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thinking outside the room
                       future shape and trends of the world meetings industry



               ...
WORLDS ARE COLLIDING



                      FACE TO FACE   DIGITAL
                       MEETINGS




Thursday, 19 Augu...
WORLDS ARE COLLIDING



                           FACE TO FACE             DIGITAL
                            MEETINGS

...
@ruudwjanssen

Thursday, 19 August 2010
1994
Thursday, 19 August 2010
Thursday, 19 August 2010
2010
Thursday, 19 August 2010
time + integration = integrity




              live & virtual | emotion & efficiency | business & pleasure




Thursday, ...
macro-realities


           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
focus on events
Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
people are more
                                                       connected...and are
                               ...
and they
                                                       are more
                                                 ...
budget constraints




           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   Then there’s this thing...
Thursday, 19 August 2010
the perfect storm of 2009


           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
RT @zappos: Airports closed due to
                           volcanic ash. London conference guy
                        ...
Eyjafjallajokull

Thursday, 19 August 2010
Thursday, 19 August 2010
Stuck in London Sunday night?




                                attend TEDxVolcano
Thursday, 19 August 2010
TEDxVolcano: Explosive, impromptu, livestreamed tonight!




                                                             ...
Thursday, 19 August 2010
Corporate Social
    Responsibility




           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
What does all this mean?



           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
The good news…
                                   …about being in the spotlight




           ©TNOC | 2010 | Ruud Janssen...
From Hospitality...to Performance




           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
Revenue and Jobs for
                         Communities




 U.S. study concludes late 2010, France to follow
          ...
2009…
                   The challenge to
                   meetings Travel r
          Budget                           ...
2009…
                   The challenge to
                   meetings Travel r
          Budget                           ...
2010…
                                      Meetings
                                      seen as an
                    ...
Meetings don’t just look like this
   22                                            anymore...
           ©TNOC | 2010 | R...
23
           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...they also look like this...
Thursday, 19 August 2010
25
           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...like this...
Thursday, 19 August 2010
26
           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...and like this.
Thursday, 19 August 2010
The greatest opportunity for
          attendance growth is...


           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Th...
...outside the room...




           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
OMG!



           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
Riveting talks by remarkable people,
 free to the world




Launched in 1984
Apply and pay to speak
Pay to watch live
2006...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
1
                                              content

                                                              2
 ...
WORLDS ARE COLLIDING



                      FACE TO FACE                                         DIGITAL
               ...
WORLDS ARE COLLIDING



                              FACE TO FACE                                 DIGITAL
               ...
OPPORTUNITY

                                                                           Extend Meetings
                  ...
OPPORTUNITY

                                                                           Extend Meetings
                  ...
OPPORTUNITY

                                                                           Extend Meetings
                  ...
EXTEND MEETINGS
                                                                       LIVE
                              ...
OPPORTUNITY

                                                                           Extend Meetings
                  ...
INCLUDE MORE PEOPLE




 Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
Thursday, 19 August 2010
INCREASE INTERACTION




 Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
Thursday, 19 August 2010
OPPORTUNITY

                                                                           Extend Meetings
                  ...
ALTERNATIVE FORMATS
                    TELEPRESENCE                                           VIRTUAL WORLD


           ...
We have our own little
                                              disconnect...


           ©TNOC | 2010 | Ruud Jansse...
Top Five Tech Trends
               Improve presentation/audio visual experience
               Get better attendee feedba...
Bottom Seven Tech Trends
               Make meetings and events more interactive
               Make more training, e-lea...
What does
                                                       that mean
                                               ...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
Thinking Outside the Room



           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
Deploy Story-telling




           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2010
mass collaboration &
           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
                                                ...
make connectivity easy &
                      accepted
           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
 ©TNOC | 2010...
Capture content on video
                      Basic video editing on-site
                              Engage virtual au...
Bandwidth
                               Social media framework
                           Set social media policies
     ...
“Don’t be trapped by dogma - that is, living
  with the result of other people’s thinking.”
           ©TNOC | 2010 | Ruud...
1
                                                 content

                                                              ...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch




           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


Thursday, 19 August 2...
www.TNOC.ch




                                     @ruudwjanssen
           ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch


...
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Thinking outside the Room- Future shape and trends of the global meetings industry

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WHAT: deliver a keynote presentation on Thinking Outside the Room - the future shape and trends of the world meetings industry

