• Save
13th eces tnoc_thetweetingmeeting_ruud janssen

Like this? Share it with your network

Share

13th eces tnoc_thetweetingmeeting_ruud janssen

  • 315 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
315
On Slideshare
314
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 1

http://www.tnoc.ch 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting "Breakdown the barriers and stand up for Epilepsy" Friday, 30,August, 13
  • 2. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 3. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 4. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES I was born in 28 B.G. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch Friday, 30,August, 13
  • 5. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES I was born in 28 B.G. Friday, 30,August, 13
  • 6. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting "Breakdown the barriers and stand up for Epilepsy" Friday, 30,August, 13
  • 7. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 8. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES the tweeting meeting The Tweeting Meeting Social Media & Social Networks For Meetings & Events Friday, 30,August, 13
  • 9. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 10. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 11. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 12. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Friday, 30,August, 13
  • 13. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Practical tip # 1 People grow in the direction of the questions they ask Friday, 30,August, 13
  • 14. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting "Breakdown the barriers and stand up for Epilepsy" Friday, 30,August, 13
  • 15. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES 2012 Friday, 30,August, 13
  • 16. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Friday, 30,August, 13
  • 17. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Friday, 30,August, 13
  • 18. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 19. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 20. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 21. ©TNOC | 2011 | www.tnoc.ch Slide courtesy of Samuel J Smith - Social Point - Interactive Meeting Technologies LLC Friday, 30,August, 13
  • 22. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Friday, 30,August, 13
  • 23. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Friday, 30,August, 13
  • 24. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Practical tip # 2 People remember how you make them feel Friday, 30,August, 13
  • 25. ©TNOC | 2011 | Ruud Janssen | www.tnoc.ch How is your social media skill set? Friday, 30,August, 13
  • 26. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES Recommended reading Friday, 30,August, 13
  • 27. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting ask yourself before you begin: what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar Friday, 30,August, 13
  • 28. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting ask yourself before you begin: what is your objective? “ tactics without strategy is the noise before defeat ” sun tzu Friday, 30,August, 13
  • 29. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting content contextcontinuity 4 1 2 graphic source: David Armano adapted by Ruud Janssen connectivity 3 Friday, 30,August, 13
  • 30. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting gobal market elements of social media community organisation personal strategy conversation leveraging Friday, 30,August, 13
  • 31. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting personal communications objectives ‣ build a personal brand ‣ find informed ‣ build network value ‣ ask questions? ‣ establish expertise Market, World Community Organization Personal personal Friday, 30,August, 13
  • 32. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting internal communications objectives ‣ document knowledge ‣ generate ideas ‣ improve retention ‣ reduce costs ‣ identify leaders ‣ communicate quickly ‣ strengthen culture Market, World Community Organization Personal internal communications Friday, 30,August, 13
  • 33. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting community communications objectives ‣ generate ideas ‣ build brand reputation ‣ gain referrals ‣ energize enthusiasts ‣ cheap, fast research ‣ reduce support cost Market, World Community Organization Personal customer communications Friday, 30,August, 13
  • 34. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting market communications objectives ‣ increase visibility ‣ market intelligence ‣ subject intelligence ‣ crisis mitigation Market, World Community Organization Personal market communications Friday, 30,August, 13
  • 35. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting implementation: I can get my feet wet we can keep it private we could always pull the plug OMG what if they say something bad? grow from your comfort zone slowly Personal Organization Community Market, World ...but start listening at all levels now Friday, 30,August, 13
