “continuing conversations” • Remain engaged with your immediate and wider team • How: • Asynchronous, broadcast tools • By Working Out Loud
  • Story 2: Accessing Knowledge
  • Yos’~e go} a p|oqyeu…
  • Collaborate with peers
  • Come up with some great ideas…
  • Deliver an awesome report
  • It gets filed
  • In a knowledge base
  • So }ta} v}’w eawvy€ wea|{taqye
  • Problem! This is hard work, and it’s hard to get people to do this SLOW Collaborate or Work Alone KM System SLOW People aren’t good at searching and they don’t trust the search engines
  • He|e’w te|e wo{vay {an teyp Social Collab KM
  • A{{eww peopyew’ teadw Just what I need to solve this KM System Collaborate or Work Alone Here’s a link to the spec, call me if you have questions @Bill was the tech lead on that @Sue did last year Has anyone ever worked with Product X in situation Y?
  • My current social network
  • Yammer
  • Search for people, groups and conversations
  • Ask him my Q
  • Summary of Story 2 • What’s in the KM system is not always easy to find • Not all the good stuff gets into the KM system • Rapidly accessing people’s knowledge is a HUGE win • Social tools make this fast and easy to do
  • Goals for this talk Understand what we mean by “Enterprise Social” • Differentiating it from social/digital marketing • What we can learn from facebook • Two key examples of how social can drive value
  • I tope I’~e ue} }towe goayw zo| €os }oda€ Thank You!
  • Ruven Gotz ruven.gotz@avanade.com @ruveng spinsiders.com/ruveng