20110414 The Essential of Creating Social-Media a Friendly Event Site

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The Essentials of Creating a Social-Media Friendly Event Site

Presented by Ruud Janssen, CMM http://www.tnoc.ch

Original Webinar with full audio and slides can be found here: http://www.mpiweb.org/Education/Online/smeventsite

Description
While we are racing to jump on the social media bandwagon, we forget to check if our websites are ready for Social Media. Most aren’t – and you are missing attendees. This webinar will show you five simple things that you can change on your website today to make it social media friendly.
Learning Objectives:
Learn 5 common website mistakes that events sites make
Identify strategies that you can implement tomorrow to fix those mistakes
Garner additional exposure and potentially increase revenue
Sponsored by: Intercontinental Hotel Groups + MPI + TNOC

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20110414 The Essential of Creating Social-Media a Friendly Event Site

  1. 1. The Essentials of Creating aSocial-Media Friendly Event SitePresented by Ruud Janssen, CMM13 April 2011
  2. 2. The Essentials of Creating aSocial-Media Friendly Event SitePresented by Ruud Janssen, CMM13 April 2011While we are racing to jump on the social media bandwagon, weforget to check if our websites are ready for Social Media. Mostaren’t – and you are missing attendees. This webinar will show youfive simple things that you can change on your website today tomake it social media friendly.Learning Objectives: • Learn 5 common website mistakes that events sites make • Identify strategies that you can implement tomorrow to fix those mistakes • Garner additional exposure and potentially increase revenueSponsored by:
  3. 3. @ruudwjanssen TNOC.skype ruud.janssen@tnoc.ch www.tnoc.ch small business owner 20 years in meetings industry marketing entrepreneur in bespoke social media & online collaboration accredited trainer & facilitator MPI international board of directors TEDx curator project meeting architecture slowfood enthusiastRuud Janssen, CMM 3
  4. 4. 5 steps to more social media friendly event websites 4
  5. 5. 5 steps to more social media friendly event websites es s)? bu si n e nt (th r eve r you d o fo ee d to si te n s the rs? doe se at th eu wh for o d to d it nee td oes w ha 5
  6. 6. not abo ut w iref r am es or C MS
  7. 7. not abo ut t ype fac e so rw eb des ign
  8. 8. The Essentials of Creating aSocial-Media Friendly Event Site
  9. 9. website = point to place image credit: ©TNOC | Ruud Janssen
  10. 10. the hub of your community image credit: David Armano adapted by Ruud Janssen
  11. 11. where to start?
  12. 12. collect
  13. 13. PHASE 1 SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME ATENDEE WEBINARimage credit: Sam Smith & Ruud Janssen
  14. 14. PHASE 1 PHASE 2 PHASE 2 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME HYBRID ATENDEE ATTENDEE WEBINAR WEBINAR ONSITE GENIUS BAR LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
  15. 15. PHASE 1 PHASE 2 PHASE 2 PHASE 3 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NEW MEDIA EVENT NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE VIDEO EMAIL WEBINAR WEBINAR WEBINAR ONSITE GENIUS BAR LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
  16. 16. PHASE 3 PHASE 1 PHASE 22 PHASE PHASE 32011 CONGRESS 2012 CONGRESS SOCIAL CONTENT NEW MEDIA EVENT NEW MEDIA DASHBOARD EVENT NETWORKS WEBINAR REPURPOSING DASHBOARD VIDEO VIDEO WHITEPAPER BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE VIDEO EMAIL WEBINAR WEBINAR WEBINAR image credit: Sam Smith & Ruud Janssen
  17. 17. what do you put in & what would you like to get out? = conversion 17
  18. 18. where do you need to pay attention? listening presence content blogger relations utility stations engineering creation applications employee viral mobilization crisis management search engine crowdsourcing mobilization optimizationbrand strategy web alliances measurement creative development analytics 18
  19. 19. Altimeter Group asked 140 Corporate Social Strategists:“What three external (go-to-market) social strategyobjectives will you focus on most in 2011?” Source: Survey of Corporate Social Strategists, Altimeter Group, 2010
  20. 20. 5 steps to more social media friendly event websites 20
  21. 21. rich & fresh1 content
  22. 22. Let’s consider an event website
  23. 23. where do website visitors come from? 23
  24. 24. can your visitors find their why? 24
  25. 25. what & whom are they looking for? 25
  26. 26. how do they wish to engage? 26
  27. 27. are they socially motivated? 27
  28. 28. or just to convince their boss 28
  29. 29. how attractive is your proposition? 29
  30. 30. and who is it for? 30
  31. 31. when do they need what? 31
  32. 32. how do you keep them connected? 32
  33. 33. where do you have the conversation? 33
  34. 34. how is the content relevant? 34
  35. 35. what resources do you have? 35
  36. 36. and can you sustain the efforts? 36
  37. 37. do you offer enough variation? 37
  38. 38. and is it worth the effort? 38
  39. 39. does it lead to conversion? 39
  40. 40. 5 steps to more social media friendly event websites 40
  41. 41. 2social content