  • 36. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting implementation: leaders ignite team participation teams create and contextualize messages to outside world brand evangelists multiply and echo the message everywhere strength at one level can be leveraged to the next level Personal Organization Community Market, World ...but start listening at all levels now Friday, 30,August, 13
  • 37. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 38. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Friday, 30,August, 13
  • 39. ©TNOC | 2011 | www.tnoc.ch source = http://www.seekomega.com/wp-content/uploads/2011/09/image.png Friday, 30,August, 13
  • 40. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 41. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting tactical elements of social media Friday, 30,August, 13
  • 42. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting implementation: fast followers, faster news each tool has it own strengths and weaknesses deep connections, viral great control, unlimited content shallow friends, noisy private, slow building slow building, commitment Friday, 30,August, 13
  • 43. ©TNOC | 2012 | www.tnoc.ch Friday, 30,August, 13
  • 44. ©TNOC | 2012 | www.tnoc.ch Friday, 30,August, 13
  • 45. ©TNOC | 2012 | www.tnoc.ch Friday, 30,August, 13
  • 46. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 47. ©TNOC | 2012 | www.tnoc.ch Friday, 30,August, 13
  • 48. ©TNOC | 2012 | www.tnoc.ch Friday, 30,August, 13
  • 49. ©TNOC | 2012 | www.tnoc.ch Friday, 30,August, 13
  • 50. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Personal Friend request your address book contacts Friend request Facebook/ LinkedIn recommendations Answer LinkedIn Questions in your area of expertise Follow up with requestor, request friend connection Research contact’s personal profile Nice to hear from you! Let’s do lunch! intelligence: social networks for lead generation Friday, 30,August, 13
  • 51. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 52. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting intelligence: internal wikis and networks Organization Friday, 30,August, 13
  • 53. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Community intelligence: community idea forums Friday, 30,August, 13
  • 54. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Market, World intelligence: community idea forums Friday, 30,August, 13
  • 55. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Market, World intelligence: analytics dashboards Friday, 30,August, 13
  • 56. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Market, World intelligence: conversation mining Friday, 30,August, 13
  • 57. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting Market, World intelligence: conversation mining Friday, 30,August, 13
  • 58. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting gobal market elements of social media community organisation personal strategy conversation broadcasting [advertising] listening [intelligence] Friday, 30,August, 13
  • 59. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting ask yourself before you begin: what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar Friday, 30,August, 13
  • 60. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting tactical elements of social media Friday, 30,August, 13
  • 61. ©TNOC | 2011 | www.tnoc.ch Friday, 30,August, 13
  • 62. ©TNOC | 2011 | www.tnoc.ch Social Media Menu Starters (Creating a social media presence) Linkedin Company Profile Individual/Organisational: Organisational* Privacy issues: Almost None Benefits: Recognition, SEO, potential followers, HR linksRecognition, SEO, potential followers, HR links Challenges: Maintenance, can be hijacked Resources needed (time, technology, people): 4 hours/year, basic levelResources needed (time, technology, people): 4 hours/year, basic level Data needed: Logo, official company info/bio and detailed list of services/productscial company info/bio and detailed list of services/products KPI: external followers (clients & fans) recommendations for servicesexternal followers (clients & fans) recommendations for services Best Practice example: Project Management Institute (http://www.linkedin.com/company/11352)Project Management Institute (http://www.linkedin.com/company/11352) Facebook Page Individual/Organisational: Organisational* Privacy issues: Almost None Benefits: Recognition, SEO, creation of fan base, interactionRecognition, SEO, creation of fan base, interaction Challenges: Must be monitored, hard to gain fansMust be monitored, hard to gain fans Resources needed (time, technology, people): 8 hours/year, basic level with image manipulationResources needed (time, technology, people): 8 hours/year, basic level with image manipulation Data needed: Logo, official company info/bio, images encouragedcial company info/bio, images encouraged KPI: Number of fans and interaction with fans (likes and comments)Number of fans and interaction with fans (likes and comments) Best Practice example: European Commission (http://www.facebook.com/EuropeanCommission)European