NEW TECHNOLOGIES AND SERVICES                                              Ruud Janssen, CMM                              ...
WORLDS ARE COLLIDING                     FACE TO FACE                                         DIGITAL                     ...
WORLDS ARE COLLIDING                              FACE TO FACE                                DIGITAL                     ...
Friday, 30 September 11
Ruud Janssen, CMM                                          @ruudwjanssen                                                  ...
Objective:  ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
Discover          Identify                                                         Discuss  ©TNOC | 2011 | Ruud Janssen | ...
Discover                                                hybrid                                                  event     ...
Discover                                                    hybrid                                                      ev...
Discover                                                    hybrid                                                      ev...
new technologies at your service                                                    learn   change                        ...
Meetings don’t just look like this                                                anymore...        ©TNOC | 2010 | Ruud Ja...
©TNOC | 2011 | Ruud Janssen | www.tnoc.ch   ...they also look like this...Friday, 30 September 11
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...like this...Friday, 30 September 11
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...like this...Friday, 30 September 11
©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
Friday, 30 September 11
Friday, 30 September 11
Friday, 30 September 11
©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
1                                  Hybrid event                                  community                                ...
1                                              content                                                                2   ...
LET’S COMPARE:                        FACE TO FACE - VIRTUAL - HYBRID     analyze the objective and desired attendee exper...
LET’S COMPARE:                        FACE TO FACE - VIRTUAL - HYBRID     analyze the objective and desired attendee exper...
WORLDS ARE COLLIDING                     FACE TO FACE                                         DIGITAL                     ...
WORLDS ARE COLLIDING                              FACE TO FACE                                DIGITAL                     ...
OPPORTUNITY                                                                          Extend Meetings                      ...
OPPORTUNITY                                                                          Extend Meetings                      ...
OPPORTUNITY                                                                          Extend Meetings                      ...
EXTEND MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
EXTEND MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
EXTEND MEETINGS                                                                       LIVE                                ...
OPPORTUNITY                                                                          Extend Meetings                      ...
INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
OPPORTUNITY                                                                          Extend Meetings                      ...
ALTERNATIVE FORMATS                  TELEPRESENCE                                            VIRTUAL WORLD                ...
OPPORTUNITY                                                                          Extend Meetings                      ...
EXTEND MEETINGS                                    WHAT IS IT?                                     VIRTUAL PRESENTATION   ...
EXTEND MEETINGS                                     WHAT IS IT?                                      PARTICIPANT PROFILES ...
EXTEND MEETINGS                                     WHAT IS IT?                                      PARTICIPANT PROFILES ...
EXTEND MEETINGS                                    WHAT IS IT?                                     EXTEND CONTENT         ...
EXTEND MEETINGS                                     WHAT IS IT?                                      PARTICIPANT PROFILES ...
INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCLUDE MORE PEOPLE                                     WHAT IS IT?                                      LIVESTREAM OF EVE...
INCLUDE MORE PEOPLE                                     WHAT IS IT?                                      LIVESTREAM OF EVE...
INCLUDE MORE PEOPLE                                   WHAT IS IT?                                    ACTIVE DIALOGUE      ...
INCLUDE MORE PEOPLE                                       WHAT IS IT?                                        DIALOGUE     ...
INCLUDE MORE PEOPLE                                   WHAT IS IT?                                    BACKGROUND DIALOGUE  ...
INCLUDE MORE PEOPLE                                   WHAT IS IT?                                    BACKGROUND DIALOGUE  ...
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
INCREASE INTERACTION                                      WHAT IS IT?                                       VISIBLE IDEA  ...
INCREASE INTERACTION                                      WHAT IS IT?                                       ONLINE COLLABO...
INCREASE INTERACTION                                      WHAT IS IT?                                       VISIBLE IDEA  ...
INCREASE INTERACTION                                     WHAT IS IT?                                       MOBILE DEVICES ...
INCREASE INTERACTION                                     WHAT IS IT?                                       MOBILE DEVICES ...
INCREASE INTERACTION                                     WHAT IS IT?                                       MOBILE DEVICES ...
INCREASE INTERACTION                                     WHAT IS IT?                                       MOBILE DEVICES ...
ALTERNATIVE FORMATS                  TELEPRESENCE                                            VIRTUAL WORLD                ...
ALTERNATIVE FORMATS                                      WHAT IS IT?                                       LOW-END VIDEO  ...
