20120715 tnoc pricing comercial policies + monetization of virtual & hybrid events
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Pricing, Commercial Policies & monetization of Virtual and Hybrid Events …
Pricing, Commercial Policies & monetization of Virtual and Hybrid Events
Are you uncertain how to price your virtual and hybrid events?
How should you relate price to functionality and interaction offered? Should you charge members or provide some free and some at a fee? How can you maximize the value of your intellectual assets?
Learn what policies and pricing has worked for a range of organisations for their delegates and members. Learn how they developed their policies and models, and avoid pricing mistakes that takes years to recover from.
Case study presentations from:
Pankaj Parnami, Founder & Director, Global Outsourcing Association of Lawyers
Fiona Miller, Head of Conferences and Training, Lexis Nexis
Ruud Janssen, CMM, TNOC.ch
Session chair: Elling Hamso, European Event ROI Institute