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20110706 ruud janssen_#ISRMP Gdansk_presentation Virtual and Live events

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  • 1. face to face meetings + virtual events when, why and how do they support each other? Ruud Janssen, CMM ©TNOC | The New Objective Collective | Managing Director & Founder TEDxBasel + TEDxYouth@Basel | Founder & Curator EventCamp Europe | Founder©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 2. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS
  • 3. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY
  • 4. @ruudwjanssen
  • 5. thinking outside the room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 6. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 7. focus on events
  • 8. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 9. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS
  • 10. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY
  • 11. 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  • 12. 1994
  • 13. Sunday, 12 June 2011
  • 14. 2010
  • 15. macro-realities©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 16. the perfect storm of 2009©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 17. budget constraints©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 18. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 19. people are more connected...and are always on©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 20. and they are more mobile than ever...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 21. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s this thing...
  • 22. RT @zappos: Airports closed due tovolcanic ash. London conference guysays next big challenge isnt cloudcomputing, its cloud commuting.
  • 23. Eyjafjallajokull
  • 24. Stuck in London Sunday night? attend TEDxVolcano
  • 25. TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/
  • 26. What does all this mean for you?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 27. Meetings don’t just look like this22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 28. 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...
  • 29. 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...
  • 30. 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this.
  • 31. The greatest opportunity forattendance growth is...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 32. ...outside the room...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 33. OMG!©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 34. 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  • 35. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 36. Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 37. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 38. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 39. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 40. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 41. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 42. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 43. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 44. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 45. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 46. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 47. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 48. We have our own little disconnect...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 49. Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 50. Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 51. What does that mean for YOU?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 52. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 53. Thinking Outside the Room©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 54. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 55. “Don’t be trapped by dogma - that is, livingwith the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 56. How doesbusinessgrow?
  • 57. experience | initiate | network | learn | collaborate
  • 58. measure results
  • 59. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 60. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 61. Friday 8 July - same room 9:00 - 10:00 How Social is Your Media?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch