Hotel visie seminar 040413

  • 414 views
Uploaded on

Hosta 2012 - Hotel Presentation HotelVisie13 …

Hosta 2012 - Hotel Presentation HotelVisie13

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
414
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Hotelvisie 2013 seminarEwout G. Hoogendoorn4 april 2013
  • 2. The art of living well 2
  • 3. Hotels & Wellness •  Hotelmarkt Nederland •  Ontwikkeling hotelmarkt •  Ontwikkeling wellnessmarkt •  Wellnesshotels wereldwijd •  Wellnesshotels Nederland 3
  • 4. Hotels & Wellness •  Hotelmarkt Nederland •  Ontwikkeling hotelmarkt •  Ontwikkeling wellnessmarkt •  Wellnesshotels wereldwijd •  Wellnesshotels Nederland 4
  • 5. Hotelmarkt Nederland 2.215 geclassificeerde hotels 46% driesterren 5
  • 6. Hotelmarkt Nederland 97.108 hotelkamers 52% viersterren 6
  • 7. Hotelmarkt Nederland Amsterdam telt 21% van alle hotelkamers 7
  • 8. Hotels & Wellness •  Hotelmarkt Nederland •  Ontwikkeling hotelmarkt •  Ontwikkeling wellnessmarkt •  Wellnesshotels wereldwijd •  Wellnesshotels Nederland 8
  • 9. Bezettingsgraden 1991-2012 80 75 74.4 72.5 70.1 70 70.1 70.2 66.1 64.8 65 64.7 65.3 66.3 60 62.1 58.3 55 50 Nederland4 april 2013 9
  • 10. Bezettingsgraden 1991-2012 90 85 85.9 81.4 80 77.8 75 77.1 70 67.5 66.3 65 60 58.9 55 50 Nederland Amsterdam & Schiphol Provincies4 april 2013 10
  • 11. Gemiddelde kamerprijs 1991-2012 120 114 110 100 98 97 91 80 60 40 20 0 Nederland 4 april 2013 11
  • 12. Gemiddelde kamerprijs 1991-2012 160 140 120 116 100 97 80 80 60 40 20 0 Nederland Amsterdam & Schiphol Provincies 4 april 2013 12
  • 13. RevPAR 1991-2012 90 80 81 80 70 66 64 60 58 50 40 30 20 10 0 Nederland 4 april 2013 13
  • 14. RevPAR 1991-2012 120 100 80 € 78 € 72 € 58 € 66 60 € 51 € 66 € 49 40 € 41 €€48 42 € 29 20 0 Nederland Amsterdam & Schiphol Provincies 4 april 2013 14
  • 15. Toerisme neemt toe. OtherOther 2005 5% 2011 Other 3% 2012 5% BG BG BG 12% 16% 16% TG BI BI BI 8% 43% TG 32% TG 32% 8% 9% TI TI TI 32% 39% 40% Zakelijk neemt af. 15
  • 16. Gasten boeken vooral zelfITO/Dest. Other 5% 2011 •  40% van de gasten boekt zelf Mgt./ AirlineWholesaler 2% •  25% komt via corporate accounts 9% Travel Transient •  Trainingsbureaus nemen af agent/ guest Interm. 40% 16% •  ITO’s en Travel agents nemen toeTrainingbureau Corporate 3% account 25% 16
  • 17. Gasten boeken steeds meer via internet… Other 7% 2001 CRS Other 4% 5% 2011 CRS Direct Direct 13% 28% 31% OLTA OLTA 6% 27% Website hotel/ chain TA / GDS TA / TO 4% Website 12% TO 30% hotel / 11% GDS chain 10% 12% Vooral via externe sites! 17
  • 18. Prognoses 2012-2013 110 98 97 98 100 90 80 2011 67 70 70 69 66 64 66 2012 60 2013 50 40 Bezettingsgraad Kamerprijs RevPAR 18
  • 19. “Hoteliers zijn matig optimistisch over de markt” 100% •  37% verwacht hogere bezetting, 90% 80% 37% 36% 40% 27% lager 70% •  36% verwacht hogere prijzen, 60% 50% 38% lager Increase 40% 30% Same •  40% verwacht hogere omzet, 20% Decrease 35% lager 10% 0% 19
  • 20. “Hoteliers zijn meer optimistisch over eigenhotel” 100% •  53% verwacht hogere bezetting, 90% 80% 31% lager 70% 53% 47% 54% •  47% verwacht hogere prijzen, 60% 50% 34% lager Increase 40% 30% Same •  54% verwacht hogere omzet, 20% Decrease 30% lager 10% 0% 20
