• Save
20110902 Hybrid Event Opportunitites Ruud Janssen #eventsummit Luxembourg
 

Like this? Share it with your network

Share

20110902 Hybrid Event Opportunitites Ruud Janssen #eventsummit Luxembourg

on

  • 1,184 views

Hybrid Events by

Hybrid Events by
Ruud Janssen – CMM
http://www.TNOC.ch

http://www.eventsummit.lu/

Statistics

Views

Total Views
1,184
Views on SlideShare
1,169
Embed Views
15

Actions

Likes
2
Downloads
1
Comments
0

2 Embeds 15

http://paper.li 13
https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

20110902 Hybrid Event Opportunitites Ruud Janssen #eventsummit Luxembourg Presentation Transcript

  • 1. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  • 2. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 3. How sustainable is your attention span? learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  • 4. Objective:©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 5. I would like some ROI learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  • 6. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 7. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 8. Discover hybrid event formats +options©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 9. Discover hybrid event formats Identify +options hybri d team roles©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 10. Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 11. Digital Game Plan learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  • 12. Meetings don’t just look like this anymore...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 13. http://www.mpiweb.org/sap2010/©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...
  • 14. savings 90% => lack of recognition©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...
  • 15. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 16. 1 content 2 Hybrid event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  • 17. LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRIDanalyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM
  • 18. LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRIDanalyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM
  • 19. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 20. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 21. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 22. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 23. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 24. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS NEWS VIDEO THANK YOU PRESS WHITEPAPER CAPSULES EMAIL RELEASE NEAR REALTIME REPORTINGSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 25. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 26. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 27. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 28. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 29. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 30. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 31. EXTEND MEETINGS WHAT IS IT? VIRTUAL PRESENTATION SLIDES + AUDIO WHAT’S NEW? INCREASED ADOPTION NEW SIMPLE CHOICES WHY IS IT ON THE LIST? SHARABLE CONTENT LIST BUILDING WEBINAR
  • 32. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONAL SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? PUBLIC SOCIAL INTEGRATION PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATION
  • 33. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? EVENT SOCIAL INTEGRATE PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATION
  • 34. EXTEND MEETINGS WHAT IS IT? EXTEND CONTENT REACH EXTEND CONTENT LIFE WHAT’S NEW? SEARCH FUNCTIONALITY TAGGING AND UGC LOCALISATION WHY IS IT ON THE LIST? CONTENT ROI REPURPOSING INSTANT ACCESS GENERATION
  • 35. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? INTEGRATE PUBLIC SOCIAL BESPOKE SOCIAL NETWORKS NETWORK CUSTOMIZATION
  • 36. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 37. INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENT
  • 38. INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENT
  • 39. INCLUDE MORE PEOPLE WHAT IS IT? ACTIVE DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS BACKCHANNEL SPREADS WORD BRIDGES F2F & VIRTUAL
  • 40. INCLUDE MORE PEOPLE WHAT IS IT? DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS IDEA CONTRIBUTION / BRIDGES F2F & VIRTUAL RATING
  • 41. INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUAL
  • 42. INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUAL
  • 43. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 44. INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN ONSITE DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION COLLABORATION SYSTEMS
  • 45. INCREASE INTERACTION WHAT IS IT? ONLINE COLLABORATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS SECURITY WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE ONLINE COLLABORATION PROJECT MANAGEMENT PLATFORMS
  • 46. INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN FREE COLLABORATION DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION SYSTEMS
  • 47. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP MOBILE DEVICES
  • 48. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP SINGLE FUNCTION MOBILE DEVICES
  • 49. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP APP BASED MOBILE DEVICES
  • 50. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP ANONYMOUS MOBILE DEVICES
  • 51. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 52. ALTERNATIVE FORMATS WHAT IS IT? LOW-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? MULTI USER UPTO 9 FULL DUPLEX WHY IS IT ON THE LIST? LOW COST BETTER COLLABORATION OFF THE FLY HYBRID TEAM MEETINGS
  • 53. ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE GROUP TELEPRESENCE
