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Thinking outside the Room- Future shape and trends of the global meetings industry
 

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WHAT: deliver a keynote presentation on Thinking Outside the Room - the future shape and trends of the world meetings industry...

WHAT: deliver a keynote presentation on Thinking Outside the Room - the future shape and trends of the world meetings industry

WHEN: Wednesday 22 September 2010, 10:30 hours

WHERE: 6th International Conference for the Meeting Industry and Business Travel, MIBexpo Russia, International Exhibition Centre Crocus Expo, Moscow, Russia

Website: http://www.mibexpo.ru/en/conference/

Who: Ruud Janssen , Managing Director TNOC
http://www.tnoc.ch

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Thinking outside the Room- Future shape and trends of the global meetings industry Thinking outside the Room- Future shape and trends of the global meetings industry Presentation Transcript

  • thinking outside the room future shape and trends of the world meetings industry Ruud Janssen Managing Director, ©TNOC Director International Board of Directors, MPI Meeting Professionals International ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Thursday, 19 August 2010
  • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Thursday, 19 August 2010
  • @ruudwjanssen Thursday, 19 August 2010
  • 1994 Thursday, 19 August 2010
  • Thursday, 19 August 2010
  • 2010 Thursday, 19 August 2010
  • time + integration = integrity live & virtual | emotion & efficiency | business & pleasure Thursday, 19 August 2010
  • macro-realities ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • focus on events Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • people are more connected...and are always on ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • and they are more mobile than ever... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • budget constraints ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s this thing... Thursday, 19 August 2010
  • the perfect storm of 2009 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • RT @zappos: Airports closed due to volcanic ash. London conference guy says next big challenge isn't cloud computing, it's cloud commuting. Thursday, 19 August 2010
  • Eyjafjallajokull Thursday, 19 August 2010
  • Thursday, 19 August 2010
  • Stuck in London Sunday night? attend TEDxVolcano Thursday, 19 August 2010
  • TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/ Thursday, 19 August 2010
  • Thursday, 19 August 2010
  • Corporate Social Responsibility ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • What does all this mean? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • The good news… …about being in the spotlight ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13 Thursday, 19 August 2010
  • From Hospitality...to Performance ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Revenue and Jobs for Communities U.S. study concludes late 2010, France to follow Source: Canadian Economic Impact Study Thursday, 19 August 2010
  • 2009… The challenge to meetings Travel r Budget estrict ions c ontrols Skepticism over incentive travel Carbon emissions echnologies Virtual t ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • 2009… The challenge to meetings Travel r Budget epanies stricti co U .S. ntrols fSkepticism over ing c om ons 8 o 5% incentive travel pen d trave ls cut Carbon emissions echnologies Virtual t ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • 2010… Meetings seen as an essential business tool ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Meetings don’t just look like this 22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this... Thursday, 19 August 2010
  • 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this... Thursday, 19 August 2010
  • 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this. Thursday, 19 August 2010
  • The greatest opportunity for attendance growth is... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ...outside the room... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • OMG! ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Riveting talks by remarkable people, free to the world Launched in 1984 Apply and pay to speak Pay to watch live 2006: Posted videos 2008: 100 million views 2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen Thursday, 19 August 2010
  • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • INCLUDE MORE PEOPLE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • INCREASE INTERACTION Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUAL Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen Thursday, 19 August 2010
  • We have our own little disconnect... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • What does that mean for YOU? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Thinking Outside the Room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Deploy Story-telling ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • mass collaboration & ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch co-creation Thursday, 19 August 2010
  • make connectivity easy & accepted ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Capture content on video Basic video editing on-site Engage virtual audience Engage live audience ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • Bandwidth Social media framework Set social media policies Set objectives and measure Community connectors ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • “Don’t be trapped by dogma - that is, living with the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010
  • www.TNOC.ch @ruudwjanssen ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Thursday, 19 August 2010