  • 21. “De groei moet komen van het toerisme” 100% •  Optimistisch over 90% individueel toerisme 80% 42% (42% verwacht stijging) 70% 60% •  Pessimistisch over Increase 50% MICE segment Same 40% (38% verwacht daling) Decrease 30% 20% 38% 10% 0% BI TI TG BG 21
  • 22. “Er komen te veel nieuwe hotels” 100% •  Onzeker over Nederlandse 90% 80% economie, pessimistisch over 70% 56% wereldeconomie 60% 50% •  Optimistisch over 40% Positive 30% 72% lokaal toerisme None 20% (56% verwacht positieve invloed) 10% Negative 0% •  Pessimistisch over concurrentieuitbreiding (72% verwacht negatieve invloed) 22
  • 23. “Algehele sentiment neemt af” 60 •  Schaal van -150 tot +150 50 40 •  Nederland sinds 2011 snelst 30 gedaald 20 10 •  Wereldwijd sentiment iets 0 2009 2010 2011 2012 2013 positiever -10 -20 -30 -40 -50 Nederland Europa Wereld 23
  • 24. Sentiment hotelmarkt wereldwijd 80 •  Schaal van -150 tot +150 60 •  Sterk optimisme in Zuid-Afrika, Ierland, Japan 40 •  Pessimisme in Italië 20 0 -20 -40 24
  • 25. Hotels & Wellness •  Hotelmarkt Nederland •  Ontwikkeling hotelmarkt •  Ontwikkeling wellnessmarkt •  Wellnesshotels wereldwijd •  Wellnesshotels Nederland 25
  • 26. WellnessWellness: Levensstijl -> Way of life Gezondheidstoestand waarin lichaam en geest •  Mind met elkaar in harmonie zijn. •  BodyBelangrijke elementen: •  Spirit –  Gezonde voeding –  Ontspanning –  Zelfverantwoording –  Beweging –  Geestelijke activiteiten 26
  • 27. Jan ontdekt zijn ‘Way of Life’4 april 2013 27
  • 28. Spa & Wellness Resort/Destination Hotel Spa Day Spa Spa •  Wellness Spa •  Cruise Spa •  Bathhouse Spa •  Club Spa •  Health Spa •  MediSpa / CosmediSpa •  Dental Spa •  Natural Spring Spa •  Nail Spa •  Hot Spring Spa •  Sea water Spa •  Natural Mud Spa •  City Spa4 april 2013 28
  • 29. Top 10 global spa & wellness trends •  Healthy Hotels •  The Mindfullness Massage •  Earthing •  Spa-Genomics •  Ancient Revivals •  Color Self-Expression •  Inclusive Wellness •  Label-Conscious Fitness •  Men: From Barbers to “Brotox” •  Where the Jobs Are 29
  • 30. Healthy hotels In 2013 (and beyond) far more hotels will serve up health-focused guest experiences and “wellness everywhere” environments 30
  • 31. Mindfullness massage 1 op de 5 spa’s biedt al meditatie- of mindfullnesstrainingen 31
  • 32. Earthing Contact met de natuur, zelfs als je binnen bent 32
  • 33. Spa-Genomics The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Toegespitst advies en behandelingen op basis van genetische tests The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. 33
  • 34. Label-conscious fitness •  Madonna’s Hard Candy Fitness •  Zumba ® •  TRXPiloxing •  SoulCycle •  Etc. 34
  • 35. Men: From Barbers to BrotoxThe image cannot be displayed. Your computer may not have enough memory to open the image, orthe image may have been corrupted. Restart your computer, and then open the file again. If the red xstill appears, you may have to delete the image and then insert it again. Amerikaanse mannen 18-34: •  25% laat nagels doen •  20% heeft facial gehad Europese mannen 2005-2010: •  Omzet huidverzorging met 45% toegenomen 35
  • 36. 36