ALTERNATIVE FORMATS                                    WHAT IS IT?                                     HI-END VIDEO       ...
ALTERNATIVE FORMATS                                    WHAT IS IT?                                     HI-END VIDEO       ...
ALTERNATIVE FORMATS                                   WHAT IS IT?                                    VIDEO/ENTERTAINING   ...
ALTERNATIVE FORMATS                                    WHAT IS IT?                                     VIDEO/ENTERTAINING ...
ALTERNATIVE FORMATS                                           WHAT IS IT?                                            VIDEO...
ALTERNATIVE FORMATS                                   WHAT IS IT?                                    VIDEO/ENTERTAINING   ...
ALTERNATIVE FORMATS                                    WHAT IS IT?                                     BUSINESS GAMING    ...
OPPORTUNITY                                                                          Extend Meetings                      ...
The greatest opportunity for       attendance & attention       growth is...        ©TNOC | 2010 | Ruud Janssen | www.tnoc...
...outside the room...        ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
thinking                              outside   the room        ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 Septem...
1                                    event                                  community                                   bu...
1                                              content                                                                2   ...
©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
WHY?                                 increase reach | improve engagement | extend duration?            purpose          WH...
Case study 1        ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
How To Design An Effective Hybrid Event                                ff                                                 ...
?               What is Event Camp Twin Cities?                              #eventprofs                                  ...
Overview        Dallas, TX        Minneapolis, MN   Basel, Switzerland              10              75                    ...
“Event Camp Twin Cities blew me away. For the firsttime ever, this was officially a hybrid event that works.!   It was the w...
“At 6:00 pm... I realized for the first time               I was alone in my office.!           I looked around and wondered...
“The best virtual event experience                    I have seen to date”                                             77F...
?               General Observations About Bad Hybrid Events                                                              ...
Most Hybrids Are Like Bad Public Access TV                                           79Friday, 30 September 11
You Are Daring Attendees to “Not” Be Distracted                                                            80  Friday, 30 ...
Most Hybrid & Virtual Events Lack Collaboration                                                                  81       ...
#ectc10 wanted to show people a new way forward                                                  82Friday, 30 September 11
1                Model Hybrid Experiences After “Live TV” Events                                                          ...
Live TV Events - Incorporate F2F & Remote Audiences                                                            84  Friday,...
Hosts Introduce Audience To The Event                                              85Friday, 30 September 11
#ectc10 Built Studio To Mimic Live Events Model                                                   86                      ...
Developed Three “Behind the Event” Shows                                                     87                           ...
Our Tech Setup Gave Us Maximum Flexibility                                                   88                           ...
Direct Two Way Connection with PODS in Basel and Dallas                                                        89         ...
Video Player Had Customizable Video / Slides Setup                                                           90ednesday, O...
2                Turn Viewers into Active Participants                                                              91Frid...
Incorporate Input from Remote Locations                                                                    92Wednesday, Oc...
Remote & F2F Working Together to Build a Document                                                      93                 ...
Business Games Encouraged Participation                                                    94Friday, 30 September 11      ...
Integrate Remote Presentations Into Event                                                          95                     ...
Integrated Chat, Video, Slides & Program in Single Interface                                                            96...
Over 3400 Tweets sent under #ectc10 Hashtag                                                                     97        ...
3              Design & Program for Each Audience                                                               98Friday, ...
Four Agendas One For Each Audience                                                               99Friday, 30 September 11
4                 Think Sharable Ideas & Content                                                           100Friday, 30 S...
Jenise Fryatt   Samuel J. Smith                                   - 15 Pre-Event Blog Posts                               ...
Mitchell Beer                                       - Sent 265 Fact Based “highlight” Tweets                              ...
Heidi Thorne   Emilie Barta                          - 3400 Tweets                          - Over 250 Contributors       ...
5              Define Roles, Build a Team and Prepare                                                              104Frida...
Remarkable People That Lent A Helping Hand                                                                105Friday, 30 Se...
Mitchell Beer   Chris Uschan   Erica St. Angel                                   - Two-Tiered Distribution:               ...
Let’s Answer Some Questions                                                                  107                          ...
Open invitation                             open invitation                                                    eventcamp.e...
Case study 2        ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
IDEAS WORTH SPREADING            Since launch of TEDx                       >2200 events                       42 language...
