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Embracing Social Media + Hybrid Event Strategy webinar ROIweek 2011 by TNOC Ruud Janssen

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Embracing Social Media + Hybrid Event Strategy webinar ROIweek 2011 by TNOC Ruud Janssen

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Successful meetings and events are already incorporating a range of social media components and hybrid (virtual and real) event technologies. Industry leaders are racing ahead, exploiting......

Successful meetings and events are already incorporating a range of social media components and hybrid (virtual and real) event technologies. Industry leaders are racing ahead, exploiting opportunities for vastly improved ROI which didn’t exist only a few years ago.

This 45-minute session will give you a first insight into:

- Measuring the digital footprint of your event using the Event Digital Footprint Method.

- Capitalizing on the power of social media, user generated content and virtual technology to expand the event experience.

- Four hybrid formats that can be readily used for your events.

- Strengthening your Digital Word of Mouth power.

This webinar will be presented by Ruud Janssen, CMM, managing owner of ©TNOC and founder and curator of TEDxBasel, TEDxYouth@Basel and TEDxBaselLive. Ruud also organised the first European POD of Event Camp Twin Cities, a hybrid event connecting event professionals across the world in real time. He is a member of the international Board of Directors of Meeting Professionals International and speaks and consults on social media and hybrid event design to major corporations and associations.

http://www.tnoc.ch

Other free webinars from Event ROI Institute can be found here:
http://www.eventroi.org/webinar/

