Meetopolis11 new technologies_and_services_TNOC_Ruud_Janssen

NEW TECHNOLOGIES AND SERVICES Ruud Janssen, CMM www.tnoc.ch ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

Friday, 30 September 11

Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Objective: ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Discover Identify Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Discover hybrid event formats Identify +options Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Discover hybrid event formats Identify +options hybri d team roles Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

new technologies at your service learn change minds change awake behaviour hybrid interaction dial ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. SmithFriday, 30 September 11

Meetings don’t just look like this anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

©TNOC | 2011 | Ruud Janssen | www.tnoc.ch ...they also look like this...Friday, 30 September 11

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...Friday, 30 September 11

©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Friday, 30 September 11

1 Hybrid event community building graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11

1 content 2 Hybrid event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11

LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRID analyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBMFriday, 30 September 11

WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

EXTEND MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS NEWS VIDEO THANK YOU PRESS WHITEPAPER CAPSULES EMAIL RELEASE NEAR REALTIME REPORTINGSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

EXTEND MEETINGS WHAT IS IT? VIRTUAL PRESENTATION SLIDES + AUDIO WHAT’S NEW? INCREASED ADOPTION NEW SIMPLE CHOICES WHY IS IT ON THE LIST? SHARABLE CONTENT LIST BUILDING WEBINARFriday, 30 September 11

EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONAL SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? PUBLIC SOCIAL INTEGRATION PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATIONFriday, 30 September 11

EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? EVENT SOCIAL INTEGRATE PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATIONFriday, 30 September 11

EXTEND MEETINGS WHAT IS IT? EXTEND CONTENT REACH EXTEND CONTENT LIFE WHAT’S NEW? SEARCH FUNCTIONALITY TAGGING AND UGC LOCALISATION WHY IS IT ON THE LIST? CONTENT ROI REPURPOSING INSTANT ACCESS GENERATIONFriday, 30 September 11

EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? INTEGRATE PUBLIC SOCIAL BESPOKE SOCIAL NETWORKS NETWORK CUSTOMIZATIONFriday, 30 September 11

INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENTFriday, 30 September 11

INCLUDE MORE PEOPLE WHAT IS IT? ACTIVE DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS BACKCHANNEL SPREADS WORD BRIDGES F2F & VIRTUALFriday, 30 September 11

INCLUDE MORE PEOPLE WHAT IS IT? DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS IDEA CONTRIBUTION / BRIDGES F2F & VIRTUAL RATINGFriday, 30 September 11

INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUALFriday, 30 September 11

INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN ONSITE DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION COLLABORATION SYSTEMSFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? ONLINE COLLABORATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS SECURITY WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE ONLINE COLLABORATION PROJECT MANAGEMENT PLATFORMSFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN FREE COLLABORATION DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION SYSTEMSFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP MOBILE DEVICESFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP SINGLE FUNCTION MOBILE DEVICESFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP APP BASED MOBILE DEVICESFriday, 30 September 11

INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP ANONYMOUS MOBILE DEVICESFriday, 30 September 11

ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? LOW-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? MULTI USER UPTO 9 FULL DUPLEX WHY IS IT ON THE LIST? LOW COST BETTER COLLABORATION OFF THE FLY HYBRID TEAM MEETINGSFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE GROUP TELEPRESENCEFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE REMOTE PRESENTATIONS TELEPRESENCEFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BASIC CHAT ON (NEW) PLATFORMS STREAMING PLATFORMS PROVEN SUCCESSFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN 365 DAY VIRTUAL (NEW) PLATFORMS PLATFORMS PROVEN SUCCESSFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS INTEGRATED EVENT BASED HYBRID PLATFORMSFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BLENDED EVENTS (NEW) PLATFORMS PROVEN SUCCESSFriday, 30 September 11

ALTERNATIVE FORMATS WHAT IS IT? BUSINESS GAMING REALTIME LEARNING WHAT’S NEW? NOT LOCATION BOUND CONTENT DRIVEN WHY IS IT ON THE LIST? OBJECTIVE DRIVEN ENTERTAINING EVENT GAMING ENGAGINGFriday, 30 September 11

The greatest opportunity for attendance & attention growth is... ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

...outside the room... ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

thinking outside the room ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

1 event community building graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11

1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11

WHY? increase reach | improve engagement | extend duration? purpose WHO? who is your audience? what are their needs? what do they do online? audience what is the key message to convey? WHAT? what do you want your audience to think, know, feel or do? objectives what are you going to measure? how to develop the story based on WHY | WHO | WHAT HOW? what technology components could support and what strategy results can you track review results and evaluate based on execution towards objectives what worked | what didn’t ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Case study 1 ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

How To Design An Effective Hybrid Event ff ROM LES S ONS F MP EV ENT CA IES CIT T W IN 72 Photo Courtesy of Noah Wolf PhotographyWednesday, October 27, 2010Friday, 30 September 11

