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Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker

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Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker

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This slide deck courtesy of Samuel J Smith Interactive Meetings Technology. ...

This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.

See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d

Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.

Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.

Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183

Hybrid Session description:

When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.

Learner Outcomes:

1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success

Speakers:

Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial

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See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d

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Transcript

  • 1. Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event Presented by Samuel J SmithThursday, 2 August 2012
  • 2. Samuel J. Smith Managing Director Interactive Meeting Technology Minneapolis, Minnesota HostThursday, 2 August 2012
  • 3. RESEARCH SPONSORS MPI FOUNDATION + MEDIASITEThursday, 2 August 2012
  • 4. RESEARCH TEAM RESEARCHERS FROM US & EUROPE Samuel J. Smith Rosa Garriga Jenise Fryatt Richard John Ruud JanssenThursday, 2 August 2012
  • 5. ABOUT THE RESEARCH APPROACH Look at Hybrid Meetings from Six Angles - Production - Technology - Attendee Experience - Design & Preparing Content - Team - Preparing & Training SpeakersThursday, 2 August 2012
  • 6. ABOUT RESEARCH APPROACH Talked To Smart People Who Said Smart Things - 1,794 Survey Respondents - 37 InterviewsThursday, 2 August 2012
  • 7. COMPANY’S RESPONDING APPROACHThursday, 2 August 2012
  • 8. Ruud Janssen Managing Director TNOC // New Media Basel, SwitzerlandThursday, 2 August 2012
  • 9. Erica St. Angel VP of Marketing Sonic Foundry // Mediasite Madison, WisconsinThursday, 2 August 2012
  • 10. Steph Pfeilsticker Virtual Strategy Manager Thrivent Financial Minneapolis, MinnesotaThursday, 2 August 2012
  • 11. HYBRID ART PROJECT Building with Pipe Cleaners http://www.flickr.com/photos/fornal/363665579/sizes/o/in/photostream/Thursday, 2 August 2012
  • 12. ASK US QUESTIONS TWITTER, MICROPHONE, & ON MEDIASITE #mpihybridThursday, 2 August 2012
  • 13. USING MEDIASITE SWITCH PICTURES // ASK QUESTIONSThursday, 2 August 2012
  • 14. INSTAGRAM PHOTO COLLAGE CURATING ATTENDEES SOCIAL PHOTOS 1. Take a Photo of Your Hybrid event experience. 2. Post it to Instagram (as a public photo) with tag #mpihybrid 3. Look for your Photo in the CollageThursday, 2 August 2012
  • 15. LEARNING OBJECTIVES THREE KEY THINGS 1. Use techniques that organizers and attendees agree make for remarkable hybrid events. 2. Gain insights on the type of technology, engagement and event formats that are best for hybrid events. 3. identify a skill set that should be assembled and built into partnerships to ensure hybrid event success.Thursday, 2 August 2012
  • 16. Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event Presented by Samuel J SmithThursday, 2 August 2012
  • 17. WHAT IS A HYBRID EVENT? Mashup of Digital and Face-to-Face Meetings MEETING OR EVENT WITH AT LEAST ONE GROUP OF FACE-TO-FACE PARTICIPANTS CONNECTING WITH OTHER PARTICIPANTS IN ONE OR MORE LOCATIONS.Thursday, 2 August 2012
  • 18. WHERE ARE ATTENDEES? Onsite, in Pods or Online onsite online from hotel room http://www.flickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/Thursday, 2 August 2012
  • 19. WHERE ARE ATTENDEES? Onsite, in Pods or Online at home in pods http://www.flickr.com/photos/reallyboring/6010493725/sizes/o/in/photostream/Thursday, 2 August 2012
  • 20. IS THE FUTURE HYBRID? HYBRID MEETINGS 70% of respondents agreed with the statement "Ultimately all events will become a hybrid event because technology will be a part of every conference that we produce."Thursday, 2 August 2012