Riveting talks by remarkable people,free to the world  ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live  ©TNOC | 201...
Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted ...
©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
Discover                                                    hybrid                                                      ev...
new technologies at your service                                                    learn   change                        ...
©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
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Meetopolis11 new technologies_and_services_TNOC_Ruud_Janssen

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Roundtable 4 : New technologies at your service
- Go Mobile
- Interests and advantages of the e-learning and the web-casting?
- How to efficiently integrate the new technologies (video conference, video streaming, voting system, e-learning, web-casting, etc.) and which ones?
By Ruud Janssen see overview of all links and checklists, photos and articels the link here: http://lanyrd.com/2011/meetopolis11/shybb/#link-fkwf

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Meetopolis11 new technologies_and_services_TNOC_Ruud_Janssen

  1. 1. NEW TECHNOLOGIES AND SERVICES Ruud Janssen, CMM www.tnoc.ch ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  2. 2. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  3. 3. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  4. 4. Friday, 30 September 11
  5. 5. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  6. 6. Objective: ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  7. 7. Discover Identify Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  8. 8. Discover hybrid event formats Identify +options Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  9. 9. Discover hybrid event formats Identify +options hybri d team roles Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  10. 10. Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  11. 11. new technologies at your service learn change minds change awake behaviour hybrid interaction dial ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. SmithFriday, 30 September 11
  12. 12. Meetings don’t just look like this anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  13. 13. ©TNOC | 2011 | Ruud Janssen | www.tnoc.ch ...they also look like this...Friday, 30 September 11
  14. 14. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...Friday, 30 September 11
  15. 15. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...Friday, 30 September 11
  16. 16. ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  17. 17. Friday, 30 September 11
  18. 18. Friday, 30 September 11
  19. 19. Friday, 30 September 11
  20. 20. ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  21. 21. 1 Hybrid event community building graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11
  22. 22. 1 content 2 Hybrid event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11
  23. 23. LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRID analyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBMFriday, 30 September 11
  24. 24. LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRID analyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBMFriday, 30 September 11
  25. 25. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  26. 26. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  27. 27. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  28. 28. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  29. 29. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  30. 30. EXTEND MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  31. 31. EXTEND MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  32. 32. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS NEWS VIDEO THANK YOU PRESS WHITEPAPER CAPSULES EMAIL RELEASE NEAR REALTIME REPORTINGSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  33. 33. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  34. 34. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  35. 35. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  36. 36. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  37. 37. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  38. 38. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  39. 39. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  40. 40. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  41. 41. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  42. 42. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  43. 43. EXTEND MEETINGS WHAT IS IT? VIRTUAL PRESENTATION SLIDES + AUDIO WHAT’S NEW? INCREASED ADOPTION NEW SIMPLE CHOICES WHY IS IT ON THE LIST? SHARABLE CONTENT LIST BUILDING WEBINARFriday, 30 September 11
  44. 44. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONAL SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? PUBLIC SOCIAL INTEGRATION PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATIONFriday, 30 September 11
  45. 45. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? EVENT SOCIAL INTEGRATE PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATIONFriday, 30 September 11
  46. 46. EXTEND MEETINGS WHAT IS IT? EXTEND CONTENT REACH EXTEND CONTENT LIFE WHAT’S NEW? SEARCH FUNCTIONALITY TAGGING AND UGC LOCALISATION WHY IS IT ON THE LIST? CONTENT ROI REPURPOSING INSTANT ACCESS GENERATIONFriday, 30 September 11