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  • 1. Embracing Social Media and Hybrid Events Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch©TNOC | 2011 | www.tnoc.ch graphic source: Rego.ch
  • 2. what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar©TNOC | 2011 | www.tnoc.ch
  • 3. 1 content 2 continuity context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen©TNOC | 2011 | www.tnoc.ch
  • 4. would you like to test the waters?©TNOC | 2011 | www.tnoc.ch
  • 5. one message One message before Social Media… before social media©TNOC | 2011 | www.tnoc.ch
  • 6. ©TNOC | 2011 | www.tnoc.ch
  • 7. ©TNOC | 2011 | www.tnoc.ch
  • 8. one message One message before Social Media… after social media©TNOC | 2011 | www.tnoc.ch
  • 9. ©TNOC | 2011 | www.tnoc.ch
  • 10. ©TNOC | 2011 | www.tnoc.ch
  • 11. what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar©TNOC | 2011 | www.tnoc.ch
  • 12. do you have the essential skills?©TNOC | 2011 | www.tnoc.ch
  • 13. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSimage credit: Sam Smith & Ruud Janssen
  • 14. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSimage credit: Sam Smith & Ruud Janssen OPPORTUNITY
  • 15. OPPORTUNITY Extend Dialogue FACE TO FACE DIGITAL Include More People MEETINGS Improved Interaction Alternative Formatsimage credit: Sam Smith & Ruud Janssen
  • 16. INCLUDE MORE PEOPLEimage credit: Sam Smith & Ruud Janssen
  • 17. INCREASE INTERACTIONimage credit: Sam Smith & Ruud Janssen
  • 18. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALimage credit: Sam Smith & Ruud Janssen
  • 19. PHASE 1 SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME ATENDEE WEBINARimage credit: Sam Smith & Ruud Janssen image credit: Sam Smith & Ruud Janssen
  • 20. PHASE 1 PHASE 2 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NETWORKS WEBINAR 2 DAY SOCIAL BLOGS VIDEO LEADER MEDIA & HYBRID EVENT EC GENIUS BAR LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen POD VENTS image credit: Sam Smith & Ruud Janssen
  • 21. image credit: ©TNOC | Ruud Janssen
  • 22. image credit: Genius Bar mashup adapted by Sam Smith & Ruud Janssen (ICCA genius bar logo to be designed in line with brand guidelines WPC)
  • 23. image credit: Genius Bar mashup adapted by Ruud Janssen ( ECEU genius bar logo to be designed in line with brand guidelines ECEU)
  • 24. PHASE 1 PHASE 2 PHASE 3 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL EMCEE NEAR REALTIME REPORTING SOCIAL NEW MEDIA EVENT NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO 2 DAY SOCIAL BLOGS FIRST TIME HYBRID MEDIA & HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE EVENT COURSE VIDEO EMAIL WEBINAR WEBINAR WEBINAR EC GENIUS BAR LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen POD EVENTS
  • 25. #ECTC11 WPC20 www.eventcamp.euimage credit: adapted for demo purposes only by Sam Smith & Ruud Janssen
  • 26. PHASE 1 PHASE 2 PHASE 3 LIVE BROADCAST TO HYBRID AUDIENCE HYBRID CHALLENGES NEAR REALTIME REPORTING SOCIAL NEW MEDIA EVENT NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO 2 DAY SOCIAL BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER MEDIA & ATENDEE ATTENDEE HYBRID EVENT VIDEO EMAIL WEBINAR WEBINAR WEBINAR VIRTUAL EMCEE LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen POD EVENTS
  • 27. 2011 2014 PHASE 3 PHASE 1 PHASE 2 PHASE 3EVENTCAMP EUROPE 2011 EVENTCAMP EUROPE 2012 SOCIAL NEW MEDIA EVENT NEW MEDIA DASHBOARD NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO EVENT VIDEO WHITEPAPER BLOGS FIRST TIME THANK YOU POST EVENT WHITEPAPER 2 DAY SOCIAL ATENDEE MEDIA & VIDEO EMAIL WEBINAR HYBRID EVENT WEBINAR COURSE image credit: Sam Smith & Ruud Janssen
  • 28. what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar©TNOC | 2011 | www.tnoc.ch
  • 29. question to ask yourself before we begin©TNOC | 2011 | www.tnoc.ch
  • 30. what do they see?©TNOC | 2011 | www.tnoc.ch
  • 31. what do they care about?©TNOC | 2011 | www.tnoc.ch
  • 32. how do they want to be listened to?©TNOC | 2011 | www.tnoc.ch
  • 33. what initiatives do they take?©TNOC | 2011 | www.tnoc.ch
  • 34. what touchpoints can you offer? 4 2 3 1how do you connect the personal touchpoints©TNOC | 2011 | www.tnoc.ch
  • 35. what touchpoints are already in place? 4 2 3 1 what behaviour change do you want to see?©TNOC | 2011 | www.tnoc.ch
  • 36. ask yourself before you begin: what is your strategy? “ tactics without strategy is the noise before defeat ” sun tzu©TNOC | 2011 | www.tnoc.ch
  • 37. conversation leveraging gobal market community organisation personal elements of social media strategy©TNOC | 2011 | www.tnoc.ch
  • 38. personal communications objectives Market, World personal ‣ build a personal brand Community ‣ generate leads ‣ build network value Organization ‣ keep informed ‣ establish expertise Personal©TNOC | 2011 | www.tnoc.ch
  • 39. internal communications objectives ‣ document knowledge Market, World internal communicationsideas ‣ generate Community ‣ improve retention ‣ reduce costs ‣ identify leaders Organization ‣ communicate quickly Personal ‣ strengthen culture©TNOC | 2011 | www.tnoc.ch
  • 40. customer communications objectives Market, World customer ‣ generate ideas communications ‣ build brand reputation Community ‣ gain referrals Organization ‣ energize enthusiasts ‣ cheap, fast research Personal ‣ reduce support cost©TNOC | 2011 | www.tnoc.ch