WHEN: Wednesday 22 September 2010, 10:30 hours

WHERE: 6th International Conference for the Meeting Industry and Business Travel, MIBexpo Russia, International Exhibition Centre Crocus Expo, Moscow, Russia

Website: http://www.mibexpo.ru/en/conference/

Who: Ruud Janssen , Managing Director TNOC
http://www.tnoc.ch

Published in: Business

Transcript of "Thinking outside the Room- Future shape and trends of the global meetings industry"

  1. 1. thinking outside the room future shape and trends of the world meetings industry Ruud Janssen Managing Director, ©TNOC Director International Board of Directors, MPI Meeting Professionals International ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  2. 2. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Thursday, 19 August 2010
  3. 3. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Thursday, 19 August 2010
  4. 4. @ruudwjanssen Thursday, 19 August 2010
  5. 5. 1994 Thursday, 19 August 2010
  6. 6. Thursday, 19 August 2010
  7. 7. 2010 Thursday, 19 August 2010
  8. 8. time + integration = integrity live & virtual | emotion & efficiency | business & pleasure Thursday, 19 August 2010
  9. 9. macro-realities ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  10. 10. focus on events Thursday, 19 August 2010
  11. 11. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  12. 12. people are more connected...and are always on ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  13. 13. and they are more mobile than ever... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  14. 14. budget constraints ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  15. 15. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s this thing... Thursday, 19 August 2010
  16. 16. the perfect storm of 2009 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  17. 17. RT @zappos: Airports closed due to volcanic ash. London conference guy says next big challenge isn't cloud computing, it's cloud commuting. Thursday, 19 August 2010
  18. 18. Eyjafjallajokull Thursday, 19 August 2010
  19. 19. Thursday, 19 August 2010
  20. 20. Stuck in London Sunday night? attend TEDxVolcano Thursday, 19 August 2010
  21. 21. TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/ Thursday, 19 August 2010
  22. 22. Thursday, 19 August 2010
  23. 23. Corporate Social Responsibility ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  24. 24. What does all this mean? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  25. 25. The good news… …about being in the spotlight ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13 Thursday, 19 August 2010
  26. 26. From Hospitality...to Performance ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  27. 27. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  28. 28. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  29. 29. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  30. 30. Revenue and Jobs for Communities U.S. study concludes late 2010, France to follow Source: Canadian Economic Impact Study Thursday, 19 August 2010
  31. 31. 2009… The challenge to meetings Travel r Budget estrict ions c ontrols Skepticism over incentive travel Carbon emissions echnologies Virtual t ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  32. 32. 2009… The challenge to meetings Travel r Budget epanies stricti co U .S. ntrols fSkepticism over ing c om ons 8 o 5% incentive travel pen d trave ls cut Carbon emissions echnologies Virtual t ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  33. 33. 2010… Meetings seen as an essential business tool ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  34. 34. Meetings don’t just look like this 22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  35. 35. 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this... Thursday, 19 August 2010
  36. 36. 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this... Thursday, 19 August 2010
  37. 37. 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this. Thursday, 19 August 2010
  38. 38. The greatest opportunity for attendance growth is... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  39. 39. ...outside the room... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  40. 40. OMG! ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  41. 41. Riveting talks by remarkable people, free to the world Launched in 1984 Apply and pay to speak Pay to watch live 2006: Posted videos 2008: 100 million views 2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  42. 42. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  43. 43. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen Thursday, 19 August 2010
  44. 44. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  45. 45. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  46. 46. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  47. 47. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  48. 48. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  49. 49. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  50. 50. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  51. 51. INCLUDE MORE PEOPLE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  52. 52. INCREASE INTERACTION Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  53. 53. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  54. 54. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUAL Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  55. 55. We have our own little disconnect... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  56. 56. Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  57. 57. Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  58. 58. What does that mean for YOU? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  59. 59. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  60. 60. Thinking Outside the Room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  61. 61. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  62. 62. Deploy Story-telling ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  63. 63. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  64. 64. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  65. 65. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  66. 66. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  67. 67. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  68. 68. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  69. 69. mass collaboration & ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch co-creation Thursday, 19 August 2010
  70. 70. make connectivity easy & accepted ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  71. 71. Capture content on video Basic video editing on-site Engage virtual audience Engage live audience ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  72. 72. Bandwidth Social media framework Set social media policies Set objectives and measure Community connectors ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  73. 73. “Don’t be trapped by dogma - that is, living with the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  74. 74. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  75. 75. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  76. 76. www.TNOC.ch @ruudwjanssen ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010

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