Meeting Pros Are from Mars,                          Attendees Are from Venus:                           Techniques for Cr...
Samuel J. Smith                          Managing Director                          Interactive Meeting Technology        ...
RESEARCH SPONSORS       MPI FOUNDATION + MEDIASITEThursday, 2 August 2012
RESEARCH TEAM       RESEARCHERS FROM US & EUROPE                          Samuel J. Smith        Rosa Garriga           Je...
ABOUT THE RESEARCH       APPROACH      Look at Hybrid Meetings from Six Angles      - Production      - Technology      - ...
ABOUT RESEARCH       APPROACH     Talked To Smart People     Who Said Smart Things     - 1,794 Survey Respondents     - 37...
COMPANY’S RESPONDING       APPROACHThursday, 2 August 2012
Ruud Janssen                          Managing Director                          TNOC // New Media                        ...
Erica St. Angel                          VP of Marketing                          Sonic Foundry // Mediasite              ...
Steph Pfeilsticker                          Virtual Strategy Manager                          Thrivent Financial          ...
HYBRID ART PROJECT       Building with Pipe Cleaners                                 http://www.flickr.com/photos/fornal/36...
ASK US QUESTIONS       TWITTER, MICROPHONE, & ON MEDIASITE                              #mpihybridThursday, 2 August 2012
USING MEDIASITE       SWITCH PICTURES // ASK QUESTIONSThursday, 2 August 2012
INSTAGRAM PHOTO COLLAGE       CURATING ATTENDEES SOCIAL PHOTOS                          1. Take a Photo of Your Hybrid    ...
LEARNING OBJECTIVES       THREE KEY THINGS     1. Use techniques that organizers and attendees agree     make for remarkab...
Meeting Pros Are from Mars,                          Attendees Are from Venus:                           Techniques for Cr...
WHAT IS A HYBRID EVENT?       Mashup of Digital and Face-to-Face Meetings     MEETING OR EVENT WITH AT LEAST     ONE GROUP...
WHERE ARE ATTENDEES?         Onsite, in Pods or Online                                         onsite                     ...
WHERE ARE ATTENDEES?        Onsite, in Pods or Online                                 at home                             ...
IS THE FUTURE HYBRID?       HYBRID MEETINGS      70% of respondents agreed with the statement      "Ultimately all events ...
NOT THIS YEAR       IT IS STILL EARLY FOR HYBRID MEETINGS     Hybrid meetings make up less than 25%     of the event portf...
WHY DO WE THINK MEETING PLANNERS              ARE FROM MARS AND ATTENDEES ARE                        FROM VENUS?Thursday, ...
WHAT ATTENDEES WANT       Talk Show, News Program, Awards Show, Man on the Street InterviewsThursday, 2 August 2012
WHAT ORGANIZERS PROVIDE       Lecture Presentation FormatThursday, 2 August 2012
WHAT ATTENDEES WANT       FROM ENGAGEMENT                          source: copyblogger.comThursday, 2 August 2012
WHAT ORGANIZERS PROVIDE       FROM ENGAGEMENT                      1. ONLINE CHATS                      2. ONLINE Q&A     ...
WILL HYBRID CANNIBALIZE F2F?       Cannibalization was a Top Concern for Many Meeting Planners              50% of planner...
HOW IS ATTENDANCE?       Free Hybrid // Fee Based Hybrid // Future Attendance              67% of respondents said attenda...
HOW IS ATTENDANCE?       Free Hybrid // Fee Based Hybrid // Future Attendance              23% of respondents said attenda...
WHY DO YOU ATTEND VIRTUALLY?       Why we are staying home - instead of traveling     1.        Travel Budget 55%     2.  ...
“Lots of e-learning projects fail                    because the people who develop                    them don’t contact ...
BOTTOM LINE       Meeting Planners Are From Mars // Attendees Are From Venus     1. Formats     2. Engagement     3. Atten...
Ruud Janssen                          Managing Director                          TNOC // New Media                        ...
WHAT ARE SOME EXAMPLES                          OF GREAT HYBRID EVENTS?Thursday, 2 August 2012
Thursday, 2 August 2012
http://www.flickr.com/photos/tinochow/5489732009/sizes/l/in/                          photostream/Thursday, 2 August 2012
Thursday, 2 August 2012
Thursday, 2 August 2012
WHAT ARE THE BUILDING BLOCKS                               FOR HYBRID EVENTS?Thursday, 2 August 2012