  42. 42. who’s listening?Social media is about gettingothers to tell our stories for us 42
  43. 43. we want to do business with a person 43
  44. 44. we want to connect to the real thing 44
  45. 45. and we trust our friends Tripadvisor launched Facebook’s Instant Personalization feature in Dec 2010, offering friend ratings, reviews and travel history 45
  46. 46. and near realtime information 46
  47. 47. created by the community 47
  48. 48. we want the backstage scoop 48
  49. 49. right here right now 49
  50. 50. enablers of social networking 50
  51. 51. your turn | activity 1 What forms of socialinteraction do you seeon your event website today?
  52. 52. which functionalities do you use in your organization’s website? 52
  53. 53. we want the full picture 53
  54. 54. and see what get’s traction 54
  55. 55. 5 steps to more social media friendly event websites 55
  56. 56. 3 mobileinteraction
  57. 57. how portable is your website? image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo to be designed in line with brand guidelines)
  58. 58. compatible with phones & tablets? 58
  59. 59. what your website looks like on an ipad? check on http://www.ipadpeek.com 59
  60. 60. 60
  61. 61. 61
  62. 62. 62
  63. 63. 63
  64. 64. 64
  65. 65. 5 steps to more social media friendly event websites 65
  66. 66. easy to share
  67. 67. what and who do they care about? engage based on a user’s mode 67
  68. 68. I tell my friends about your brand not because I like your brand but because I like my friends 68
  69. 69. Exclusive deals or offers 36.90% YES i am a current customer. 32.90% NO 40.10% Interesting or entertaining content. 18.20% 59.90% Other people I know are fans of the brand. 6.20% Service, support or product news 5.00% Other 0.70%have you ever “friended” a brand what is the primary reason you on Facebook or MySpace? “friend” a brand? Source: Razorfish study 69
  70. 70. Exclusive deals or offers. 43.50% NO YES i am a current customer. 23.50% 74.50% Interesting or entertaining content 22.70% 25.50% Other people I know are fans of the brand. 6.30% Service, support or product news 3.50% Other 0.40%have you ever followed a what is the primary reason you brand on Twitter? follow a brand on Twitter?Source: Razorfish study 70
  71. 71. affiliate marketing & sharing 71
  72. 72. website in transition? 72
  73. 73. keep the dialogue going 73
  74. 74. social media layer over your site 74
  75. 75. facebook layer over your site 75
  76. 76. video layer over your site 76
  77. 77. sharing layer over your site 77
  78. 78. contact layer over your site 78
  79. 79. tracking your engagement & benefits 79
  80. 80. www.paywithatweet.com 80
  81. 81. 81
  82. 82. 82
  83. 83. 83
  84. 84. 84
  85. 85. which functionalities do you use in your organization’s website? 85
  86. 86. does your website engage in conversation? image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo to be designed in line with brand guidelines)
  87. 87. where is your audience?
  88. 88. 5 steps to more social media friendly event websites 88
  89. 89. 5really simple to syndicate
  90. 90. 90
  91. 91. 91
  92. 92. 92
  93. 93. RSS - Really Simple Syndication social content blogosphere Channel content is promoted and posted to blogs. Profiles drive traffic Profiles aresearch Channel content is to the content posted to profiles. promoted to Original branded channels. the blogs. content and utility Blogs will drive traffic and social networks members to the profiles. Friends and fans join your network. 93
  94. 94. DASHBOARD WPC20 ©TNOC | DASHBOARDimage credit: adapted for demo purposes only
  95. 95. how communities are built image credit: David Armano adapted by Ruud Janssen &
  96. 96. your site = point to place image credit: © TNOC | Ruud Janssen
  97. 97. where do you need to pay attention? listening presence content blogger relations utility stations engineering creation applications employee viral mobilization crisis management search engine crowdsourcing mobilization optimizationbrand strategy web alliances measurement creative development analytics 97
  98. 98. activity 2What social media element would you like to add to your site? before - during - after
  99. 99. 5 steps to more social media friendly event websites 99
  100. 100. The Essentials of Creating aSocial-Media Friendly Event SitePresented by Ruud Janssen, CMM13 April 2011 www.tnoc.ch ruud.janssen@tnoc.ch @ruudwjanssen
  101. 101. where to start? www.tnoc.ch ruud.janssen@tnoc.ch @ruudwjanssen
  102. 102. From Clipboards to iPads: MobileApps for the Meeting PlannerPresented by Midori Connoly, Sam Smith & Ruud Janssen18 May 2011Technology Series: Part 5 of 5Meeting planners were some of the first people to carry mobile phones – the immediacy ofcommunications and urgent nature of our meeting industry required constant contact.Today almost every meeting planner has a phone in their pocket, purse or strapped to abelt – but are we utilizing these mobile devices to their fullest extent? What mobileapplications and functionalities are available for these devices beyond an email inbox andspeaker phone?Learning Objectives:•Learn how the iPad is more than just a smaller version of a laptop•Find time-saving strategies using mobile features

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