  • 37. Rabobank: Trends en Cijfers 2012Trends•  Combinatie wellness met overnachting;•  Opkomst grote saunacomplexen (wellnesscentra);•  Toename badkledingdagen;•  Vraag naar service, persoonlijke aandacht, vakkundige advisering en kwaliteit van behandelingen;•  Opkomst van dagdeel-tarief en abonnementen;•  Toename medisch toerisme: medical wellness en cosmetisch medische spas;•  De markt van preventieve wellness is groeiende;•  Ketenvorming. 37
  • 38. Rabobank: Trends en Cijfers 2012Kansen en bedreigingen•  De consument wordt bewuster.•  Ook mannen maken in meer gebruik van wellnessfaciliteiten.•  Kiezen voor specifieke doelgroepen.•  Toenemende ketenvorming en samenwerking.•  De (prijs)concurrentie neemt toe door uitbreiding en nieuwbouw van wellnesscentra.•  Branchevervaging: er komen steeds meer wellnessfaciliteiten bij hotels, fitnesscentra en vakantieparken.•  Door de crisis is de gemiddelde besteding per persoon fors gedaald•  Gekwalificeerd personeel is één van de belangrijkste, maar ook moeilijkste uitdagingen. 38
  • 39. Rabobank: Trends en Cijfers 2012 39
  • 40. Rabobank: Trends en Cijfers 2012 40
  • 41. Hotels & Wellness •  Hotelmarkt Nederland •  Ontwikkeling hotelmarkt •  Ontwikkeling wellnessmarkt •  Wellnesshotels wereldwijd •  Wellnesshotels Nederland 41
  • 42. Nisiyama Onsen Keiunkan(Hot Spring Hotel, Japan)Oudste nog bestaande hotel 1300 jaar oud Hotelspa was toen al hot! 42
  • 43. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may havefile again. If the red x still appears, you may have to delete the image and then insert it again. been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Canyon Ranch Lenox (USA) The standard for health resorts since 1979 9,300 m² spa complex 43
  • 44. The Setai Miami (USA)Asian traditions of simplicity and elegance 3 pools, private spa 44
  • 45. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, youmay have to delete the image and then insert it again. Even Hotel New York - 2014 (USA) All-wellness brand van InterContinental Hotel Group 45
  • 46. Ontwikkeling wellnesshotels 46
  • 47. Ontwikkeling wellnesshotelsThe image cannot be displayed. Your computer may not have enough memory to open the The image cannot be displayed. Your computer may not have enough memory to open The image cannot be displayed. Your computer may not have enough memory to open the image, or theimage, or the image may have been corrupted. Restart your computer, and then open the file the image, or the image may have been corrupted. Restart your computer, and then image may have been corrupted. Restart your computer, and then open the file again. If the red x stillagain. If the red x still appears, you may have to delete the image and then insert it again. open the file again. If the red x still appears, you may have to delete the image and then appears, you may have to delete the image and then insert it again. insert it again. 47
  • 48. State of Spa Travel Report 2012 Onderzoek onder reisagenten: •  86% ziet groei in spa travel t.o.v. 2011 •  Gemiddelde prijs per nacht sterk gestegen (52% nu > $ 300) •  Mexico/Carribean is nieuwe #1 bestemming •  67% ziet groei in health-wellness •  “Baby boomers” blijven belangrijkste doelgroep 48
