• Save
20120627 Workings of New Media by TNOC Ruud Janssen for European Society for Radiology ESR
 

20120627 Workings of New Media by TNOC Ruud Janssen for European Society for Radiology ESR

on

  • 824 views

Social Media for the European Society for Radiology, a proposed next step in building a robust community. Facilitation by Ruud Janssen, CMM, Managing Director TNOC www.TNOC.org

Social Media for the European Society for Radiology, a proposed next step in building a robust community. Facilitation by Ruud Janssen, CMM, Managing Director TNOC www.TNOC.org

Statistics

Views

Total Views
824
Views on SlideShare
821
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 3

https://twitter.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

20120627 Workings of New Media by TNOC Ruud Janssen for European Society for Radiology ESR 20120627 Workings of New Media by TNOC Ruud Janssen for European Society for Radiology ESR Presentation Transcript

  • HUMAN SOCIALISATION & the role of Social Media ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Swinging through the trees.. ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Emerging from the jungle with Language ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Thousands of years later we wrote it down ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION PCs, the internet, cell phones have come together to enable a vast distributed network of human intelligence ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION A Persistent Stream of Consciousness.. ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Established Industry, the Stream and the Cloud ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Persistent Social Framework displaces Industry ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Government Intervention ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION Stream Dries up… ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • HUMAN SOCIALISATION OR Industry adapts.. ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • YEARS TO REACH 50 MILLION SUBSCRIBERS Radio 38 Years TV 13 Years Facebook 100 Million in less than 9 months Source: Socialnomics09 ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • PERCEPTION FOUR YEARS AGO… “That’s what social networking is all about: worshipping at the Altar of Self.” nothing more than an exercise in unashamed public vanity for the Look at Me generation” Sandra Lee in The Sunday Telegraph - May 25, 2008 ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • no longer a fad.. It is a fundamental way we communicate ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • 1 YEAR OF TWITTER TRAFFIC: Now at 50 Million Tweets/day View chart and stats on analytic.ly ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • STREAM SIZE 2012: IT IS DAVID AND GOLIATH Next to Facebook, the Twitter Stream is still small ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • 1 MILLION BRAND MENTIONS PER DAY ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • OPENNESS Little Twitter is dragging the others out of the cave and into the open ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • OPENNESS Because it is open, the Twitter Stream will become the core transport layer for rich MetaData and Cross Network Links ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • 1% Gold 100% Real ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • SOCIAL VECTORS Persona Breaking Trends Sentiment Influence and Engagement Trust Relevance Connectedness – Degrees of Separation ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • PERSONA Individual Profiling and Metadata Analysis BIO data Location Gender Interests Twitter Lists Advocates and Critics ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • BREAKING TRENDS How to leverage live trends Matching themes Influencers buzz Audience word clouds Industry trends Competitors mentions Shared links ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • SENTIMENT How to transform positive and negative sentiment into value Engage with users Manage unhappy customers Build VIP Advocates Identify critics Customers support ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INFLUENCE AND ENGAGEMENT Influencer targeting to get in touch with opinion leaders Followers and Following Relationships Points of engagement Klout Scores Advocates and Critics ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • TRUST How to find most relevant Tweets Influence Geo-Locations Degrees of Separation Engagement Gender Metadata ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • RELEVANCE How to find most relevant Tweets and Users Matching keywords in Tweets Matching Location Matching keywords in BIO Relationships Shared Links ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • CONNECTEDNESS Degrees of Separation to spot hub users Number of connections Number of interactions Mutual Friends Relationships Shared Links ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • OBJECTIVE: Seek an effective way to measure brand sentiment accurately. METRIC: The goal is to find a list of influencers speaking in both positive and negative terms and engage. Velocity ACTION: 10,000 Call center to respond to negative sentiment everyday Mentions/day filtered to 180 Meaningful comments ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION News 24 of the Top 25 Newspapers are in decline ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssen 47Wednesday, 27 June 12
  • INDUSTRY DISRUPTION News 24 of the Top 25 Newspapers are in decline Air France Flight 447 Disaster Tweets appeared 6 hours before Search Google Results ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION Advertising 14% of the population Trust an Ad 78% Trust what their Friends say Source: Socialnomics09 ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION Web Search Facebook has more traffic than Google Source: Socialnomics09 ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION Web Search Facebook has more traffic than Google Social Media Search provides a better result than Google for links and recommendations ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION Marketing and Brand Management Top 20 Brands on Twitter – April 2010 Source: http:// www.briansolis.com/ 2010/05/report- top-20-brands-on- twitter-april-2010/ ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION Polling Why Poll when you can extract? Source: http://blogs.hbr.org/research/2010/05/why- gallup-when-you-can-tweet.html ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • INDUSTRY DISRUPTION Entertainment ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • THE NEXT TWO YEARS Its still early Days.. ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • THE NEXT TWO YEARS Its very early Days “Google fears Facebook, Facebook fears Twitter, Twitter fears 4square, 4square fears two men in a garage” ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • SCALE SMS is the benchmark SMS is over 7 Billion/day Twitter, Facebook and the other networks are still small, 150 Million posts/day combined ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • DISTRIBUTION Links published in Posts on an interesting topic will have greater reach than links published in main stream News > ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • CROSS PLATFORM INTEGRATION Mentions, RTs, … Blogs Mentions, … Pictures, Comments, … Profiles, Comments, … Connections, Comments Fan Pages Comments, Sharing,… Status Updates, Comments, … ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • TWEETS PER CAPITA A new SocioEconomic KPI Source: PeopleBrowsr DataMine ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • THE NEXT TWO YEARS The Conversation Stream becomes the Conversation Cloud ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • THE NEXT TWO YEARS The Conversation Cloud becomes the Rich Metadata Cloud Social Media Stream will become the core backbone for people data ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • EXPERIMENTAL APPS What can be built? Contextual Search and Post Cloud powered Q and A ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • EXPERIMENTAL APPS ARTIFICIAL INTELLIGENCE What can be built? Artificial Intelligence was Artificial Intelligence = now Build a database of Questions and Answers from the about machine learning or CPU cycles Twitterverse For the first time we have a vast open database of Questions and Answers Crowdsource Questions without Answers – Lets turn the problem upside down.. Crowdflower Devote CPU cycles to contextual analysis and NLP ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • Dashboard & Analytics ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • Dashboard & Analytics Every search shows related and connected data in the form of images, videos, @names, #tags, RTs and URLs ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • COLLECTIVE CONTRIBUTOR CONSCIOUSNESS ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12
  • REFERENCES This deck inspired by– www.tnoc.ch http://www.slideshare.net/peoplebrowsr/the- twitter-metadata-revolution-and-collective- www.myESR.org consciousness Socialnomics09 http://www.nytimes.com/external/readwriteweb/ 2010/05/17/17readwriteweb-twitter-forefather- Social Media in Plain English leaves-aims-to-disrupt-b-89770.html PeopleBrowsr Top 20 Brands Study http://blogs.hbr.org/research/2010/05/why- gallup-when-you-can-tweet.html http://www.briansolis.com/2010/05/report- top-20-brands-on-twitter-april-2010/ ©2012 | TNOC | Ruud Janssen, CMM | @ruudwjanssenWednesday, 27 June 12