  47. 47. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? INTEGRATE PUBLIC SOCIAL BESPOKE SOCIAL NETWORKS NETWORK CUSTOMIZATIONFriday, 30 September 11
  48. 48. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  49. 49. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  50. 50. INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENTFriday, 30 September 11
  51. 51. INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENTFriday, 30 September 11
  52. 52. INCLUDE MORE PEOPLE WHAT IS IT? ACTIVE DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS BACKCHANNEL SPREADS WORD BRIDGES F2F & VIRTUALFriday, 30 September 11
  53. 53. INCLUDE MORE PEOPLE WHAT IS IT? DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS IDEA CONTRIBUTION / BRIDGES F2F & VIRTUAL RATINGFriday, 30 September 11
  54. 54. INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUALFriday, 30 September 11
  55. 55. INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUALFriday, 30 September 11
  56. 56. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  57. 57. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  58. 58. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  59. 59. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  60. 60. INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN ONSITE DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION COLLABORATION SYSTEMSFriday, 30 September 11
  61. 61. INCREASE INTERACTION WHAT IS IT? ONLINE COLLABORATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS SECURITY WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE ONLINE COLLABORATION PROJECT MANAGEMENT PLATFORMSFriday, 30 September 11
  62. 62. INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN FREE COLLABORATION DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION SYSTEMSFriday, 30 September 11
  63. 63. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP MOBILE DEVICESFriday, 30 September 11
  64. 64. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP SINGLE FUNCTION MOBILE DEVICESFriday, 30 September 11
  65. 65. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP APP BASED MOBILE DEVICESFriday, 30 September 11
  66. 66. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP ANONYMOUS MOBILE DEVICESFriday, 30 September 11
  67. 67. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  68. 68. ALTERNATIVE FORMATS WHAT IS IT? LOW-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? MULTI USER UPTO 9 FULL DUPLEX WHY IS IT ON THE LIST? LOW COST BETTER COLLABORATION OFF THE FLY HYBRID TEAM MEETINGSFriday, 30 September 11
  69. 69. ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE GROUP TELEPRESENCEFriday, 30 September 11
  70. 70. ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE REMOTE PRESENTATIONS TELEPRESENCEFriday, 30 September 11
  71. 71. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BASIC CHAT ON (NEW) PLATFORMS STREAMING PLATFORMS PROVEN SUCCESSFriday, 30 September 11
  72. 72. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN 365 DAY VIRTUAL (NEW) PLATFORMS PLATFORMS PROVEN SUCCESSFriday, 30 September 11
  73. 73. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS INTEGRATED EVENT BASED HYBRID PLATFORMSFriday, 30 September 11
  74. 74. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BLENDED EVENTS (NEW) PLATFORMS PROVEN SUCCESSFriday, 30 September 11
  75. 75. ALTERNATIVE FORMATS WHAT IS IT? BUSINESS GAMING REALTIME LEARNING WHAT’S NEW? NOT LOCATION BOUND CONTENT DRIVEN WHY IS IT ON THE LIST? OBJECTIVE DRIVEN ENTERTAINING EVENT GAMING ENGAGINGFriday, 30 September 11
  76. 76. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud JanssenFriday, 30 September 11
  77. 77. The greatest opportunity for attendance & attention growth is... ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  78. 78. ...outside the room... ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  79. 79. thinking outside the room ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  80. 80. 1 event community building graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11
  81. 81. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud JanssenFriday, 30 September 11
  82. 82. ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  83. 83. WHY? increase reach | improve engagement | extend duration? purpose WHO? who is your audience? what are their needs? what do they do online? audience what is the key message to convey? WHAT? what do you want your audience to think, know, feel or do? objectives what are you going to measure? how to develop the story based on WHY | WHO | WHAT HOW? what technology components could support and what strategy results can you track review results and evaluate based on execution towards objectives what worked | what didn’t ©TNOC | 2010 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  84. 84. Case study 1 ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  85. 85. How To Design An Effective Hybrid Event ff ROM LES S ONS F MP EV ENT CA IES CIT T W IN 72 Photo Courtesy of Noah Wolf PhotographyWednesday, October 27, 2010Friday, 30 September 11
  86. 86. ? What is Event Camp Twin Cities? #eventprofs 73Wednesday,30 September 11 Friday, October 27, 2010