  • 21. NOT THIS YEAR IT IS STILL EARLY FOR HYBRID MEETINGS Hybrid meetings make up less than 25% of the event portfolio for most organizers.Thursday, 2 August 2012
  • 22. WHY DO WE THINK MEETING PLANNERS ARE FROM MARS AND ATTENDEES ARE FROM VENUS?Thursday, 2 August 2012
  • 23. WHAT ATTENDEES WANT Talk Show, News Program, Awards Show, Man on the Street InterviewsThursday, 2 August 2012
  • 24. WHAT ORGANIZERS PROVIDE Lecture Presentation FormatThursday, 2 August 2012
  • 25. WHAT ATTENDEES WANT FROM ENGAGEMENT source: copyblogger.comThursday, 2 August 2012
  • 26. WHAT ORGANIZERS PROVIDE FROM ENGAGEMENT 1. ONLINE CHATS 2. ONLINE Q&A 3. REBROADCAST 4. POLLS 5. EXCLUSIVE VIRTUAL CONTENT 6. VIRTUAL BREAKOUTS 7. VIRTUAL EMCEE 8. COMPELLING CONTENTThursday, 2 August 2012
  • 27. WILL HYBRID CANNIBALIZE F2F? Cannibalization was a Top Concern for Many Meeting Planners 50% of planners said cannibalization was a top concern in their organization.Thursday, 2 August 2012
  • 28. HOW IS ATTENDANCE? Free Hybrid // Fee Based Hybrid // Future Attendance 67% of respondents said attendance did not change with a hybrid event.Thursday, 2 August 2012
  • 29. HOW IS ATTENDANCE? Free Hybrid // Fee Based Hybrid // Future Attendance 23% of respondents said attendance increased in the future.Thursday, 2 August 2012
  • 30. WHY DO YOU ATTEND VIRTUALLY? Why we are staying home - instead of traveling 1. Travel Budget 55% 2. Can’t be out of office 50% 3. Cost of event 45% 4. Not enough lead time to plan to attend 25% 5. I chose to watch the recording later 20% 6. I prefer to attend virtually 15% 7. I learned about the event while it happened 15%Thursday, 2 August 2012
  • 31. “Lots of e-learning projects fail because the people who develop them don’t contact the learner.” - Gillian Broadhead, Director, Learning Light LimitedThursday, 2 August 2012
  • 32. BOTTOM LINE Meeting Planners Are From Mars // Attendees Are From Venus 1. Formats 2. Engagement 3. Attendees Will Not Leave YouThursday, 2 August 2012
  • 33. Ruud Janssen Managing Director TNOC // New Media Basel, SwitzerlandThursday, 2 August 2012
  • 34. WHAT ARE SOME EXAMPLES OF GREAT HYBRID EVENTS?Thursday, 2 August 2012
  • 35. Thursday, 2 August 2012
  • 36. http://www.flickr.com/photos/tinochow/5489732009/sizes/l/in/ photostream/Thursday, 2 August 2012
  • 37. Thursday, 2 August 2012
  • 38. Thursday, 2 August 2012
  • 39. WHAT ARE THE BUILDING BLOCKS FOR HYBRID EVENTS?Thursday, 2 August 2012
  • 40. HYBRID EVENT FORMATS Main Event with Remote AttendeesThursday, 2 August 2012
  • 41. HYBRID EVENT FORMATS Main Event with Remote PodsThursday, 2 August 2012
  • 42. HYBRID EVENT FORMATS Main Event with Pods + Remote AttendeesThursday, 2 August 2012
  • 43. HYBRID EVENT FORMATS Studio with Pods & Remote AttendeesThursday, 2 August 2012
  • 44. HOW DO YOU PUT THE BUILDING BLOCKS TOGETHER?Thursday, 2 August 2012
  • 45. HYBRID EVENT PROCESS Strategy // Pre-Production // Onsite // Post ProductionThursday, 2 August 2012
  • 46. HYBRID ART PROJECT Building with Pipe Cleaners http://www.flickr.com/photos/fornal/363665579/sizes/o/in/photostream/Thursday, 2 August 2012
  • 47. HYBRID ART PROJECT Building with Pipe CleanersThursday, 2 August 2012
  • 48. HYBRID ART PROJECT Building with Pipe Cleaners REMEMBER TO TAKE PHOTOS SUBMIT THEM TO #MPIHYBRIDThursday, 2 August 2012
  • 49. HYBRID ART PROJECT Building with PipeCleaners LESSONS LEARNEDThursday, 2 August 2012
  • 50. One of the things that we learned very early on is that in order for it to be very engaging we need to get away from people thinking of it like a business meeting.” Richard Davies, eBay EuropeThursday, 2 August 2012
  • 51. “There are too many vendors right now and too many price points. The research to find a vendor takes too long and some of these companies cant justify why they are charging such high prices when compared to their competitors.” Kimberly Patterson, President Destination Elements, LLCThursday, 2 August 2012