  • 49. Wellness travel trends voor 2013 •  Wellness op luchthavens •  Hotels focussen op gezondheid •  Digital detox: vakantie zonder technologie •  Terug naar de natuur •  Meer slaapopties tegen jetlag •  Spiritualiteit op de voorgrond •  Bedrijven bieden health-vakanties voor werknemers •  Celebrity instructor retreats 49
  • 50. Hotels & Wellness •  Hotelmarkt Nederland •  Ontwikkeling hotelmarkt •  Ontwikkeling wellnessmarkt •  Wellnesshotels wereldwijd •  Wellnesshotels Nederland 50
  • 51. The image cannot be displayed. Your computer may not have enough memory to The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you mayopen the image, or the image may have been corrupted. Restart your computer, have to delete the image and then insert it again.and then open the file again. If the red x still appears, you may have to delete theimage and then insert it again. Hotel de Draak (Bergen op Zoom) Oudste Nederlandse hotel 617 jaar oud Krijgt (na recente brand) een nieuwe volwaardige wellness 51
  • 52. Hotel Okura (Amsterdam)In februari 2013 nieuwe Nagomi Spa geopend (300 m²) 52
  • 53. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restartcorrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.insert it again. Scandic Sanadome (Nijmegen) 2.500 m² thermenlandschap 700 m diepe zoutwaterbron 53
  • 54. Thermae 2000 (Valkenburg a/d Geul)11.000 m² thermenlandschap 400 m diepe waterbron 54
  • 55. Analyse wellnesshotels 2005-2012 •  Onderzoek in 2006 naar resultaten hotels met wellnessfaciliteiten •  Update onderzoek met resultaten 2012 55
  • 56. Wellness faciliteiten in hotels per classificatie (2006) 100% 80% 60% 40% 20% 0% Fi t nes s S auna Zwem bad Whi rl pool M as s ages B eaut y Ot her 3 s terren 4 s terren 5 s terren4 april 2013 56
  • 57. Wellness faciliteiten locatie (2006) 100% 80% 60% 40% 20% 0% Fit nes s S auna Zwembad Whirlpool Mas s ages B eaut y Ot her Alle Hotels Prov inc ie Am s terdam /Sc hiphol4 april 2013 57
  • 58. Beeld volgens hoteliers 2006:“Wellness draagt bij aan het resultaat” 100% •  80% van 80% hoteliers met 60% wellness ziet 40% een positieve 20% bijdrage aan de 0% bezettingsgraad Bezetting ARR Revenue Hotels zonder Wellness Met Wellness4 april 2013 58
  • 59. Verschil in resultaat bij aanwezigheid van wellness faciliteiten (2005) 140 118 120 98 100 82 80 69.2 69,0 68 60 40 20 0 Bezetting ARR RevPAR Alle hotels Hotels met wellness4 april 2013 59
  • 60. 4 april 2013 60
  • 61. Verschil in resultaat bij aanwezigheid van wellness faciliteiten (2012) 140 117 120 97 100 82 80 66.3 69.7 64 60 40 20 0 Bezetting ARR RevPAR Alle hotels Hotels met wellness4 april 2013 61
  • 62. Verschil in ontwikkeling resultaat bij aanwezigheid van wellness faciliteiten (2005-2012) 2.0 0.7 0.2 0.0 Bezetting ARR RevPAR -2.0 -1.0 -0.8 -4.0 -2.9 -6.0 -5.9 -8.0 Alle hotels Hotels met wellness4 april 2013 62
  • 63. ConclusieHotels met wellnessfaciliteiten hebben de crisis beterdoorstaan:•  Bezettingsgraad is gestegen i.p.v. gedaald•  Gemiddelde kamerprijs is minder sterk gedaald•  Omzet is gelijk gebleven i.p.v. gedaald 63
  • 64. Dank u voor uw aandacht. www.HorwathHTL.nl4 april 2013 64