HYBRID EVENT FORMATS       Main Event with Remote AttendeesThursday, 2 August 2012
HYBRID EVENT FORMATS       Main Event with Remote PodsThursday, 2 August 2012
HYBRID EVENT FORMATS       Main Event with Pods + Remote AttendeesThursday, 2 August 2012
HYBRID EVENT FORMATS       Studio with Pods & Remote AttendeesThursday, 2 August 2012
HOW DO YOU PUT THE                          BUILDING BLOCKS TOGETHER?Thursday, 2 August 2012
HYBRID EVENT PROCESS       Strategy // Pre-Production // Onsite // Post ProductionThursday, 2 August 2012
HYBRID ART PROJECT       Building with Pipe Cleaners                                 http://www.flickr.com/photos/fornal/36...
HYBRID ART PROJECT       Building with Pipe CleanersThursday, 2 August 2012
HYBRID ART PROJECT       Building with Pipe Cleaners                          REMEMBER TO TAKE PHOTOS                     ...
HYBRID ART PROJECT       Building with PipeCleaners                            LESSONS LEARNEDThursday, 2 August 2012
One of the things that we learned very early on is that in order for it to be very engaging we need to get away from peopl...
“There are too many vendors right now and                          too many price points. The research to find a           ...
Budget Breakdown                      1%   Decor                      2%   Internet Services                      6%   Con...
What is so exciting about hybrid                          meetings, is you don’t need big                          sets, a...
QUESTIONS?Thursday, 2 August 2012
Erica St. Angel                          VP of Marketing                          Sonic Foundry // Mediasite              ...
FROM STAGE TO LITTLE SCREEN       HYBRID TECHNOLOGY ELEMENTSThursday, 2 August 2012
I am more likely to hire vendors who have          worked in my industry and know my          industry...even if I had to ...
“when we implement platforms into            marketing practices we have to know            what their strengths and weakn...
“It is all in the pre-production. It is all in the      planning. It is being able to properly envision      what the outc...
The presentation styles require  certain specific skills in terms of  talking to the camera and being  comfortable around a...
“have a rehearsal.”                                      - VariousThursday, 2 August 2012
Thursday, 2 August 2012
QUESTIONS?Thursday, 2 August 2012
Steph Pfeilsticker                          Virtual Strategy Manager                          Thrivent Financial          ...
VIRTUAL STUDIO IN GENERAL SESSION       Connection for Remote AttendeesThursday, 2 August 2012
EXCLUSIVE INTERVIEWS       Speakers, Senior Leaders and Content ProvidersThursday, 2 August 2012
MAKE IT PERSONAL       Workbook for Hybrid AttendeesThursday, 2 August 2012
BUILD A COMMUNITY       Chat Session Moderators Made Conversation LivelyThursday, 2 August 2012
OUTCOMES       Hybrid Meetings Delivered Results for Thrivent FinancialThursday, 2 August 2012
Teams and PeopleThursday, 2 August 2012
TEAMS AND PEOPLE       Which roles do you consider to be of most importance for a Hybrid Event Team?            Production...
MEETING PLANNER SKILLSThursday, 2 August 2012
“What makes a hybrid event a success is          mainly the right strategic approach.”          - Senior Manager from a Ge...
“...understand that to effectively             implement a hybrid event that both the             local live and the broad...
“I believe there is an entirely different skillset                          that planners need to add to their toolbox.   ...
In addition to current skill set of meeting                          professionals, we need to have a good                ...
QUESTIONS?Thursday, 2 August 2012
BIG FINISHThursday, 2 August 2012
WHAT ARE THREE THINGS                          THAT YOU LEARNED TODAY?                                #mpihybridThursday, ...
THANK YOU &                          BIG ROUND OF APPLAUSEThursday, 2 August 2012
GET THE HYBRID                          MEETINGS REPORT                               Scan this Code             OR Go her...
Meeting Pros Are from Mars,                          Attendees Are from Venus:                           Techniques for Cr...
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Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker

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This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.

See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d

Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.

Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.

Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183

Hybrid Session description:

When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.

Learner Outcomes:

1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success

Speakers:

Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial

See all the coverage

See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d

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Transcript of "Meeting pros are from Mars, Attendees are from Venus; hybrid techniques presentation wec2012 sam smith ruud janssen erica st angel stef pfeilsticker"

  1. 1. Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event Presented by Samuel J SmithThursday, 2 August 2012
  2. 2. Samuel J. Smith Managing Director Interactive Meeting Technology Minneapolis, Minnesota HostThursday, 2 August 2012
  3. 3. RESEARCH SPONSORS MPI FOUNDATION + MEDIASITEThursday, 2 August 2012
  4. 4. RESEARCH TEAM RESEARCHERS FROM US & EUROPE Samuel J. Smith Rosa Garriga Jenise Fryatt Richard John Ruud JanssenThursday, 2 August 2012
  5. 5. ABOUT THE RESEARCH APPROACH Look at Hybrid Meetings from Six Angles - Production - Technology - Attendee Experience - Design & Preparing Content - Team - Preparing & Training SpeakersThursday, 2 August 2012
  6. 6. ABOUT RESEARCH APPROACH Talked To Smart People Who Said Smart Things - 1,794 Survey Respondents - 37 InterviewsThursday, 2 August 2012
  7. 7. COMPANY’S RESPONDING APPROACHThursday, 2 August 2012
  8. 8. Ruud Janssen Managing Director TNOC // New Media Basel, SwitzerlandThursday, 2 August 2012
  9. 9. Erica St. Angel VP of Marketing Sonic Foundry // Mediasite Madison, WisconsinThursday, 2 August 2012
  10. 10. Steph Pfeilsticker Virtual Strategy Manager Thrivent Financial Minneapolis, MinnesotaThursday, 2 August 2012
  11. 11. HYBRID ART PROJECT Building with Pipe Cleaners http://www.flickr.com/photos/fornal/363665579/sizes/o/in/photostream/Thursday, 2 August 2012
  12. 12. ASK US QUESTIONS TWITTER, MICROPHONE, & ON MEDIASITE #mpihybridThursday, 2 August 2012
  13. 13. USING MEDIASITE SWITCH PICTURES // ASK QUESTIONSThursday, 2 August 2012
  14. 14. INSTAGRAM PHOTO COLLAGE CURATING ATTENDEES SOCIAL PHOTOS 1. Take a Photo of Your Hybrid event experience. 2. Post it to Instagram (as a public photo) with tag #mpihybrid 3. Look for your Photo in the CollageThursday, 2 August 2012
  15. 15. LEARNING OBJECTIVES THREE KEY THINGS 1. Use techniques that organizers and attendees agree make for remarkable hybrid events. 2. Gain insights on the type of technology, engagement and event formats that are best for hybrid events. 3. identify a skill set that should be assembled and built into partnerships to ensure hybrid event success.Thursday, 2 August 2012
  16. 16. Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event Presented by Samuel J SmithThursday, 2 August 2012
  17. 17. WHAT IS A HYBRID EVENT? Mashup of Digital and Face-to-Face Meetings MEETING OR EVENT WITH AT LEAST ONE GROUP OF FACE-TO-FACE PARTICIPANTS CONNECTING WITH OTHER PARTICIPANTS IN ONE OR MORE LOCATIONS.Thursday, 2 August 2012
  18. 18. WHERE ARE ATTENDEES? Onsite, in Pods or Online onsite online from hotel room http://www.flickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/Thursday, 2 August 2012
  19. 19. WHERE ARE ATTENDEES? Onsite, in Pods or Online at home in pods http://www.flickr.com/photos/reallyboring/6010493725/sizes/o/in/photostream/Thursday, 2 August 2012
  20. 20. IS THE FUTURE HYBRID? HYBRID MEETINGS 70% of respondents agreed with the statement "Ultimately all events will become a hybrid event because technology will be a part of every conference that we produce."Thursday, 2 August 2012
  21. 21. NOT THIS YEAR IT IS STILL EARLY FOR HYBRID MEETINGS Hybrid meetings make up less than 25% of the event portfolio for most organizers.Thursday, 2 August 2012