  • 52. Budget Breakdown 1% Decor 2% Internet Services 6% Content Development 8% Consulting 10% Virtual Platform 31% Streaming Services 42% Video ProductionThursday, 2 August 2012
  • 53. What is so exciting about hybrid meetings, is you don’t need big sets, and you don’t need a lot of production. It’s more nimble. Beth Beutell, Event Manager, Capella UniversityThursday, 2 August 2012
  • 54. QUESTIONS?Thursday, 2 August 2012
  • 55. Erica St. Angel VP of Marketing Sonic Foundry // Mediasite Madison, WisconsinThursday, 2 August 2012
  • 56. FROM STAGE TO LITTLE SCREEN HYBRID TECHNOLOGY ELEMENTSThursday, 2 August 2012
  • 57. I am more likely to hire vendors who have worked in my industry and know my industry...even if I had to pay little more. - VP of Meetings, FINANCIAL SERVICES INDUSTRYThursday, 2 August 2012
  • 58. “when we implement platforms into marketing practices we have to know what their strengths and weaknesses are, what they’re good at, what they’re not good at.” - Solution Manager, Fortune 500 Technology CompanyThursday, 2 August 2012
  • 59. “It is all in the pre-production. It is all in the planning. It is being able to properly envision what the outcome should be.” - Bill Finlay, Technical Director, ICON PRESENTATIONS http://www.flickr.com/photos/sunriserjay/4238127834/lightbox/Thursday, 2 August 2012
  • 60. The presentation styles require certain specific skills in terms of talking to the camera and being comfortable around a camera. Richard Davies, eBay EuropeThursday, 2 August 2012
  • 61. “have a rehearsal.” - VariousThursday, 2 August 2012
  • 62. Thursday, 2 August 2012
  • 63. QUESTIONS?Thursday, 2 August 2012
  • 64. Steph Pfeilsticker Virtual Strategy Manager Thrivent Financial Minneapolis, MinnesotaThursday, 2 August 2012
  • 65. VIRTUAL STUDIO IN GENERAL SESSION Connection for Remote AttendeesThursday, 2 August 2012
  • 66. EXCLUSIVE INTERVIEWS Speakers, Senior Leaders and Content ProvidersThursday, 2 August 2012
  • 67. MAKE IT PERSONAL Workbook for Hybrid AttendeesThursday, 2 August 2012
  • 68. BUILD A COMMUNITY Chat Session Moderators Made Conversation LivelyThursday, 2 August 2012
  • 69. OUTCOMES Hybrid Meetings Delivered Results for Thrivent FinancialThursday, 2 August 2012
  • 70. Teams and PeopleThursday, 2 August 2012
  • 71. TEAMS AND PEOPLE Which roles do you consider to be of most importance for a Hybrid Event Team? Production Director Creative Director Technical Director Digital Strategist Consultant Virtual Emcee Meeting Planner Marketing Manager Educator Important Unsure Not ImportantThursday, 2 August 2012
  • 72. MEETING PLANNER SKILLSThursday, 2 August 2012
  • 73. “What makes a hybrid event a success is mainly the right strategic approach.” - Senior Manager from a German events agencyThursday, 2 August 2012
  • 74. “...understand that to effectively implement a hybrid event that both the local live and the broadcast portions need to be produced in different ways.” - Joe Frascella, Technical Director, Swank Audio VisualsThursday, 2 August 2012
  • 75. “I believe there is an entirely different skillset that planners need to add to their toolbox. Everything from understanding the technology, to user experience to proper speaker techniques for virtual education.” - Kyle Hillman, Meeting Planner, NASW IL PACThursday, 2 August 2012
  • 76. In addition to current skill set of meeting professionals, we need to have a good understanding of engagement, creativity, gaming, social networking and project management. Janet Cooper, Director of Convention Services Radiological Society of North AmericaThursday, 2 August 2012
  • 77. QUESTIONS?Thursday, 2 August 2012
  • 78. BIG FINISHThursday, 2 August 2012
  • 79. WHAT ARE THREE THINGS THAT YOU LEARNED TODAY? #mpihybridThursday, 2 August 2012
  • 80. THANK YOU & BIG ROUND OF APPLAUSEThursday, 2 August 2012
  • 81. GET THE HYBRID MEETINGS REPORT Scan this Code OR Go here: http://eepurl.com/nE2ZHThursday, 2 August 2012
  • 82. Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event Presented by Samuel J SmithThursday, 2 August 2012