  • 54. ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE REMOTE PRESENTATIONS TELEPRESENCE
  • 55. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BASIC CHAT ON (NEW) PLATFORMS STREAMING PLATFORMS PROVEN SUCCESS
  • 56. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN 365 DAY VIRTUAL (NEW) PLATFORMS PLATFORMS PROVEN SUCCESS
  • 57. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS INTEGRATED EVENT BASED HYBRID PLATFORMS
  • 58. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BLENDED EVENTS (NEW) PLATFORMS PROVEN SUCCESS
  • 59. ALTERNATIVE FORMATS WHAT IS IT? BUSINESS GAMING REALTIME LEARNING WHAT’S NEW? NOT LOCATION BOUND CONTENT DRIVEN WHY IS IT ON THE LIST? OBJECTIVE DRIVEN ENTERTAINING EVENT GAMING ENGAGING
  • 60. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 61. The greatest opportunity forattendance & attentiongrowth is...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 62. ...outside the room...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 63. What is a Virtual & Digital Meeting? Meetings, engagement and interaction outside the physical meeting space©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 64. thinking outside the room©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 65. 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  • 66. WHY? increase reach | improve engagement | extend duration? purpose WHO? who is your audience? what are their needs? what do they do online? audience what is the key message to convey? WHAT? what do you want your audience to think, know, feel or do? objectives what are you going to measure? how to develop the story based on WHY | WHO | WHAT HOW? what technology components could support and what strategy results can you track review results and evaluate based on execution towards objectives what worked | what didn’t©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 67. Case study 1 slides courtesy of @samueljsmith #ECTC10©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 68. How To Design An Effective Hybrid Event ff ROM LES S ONS F MP EV ENT CA IES CIT T W IN 71 Photo Courtesy of Noah Wolf Photography
  • 69. ? What is Event Camp Twin Cities? #eventprofs 72
  • 70. Overview Dallas, TX Minneapolis, MN Basel, Switzerland 10 75 15 550 73
  • 71. “Event Camp Twin Cities blew me away. For the firsttime ever, this was officially a hybrid event that works.! It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” 74
  • 72. “At 6:00 pm... I realized for the first time I was alone in my office.! I looked around and wondered where the [other] people had gone.” 75
  • 73. “The best virtual event experience I have seen to date” 76
  • 74. ? General Observations About Bad Hybrid Events 77
  • 75. Most Hybrids Are Like Bad Public Access TV 78
  • 76. You Are Daring Attendees to “Not” Be Distracted 79
  • 77. Most Hybrid & Virtual Events Lack Collaboration 80 Photo Courtesy of Noah Wolf Photography
  • 78. #ectc10 wanted to show people a new way forward 81
  • 79. 1 Model Hybrid Experiences After “Live TV” Events 82
  • 80. Live TV Events - Incorporate F2F & Remote Audiences 83
  • 81. Hosts Introduce Audience To The Event 84
  • 82. #ectc10 Built Studio To Mimic Live Events Model 85 Photo Courtesy of Noah Wolf Photograp
  • 83. Developed Three “Behind the Event” Shows 86 Photo Courtesy of Noah Wolf Photography
  • 84. Our Tech Setup Gave Us Maximum Flexibility 87 Photo Courtesy of Noah Wolf Photography
  • 85. Direct Two Way Connection with PODS in Basel and Dallas 88 Photo Courtesy of Noah Wolf Photography
  • 86. Video Player Had Customizable Video / Slides Setup 89
  • 87. 2 Turn Viewers into Active Participants 90
  • 88. Incorporate Input from Remote Locations 91
  • 89. Remote & F2F Working Together to Build a Document 92 Photo Courtesy of Noah Wolf Photography
  • 90. Business Games Encouraged Participation 93
  • 91. Integrate Remote Presentations Into Event 94 Photo Courtesy of Ruud Janssen
  • 92. Integrated Chat, Video, Slides & Program in Single Interface 95
  • 93. Over 3400 Tweets sent under #ectc10 Hashtag 96 Photo Courtesy of Noah Wolf Photography
  • 94. 3 Design & Program for Each Audience 97
  • 95. Four Agendas One For Each Audience 98
  • 96. 4 Think Sharable Ideas & Content 99
  • 97. Jenise Fryatt Samuel J. Smith - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of EventUse Blog Content - Interviews, Hot Topics to Draw Attention 100
  • 98. Mitchell Beer - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptcSend Fact-Based Highlight Tweets 101
  • 99. Heidi Thorne Emilie Barta - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night3400 Tweets on #ectc10 hashtag during event 102
  • 100. 5 Define Roles, Build a Team and Prepare 103
  • 101. Remarkable People That Lent A Helping Hand 104
  • 102. Mitchell Beer Chris Uschan Erica St. Angel - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to DateRe-Package Content for Distribution After Event 105
  • 103. Let’s Answer Some Questions 106 Photo Courtesy of Noah Wolf Photography
  • 104. Open invitation eventcamp.eu©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 105. Case study 2©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 106. Riveting talks by remarkable people,free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 107. IDEAS WORTH SPREADING Since launch of TEDx >2200 events 42 languages in 96 countries©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 108. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 109. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 110. Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 111. Digital Game Plan learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  • 112. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch http://www.meetingsupport.org/TweetingMeeting©TNOC | 2010 | Ruud Janssen | www.tnoc.ch