  22. 22. WHY DO WE THINK MEETING PLANNERS ARE FROM MARS AND ATTENDEES ARE FROM VENUS?Thursday, 2 August 2012
  23. 23. WHAT ATTENDEES WANT Talk Show, News Program, Awards Show, Man on the Street InterviewsThursday, 2 August 2012
  24. 24. WHAT ORGANIZERS PROVIDE Lecture Presentation FormatThursday, 2 August 2012
  25. 25. WHAT ATTENDEES WANT FROM ENGAGEMENT source: copyblogger.comThursday, 2 August 2012
  26. 26. WHAT ORGANIZERS PROVIDE FROM ENGAGEMENT 1. ONLINE CHATS 2. ONLINE Q&A 3. REBROADCAST 4. POLLS 5. EXCLUSIVE VIRTUAL CONTENT 6. VIRTUAL BREAKOUTS 7. VIRTUAL EMCEE 8. COMPELLING CONTENTThursday, 2 August 2012
  27. 27. WILL HYBRID CANNIBALIZE F2F? Cannibalization was a Top Concern for Many Meeting Planners 50% of planners said cannibalization was a top concern in their organization.Thursday, 2 August 2012
  28. 28. HOW IS ATTENDANCE? Free Hybrid // Fee Based Hybrid // Future Attendance 67% of respondents said attendance did not change with a hybrid event.Thursday, 2 August 2012
  29. 29. HOW IS ATTENDANCE? Free Hybrid // Fee Based Hybrid // Future Attendance 23% of respondents said attendance increased in the future.Thursday, 2 August 2012
  30. 30. WHY DO YOU ATTEND VIRTUALLY? Why we are staying home - instead of traveling 1. Travel Budget 55% 2. Can’t be out of office 50% 3. Cost of event 45% 4. Not enough lead time to plan to attend 25% 5. I chose to watch the recording later 20% 6. I prefer to attend virtually 15% 7. I learned about the event while it happened 15%Thursday, 2 August 2012
  31. 31. “Lots of e-learning projects fail because the people who develop them don’t contact the learner.” - Gillian Broadhead, Director, Learning Light LimitedThursday, 2 August 2012
  32. 32. BOTTOM LINE Meeting Planners Are From Mars // Attendees Are From Venus 1. Formats 2. Engagement 3. Attendees Will Not Leave YouThursday, 2 August 2012
  33. 33. Ruud Janssen Managing Director TNOC // New Media Basel, SwitzerlandThursday, 2 August 2012
  34. 34. WHAT ARE SOME EXAMPLES OF GREAT HYBRID EVENTS?Thursday, 2 August 2012
  35. 35. Thursday, 2 August 2012
  36. 36. http://www.flickr.com/photos/tinochow/5489732009/sizes/l/in/ photostream/Thursday, 2 August 2012
  37. 37. Thursday, 2 August 2012
  38. 38. Thursday, 2 August 2012
  39. 39. WHAT ARE THE BUILDING BLOCKS FOR HYBRID EVENTS?Thursday, 2 August 2012
  40. 40. HYBRID EVENT FORMATS Main Event with Remote AttendeesThursday, 2 August 2012
  41. 41. HYBRID EVENT FORMATS Main Event with Remote PodsThursday, 2 August 2012
  42. 42. HYBRID EVENT FORMATS Main Event with Pods + Remote AttendeesThursday, 2 August 2012
  43. 43. HYBRID EVENT FORMATS Studio with Pods & Remote AttendeesThursday, 2 August 2012
  44. 44. HOW DO YOU PUT THE BUILDING BLOCKS TOGETHER?Thursday, 2 August 2012
  45. 45. HYBRID EVENT PROCESS Strategy // Pre-Production // Onsite // Post ProductionThursday, 2 August 2012
  46. 46. HYBRID ART PROJECT Building with Pipe Cleaners http://www.flickr.com/photos/fornal/363665579/sizes/o/in/photostream/Thursday, 2 August 2012
  47. 47. HYBRID ART PROJECT Building with Pipe CleanersThursday, 2 August 2012
  48. 48. HYBRID ART PROJECT Building with Pipe Cleaners REMEMBER TO TAKE PHOTOS SUBMIT THEM TO #MPIHYBRIDThursday, 2 August 2012
  49. 49. HYBRID ART PROJECT Building with PipeCleaners LESSONS LEARNEDThursday, 2 August 2012
  50. 50. One of the things that we learned very early on is that in order for it to be very engaging we need to get away from people thinking of it like a business meeting.” Richard Davies, eBay EuropeThursday, 2 August 2012
  51. 51. “There are too many vendors right now and too many price points. The research to find a vendor takes too long and some of these companies cant justify why they are charging such high prices when compared to their competitors.” Kimberly Patterson, President Destination Elements, LLCThursday, 2 August 2012
  52. 52. Budget Breakdown 1% Decor 2% Internet Services 6% Content Development 8% Consulting 10% Virtual Platform 31% Streaming Services 42% Video ProductionThursday, 2 August 2012