Commission (http://www.facebook.com/EuropeanCommission) Twitter Profile Individual/Organisational: Either Privacy issues: Almost None Benefits: Recognition, SEO, real-time interactionRecognition, SEO, real-time interaction Challenges: Must be monitored continuously, can be abused, lack of action can be detrimentalMust be monitored continuously, can be abused, lack of action can be detrimental Resources needed (time, technology, people): 2 hours (setup), intermediate level Resources needed (time, technology, people): 2 hours (setup), 2 hours/week (management), Data needed: Logo, short company Bio, custom backdrop optionalLogo, short company Bio, custom backdrop optional KPI: Followers and mentions Best Practice example: Action Fraud UK (http://twitter.com/actionfrauduk)Action Fraud UK (http://twitter.com/actionfrauduk) Mains (Developing your social media presence) Linkedin Groups Participation Individual/Organisational: Individual Privacy issues: Depends on content/comments shared Benefits: Become commentator, Demonstrates topic knowledge, good visibility, can influence decision makers Demonstrates topic knowledge, good visibility, can influence decision Challenges: Resource heavy, can attract negative comments, fine line betweenResource heavy, can attract negative comments, fine line between 1 Copyright: @miguelseven Friday, 30,August, 13
  • 63. ©TNOC | 2011 | www.tnoc.ch  Invitations and attendance sharing(Eventbrite, Amiando, Evite, Socializr, Facebook,Linkedin event)  Social media chairperson (passionate, affable,a good writer, a connector, an online leader, andextremely hard working)  On camera interviewer for quick ongoing livevideo interviews  Blogger(s) to report on live event  Audio and video editor to edit, encode, uploadand post comments to sessions Beginning conversation  Reasons to participate (topics, FAQ’s andcontroversies / debate issues)  Collect blogs and user accounts of attendees (show available content or provide incentive)  Give top content creators prime placement on blog and/or event Web site Content development  Before the event (pre-load information ifpossible)  Pick one tag name to use across allapplications and promote it everywhere (Website,confirmations, badges, presentation holdingslides, videos, photos, handouts, post eventsurveys)  Photograph people and write down their nameand company to be able to share the content withthem  Use names as much as possible in blog posts,photos, and videos  Tag everything with the event’s tag name(#hashtag) Checklist | enabling user generated content at your live & hybrid event | powered by www.TNOC.ch ©2011 | TNOC | www.TNOC.ch | Ruud Janssen, CMM | @ruudwjanssen | TNOC Blog | Checklist enabling user generated content at your event page 2 of 2 Production elements Staffing  Event Web site  Event invitations to build interest and draw attendees  Blog  Micro-blogging  Photo sharing  Live video interviews  Daily video show reports  Audio and video of sessions  Live chat during sessions  Content aggregation place (Lanyrd.com, Evernote, Twubs.com, Online collaboration tool) Set up accounts  Free Wi-Fi (sponsored access?)  Blog (set up accounts or group blog)  Photo sharing (Flickr Groups, Picasa)  Geo-location tools to checkin to the event (Foursquare, Gowalla, Facebook Places)  Live video (Ustream.tv, Livestream, BlogTV.com, Justin.tv)  Micro-blogging (Twitter, Yammer, Twubs)  Video blogging tool (Springdoo, TokBox, Vimeo, YouTube and/ or other video sharing site)  Audio player and/or podcasting set up  Video sharing site to post full sessions  Live chat tool  Social networking (Facebook, Linkedin, Leebug, Pathable etc...) Checklist | enabling user generated content at your live & hybrid event | powered by www.TNOC.ch ©2011 | TNOC | www.TNOC.ch | Ruud Janssen, CMM | @ruudwjanssen | TNOC Blog | Checklist enabling user generated content at your event page 1 of 2 user generated content checklist Friday, 30,August, 13
  • 64. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES the tweeting meeting The Tweeting Meeting Social Media & Social Networks For Meetings & Events Friday, 30,August, 13
  • 65. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting | #13thECES @ruudwjanssen www.tnoc.ch Friday, 30,August, 13
  • 66. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting inspiration and (re)sources: ‣www.tnoc.ch ‣www.tnoc.tumblr.com ‣www.interactivemeetingtechnology.com ‣www.scribd.com ‣www.twitter.com ‣www.twubs.com/tnoc ‣www.twubs.com/icca ‣www.flickr.com ‣innovationinsight ‣www.hootsuite.com ‣www.bluewiremedia.com.au ‣www.posterous.com ‣www.hub.olympics.org ‣www.wordpress.com ‣www.ted.com ‣www.mpiweb.org Twitter # hashtags to search ‣#TweetingMeeting ‣#mpi ‣#eventprofs ‣#eventcampeu ‣#tnoc Friday, 30,August, 13
  • 67. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting inspiration and (re)sources: Slide 12 courtesy of Samuel J Smith - Social Point - Interactive Meeting Technologies LLC Friday, 30,August, 13
  • 68. ©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting "Breakdown the barriers and stand up for Epilepsy" Friday, 30,August, 13