  87. 87. Overview Dallas, TX Minneapolis, MN Basel, Switzerland 10 75 15 550 74Friday, 30 September 11
  88. 88. “Event Camp Twin Cities blew me away. For the firsttime ever, this was officially a hybrid event that works.! It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” 75 Friday, 30 SeptemberOctober 27, 2010 11
  89. 89. “At 6:00 pm... I realized for the first time I was alone in my office.! I looked around and wondered where the [other] people had gone.” 76Friday, 30 September 11
  90. 90. “The best virtual event experience I have seen to date” 77Friday, 30 September 11
  91. 91. ? General Observations About Bad Hybrid Events 78nesday, October 27, 2010 Friday, 30 September 11
  92. 92. Most Hybrids Are Like Bad Public Access TV 79Friday, 30 September 11
  93. 93. You Are Daring Attendees to “Not” Be Distracted 80 Friday, 30 September 11day, October 27, 2010
  94. 94. Most Hybrid & Virtual Events Lack Collaboration 81 Photo Courtesy of Noah Wolf Photography Friday, 30 Septembernesday, October 27, 2010 11
  95. 95. #ectc10 wanted to show people a new way forward 82Friday, 30 September 11
  96. 96. 1 Model Hybrid Experiences After “Live TV” Events 83day, October 27,September Friday, 30 2010 11
  97. 97. Live TV Events - Incorporate F2F & Remote Audiences 84 Friday, 30 September 11Wednesday, October 27, 2010
  98. 98. Hosts Introduce Audience To The Event 85Friday, 30 September 11
  99. 99. #ectc10 Built Studio To Mimic Live Events Model 86 Photo Courtesy of Noah Wolf Photograp Friday,27, 2010 30 September 11
  100. 100. Developed Three “Behind the Event” Shows 87 Photo Courtesy of Noah Wolf Photography Friday,010 30 September 11
  101. 101. Our Tech Setup Gave Us Maximum Flexibility 88 Photo Courtesy of Noah Wolf Photography0 Friday, 30 September 11
  102. 102. Direct Two Way Connection with PODS in Basel and Dallas 89 Photo Courtesy of Noah Wolf Photographysday, October 27, 2010 Friday, 30 September 11
  103. 103. Video Player Had Customizable Video / Slides Setup 90ednesday, October 27, 2010 Friday, 30 September 11
  104. 104. 2 Turn Viewers into Active Participants 91Friday, 30 September 11
  105. 105. Incorporate Input from Remote Locations 92Wednesday, October 27, 2010Friday, 30 September 11
  106. 106. Remote & F2F Working Together to Build a Document 93 Photo Courtesy of Noah Wolf Photographyctober 27, 2010 September Friday, 30 11
  107. 107. Business Games Encouraged Participation 94Friday, 30 September 11 Photo Courtesy of Noah Wolf Photography
  108. 108. Integrate Remote Presentations Into Event 95 Photo Courtesy of Ruud Janssen Friday,27, 2010 30 September 11
  109. 109. Integrated Chat, Video, Slides & Program in Single Interface 96Wednesday, October 27, 2010 Friday, 30 September 11
  110. 110. Over 3400 Tweets sent under #ectc10 Hashtag 97 Photo Courtesy of Noah Wolf PhotographyFriday, 30 SeptemberWednesday, October 27, 2010 11
  111. 111. 3 Design & Program for Each Audience 98Friday, 30 September 11
  112. 112. Four Agendas One For Each Audience 99Friday, 30 September 11
  113. 113. 4 Think Sharable Ideas & Content 100Friday, 30 September 11
  114. 114. Jenise Fryatt Samuel J. Smith - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of Event Use Blog Content - Interviews, Hot Topics to Draw Attention 101Friday, 30 SeptemberWednesday, October 27, 2010 11
  115. 115. Mitchell Beer - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptc Send Fact-Based Highlight Tweets 102nesday, October September Friday, 30 27, 2010 11
  116. 116. Heidi Thorne Emilie Barta - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night 3400 Tweets on #ectc10 hashtag during event 103Friday, 30 September 11
  117. 117. 5 Define Roles, Build a Team and Prepare 104Friday, 30 September 11
  118. 118. Remarkable People That Lent A Helping Hand 105Friday, 30 September 11Wednesday, October 27, 2010
  119. 119. Mitchell Beer Chris Uschan Erica St. Angel - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to Date Re-Package Content for Distribution After Event 106 Friday, 30 SeptemberWednesday, October 27, 2010 11
  120. 120. Let’s Answer Some Questions 107 Photo Courtesy of Noah Wolf Photographyednesday, October 27, 2010 Friday, 30 September 11
  121. 121. Open invitation open invitation eventcamp.eu ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  122. 122. Case study 2 ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  123. 123. IDEAS WORTH SPREADING Since launch of TEDx >2200 events 42 languages in 96 countries ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  124. 124. Riveting talks by remarkable people,free to the world ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  125. 125. Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  126. 126. Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  127. 127. ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  128. 128. ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  129. 129. ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  130. 130. Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11
  131. 131. new technologies at your service learn change minds change awake behaviour ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. SmithFriday, 30 September 11
  132. 132. ©TNOC | 2011 | Ruud Janssen | www.tnoc.chFriday, 30 September 11

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