  53. 53. What is so exciting about hybrid meetings, is you don’t need big sets, and you don’t need a lot of production. It’s more nimble. Beth Beutell, Event Manager, Capella UniversityThursday, 2 August 2012
  54. 54. QUESTIONS?Thursday, 2 August 2012
  55. 55. Erica St. Angel VP of Marketing Sonic Foundry // Mediasite Madison, WisconsinThursday, 2 August 2012
  56. 56. FROM STAGE TO LITTLE SCREEN HYBRID TECHNOLOGY ELEMENTSThursday, 2 August 2012
  57. 57. I am more likely to hire vendors who have worked in my industry and know my industry...even if I had to pay little more. - VP of Meetings, FINANCIAL SERVICES INDUSTRYThursday, 2 August 2012
  58. 58. “when we implement platforms into marketing practices we have to know what their strengths and weaknesses are, what they’re good at, what they’re not good at.” - Solution Manager, Fortune 500 Technology CompanyThursday, 2 August 2012
  59. 59. “It is all in the pre-production. It is all in the planning. It is being able to properly envision what the outcome should be.” - Bill Finlay, Technical Director, ICON PRESENTATIONS http://www.flickr.com/photos/sunriserjay/4238127834/lightbox/Thursday, 2 August 2012
  60. 60. The presentation styles require certain specific skills in terms of talking to the camera and being comfortable around a camera. Richard Davies, eBay EuropeThursday, 2 August 2012
  61. 61. “have a rehearsal.” - VariousThursday, 2 August 2012
  62. 62. Thursday, 2 August 2012
  63. 63. QUESTIONS?Thursday, 2 August 2012
  64. 64. Steph Pfeilsticker Virtual Strategy Manager Thrivent Financial Minneapolis, MinnesotaThursday, 2 August 2012
  65. 65. VIRTUAL STUDIO IN GENERAL SESSION Connection for Remote AttendeesThursday, 2 August 2012
  66. 66. EXCLUSIVE INTERVIEWS Speakers, Senior Leaders and Content ProvidersThursday, 2 August 2012
  67. 67. MAKE IT PERSONAL Workbook for Hybrid AttendeesThursday, 2 August 2012
  68. 68. BUILD A COMMUNITY Chat Session Moderators Made Conversation LivelyThursday, 2 August 2012
  69. 69. OUTCOMES Hybrid Meetings Delivered Results for Thrivent FinancialThursday, 2 August 2012
  70. 70. Teams and PeopleThursday, 2 August 2012
  71. 71. TEAMS AND PEOPLE Which roles do you consider to be of most importance for a Hybrid Event Team? Production Director Creative Director Technical Director Digital Strategist Consultant Virtual Emcee Meeting Planner Marketing Manager Educator Important Unsure Not ImportantThursday, 2 August 2012
  72. 72. MEETING PLANNER SKILLSThursday, 2 August 2012
  73. 73. “What makes a hybrid event a success is mainly the right strategic approach.” - Senior Manager from a German events agencyThursday, 2 August 2012
  74. 74. “...understand that to effectively implement a hybrid event that both the local live and the broadcast portions need to be produced in different ways.” - Joe Frascella, Technical Director, Swank Audio VisualsThursday, 2 August 2012
  75. 75. “I believe there is an entirely different skillset that planners need to add to their toolbox. Everything from understanding the technology, to user experience to proper speaker techniques for virtual education.” - Kyle Hillman, Meeting Planner, NASW IL PACThursday, 2 August 2012
  76. 76. In addition to current skill set of meeting professionals, we need to have a good understanding of engagement, creativity, gaming, social networking and project management. Janet Cooper, Director of Convention Services Radiological Society of North AmericaThursday, 2 August 2012
  77. 77. QUESTIONS?Thursday, 2 August 2012
  78. 78. BIG FINISHThursday, 2 August 2012
  79. 79. WHAT ARE THREE THINGS THAT YOU LEARNED TODAY? #mpihybridThursday, 2 August 2012
  80. 80. THANK YOU & BIG ROUND OF APPLAUSEThursday, 2 August 2012
  81. 81. GET THE HYBRID MEETINGS REPORT Scan this Code OR Go here: http://eepurl.com/nE2ZHThursday, 2 August 2012
  82. 82. Meeting Pros Are from Mars, Attendees Are from Venus: Techniques for Creating a Remarkable Hybrid Event Presented by Samuel J SmithThursday, 2 August 2012

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