  • 41. market communications objectives Market, World market communications ‣ increase visibility Community ‣ market intelligence ‣ competitor intelligence ‣ brand intelligence Organization ‣ crisis mitigation Personal©TNOC | 2011 | www.tnoc.ch
  • 42. implementation: grow from your comfort zone slowly Market, World Community Organization Personal I can get my we can keep we could always OMG what if they feet wet it private pull the plug say something bad? ...but start listening at all levels now©TNOC | 2011 | www.tnoc.ch
  • 43. implementation: strength at one level can be leveraged to the next level Market, World Community Organization Personal teams create and brand evangelists leaders ignite contextualize multiply and echo team messages to the message participation outside world everywhere ...but start listening at all levels now©TNOC | 2011 | www.tnoc.ch
  • 44. ©TNOC | 2011 | www.tnoc.ch graphic source: Rego.ch
  • 45. tactical elements of social media©TNOC | 2011 | www.tnoc.ch
  • 46. implementation: each tool has it own strengths and weaknesses fast followers, faster news shallow friends, noisy deep connections, viral private, slow building great control, unlimited content slow building, commitment©TNOC | 2011 | www.tnoc.ch
  • 47. Personal Friend request your address book contacts Friend request Facebook/ Research contact’s Nice to hear from you! LinkedIn personal profile Let’s do lunch! recommendations Answer LinkedIn Follow up with requestor, Questions in your area of request friend connection expertise intelligence: social networks for lead generation©TNOC | 2011 | www.tnoc.ch
  • 48. Organization www.myswitzerland.com Social Media Policy Switzerland Convention & Incentive Bureau Version: Sunday, 8 May 2011 version 1.0 ©TNOC | 2011 | www.tnoc.ch Social Media Policy Proposal SCIB Prepared for: Barbra Albrecht, General Manager Switzerland Convention & Incentive Bureau (SCIB) Prepared by: Ruud Janssen, CMM, Managing Director TNOC Version date: 8 May 2011 intelligence: internal wikis and networks©TNOC | 2011 | www.tnoc.ch
  • 49. Community Appendix 6: Overview of Strategic and Official Partners. Strategic Partners Official Partners intelligence: community idea forums Switzerland Tourism Medium-term Planning 2012–2014 | 50©TNOC | 2011 | www.tnoc.ch
  • 50. Market, World intelligence: community idea forums©TNOC | 2011 | www.tnoc.ch
  • 51. Market, World intelligence: analytics dashboards©TNOC | 2011 | www.tnoc.ch
  • 52. Market, World intelligence: conversation mining©TNOC | 2011 | www.tnoc.ch
  • 53. Market, World intelligence: identifying top contributors, translation options & conversation mining©TNOC | 2011 | www.tnoc.ch
  • 54. conversation leveraging gobal market community listening messaging[intelligence] [advertising] organisation personal elements of social media strategy©TNOC | 2011 | www.tnoc.ch
  • 55. defining your strategy map©TNOC | 2011 | www.tnoc.ch
  • 56. from the perspective of the users©TNOC | 2011 | www.tnoc.ch
  • 57. to drive business results©TNOC | 2011 | www.tnoc.ch
  • 58. tactical elements of social media©TNOC | 2011 | www.tnoc.ch
  • 59. ask yourself before you begin: what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar©TNOC | 2011 | www.tnoc.ch
  • 60. tactical elements of social media©TNOC | 2011 | www.tnoc.ch
  • 61. interested?©TNOC | 2011 | www.tnoc.ch
  • 62. are you prepared to join a workshop?©TNOC | 2011 | www.tnoc.ch
  • 63. or do you prefer to be last in line?©TNOC | 2011 | www.tnoc.ch
  • 64. would you like to test the waters?©TNOC | 2011 | www.tnoc.ch
  • 65. are you ready to take the next step?©TNOC | 2011 | www.tnoc.ch
  • 66. Wednesday 7 & Thursday 8 September 2011 2 day Social Media & Hybrid Events Course Friday 9 September Application of course curriculum in the inaugural Event Camp Europe©TNOC | 2011 | www.tnoc.ch
  • 67. http://www.roiweek.org©TNOC | 2011 | www.tnoc.ch
  • 68. embracing social media and hybrid events Ruud Janssen @ruudwjanssen www.tnoc.ch©TNOC | 2011 | www.tnoc.ch
  • 69. Ruud Janssen, CMM ©TNOC | The New Objective Collective www.tnoc.ch ruud.janssen@tnoc.ch Crafting Live, Hybrid & Digital Footprints™ for Organisations and Events Bespoke social media strategies & online collaboration solutions Accredited MPI global trainer & facilitator TEDxBasel Founder & Curator MPI international board of directors Board member Meeting Support Institute Board member Project Meeting Architecture Judge of EIBTM Worldwide Technology Watch Awards Captivate | Cultivate | Elevate©TNOC | 2011 | www.tnoc.ch
  • 70. inspiration and (re)sources: ‣www.tnoc.ch ‣www.tedxbasel.com ‣www.tnoc.posterous.com ‣www.myswitzerland.com ‣www.slowfoodconcept.posterous.com ‣www.interactivemeetingtechnology.com ‣www.wordpress.com ‣www.scribd.com ‣www.ted.com ‣www.twitter.com ‣www.mpiweb.org ‣www.twubs.com/tnoc Twitter # hashtags to search ‣www.twubs.com/myswitzerland ‣www.flickr.com ‣#eventprofs ‣innovationinsight ‣#engage365 ‣www.hootsuite.com ‣#TNOC ‣www.bluewiremedia.com.au ‣#ROIweek ‣www.rega.ch©TNOC | 2011 | www.tnoc.ch
  • 71. Ruud Janssen, CMM ©TNOC | The New Objective Collective www.tnoc.ch Crafting Live, Hybrid & Digital Footprints™ for Organisations and Events Bespoke social media strategist & online collaboration enabler TEDxBasel Founder & Curator MPI international board of directors Board member Meeting Support Institute Board member Project Meeting Architecture Judge of EIBTM Worldwide Technology Watch Awards Accredited MPI global trainer & facilitator Captivate | Cultivate | Elevate©TNOC | 2011 | www.tnoc.ch