? What is Event Camp Twin Cities? #eventprofs 73Wednesday,30 September 11 Friday, October 27, 2010

Overview Dallas, TX Minneapolis, MN Basel, Switzerland 10 75 15 550 74Friday, 30 September 11

“Event Camp Twin Cities blew me away. For the ﬁrsttime ever, this was ofﬁcially a hybrid event that works.! It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” 75 Friday, 30 SeptemberOctober 27, 2010 11

“At 6:00 pm... I realized for the ﬁrst time I was alone in my ofﬁce.! I looked around and wondered where the [other] people had gone.” 76Friday, 30 September 11

“The best virtual event experience I have seen to date” 77Friday, 30 September 11

? General Observations About Bad Hybrid Events 78nesday, October 27, 2010 Friday, 30 September 11

Most Hybrids Are Like Bad Public Access TV 79Friday, 30 September 11

You Are Daring Attendees to “Not” Be Distracted 80 Friday, 30 September 11day, October 27, 2010

Most Hybrid & Virtual Events Lack Collaboration 81 Photo Courtesy of Noah Wolf Photography Friday, 30 Septembernesday, October 27, 2010 11

#ectc10 wanted to show people a new way forward 82Friday, 30 September 11

1 Model Hybrid Experiences After “Live TV” Events 83day, October 27,September Friday, 30 2010 11

Live TV Events - Incorporate F2F & Remote Audiences 84 Friday, 30 September 11Wednesday, October 27, 2010

Hosts Introduce Audience To The Event 85Friday, 30 September 11

#ectc10 Built Studio To Mimic Live Events Model 86 Photo Courtesy of Noah Wolf Photograp Friday,27, 2010 30 September 11

Developed Three “Behind the Event” Shows 87 Photo Courtesy of Noah Wolf Photography Friday,010 30 September 11

Our Tech Setup Gave Us Maximum Flexibility 88 Photo Courtesy of Noah Wolf Photography0 Friday, 30 September 11

Direct Two Way Connection with PODS in Basel and Dallas 89 Photo Courtesy of Noah Wolf Photographysday, October 27, 2010 Friday, 30 September 11

Video Player Had Customizable Video / Slides Setup 90ednesday, October 27, 2010 Friday, 30 September 11

2 Turn Viewers into Active Participants 91Friday, 30 September 11

Incorporate Input from Remote Locations 92Wednesday, October 27, 2010Friday, 30 September 11

Remote & F2F Working Together to Build a Document 93 Photo Courtesy of Noah Wolf Photographyctober 27, 2010 September Friday, 30 11

Business Games Encouraged Participation 94Friday, 30 September 11 Photo Courtesy of Noah Wolf Photography

Integrate Remote Presentations Into Event 95 Photo Courtesy of Ruud Janssen Friday,27, 2010 30 September 11

Integrated Chat, Video, Slides & Program in Single Interface 96Wednesday, October 27, 2010 Friday, 30 September 11

Over 3400 Tweets sent under #ectc10 Hashtag 97 Photo Courtesy of Noah Wolf PhotographyFriday, 30 SeptemberWednesday, October 27, 2010 11

3 Design & Program for Each Audience 98Friday, 30 September 11

Four Agendas One For Each Audience 99Friday, 30 September 11

4 Think Sharable Ideas & Content 100Friday, 30 September 11

Jenise Fryatt Samuel J. Smith - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of Event Use Blog Content - Interviews, Hot Topics to Draw Attention 101Friday, 30 SeptemberWednesday, October 27, 2010 11

Mitchell Beer - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptc Send Fact-Based Highlight Tweets 102nesday, October September Friday, 30 27, 2010 11

Heidi Thorne Emilie Barta - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night 3400 Tweets on #ectc10 hashtag during event 103Friday, 30 September 11

5 Deﬁne Roles, Build a Team and Prepare 104Friday, 30 September 11

Remarkable People That Lent A Helping Hand 105Friday, 30 September 11Wednesday, October 27, 2010

Mitchell Beer Chris Uschan Erica St. Angel - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to Date Re-Package Content for Distribution After Event 106 Friday, 30 SeptemberWednesday, October 27, 2010 11

Let’s Answer Some Questions 107 Photo Courtesy of Noah Wolf Photographyednesday, October 27, 2010 Friday, 30 September 11

IDEAS WORTH SPREADING Since launch of TEDx >2200 events 42 languages in 96 countries ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

new technologies at your service learn change minds change awake behaviour ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. SmithFriday, 30 September 11

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Meetopolis11 new technologies_and_services_TNOC_Ruud_Janssen

by Ruud Janssen, CMM

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Meetopolis11 new technologies_and_services_TNOC_Ruud_Janssen Presentation Transcript